China Entertainment: Starting from 07 Kuainan

Chapter 277 Big Mouth Media and the Children of Tomorrow

The fact that "Keep Going" landed on album sales charts in various countries has attracted numerous media reports.

A purely Chinese-language album has set various records in non-Chinese-speaking areas. Every breakthrough is a zero breakthrough.

Although these records are nothing to Lu Yuan, they are of great significance to the Chinese music scene.

In other words, it is very important for those media that pursue hot topics.

Therefore, the public relations department's external contact phone number was almost overwhelmed.

Lu Yuan's interviews are notoriously difficult to get.

Except for promotional periods such as album releases and movie releases, he rarely takes the initiative to expose himself at other times.

Among all media, "Contemporary Music Circle" won the first place.

Speaking of "Contemporary Music", it has almost witnessed the glory and decline of the mainland music scene. It was first published in 94, just in time for the explosion of Chinese pop music.

Mao Ning, Wang Fei, Yang Yuying, and Naying from the Mainland, the Four Heavenly Kings of Xiangjiang, and then King Zhou Lintao, and the Super Girl and Fast Boy.

Then, in 15 years, "Contemporary Music Circle" ceased publication.

In a sense, the development curve of the Chinese music scene is also the development curve of "Contemporary Music Circle" magazine.

From the beginning as a professional music review magazine, it has developed step by step and gradually become a gossip magazine and idol magazine focusing on teenagers.

"Contemporary Music" had the opportunity to develop into China's "Rolling Stone", but it was biased towards young audiences, and the magazine gradually became a gossip magazine.

In fact, the change of course in the contemporary music scene is not entirely due to internal factors, but mostly due to market orientation.

It’s not that professional review magazines don’t do it.

But the audience is too low.

How does the magazine make money?
Rely on sales!
Rely on advertising!
There were no sales, no sales revenue, and no advertising revenue.

Therefore, "Contemporary Music Circle" ended up living like a gossip tabloid.

Nowadays, due to the influence of new online media, the sales of "Contemporary Music Circle" have further declined. Even if it chooses to embrace talent show singers who are not favored by the mainstream, it cannot change its declining destiny.

at this time.

The Morningstar Fund behind Boss Lu has extended an olive branch to Modu Dazui Media, the parent company behind "Contemporary Music Circle".

In fact, Lu Yuan has always intended to create a music magazine that would be both popular and professional.

He hopes that one day in the future, an authoritative music magazine and an authoritative music list will be born in China.

Just like America's "Billboard."

Even though it was a thankless job, he wanted to try it.

You have come, but you have to leave something behind, right?

At least keep some fire in the Chinese music scene and give those independent musicians some channels to express their voices.

If it had been ten years ago, Dazui Media would have turned down the olive branch offered by Morningstar Fund without hesitation.

After all, "Contemporary Music" was at its peak at that time, known as the Chinese version of "Rolling Stone", with sales of each issue exceeding one million.

Not bad for money.

There is no shortage of influence. Even singers at the level of the Four Heavenly Kings dare not ignore the exclusive interview of "Contemporary Music Circle".

However, the flowers never bloom.

Today's "Contemporary Music Circle" is deteriorating, and the parent company behind it has to face a reality.

How to survive?

Lu Yuan's investment in "Contemporary Music Circle" was led by Wang Zhongjun. Huayi, which is about to go public, is high-spirited and somewhat like a talkative person of a private film company.

Not long ago, Huayi Brothers reached a cooperation with Miki, the founder of "Watching Movies" magazine, and established Miki Studio.

Miki is not only the planner of "Watching Movies", but also one of the founders of the NBA authorized magazine "Slam Dunk".

The parent company behind "Watch Movies", "Slam Dunk" and "Contemporary Music" are all the same.

Namely, Big Mouth Media.

Dazui Media is a company founded by Miki and his brother Meng Xiaoke.The company founded by the two brothers was once known as the "Whampoa Military Academy of the entertainment media industry" and provided a large number of talents to the Yanjing entertainment media industry.

……

……

Star Media.

Before the exclusive interview officially started, Lu Yuan met Meng Xiaoqiang, also known as "Sanmu".

"Mr. Meng, I have admired you for a long time, and I finally meet you today."

"Mr. Lu, I should be the one to say this."

Meng Xiaoqiang said with a smile: "Although Mr. Lu has been on the contemporary music scene several times, speaking of it, today is the first time we meet."

"Haha."

Lu Yuan smiled and said: "Mr. Meng, I think we will meet often in the future."

The two chatted for a while, and Lu Yuan naturally brought the topic to the new magazine.

"Mr. Meng, I have to ask you and Editor Yan about the launch of the magazine."

The editor-in-chief Yan mentioned by Lu Yuan was none other than Yan Jun, a well-known music critic. He did not find the more famous Wang Xiaofeng.

Wang Xiaofeng's style is pungent criticism. He graduated from Huaxia University of Political Science and Law, and his diction is also very sharp.

But, at times, he was too radical to be a magazine editor.

He is more suitable to be an independent writer than an editor-in-chief.

of course.

Boss Lu definitely didn’t choose Wang Xiaofeng because Wang Xiaofeng had been so crazy about him recently.

Don't overthink it.

Yan Jun, who will soon serve as the editor-in-chief of [Tomorrow's Music Circle], has also been one of the main forces of [Lu Hei] recently.

Yan Jun is a senior rock enthusiast. Like Wang Xiaofeng, he has recently published many music reviews criticizing Lu Yuan.

In fact, whether it is Wang Xiaofeng or Yan Jun, they both love and hate Lu Yuan.

You, Lu Yuan, can obviously write good songs and be able to balance popularity and artistry, but you just gave up on that.

After seeing the album "Practice Without Stopping", Yan Jun posted a post expressing regret that Lu Yuan had changed from an independent musician to a music businessman.

As for Wang Xiaofeng's performance, we can only say that Heihua is three times stronger.

As hard as he boasted on the last album "The Road Is Still A Long Way", this new album will be as hard on him as ever.

"Mr. Lu, you're welcome. This is our responsibility."

Meng Xiaoqiang smiled slightly. He was still very polite to his sponsor. The two brothers were well-known, but they did not earn much money.

Besides, to be fair, Meng Xiaoqiang quite admired Lu Yuan.

These days, if you run a music critic magazine, you can expect it to be a loss-making business, even if it hasn't even launched yet.

If the person who came today was his brother, his brother and Lu Yuan would probably have a good chat.

After all, his brother Meng Xiaoke's love for music is more pure. Unlike him, he has no obsession with music magazines.

Otherwise, Miki would not have crossed over into a movie magazine and a basketball magazine.

Subsequently.

Lu Yuan discussed some specific matters with Meng Xiaoqiang, mainly the selection of [Tomorrow's Son].

[Tomorrow's Son] is an event launched by the first issue of [Tomorrow's Music Circle]. Lu Yuan and "Contemporary Music Circle" will initiate relationships to warm up for this event.

"Tomorrow's Son" generally means the same thing as "Best Newcomer" in the music industry.

Scope of selection: New singers from Mainland China, Mainland China and Taiwan
Selection frequency: once every two years

Selection method: Music critics from both sides of the Taiwan Strait and three places + fans vote, with a two-year cycle to finally select a [Son of Tomorrow].

(End of this chapter)