China Entertainment: Starting from 07 Kuainan

Chapter 220 Panic buying and legal coffee
The next day.

Reports of the two kings performing on the same stage were like a hurricane, sweeping through all major domestic platforms.

However, the comment areas of major portal websites have become a reminder for updates.

Netizens are urging Lu Yuan to hold a concert as soon as possible.

In the past two years since his debut, he has not held a serious concert. How can there be such a singer?
Others want to hold a concert but dare not.

When it came to Lu Yuan, the fans screamed anxiously, but he, the main character, remained indifferent.

Netizens were not only in the news comment area, but also under Lu Yuan's personal blog.

[Please, let’s hold a concert soon! 】

[Lu Yuan, give me a concert quickly! 】

[Same request, Uncle Lu, just have a show, have a show! 】

[If I don’t hold a concert again, I will lose my fandom! ! ! 】

[I, if I have money, drive quickly! 】

[I, money, open! ! ! 】

Of course, Lu Yuan knew about online public opinion. Xingchen Media had a department dedicated to monitoring online public opinion, but it was not that he didn't want to open it.

But, there really is no time.

too busy.

After the concert ended, Lu Yuan flew back to Yanjing overnight.

The next day.

Boss Lu came to the company with dark circles under his eyes.

Last night, he was seriously deprived of sleep and his physical strength was severely exhausted.

Being an ox and a horse is very tiring.

Big pear can make you sleep beautifully in the morning.

But he can't.

The day before yesterday, "Twinkle Twinkle Star" had its finale on terrestrial channels. In the Yanjing area, the ratings of the finale exceeded 13.2% and the market share was 30%.

In the Magic City area, the terrestrial station has a ratings of 15 and a market share of 36%.

Whether in the Magic City area or the Yanjing area, starting from the third episode, "Twinkle Twinkle Stars" continues to dominate the charts, ranking first in its time period!

Hot bookings visible to the naked eye.

Before the first round of broadcasting of the TV series ended, the purchasing departments of major TV stations approached Xingchen Media, with Shanghai TV and Yanjing TV being the quickest.

Nowadays, most of the popular dramas are simulcast.

For example, "My Leader, My Team" will premiere on satellite TV in early March and will be broadcast simultaneously on Suzhou, Yanjing, Shanghai, and Nanyun.

"Latent", which was launched in early April, is also simulcast on four channels.

The purpose of multi-channel simulcasting is mainly to share risks. After all, the purchase price of TV series has skyrocketed.

The drama series "My Commander My Regiment" created by the original team of "Soldier Assault" has a purchase price of up to 110 million yuan for a single episode.

43 episodes*110 million=4730 million.

The ability to sell at such a high price has something to do with Xingchen Media. "Star You" has raised the ceiling of the purchase price of domestic dramas to a new height.

The quotations for other dramas have also risen with the tide.

When he came to the office, Liu Yan immediately presented the quotations of each satellite TV, as well as the schedule of each satellite and other information to Lu Yuan's desk.

"Old Liu, wait a moment, I'll take a look first."

Lu Yuan had actually seen this information in the email, but he just glanced at it casually and didn't read it in detail.

Whoa!

Whoa!

For a moment, the only sound left in the office was the sound of paper being turned on.

soon.

Lu Yuan's movement of turning the page paused for a moment, and then his eyes fell on the schedule of Xiangnan Satellite TV. August 8, Golden Theater, "My Super Boyfriend" (self-produced drama).

Starring: Zheng Shuang, Zhang Xuan, Yu Haomin, Wei Chen, Zhu Zixiao.

Seeing the name Zhang Xuan, Lu Yuan suddenly remembered something.

This guy actually got together with Xiangnan TV again?
At first, when he learned that Hunan Satellite TV had given up on the remake of Meteor Garden, Lu Yuan thought that Zhang Xuan would not interact with Hunan Satellite TV.

did not expect.

"Old Liu, please help me find some information later. It's a legal program on Yanjing Local Channel in 07. I can't remember the specific episode. Please remember the episode where a traffic accident occurred and the traffic police was dragged away. .

The suspect is a Chinese opera graduate named Zhang Xuan. "

"it is good."

Liu Yan hesitated for a moment and said: "Boss, is the Zhang Han you are talking about the male protagonist of "My Super Boyfriend"?"

"It should be him. I have a deep impression of that program. A senior student from China Drama Department dragged a traffic policeman, causing the traffic policeman to suffer fractures and kidney damage."

"I'll go now."

After hearing this, Liu Yan probably understood what the boss wanted to do.

After saying that, Liu Jun got up and left the office. As soon as he left the office door, he immediately picked up his mobile phone and called the director of Yanjing TV Station.

Programs on local stations are rarely recorded or broadcast. If you want to find the original data, you can only ask the TV station.

Fortunately, Star Media has a good relationship with Yanjing TV.

An hour later, Liu Yan got the original video of the show.

When he returned to the office again, Lu Yuan also read all the documents.

"Old Liu, "Twinkle Twinkle Star" should be broadcast on Shanghai TV, Yanjing, Jiangsu Province, and Hui Province Satellite TV."

The joint quotation of these four stations is also the highest.

The price for a single episode is 92.

Twinkle Twinkle Star has a total of 24 episodes, with a total investment of 1200 million, and a single episode costs 50.

Without the low ratings of the terrestrial station, it would be difficult for this TV series without first-line big names to sell for a high price of 92.

Although the RMB 92 per episode is jointly funded by the four TV stations, and each TV station only needs to contribute RMB 23, the four major TV stations will broadcast it simultaneously, which will also cause audience diversion.

In terms of broadcast mode, solo broadcast is definitely the most popular.

However, "Twinkle Twinkle Star" was not enough for a single satellite TV station to invest 2208 million out of its own pocket.

In fact, this drama can sell 92 single episodes, and Lu Yuan is already satisfied.

Although the investment in this drama is not small, as high as 1200 million, Star Media’s actual investment is not that much.

After deducting the 300 million yuan for advertising placement, Star Media only invested 900 million yuan.

In addition, Xingchen Media can also recover part of the remuneration of Qiao Zhenyu and Tan Songyun, and the total investment can be reduced to about 840 million.

As a result, the return rate of this drama is 160%.

In about a year, the rate of return is 1.6. What else is boss Lu dissatisfied with?
After finalizing the ownership of "Twinkle Twinkle Star", Liu Yan reported on the latest progress of the theater strategy.

Star Media, with ample ammunition, acquired four local theater chains in succession, one in each of the four major ticket warehouses in Shanghai, Yanjing, Yangcheng and Zhejiang Province.

A bowl of water is level.

Among them, these four local theater chains own a total of four cinemas, 20 cinemas, and a total of 140 cinemas.

The price of this transaction is 6500 million RMB.

If it were not for the economic crisis, it would be a no-brainer to acquire these 24 cinemas with a purchase price of less than 1 million.

And this 6500 million is only an initial investment. Except for those movie theaters, other cinemas need to be upgraded, the decorations need to be changed, and the equipment needs to be updated.

From acquisition to completion of renovation, it is estimated that it will cost 1.6 million.

The cost of upgrading is far higher than the cost of acquisition.

Star Media invested a total of 3 million in cinema lines, and these 24 cinemas directly wiped out half of the budget.

(End of this chapter)