China Entertainment: Starting from 07 Kuainan

Chapter 195 New Endorsements and Movie Schedules

After the award ceremony, logically speaking, Boss Lu should fly back to China immediately.

But the result of one person winning four trophies was not only beyond Lu Yuan's expectation, but also Lianqiu Records.

From a global perspective, Lu Yuan does not have many public events in America.

Activities such as fan voting and ranking require extremely high fan stickiness.

The lower the exposure, the lower the chance of winning.

Therefore, Universal's initial prediction was that it would be a big success if it got one or two.

As a result, Lu Yuan received four out of five nominations and won four. The most obvious feedback is that Porsche relented.

$500 million/year?
sign!
Sign now!

Immediately afterwards, Burberry once again sent the latest offer.

Quote: £400 million/year.

Endorsement scope: Global.

After fishing for so long, Lu Yuan agreed to Burberry's endorsement offer for the sake of sincerity (plus) and intention (money).

After all, endorsement money is really easy to make.

500 million US dollars + 400 million pounds, the pre-tax income is tens of millions of RMB, and the income from the two endorsements is as much as the album income in a quarter.

In terms of the speed of making money, it is second only to robbery.

And this was also the reason why Lu Yuan stayed for two more days.

On the one hand, it is for signing matters, and on the other hand, it is for the release date of the album in Europe.

Although Lu Yuan has determined that his focus is not on Europe, when the album is released, he has to go to Europe to promote it.

Finally, the release date of the album in Europe and the United States was set on New Year's Day.

Whether it is before New Year's Day or after New Year's Day depends on the specific release date of "Cohabitation in Time and Space".

Now, the post-production of "Cohabitation in Time and Space" has been completed and the review has passed. All that is left is to confirm the schedule.

What Lu Yuan means is that it will be released in the Christmas season at the same time as the Hong Kong film "Search".

However, China Film did not agree directly, but advised Lu Yuan to think about it more.

These days, Xiangjiang directors and actors are still very popular in the mainland market, and the directors of "The Search", Zhuang Wenqiang and Mak Siu-fai, are famously good partners.

Zhuang Wenqiang is the screenwriter of the "Infernal Affairs" series, and he participated in the adaptation of "Initial D" released in 05.

Mak Siu-fai is the director of the "Infernal Affairs" series and "Initial D".

Both of them have great backgrounds.

The appeal of the starring actors Zheng Xiuwen, Chen Yixun, Du Wenze, and Ye Xuan of "The Big Search" is not low.

Therefore, China Film's suggestion to Lu Yuan to reschedule was not out of malice, but rather out of good intentions.

Wouldn't it be better to avoid "The Great Search" to avoid losing both sides?
But Lu Yuan didn't want to change the date.

Reschedule?

Where to change?
Moving forward, we bump into "If You Are the One". After all, Huayi Brothers are also investors in "Cohabitation in Time and Space", so they have to give it some face.

What's more, it will be released on the 18th, so the promotional time left is too late.

If you move back, you will either hit "Red Cliff Part [-]" or "Crazy Racing".

The former has a star-studded cast and is based on the previous work, so there is no need for a hard-faced one, while the latter is a work directed by Ning Hao.

After several rounds of negotiations, Lu Yuan finally convinced China Film.

Released on December 12th!
After confirming the schedule, Star Media and China Film immediately launched a publicity offensive.

Trailers and posters are online simultaneously.

However, before the official start of the promotion schedule, Lu Yuan has to go to Hengdian as soon as possible to reshoot some scenes of "Sword and Sword 3".

In order to cope with Lu Yuan's schedule, the crew of "Sword and Sword 3" started working overtime like crazy.

After five consecutive days of late-night drama, Lu Yuan's group scene has been completed!
The remaining one-man shows will be filmed at a later date. …

……

12 month 1 number.

Star Media spent a lot of money to buy a large number of announcements in key ticket warehouse cities across the country.

newspaper!

Bus stop!

Shopping mall facade!
Outdoor advertising space!
Every prominent advertising space has a promotional poster for the movie "Cohabitation in Time and Space".

At the same time, Star Media also placed advertisements in the five major theaters of China Film Star America, Yanjing New Film Alliance, Magic City United, Yanjing Wanda, and China Film Southern Shinkansen.

For this movie promotion, Star Media’s promotion fee is 1500 million.

If we only count the investment in publicity and distribution, it is almost one-third of the investment in the movie.

Although this part of the investment is included in the film's cost in the financial report, within Star Media, this cost is calculated separately.

As for why?
Because the cost of advertising placement can offset the cost of publicity and distribution.

As a modern drama, "Cohabitation in Time and Space" has too many places where advertising can be inserted.

Food, daily necessities, drinks, clothes, electrical appliances, electronic products, cars, etc. can be implanted in all aspects of food, clothing, housing and transportation.

With the implantation effect of "Star You" in front of me, the advertising investment work of "Cohabitation in Time and Space" went extremely smoothly.

If the access is opened, the income from advertising placement alone can cover the production cost of the movie.

However, under the instruction of Boss Lu, advertising can be inserted, but it cannot be too obvious, at least it cannot affect the normal movie-watching experience.

Except for the three brands with the most sincerity (and the most money), the remaining implanted brands do not have special close-ups.

Even if the number of impressions is specified, the revenue from product placement in "Cohabitation in Time and Space" is as high as 1800 million, close to 2000 million.

The brand with the highest sponsorship fee is still China Unicom, spending 500 million.

For this high sponsorship fee, "Cohabitation in Time and Space" specially added a two- to three-minute scene.

Well.

Specifically modified for China Unicom.

It's not shabby to earn money.

Seeing Star Media's massive publicity investment, other colleagues expressed shock.

They are all industry insiders, and everyone knows how much investment is made in the promotion and distribution of a movie.

Those advertising spaces cost real money.

Compared with spending a lot of money on advertising, hyping up scandals, exposing the inside story of the crew, etc., it is a lower-cost way of publicity.

Huayi Brothers.

After the big and small kings held their regular weekly meeting, they couldn't help but talk about Lu Yuan's generosity.

"Second brother, do you think the movie "Cohabitation in Time and Space" can make back its money?"

As one of the investors, Wang Zhonglei certainly knows the specific cost of "Cohabitation in Time and Space".

The production cost is more than 3000 million yuan, plus the publicity cost of 1500 million yuan, the cost is looking at 5000 million yuan.

Can such a high cost really be recovered?
Can a romance film earn 1.5 million at the box office?

Can't you?
"Do you think Lu Yuan is a fool?"

Wang Zhongjun smiled slightly: "Blue stars are round, and anything can happen. Before "Slam Dunk" is released, do you think this movie will have a box office of over [-] million?"

"Lu Yuan is now more popular than Jay Chou and has more box office appeal. "Cohabitation in Time and Space" has a box office of over [-] million. I personally think it is not difficult."

"What's more, this movie is also blessed by "Star You"."

"It is not impossible that the box office will eventually exceed 1.5 million."

(End of this chapter)