China Entertainment: Starting from 07 Kuainan

Chapter 340 Starlight and Concert Income

"Jay Chou appeared on Lu Yuan's tour and was surrounded by fans" - Xinlang.com

"Live Express: Hu Ge, Liu Shishi, and Cai Yinong make a low-key entrance" - Fujin News Network

"Live backstage: Huayi stars join forces to send blessings, led by Li Binbin and Huang Xiaomin" - "On the Road" world tour special feature

"Express: The Seven Running Man Group Comes Hand in Hand, a Big Collection of Concert Pictures" - Special Topic of Tengxun

"All members of the protagonist group of Fairy Sword are present, and Yang Mi was so beaten that she went to the scene in person"

"07 Fast Man Chen Chusheng/Su Xin/Land Rover/Wang Yuexing...entered in disguise" - Sohu.com

"Straight to the Backstage: Wang Sulong and Xu Song Playing Treasures Backstage" - Tengxun Special Topic

"Big names gather together, Lu Yuan's solo concert is as starry as the awards ceremony"

As the sun set, as ticket checking began, various on-site pictures were quickly uploaded to major portal websites like snowflakes.

However, among the major portals, only Tengxun was able to enter the on-site report in advance. After all, Tengxun spent real money.

Exclusive online coverage of the "On the Road" tour is in the hands of Tengxun.

Want first-hand information?

simple!

Special topic on Fuji News.

of course.

In order to obtain exclusive online reports in China, Tengxun also spent a lot of money.

One million, brackets US Tao Le.

The price of nearly 7 million RMB is naturally not only for the domestic part, but also for the exclusive online coverage of the overseas tour, which is also within the scope of the contract.

In addition to live graphic, text and video reports, Tengxun also has a special version of exclusive behind-the-scenes footage, including rehearsals, backstage and other interesting things.

Overseas online exclusive reports also sold for a sky-high price, closing at a price close to 2 million yuan.

The exclusive online interview rights for the tour were sold for US$300 million, which is actually only a small amount of money.

Tour DVDs and brand sponsorships are the big ones.

With the size of Lu Yuan's fans, not to mention, the global sales of tour DVDs have reached at least one million.

By then, Lu Yuan will be able to receive at least 4 to 500 million dollars personally.

As for brand sponsorship?

A big fat bite.

Coca-Cola paid $60 million for the exclusive sponsorship of all performances of the "On the Way" global tour.

Sixty million US dollars, 4.2 million RMB!

In fact, it only seems very high. Evenly spread over 60 concerts, the sponsorship fee for a single concert is only 687 million, less than million.

Compare Wang Fei, Li Yuchun and others' external naming fee quotations of 800 million.

Lu Yuan's exclusive naming fee is simply ridiculous.

In other words, this is the normal market price.

The real thing, no water mixed in.

Ten years later, when Taylor was at the height of her power, the sponsorship fee for her world tour concerts was only more than 1 million US dollars.

That's 2022, not 2010.

Coca-Cola spent 60 million US dollars. In addition to Lu Yuan's personal influence, it also wanted to win Lu Yuan's personal endorsement.

For Lu Yuan, those brands can be said to be coveted.

Not to mention the overseas part, the two brothers Burberry and Porsche have become the fastest growing overseas brands in China.

none of them!

Porsche sales in China have grown rapidly for two consecutive years.

Burberry has become the No. 1 brand of luxury men's clothing in the Chinese market.

Armani, Versace, Gucci, Ermenegildo Zegna and other brands, the back molars are almost broken.

As luck would have it, the two endorsements Lu Yuan was carrying were about to expire at the end of this year, and those brands had already started sharpening their knives.

Who doesn't know how to pry corners?

money?

Who is worse?

Is $500 million a year a lot?

With Lu Yuan's backing on the Asian market, it's worth $10 million a year.

After all, there are too few stars like Lu Yuan.

Which famous singer doesn’t have double-digit endorsements?

Taylor's endorsements are exaggerated to over fifty. That big machine record company has no long-term considerations for artists.

Crazy about accepting endorsements, just thinking about making quick money.

According to the current momentum, as long as Lu Yuan is willing to accept endorsements, it may be a little difficult to compete with Kobe Bryant and Beckham.

But even if it's less, it's not much less.

Just from advertising endorsements, you can earn 4000 million to 5000 million US dollars a year, which is probably not difficult.

However, Boss Lu will not take it for the time being.

He is not arrogant, he is not making money, but he is waiting for the results of the tour.

The better the effect, the higher the commercial value of it.

Zone 12 ticket gate.

After finally queuing into the venue, Chen Chichi's first reaction was how big it was.

The venue is so big.     The second reaction was that there were a lot of people.

Looking around, everywhere within sight is full of people.

Really crowded!

Lou Yixiao on the side was studying the LED bracelet he had just received.

"what?"

"Is my bracelet broken?"

Lou Yixiao pressed the button on the bracelet and found that the bracelet did not respond, and he couldn't help but said in surprise.

"It's not broken." Chen Chichi raised the bracelet and said, "Isn't there a notice posted at the door? The bracelet is activated in the background."

"The bracelet will light up only when a signal is received. Without a signal, the bracelet is just a decoration. The organizer does this mainly to prevent fans from not returning the bracelet."

In fact, Chen Chichi is also quite curious about the bracelet.

It looks very high-tech.

This was not the first time he watched the concert.

But the concerts I watched before all used props such as light sticks, and few were as "high-tech" as LED bracelets.

It looks cool.

If it really lights up, what will it be like?

It didn't take long for Chen Chichi and Lou Yixiao to find their seats. They bought infield tickets, not the front or the back.

Mid-range level.

After entering the venue, the two sat on the newly added temporary chairs and chatted.

At this time, there are still many spectators in the infield area who have not entered the venue. The front is empty and the view is very good.

"Hey, is that JJ?"

Suddenly, Lou Yixiao's sharp eyes noticed that someone sitting a dozen rows in front took off his mask.

"what?"

"Could it be Jay Chou who's wearing a hat and a mask next to him?"

"The back view is so similar."

Chen Chichi glanced at it, and then withdrew his gaze.

We are all colleagues, and we will have the opportunity to meet each other sooner or later, so there is no need to be surprised.

soon.

As night falls, more and more spectators enter the venue, and the infield and stands are all packed.

Looking from the air, apart from the fans who were still entering the venue, the only people still walking in the aisles were staff wearing security uniforms.

Today there are a security team of 2,500 people inside and outside the stadium.

The field control personnel are directly filled up.

This does not include mobile personnel, ticket inspectors, and official dispatched personnel who are on call at all times.

now.

The "Now You See Me" crew is urgently recording material on the center stage.

There were nearly 100,000 people present, it was a big scene.

No movie can mobilize so many extras at once.

As for the actors' scenes, they were filmed as early as the rehearsal.

Anyway, the actors and the audience will not enter the scene at the same time. If you edit it, won't the big scene come?

Tick ​​tock!

Tick ​​tock!

Time passed slowly, and when the security personnel confirmed that each area was safe, the time came to 6:28.

At 6:29, a countdown page popped up on the four giant LED screens hanging directly above the stage.

59!

58!

……

5!

4!

3!

2!

1!

The next second, the lights in the venue dimmed, and the LED bracelets in the audience's hands lit up at the same time.

In the darkness, patches of blue-white breathing flashes resemble the intersection of the sky and the stars. (Please see the Easter egg chapter for specific scenes)

At the same time, a beam of light shot down from the center of the stage.

"The brightest star in the night sky, can you hear clearly..."

(End of this chapter)