China Entertainment: Starting from 07 Kuainan

Chapter 259 Cruel Competition System and Crazy Racing
Pan Cheng chose a cover of the song "Olive Tree". This song matches her voice very well. Her characteristic is a mezzo-soprano.

Clear, magnetic, and personally identifiable.

However, Pan Cheng only got a mentor's turn. When only one mentor chose her, she had no choice.

You can only join Xiao Qi’s team.

Then, Huang Zitao stepped on the stage and sang "The Brightest Star in the Night Sky".

From the audience's perspective, Huang Zitao's singing is actually quite good.

But none of the three mentors chose to turn around.

No one turned around, which meant that Huang Zitao directly entered the [elimination and pending area], waiting for the fierce resurrection match.

Seeing that Huang Zitao was almost eliminated, the audience slowly came to their senses.

The instructors’ requirements seem a bit high.

Zhao Lei was the first to appear, causing the three instructors to turn around together, which was not the norm.

From the audience's perspective, Ping An sang better than Zhao Lei, but in the end only two instructors turned around.

When it came to Pan Cheng's side, only one instructor turned around.

Huang Zitao, who came on fourth, had no one and stepped into the pending area.

Subsequently, the big-yi brother Zhu Zhiwen (Qizhou Division), Tang Ning (Yizhou), Chen Siting (Jiangcheng), Liu Xijun (Yangcheng), Peng Jing (Shen Yang), and Cheng Xu (Yanjing) appeared one after another.

A total of ten contestants took the stage, and each one was very capable.

However, three people still entered the pending area.

Only one of the three mentors turned around, Zhao Lei, and only three of the two mentors turned around.

The remaining three people were all the same as Pan Cheng, except for one instructor who turned around.

"Hey, did that little girl named Tangning succeed in breaking through in the end?"

After watching the competition, Zeng Li couldn't hold back her curiosity and asked Lu Yuan if she thought Tang Ning sang well.

No worse than others.

But Tangning entered the pending area.

"I do not know either."

Lu Yuan spread his hands: "We haven't started recording the Easter match yet. The sixth period is the Easter match only."

There are a total of six blind auditions of "The Voice", with a total of fifty contestants, and each mentor only has ten places.

In this way, twenty people will be eliminated in the first round.

40.00% elimination rate.

The competition system is quite cruel.

A person like Huang Zitao who is weak in singing skills will probably not even pass the first round and will most likely miss out in the first round.

For the several female contestants appearing in this game, if they go to "Happy Girls", it will not be a big problem to break into the top [-] in the country.

A player with outstanding appearance like Pan Cheng is like a top ten seeded player.

But in "The Voice", Lu Yuan is not sure whether she can survive the instructor's internal evaluation.

After all, there are still several big sharks that haven't appeared yet.

In the second phase of the blind audition, there were many strong contestants. Hu Xia, who was the second to receive direct access to the country, Chopstick Brothers, and singer Yu Kewei are all extremely outstanding talents.

The excitement of the next phase of the competition is not inferior to that of the first phase.

In addition, Xuri Yanggang, singer-songwriter Guan Zhe, Yi girl Jike, Jin Zhiwen, Li Ronghao and others have not yet appeared.

In fact, when he saw the list of candidates for the national competition, Lu Yuan knew that "The Voice" was safe.

There are so many people competing on the same stage. Compared with other talent shows, the quality of the competition is overwhelming.

Flying dragon riding a face, how to lose?
now.

Various discussion posts in the "The Voice" forum have sprung up one after another like mushrooms after a rain.

"This variety show is so interesting, there are actually contestants choosing teachers"

【sofa】

【floor】

[Haha, I just want to know how Cheng Xu is feeling now. He actually rejected Liu Huan and switched to Principal Tan]

[I think it’s reasonable for contestants to choose teachers. As mentioned above, Cheng Xu didn’t choose Liu Huan. I think it was a matter of style. It was mentioned in Cheng Xu’s short film that he had gone to Xiaobangzi to study before, and his style was obviously better. Partially dance music.

Oh, it would be great if Lu Yuan could also be a mentor. That song "Wake" is really a masterpiece]

[+1, I strongly support Lu Yuan’s joining. The boss has participated in too few variety shows. However, I heard that Suzhou Satellite TV has a boss in the new year’s variety show]...

……

Not only Qiandu Tieba, but also other Chinese communities such as Tianya, Maopu, Hupu, Douban and other Chinese communities, discussion posts about "The Voice" are also spreading at an extremely fast speed.

Thousands of keywords such as [Good Voice], [Liu Huan], [Ren Xianqi], [Principal Tan], [Zhao Lei], [Ping An], [Zhu Zhiwen], [Liu Xijun], [Cheng Xu] and other keywords The search index also skyrocketed like a rocket.

Online discussions are in full swing, and offline discussions are no exception.

The large-scale discussion can also be reflected in the ratings.

The next afternoon, Nielsen quickly announced the ratings of "The Voice" for the same time period.

Magic City area.

Ratings: 15%
Viewer share: 35%
Yanjing area.

Ratings: 9%
Viewer share: 28%
Jiangsu province area.

Ratings: 10%
Viewer share: 30%
……

National average viewership rating: 3.6%
National average viewership share: 10%
With a ratings of 3.8%, it swept the prime time. Only a few CCTV channels could compete with "The Voice".

What became popular along with "The Voice" is the exclusive title brand - Very Coca-Cola.

In 1998, after more than ten years of development, Wahaha officially entered the carbonated beverage market and launched 'Chinese people's own Coke', namely Very Coke.

In less than three years, Very Coke suddenly emerged and joined the chaotic war between Coca-Cola and Pepsi-Cola.

As of 2009, the annual output exceeded 60 tons, and the market share was once as high as 12%.

In the carbonated beverage market, Coca-Cola and Pepsi-Cola are the first and second largest, and the third largest is Coca-Cola.

However, facing the two international giants, Very Coca-Cola is at a disadvantage in terms of supply chain, publicity and branding.

Therefore, Very Coke has taken a different approach, specializing in second- and third-tier cities and the vast rural market.

Take the route of surrounding cities from rural areas.

But starting in 08, the competition between Coca-Cola and Pepsi-Cola reached a fever pitch, and both parties invariably expanded their positions.

From first-tier cities, to second-tier and third-tier cities, and then to rural areas, everyone is seeing success.

When the eldest brother and the second child fight, it is easy for the third child to be killed in the middle of a fight.

Very Coke also sensed the crisis.

If we don't do something, we may not even be able to hold the last position.

At that time, it coincided with the investment promotion of "The Voice", and Wahaha participated in the bidding. Since it wanted to hold its position, the advertising fee must not be less.

Before bidding, Wahaha saw the cost of exclusive naming rights.

The national ratings of "The Voice" are less than 1%, and the exclusive naming fee is only 100 million.

Breaking 1 million.

Breaking 2 million.

Breaking 3 million.

Breaking 4 million.

Breaking 5 million.

Breaking 6 million.

……

Breaking 10 billion, 1 million.

After reading the contract, Wahaha's senior management held a meeting and decided to give it a try.

It is still very difficult for a talent show to have a ratings of over 5. Although the ratings of Super Girl were as high as 05% in 11.65, the ratings statistics in 05 are completely different from those now.

Moreover, the overall quality of TV programs has also improved a lot at this time.

It is absolutely impossible to replicate the popularity of "Supergirl". It is very, very difficult to break 10 or 5.

After discussion, Wahaha finally chose to bid for the exclusive naming rights.

In fact, Pepsi-Cola also bid for the exclusive title, but Boss Lu chose Very Coke in the end.

Just think of it as helping a bunch of domestic brands.

After Liangle flooded Qijun, there is only one Coca-Cola that can make a dent in the carbonated beverage market today.

Other brands such as Laoshan Cola, Tianfu Cola, Asia Shashi, Arctic Ocean, Zhengguanghe and other brands are finding it difficult to survive.

(End of this chapter)