China Entertainment: Starting from 07 Kuainan

Chapter 293 Magnesium Tuan Online is online

11 month 19 day.

"Good Time" has topped the B-chart TOP100 for three consecutive times!
This result is not surprising.

Although this year's Grammy nominations have not yet been announced, various forecasting agencies have unanimously regarded Taylor as a popular candidate for this year's Grammy.

According to Grammy convention, the popularity of "Fearless" will bring Taylor at least five nominations.

The popularity is second only to R&B queen Beyoncé.

And Lu Yuan was one of the biggest winners of last year's Grammy. The two of them combined their talents and won three consecutive weeks. Is there any surprise?
Basic fuck!

No 6!

same day.

After half a year of development, Magnesium Tuan.com is officially launched.

However, there was no large-scale publicity for the launch of Meituan.com. Currently, Wang Xing’s philosophy is still that user experience is the most important thing.

Instead of spending money on various hard and soft products, it is better to spend money on products, research and development, and services.

Wang Xing always did this when he founded Xiaonei.com and Fanfou.com. The two websites could become famous and constantly advertise how powerful they were.

Most rely on word of mouth.

(Complaint: Isn’t it really because of poverty?)
This time, Wang Xing is also prepared to do the same.

Service first, Meituan.com will only launch one discounted product every day.

Limit one photo per person per day.

The first product launched by Magnesium Group is Zhao Lei's new album "Zhao Xiaolei" - an autographed version.

100 in total.

Group purchase price 19.9! (No free shipping)
12 o'clock noon.

Starlight Records’ official scarf, as well as Zhao Lei’s personal scarf, forwarded the group purchase countdown scarf released by Meituan.com.

Then, Magnesium Tuan Network ushered in the first wave of tests.

Although Zhao Lei is only the national runner-up in "The Voice", his popularity is no worse than that of the champion Hu Xia.

Especially those fans who like ballads.

Compared with the popular POP style, folk music is indeed a bit niche, but being niche does not mean that the album cannot sell.

Niche fans tend to have higher willingness to pay and stronger stickiness.

From 12 noon to 6 p.m., Meituan.com experienced a wave of peak visits. At 18:[-], this wave of traffic reached its peak.

Tens of thousands of people rushed to buy 100 items. If Meituan.com hadn't been extremely wealthy, I'm afraid this wave would have completely destroyed the website.

6:18, 30 seconds.

"Mr. Wang, all the products have been robbed!"

Seeing that the number of goods reached zero, the operation and maintenance personnel responsible for monitoring the backend immediately stood up and reported to Wang Xing.

"it is good!"

Wang Xing shook his fist vigorously, and then waved his hand.

"Brothers, thank you for your hard work. Mingze Seafood Private Room tonight!"

As soon as these words came out, the office suddenly burst into joy.

"Oh!!"

"Boss Wang is so grand!"

"yeah!"

In the past few months, the development team of dozens of people on Meituan.com has basically been in a 996 state. Today is the first day that Meituan.com goes online, and it is also the ultimate test for them.

After successfully passing the exam, Wang Xing was certainly not stingy. He gave full play to investor Lu Yuan's hospitality spirit.

Just choose to celebrate at a seafood restaurant.

the other side.

After recording the show, Lu Yuan also saw the good news from Wang Xing in time.

Magnesium group network.

Success in one try!
The plan to use Zhao Lei's autograph as a gimmick was actually proposed by Lu Yuan on his own initiative. This time, he could be considered a small act of public benefit.

If normal business procedures were followed, it would be impossible for Meituan.com to obtain Zhao Lei’s 100 autographed CDs.

After all, autographed CDs are generally only available at book signings.

It is the first time in the history of online shopping that autographed CDs are publicly sold online.

The price of 19.9 is a record low!Generally speaking, if fans want an autographed CD, they first need to purchase a ticket for the autograph session.

Tickets for autograph sessions in the industry are generally priced between 50-60 yuan. If you include a genuine CD, the paper cost will be around 100 yuan.

If you are a fan from another place, you have to factor in the cost of travel, food and accommodation, and time.

Therefore, 19 yuan 9 is definitely an all-time low.

In addition, strictly speaking, this incident is also harmful to the singer himself.

I spent so much money to get an autographed CD, why should others just move their fingers and buy it for 19.9?

However, Zhao Lei didn't care much.

He is willing to try, mainly because he wants to give back to his boss.

There are not many good bosses like Lu Yuan.

The contract Zhao Lei signed with Starlight Records is very loose, although the term is a little longer, and although there are revenue restrictions.

But the company will not force him to participate in various business performances.

Why do many singers perform frequently, to the point of attending several shows a day?

Is the singer short of money?

Yes.

Nor is it.

Activities like this at the expense of health are, in most cases, arranged by companies.

90% of companies are trying to make quick money and extract the maximum residual value from singers.

However, some famous singers hold frequent concerts and even lip-sync and use CDs to replace live vocals.

It's hard to say what the original intention was.

evening.

Not surprisingly, Zhao Lei's new album "Zhao Xiaolei" has been listed in the entertainment section of major portals.

The official release date of "Zhao Xiaolei" is November 11th. The popularity of the new album is already high, and with such a novel pre-sale method, it would be a shame if there was no media coverage.

Although the report did not mention Magnesium Tuan on a large scale, many netizens still noticed this website.

Subsequently, some people followed the search box and visited the Magnesium Tuan website.

The UI design of Meituan.com is very simple, without all kinds of fancy links.

Overall, there is a simple beauty.

The moment I opened the website, the first thing that caught my eye was the red text "Sold Out" in the middle line.

On the right side of [Album Autographed by Zhao Xiaolei] is a product link with a countdown.

Group buying will start at 6:18 tomorrow night.

This item is also very interesting.

It's not a physical item, it's a voucher.

Semir clothing voucher, 9.9 yuan to deduct 100 yuan.

Available in stores nationwide.

This resource was also brought in by Lu Yuan. Of course, Lu Yuan was not that awesome and directly asked Semir to develop a write-off system for stores across the country.

It all just happened to happen.

In order to seek listing, Semir is undergoing offline store transformation, which involves information transformation.

The national store backend networking system is the top priority of this transformation.

The verification of vouchers is a good way to examine the backend linkage of stores across the country.

Therefore, for this group purchase, Meituan.com not only does not need to advance funds, but also collects a marketing fee of 3 yuan.

The deduction part of the voucher will be fully borne by Semir.

There are [-] tickets in total, and each person can purchase only one ticket.

In the past year or so, Semir's sales have soared due to Lu Yuan's endorsement. Among students, Semir seems to be catching up with its big brother Metersbonwe.

Today, there are more than 5000 Semir stores across the country. You can basically see Semir stores from first-tier markets to small counties.

Therefore, many people who saw the group purchase products today immediately paid attention.

9.9 is used as 100 yuan.

This wool, if you don't squeeze it, don't squeeze it!
(End of this chapter)