China Entertainment: Starting from 07 Kuainan

Chapter 312 The changes brought about by Lu Yuan

2 month 9 number.

The box office statistics for the fifth week of 2010 were released. "Avatar" continued to dominate the 3D theaters, with a box office of 1.08 million in a single week.

Five consecutive championships!
  Even though "Xiu Chun Dao" was released last week, it still cannot resist the strong position of "Avatar".

"Spring Knife" ranked second with a box office of 7300 million in three days.

However, the blockbuster "The Golden Guard" starring Zhao Feite (Mainland), Donnie Yen (Hong Kong), and Wu Zun (Wanwan) with the same theme only had a box office of only 3900 million in a single week.

The box office of "Xi Yang Yang and Big Big Wolf" is a little higher than that of "Jinyiwei", at least it broke four, with a single-week box office of 4030 million.

As for "Confucius" starring Zhou Runfa, the box office did not even reach [-] million in a single week.

The first big-budget movie produced by Dadi Media was released for 7600 days, with a total box office of [-] million, which was a complete hit.

"The Guard" and "The Sword" not only have similar themes, but are also released on the same schedule, so comparisons are unavoidable.

The former is an all-star cast from both sides of the Taiwan Strait and three places. Needless to say, Feite Zhao's national reputation, one "Wild Princess Finds Her Father" is enough to last a lifetime.

Donnie Yen is the most rising star in Hong Kong in recent years, although last year's "Ip Man" was a bit beaten by "Living Together".

But it still does not prevent "Ip Man" from becoming a dark horse.

Wu Zun is the handsome face of the popular idol group Fei Lunhai and has countless fans.

Director Li Rengang is also a famous director in Hong Kong. Although "The Dragon Disarms" in 08 is known as a bad film, he has a strong foundation.

Still a well-known director in Hong Kong.

The combination of a famous director and a super popular actor from both sides of the Taiwan Strait and three places, on paper, "Jinyiwei" is not inferior to "Xiu Chun Dao".

However, the plot is so bad that it doesn't even tell the story clearly, and the twists are very blunt. The only thing that can be praised is the action scenes.

However, "Jinyiwei" also lost on this point.

The fighting scenes in "Jinyiwei" are full of a sense of fragmentation.

One person, one style of painting.

Donnie Yen is Ip Man-feng (modern fighting + grappling), Wu Zun is a pretentious fighting style, and Zhao Feite is a showman style.

On the other hand, although the three leading actors in "Xiu Chun Dao", Lu Yuan, Wang Qianyuan, and Hu Ge, are not movie stars, they will definitely not be able to compete with Donnie Yen in a kung fu competition.

But on the whole, the fighting scenes in "Xiu Chun Knife" are more enjoyable to watch. Whether it is the protagonist group or the supporting actors Chen Kun and Zhou Yiwei, the styles are uniform.

If "Xiu Chun Dao" hadn't been released at the same time, "Jinyiwei" might still be able to make some money.

Well now.

Preserving capital is a blessing.

From word-of-mouth to box office, "The Golden Guard" is a lose-lose.

"Xiuchundao" defeated "Jinyiwei", which also made some investors think deeply.

Hong Kong and Taiwan stars seem to be really dying?

Although it is a consensus that Hong Kong movies are declining, in the investor circle, the appeal of stars from Hong Kong and Taiwan is still higher than that of mainland stars.

After all, the mainland’s entertainment industry started late and was deeply influenced by the Hong Kong and Bay Areas.

Previously, the convention for domestic big-budget movies was to choose a male star from Hong Kong and Taiwan for the male lead, and a female star from the Mainland for the female lead.

"Hero", "Painted Skin", "A City of Golden Armor", "Red Cliff", etc., a series of major productions follow this convention.

In this way, it can not only take into account its box office appeal, but also support its own family.

Just like TV dramas in the early years, most of the male protagonists are Hong Kong stars, or the male and female protagonists are all stars from Hong Kong and Taiwan.

Mainland actors can only play second or third roles.

The sudden rise of Star Media, first in the field of TV dramas, completely shattered the filters of Hong Kong and Taiwan stars. Lu Yuan's personal fame can be used as an excuse for the popularity of "Star You", but the high ratings of "The Best of Us" and "Twinkle Twinkle Star" cannot be explained by the addition of personal fame.

In these two dramas, only Qiao Zhenyu is somewhat famous, and the remaining leading actors are simply newcomers.

Without Hong Kong and Taiwan stars as a base, a purely mainland production team can still create a hit drama.

After that, many production companies followed suit. After all, stars from Hong Kong and Taiwan were too expensive and the prices charged were too harsh.

More than a year has passed, and imitators have both succeeded and failed.

In short, the filters used by Hong Kong and Taiwan stars are no longer as useful as they used to be in the television industry.

Those second- and third-tier Hong Kong and Taiwan stars didn't dare to speak loudly, so the quotations were much more reasonable.

Now, Star Media has brought this trend to the film industry.

Last year's "Cohabitation in Time and Space" and this year's "Spring Knife" also had no stars from Hong Kong and Taiwan. When it came to "Spring Knife", Lu Yuan was not even involved in the promotion.

As a result, the box office and word-of-mouth were still a double success.

People in the industry have studied how Xingchen Media achieves constant hits, frame by frame with a magnifying glass.

A lot of results have been achieved.

But it is a bit difficult to replicate the success of Star Media.

First of all, vision is very subjective and difficult to replicate.

Secondly, it seems easy to achieve good production, but in reality it is not that easy.

Not every company is as wealthy as Xingchen Media. There is a money printing machine owner, and most companies' filming funds are raised from multiple parties.

When there are more people, each party has its own demands. If the coal boss wants to flatter his own people or play with the unspoken rules, it will be the easiest to satisfy them.

Those investors with various purposes are the most difficult to deal with.

Some people seek fame, some seek profit, some engage in frivolous production, and some want nothing to show for it. All kinds of people often make the final product unrecognizable.

If you can do these two things at the same time, it will not be difficult to become a hit maker.

Zhouyi Film and Television, which has produced classic works such as "Qinghe Juelian", "Martial Arts History", "Love Across Time and Space", "Li Wei Becomes an Official", "Xiao Shiyilang", "Shuiyue Cave", etc., was once recognized in the industry. A hit-making machine.

From 1998 to 2005, Zhouyi Film and Television was able to launch 2-3 hit dramas every year. At its peak, it was once comparable to TVB.

From the perspective of a bystander, Xingchen Media is following the path of Zhouyi Film and Television.

The success of Zhouyi Film and Television is inseparable from the huge reserve of screenwriters. The script is the top priority. As early as 95, the Pumpkin Creation Center had more than 20 screenwriters.

By 2010, Zhouyi was on the verge of bankruptcy. Except for "Seven Weapons: Peacock Feather" starring Shi Xiaolong, there were no dramas to be aired this year.

Lu Yuan also felt sorry for the decline of Zhouyi Film and Television.

He asked Xu Zheng to contact the boss of Zhouyi Film and Television, but the result was not very good.

The founder and his wife were divorcing and had no intention of taking care of the company's affairs.

Upright officials can hardly break housework.

The founders are planning to split up, so what can Lu Yuan, an outsider, do?
  Nothing can be done.

Lu Yuan didn't even hire a screenwriter.

Because Zhou Yi is good at martial arts, and it is original martial arts, it is not compatible with Xingchen Media.

Star Media focuses on modern dramas and fairy tale dramas, and mainly focuses on adaptations.

There will also be original scripts, but not too many.

(End of this chapter)