China Entertainment: Starting from 07 Kuainan

Chapter 307 The battle between 4+5 and theaters

Chapter 304

After making a call to Liu Yan, Lu Yuan understood the cause and effect of the matter.

Last month, Chai Zhiping, the godmother of Wanwan idol drama, contacted Xingchen Media and wanted to buy the commercial copyright of the song "Those Years" to be used as a promotional song for the movie "Those Years, the Girl We Chased Together".

Then, Star Media Production Department noticed the novel of Nine Knives.

After seeing this novel, people in the production department thought it was very similar to the plot of the MV for "Those Years", but they didn't think much about it.

The secret love and ignorance in adolescence are almost the same thing.

Because of Chai Zhiping, the people in the production department thought that maybe they could pull off the MV and make it into a movie.

Combining the "Those Years" MV and the novel of Nine Knives, the plot skeleton was instantly formed.

After the production department's application was approved, the public relations department performed a routine review of Nine Knives.

Later, the public relations department discovered that there was something wrong with this person.

If there is a problem with the ingredients, no matter how good the script is, Star Media will not use it.

As a result, the cooperation fell through.

The movie plan for the "Those Years" MV also came to a halt. After all, Wanwan was about to shoot a movie with a similar plot.

There is no point in making a movie with a similar plot.

However, half a month later, Chai Zhiping specially said hello to Xingchen Media.

The "Those Years" project has been suspended indefinitely.

She didn't hide the reason. The film's investors felt that "Those Years" was too risky.

Although the novel Nine Knives was written earlier, the single "Those Years" released by Lu Yuan came out earlier.

It was once popular all over the country.

To this day, "Those Years" still breaks into the top ten of the hot song charts on major platforms from time to time.

Without obtaining the commercial copyright of the song, the investors would rather not film it.

There is not only one book in the world called Nine Knives, so there is no need to take risks and risk filming "Those Years".

After learning about this, the production department picked up the project of making the "Those Years" MV into a movie again.

With Star Media’s existing reserve of screenwriters, it would take basically no effort to rewrite a script that avoids the Nine Knives novel.

After that, the movie "Those Years" was successfully approved.

The production department even proposed in the project that the male lead should be played by the boss himself, and the female lead should be Miss Zhao.

of course.

This is just an alternative provided by the production department.

The preferred option is to have the male lead Chen Xiao and the female lead Zhao Liying.

The investment cost is not high either. Counting the announcement, the investment cost is up to [-] million.

After hesitating for a moment, Lu Yuan approved the words [agreed to establish the project].

The relationship between him and Miss Zhao is very simple, they are just a boss and an employee. It is not bad to use "Those Years" as a test film for the big screen.

The heroine of the original MV for "Those Years" stars as the heroine of the movie version, which is a good gimmick.

Later, Lu Yuan signed the project agreement for "Parental Love".

This is the end.

Star Media's 2010 film list is all out.

Four movies.

"Now You See Me", an investment of US$6000 million.

"Those Years", [-] million (sole proprietorship).

"Love Is Not Blind", 33 million (solely owned).

"To Youth", [-] million (sole proprietorship).

Five TV series.

"The Good Doctor", [-] million (sole proprietorship).

"Shanshan is Coming", [-] million (solely owned).

"Why is the Shengxiao Silent", [-] million (sole proprietorship). "Parental Love", [-] million (sole proprietorship).

"Yanjing Love Story", 2 million ([-]%).

Estimated total investment amount: 3.3 million.

Seeing this number, Lu Yuan couldn't help but smile helplessly. The people in the production department were really calculating.

The investment amount is no more, no less, just about the same as the income from "Source Code".

If you include the overseas box office period, "Xiu Chun Knife" can just fill this window period.

This group of people had already made up their mind before the box office split was recorded.

However, the money was not wasted, and the good steel was used on the blade.

Today's Star Media, regardless of the investment in theaters, can generate blood independently without Lu Yuan's blood transfusion and make a profit.

If you include theater investment, it definitely won’t work.

That thing is a bottomless pit.

If you invest [-] billion, you will be able to dry the flowers within a year.

The previously set three-step plan for the theater chain has been successfully completed in 09.

Counting theater chains that have opened and are under construction, the number of theaters under the Star Cinema Line has reached 65, with a total of 390 screens.

Taking the whole year as the calculation cycle, an average of 1.06 screens are added every day.

Compared with the 1.7 screens added nationwide every day, it is slightly lower.

The growth rate is lower than the national average, mainly because the construction standards of the cinemas owned by Star Cinemas are relatively high.

However, it is only relatively high.

Star Cinemas, a money-burning weapon like IMAX theaters, only has one in Beijing, Shanghai, Guangzhou, Shenzhen and several five-star movie theaters in Jiangcheng Cinema.

Mainly this thing is more expensive.

The purchase price of a set of IMAX projection equipment alone is as high as 120 million U.S. dollars, which is about 850 million RMB. In addition, royalties must be paid to the IMAX company every year.

3% of the total annual box office for a single theater, with a minimum of US$5.

If the annual box office output of the IMAX theater is 3000 million, it will have to pay a user fee of 90.

And this is just the money for the projection equipment.

If you include the renovation of the theater, the construction cost of an IMAX hall will be several thousand to several million.

Expensive to die for.

Five five-star cinemas, plus 5 cinemas in second- and third-tier cities, have also made Xingchen Cinemas the fastest-growing private cinema company.

Ranked second is Dadi Cinemas, which invested in nearly 40 theaters throughout the year.

They followed the same route as Star Cinema.

Focusing on sinking the market, surrounding rural areas with cities, and adhering to the digital cinema + independent property rights model.

Can buy property, never rent.

Dadi Cinema Line's main investment areas are county-level cities and towns in the Pearl River Delta region, and there are currently no plans to go north.

However, Dadi Cinema and Xingchen Cinema will have a battle sooner or later.

After all, the strategic models of both parties are similar, and Dadi Cinemas is also involved in the field of film and television production.

On January 1, "Confucius" starring Zhou Runfa, Zhou Xun, and Chen Jianbing was invested and released by Dadi Media.

Nanhai Holdings, the parent company behind Dadi Cinemas, is a Hong Kong-funded company, and its chairman is Yu Pinhai, known as Murdoch of Hong Kong.

In the 90s, one of the most sensational things that Yu Pinhai did was the acquisition of Jin Yong's "Ming Pao".

Later, he acquired Time Warner's "Asia Weekly" and founded the world's first 24-hour Chinese satellite television network (CTN), quickly establishing a media empire.

Not long after, almost overnight, the media group collapsed.

Later, Yu Pinhai turned to the mainland, and his business involved real estate, cable TV fiber optics, cinemas, film investment, etc.

Pengcheng's famous old internet celebrity real estate [Peninsula·City State] was also developed by Nanhai Holdings.

Although Dadi Cinemas is backed by a parent company with strong financial strength, Xingchen Cinemas is not weak either.

In the era of mobile Internet, only by mastering the traffic entrance can you have the upper hand!
  (End of this chapter)