China Entertainment: Starting from 07 Kuainan

Chapter 231

After the movie started, the most nervous person was not director Yang Qing.

But Xu Zheng.

Although he has appeared in several movies before, "Nightclub" is his first major role.

Whether he can get everyone's approval is very important to him.

Even if the investment in "Nightclub" is not high, it is only 600-[-] million yuan including the announcement.

But he still hopes that the box office will be higher.

At least we can't let Xingchen Media lose money, right?

Xu Zheng was still very grateful to Lu Yuan, a fellow who was much younger than him.

After many years of working in the industry, Xu Zheng does not want to be just a simple actor.

China implements a director-centered system, and the actor's right to speak is too low, too low.

Therefore, he has always wanted to transform into a director. When filming "Li Wei 2", he played a guest role as a director.

And the only time.

That time also made him understand one thing: being a director is not that easy.

Xu Zheng was consciously prepared after accumulating professional knowledge for several years. However, no matter how you look at it, being an actor crossing over into a director is unreliable.

At this time, Lu Yuan gave him a chance.

Although Yang Qing was the only named director of "Nightclub", Xu Zheng also discussed with Yang Qing on the set and worked out the shooting plan together.

After more than a month of running-in, the two of them have cooperated well.

Therefore, there is the co-director of "People on the Road".

Not long after, when he heard waves of laughter coming from behind, the tension in Xu Zheng's heart suddenly subsided a lot.

Compared to Xu Zheng's nervousness, Lu Yuan's mentality was very relaxed.

No desire is just.

The movie "Nightclub" did not have large-scale publicity in its previous life, but it was able to counterattack with word-of-mouth, and the box office exceeded [-] million.

Now, with a larger-scale promotion, the quality of the movie has also improved a lot, and the box office has exceeded [-] million, which is just a basic thing.

2000 million box office is Boss Lu’s expectation.

If it can exceed 3000 million, it will be a great success.

It's nearly nine o'clock.

At the end of the movie screening, the audience and the media stood up and applauded.

To sum up, "Nightclub" is a qualified comedy. There is no bitterness or hatred, no education, it is just plain funny.

Although the scene is a bit simple and the whole process is in a supermarket, the movie is full of laughs, almost every minute has a laugh.

Xu Zheng silently counted the numbers. During the 90-minute movie, laughter came from the back row nearly a hundred times.

Among them, there was more laughter from the front rows, and less laughter from the back rows.

There were about a dozen bursts of laughter throughout the whole process.

Both Xu Zheng and Yang Qing were quite satisfied with such a result.

The people sitting in the back rows are basically professional film critics.

Having read countless films, they must have a higher point of laughter than the audience.

……

Not long after the movie premiered, news about "Nightclub" had already appeared in the entertainment headlines section of major portal websites.

["Night·Club" held its premiere in Beijing, and Star Media's artists attended to support it]

[Lu Yuan stood up for the emerging post-80s director Yang Qing and appeared at the premiere of "Nightclub"]

[The premiere of "Nightclub" was filled with laughter, and the audience burst into laughter 180 times]

[Lu Yuan announced that the box office of "Nightclub" will start at 2000 million]

Although the headline treatment of major portal websites is due to Lu Yuan, it is also inseparable from his ability.

Xingchen Media has signed strategic cooperation agreements with several major portals including Xinlang, Tengxun, Sohu, and Wangyi.

The annual fee for each website ranges from hundreds of thousands to several million.

After paying the money, several major websites will naturally be exposed.

However, these publicity expenses do not include Lu Yuan’s share.Mr. Lu is tall and hard, and you don’t have to pay for it.

If he doesn't pay, several major portals will have to report on him.

Hotspot chased him.

This is the bottom line.

After the premiere, Xingchen Media arranged a small cocktail party. Lu Yuan stayed at the scene for a short while and then slipped away with Zeng Li.

They only had half a day off and had to rush back to the island city overnight.

The next day.

The first-day box office data of "Nightclub" is released.

The single-day box office is 450 million, which is quite satisfactory, not a big hit, nor too low. Based on this first-day box office, it is estimated that the total box office will exceed 2000 million in less than a week.

As soon as the box office data came out, Du Hua smiled.

Yang Qing and Xu Zheng, who were doing roadshows in major universities, also laughed.

The movie was a huge success.

Making money is definitely not a problem.

The difference is just a big profit or a small profit.

three days later.

The news that the box office of "Night Club" exceeded 2200 million in its first weekend was like a hurricane, sweeping across the film and television industry.

The total cost of filming + publicity seems to be at most 7 or 800 million, and the box office in three days is 2000 million. It is appropriate to sit around and watch.

Star Media has made money again!
Not only did it earn box office, but it also gained a new comedy director and a successful comedy actor.

Three wins!

Qin Shihuang touched the wire, and he was paralyzed!

The success of "Nightclub" also made major film and television companies pay attention to the March release.

At first glance, March and April seem to be a good time for small-budget movies to break through. Invest three to four million, give it a try, and turn your bicycle into a motorcycle!
As for the theaters, seeing that "Night Club" was already becoming a dark horse, they all increased their film schedules for "Night Club".

According to the latest statistics from Star Media, the average film scheduling rate of "Nightclub" has exceeded 50%.

The film scheduling rate exceeded 50%, not because Star Media is so awesome, but because its opponents are too far ahead.

For the movies released in March, the average attendance rate was not even 20%, but the average attendance rate of "Nightclub" was as high as 43%.

More than double!
Theaters also need to eat, and of course they vote with their feet.

It wasn't until March 3, when "Ashes of Time: Ultimate Edition" was released, that the nightclub's film scheduling rate fell below 26%.

With the appeal of his brother, "Ashes of Time: Ultimate Edition" indeed triggered a wave of movie-watching climax when it was released.

But this wave of moviegoers lasted less than three days in total.

There is not much difference between "Ashes of Time: Ultimate Edition" and the original version.

Although the editing order was different and some scenes of the elder brother were added, there was a "Nightclub" during the same period that achieved both word-of-mouth and box office success.

Faced with this situation, among those passerby fans, who do you need to choose?

However, although movie fans were diverted a lot, the box office of "Ashes of Time: Ultimate Edition" still exceeded 1000 million in its first week.

But by March 3, the movie box office dropped off a cliff, with a single-day box office of less than 30 million.

On the other hand, "Nightclub" in the same period, although it has been released for more than ten days, the single-day box office on weekends still remained at around 400 million.

The cumulative box office in March was 3930 million.

Just a little bit over 4000 million.

"Night Club" has 20 days left in its release period, and the box office has exceeded 4000 million. There is no pressure at all. 5000 million is the threshold.

However, even if the box office is only 4000 million, Star Media still has a share of more than 1000 million.

The return on investment exceeds 100%.

The movie made money, and Boss Lu would not be too stingy. Before the box office split came, he sent a big red envelope to the director and starring Xu Zheng.

Boss Lu treats both of them equally.

88 per person.

Boss Lu also did not forget the other actors and crew members, and gave out red envelopes ranging from one thousand to tens of thousands.

(End of this chapter)