China Entertainment: Starting from 07 Kuainan

Chapter 188 Sky-high prices and gambling

10 month 24 number.

Boss Lu ended his trip to America and returned to China.

This trip was much longer than expected. According to the plan, he should have come back a week in advance.

But the plans couldn't keep up with the changes.

Five nominations for the American Music Awards disrupted Lu Yuan's original schedule.

According to Universal's internal predictions, among the five nominations, Lu Yuan is very likely to win two to three awards, especially category awards.

Pop/Rock Category: [Best Male Vocalist], [Best Album]

HIP-HOP Category: [Best Male Singer], [Best Album]

Of these four awards, Lu Yuan is guaranteed to win one, and if more, he can win two or three. On the contrary, it is very difficult to win the "Best Artist of the Year" in the general category.

After all, the general category awards carry the heaviest weight and the competition is the fiercest. As a newcomer who has just debuted, it is difficult for Lu Yuan to stand out from the established kings.

The most important thing is that the general category awards are not entirely based on voting results.

Regardless of whether Lu Yuan can win the general category award, as long as he can win two trophies, the sales volume of "Lucas·LU" released in Europe will increase by at least 20%.

If it's two Grammy trophies, it can increase by at least 50%.

For the sake of green beauty, Boss Lu was forced to extend America's trip.

This extension also delayed the progress of his third Chinese album.

Originally, he would have had half a month longer to prepare the new album.

But now, time is clearly running out.

As soon as the plane landed, Lu Yuan dialed Cai Yinong's phone number.

"Mr. Cai, I have returned to China."

"Yes, yes, as previously decided, I will join the group on the 26th."

"Okay, let's meet and chat later."

After hanging up the phone, Lu Yuan walked out of the terminal fully armed and quickly boarded the business car arranged by Magic City TV before his identity was exposed.

This time, he and the team walked separately.

He was flying to Magic City, while the team members were flying to Yanjing.

After about an hour, Lu Yuan arrived at No. 298 Weihai Road, where Magic City TV Station is located.

"Ayuan, it's been a hard journey."

Seeing Lu Yuan get out of the car, the director of the Program Center of Magic City TV came up to him with a smile on his face.

"Director Li, you're welcome, it's all work, there's nothing hard or not."

Lu Yuan and Li Wei had been on the phone several times and they were relatively familiar with each other, so after a few polite words, he got straight to the point.

"Has Brother Xiao Qi arrived already?"

"Well, he's been here for a while."

Li Wei nodded repeatedly. The brother Xiao Qi the two of them called was Ren Xianqi, the king of Wanwan.

Although the title of King Killer is suspected of being boasted by the Taiwanese media, at that time, Ren Xianqi was indeed more popular than the Four Heavenly Kings.

Film and television, and the music world are both blooming.

Ren Xianqi came to Magic City this time mainly to sign a contract. After several rounds of pulling and pulling, the conditions for joining were basically agreed upon.

50 per issue, a total of 14 programs, with a total cost of 700 million RMB. If converted into NT dollars, it is about NT$2800 million.

Looking at Chinese, no, even looking at Asia, this price is sky-high.

The prices of the other two tutors Liu Huan and Principal Tan are also very different. The recording fee of the three tutors is about 2100 million.

And this is just the instructor's invitation fee. If you include Shanghai selection, venue, labor, marketing, etc., the cost of "The Voice" goes straight to 5000 million or 6000 million.

A music variety show costs 5-6000 million, which is Lu Yuan. Anyone else would never do this.

Money can't do that!
The high cost also makes investment recruitment more difficult.How much does the naming fee need to be charged to get the money back?

The high cost also forced Lu Yuan to take out a betting agreement at the bottom of the box and set different prices based on ratings.

According to the latest draft betting pricing, the national ratings are less than 1%, and Boss Lu has a net loss of 6000 million.

The ratings broke 2, barely making back half of the money.

Breaking 3, barely maintaining capital.

Break 4, small profit.

Only when the ratings break 5, will "The Voice" have a chance to make a fortune.

Brand owners are not fools. If you don't set such standards, others will not compensate you for your bet.

A bet that is too easy to complete is not called a bet.

That's called giving money!

As of now, the record for the highest ratings of a talent show is held by "Super Girl" in 05, which was the show that featured Li Yuchun, Zhou Bishang, and Zhang Liangying.

Supergirl in 05 can be said to be watched by everyone in the true sense.

The annual top three finals had a ratings of 3% and a market share of 11.65%, which means that at the same time, one out of every three people who turned on the TV was watching Supergirl.

This is also the only variety show on a satellite TV channel with a ratings of over 10.

Even though it was so popular, the ratings of Supergirl in 05 did not break through 8% before the top 6 matches. It was not until the top 5 matches that the ratings did not break through [-]%.

Three years have passed, and there has never been a variety show as popular as Super Girl in 05.

The ratings of Super Girl in 06 and Fast Boy in 07 basically hovered around 2%. The only time the ratings exceeded 3 was in the show where Lu Yuan was eliminated.

Although Lu Yuan is very confident about "The Voice", he estimates that it is not too difficult to break 3, and there is no chance of breaking 4.

As for breaking five?
That's the right time, right place and right people.

It's hard.

After a while, Lu Yuan saw the King of Killers Ren Xianqi in the conference room. Brother Qi, who was in his early 40s, looked very young.

Very old.

After the meeting, Ren Xianqi was very polite throughout the exchange with Lu Yuan. After all, Lu Yuan was the investor and the father of the funder.

In 07 and 08, Ren Xianqi was already on the decline. He didn't even make the top ten in last year's Wanwan artist income rankings.

Therefore, he still cherishes the invitation from "The Voice", not to mention that the original intention of "The Voice" is to support the Chinese music scene.

Gain fame and fortune, why not do it.

"Brother Xiao Qi, welcome to join "The Voice"!"

After signing the contract, Lu Yuan extended his palm and the two shook hands as usual.

"It's a pleasure to cooperate." Ren Xianqi smiled happily.

In the evening, Magic City TV arranged a dinner party.

On the way to the banquet, Ren Xianqi took the time to find Lu Yuan and mentioned something.

"Xiao Yuan, an old man asked me to bring you a message. This old man is Mr. Wu Chu, the chairman of the Chinese Musicians Exchange Association."

With that said, in order to prevent any misunderstanding, Ren Xianqi took the initiative to explain.

"There's no other meaning, it's just a message."

"Mr. Wu said that both sides of the Taiwan Strait are of the same family and are both Chinese-speaking musicians. They should communicate more and move around more."

Lu Yuan smiled slightly. The Chinese Musicians Exchange Association is one of the organizers of the Golden Melody Awards. Wu Chu has another identity.

Founder of Flying Saucer Records.

The reason why he asked Ren Xianqi to say this was simply to want Lu Yuan to participate in the Golden Melody Awards.

Because the Golden Melody Award selection is an application system, if Lu Yuan does not apply, even if the Golden Melody Award wants to award him, there will be nowhere to award it.

(End of this chapter)