China Entertainment: Starting from 07 Kuainan

Chapter 346 Crazy Endorsement

The first person to react to the popularity of "Temple Run" was Wall Street.

In 10 years, the penetration rate of smartphones will not be as high as it was a few years ago.

One of the biggest differences between smartphones and traditional mobile phones is the touch screen. "Temple Run" is the first mobile game on the market that integrates the two core gameplays of "swipe screen" and "gravity sensing".

It's novel enough!

And the fact that it’s free perfectly strikes a chord with the human nature of free prostitution.

Don’t beautiful Chinese people like free prostitution?

How can it be!

The relief materials distributed by America are not only recipients of homeless people, but also many families who are not within the scope of relief.

If the supplies distributed are not temporary food and the taste is slightly better, there will be a long queue of people to receive the free supplies.

Prostitutes are everywhere!

In fact, even without the support of Lu Yuan, "Temple Run" will still be popular if it should be, but it will be a little later.

Wall Street took notice of Temple Run, focusing on the groundbreaking and replicable gameplay.

This seems to be a new track for mobile games?

Some do it!

As for those brands, they value appeal and influence more.

Lu Yuan posted a post, which directly caused the downloads of a game to increase by hundreds of thousands, and the number of downloads exceeded one million in two days.

Greedy!

The most urgent ones are definitely Burberry and Porsche. While they want to negotiate with Lu Yuan, they are also wary of those sexy bitches outside.

As long as I'm here, you can't even think about climbing into King Lu's bed!

Burberry increased its offer overnight and presented a contract worth 2000 million pounds.

2000 million pounds in three years, an average of 666 million pounds a year.

According to the latest exchange rate, the contract is worth 2 million.

Very sincere.

The contract handed over by Porsche was not bad at all, it was US$900 million over three years and US$1.82 million per year, worth million US dollars.

However, Porsche is not the most sincere.

BMW handed over a two-year, $20 million contract.

10 million a year, the price is higher.

Two years, with shorter contracts.

If Porsche doesn't follow, Boss Lu can only express his gratitude to Porsche.

Don't contact me, I'm afraid BMW will misunderstand you.

Since they are all foreign brands, Lu Yuan will choose the one with the higher price.

It's just so realistic.

As for Nike and Adidas, Lu Yuan ignored them at all.

Not long ago, Lu Yuangang renewed his endorsement contracts with Anta and Semir, although the quotations they provided cannot be compared with those international big names.

But after all, he is his own family.

No loss at all.

The endorsement fee provided by Anta is 2800 million per year, and Semir is slightly lower, 2000 million per year, which is converted into US dollars, about 300-400.

Didn't lose too much.

However, the quotations of the four brands Anta, Semir, Burberry, and BMW cannot compare with Coca-Cola.

Coca-Cola offered a $6000 million contract.

5 million US dollars in 6000 years.

$1200 million/year.

It has to be said that this price is very attractive. If you include the 1.2 million sponsorship for the tour, Coca-Cola spent million US dollars on Lu Yuan.

If it had been last year, Boss Lu would probably think about it carefully.

But this time, that time.

Because of its good voice, Very Coke has indeed been popular for a while. However, faced with the price war between the two giants, Very Coke's life has become difficult again.

Two companies with a century-old history are leading the way in both supply chain management and marketing.

In addition, Wahaha's cola business is not very profitable to begin with. If other businesses were not particularly profitable, Wahaha would have axed the cola business long ago. Today, although Wahaha has not cut off its Coke production line, after the joint strangulation of the two giants, Wahaha's internal attitude has undergone subtle changes.

From radical to conservative.

Previously, Wahaha’s strategy was to defend the rural market while counterattacking the cities.

Very Coffee Coke and Beer Catecha Shuang are both counterattack products.

However, they all failed in the end.

Coffee + coke is not in line with the taste of Chinese people at all. Beer catechu is refreshing, but the name ruins it half of it.

After several consecutive failures, Wahaha has strategically abandoned Coke internally.

However, giving up Coke does not mean giving up the carbonated drink market.

The new product [Kvass] being developed by Wahaha has been exclusively titled with "I Am a Singer" in advance.

Because of this, Lu Yuan chose Coca-Cola when he was choosing to sponsor his concert.

He's just a star.

Give me a hand, give me a hand.

How many hands?

That won't work!

Bringing a business back to life?

He doesn't have such a big face either.

In 98, when Cheng Long was at his peak, Fenhuang Coke, endorsed by him, became an instant hit.

In those two years, Fenhuang Coke sold like crazy, and in terms of momentum, it could compete with the national beverage Jianlibao.

But the good times only lasted for three years. In 2001, Fenhuang Coke went bankrupt.

So far, Cheng Long Magic has added another brand.

Seeing that Wahaha is preparing to change its track, Boss Lu no longer has so many scruples, seeing that Coca-Cola is so sincere.

He accepted the endorsement.

1200 million U.S. dollars, 8200 million RMB a year, is indeed very fragrant.

The advertising song has also been selected. Unlike Pepsi, Coca-Cola prefers to choose "old songs" that have already been released, rather than customizing a new song.

Coca-Cola chose "Good Time" as its advertising song, without changing the lyrics, and directly selected a chorus from it.

"It's gonna be alright

everything will get better

We don't even have to try

We don't need to care

It's always a good time (Whooo)

Let’s spend quality time together…”

Just reshoot a clip of a group of people holding Cokes, singing and dancing while watching the World Cup, and it can be released directly.

In addition to clothing, cars, and fast-moving consumer goods, there are a lot of brands that have approached Lu Yuan recently.

They are available in all walks of life, including credit cards, computers, mobile phones, watches, etc.

Among these endorsements, Lu Yuan carefully selected several more sincere brands.

Watch brand: Jaeger-LeCoultre, global spokesperson, quoted price of 600 million euros/year (5400 million RMB)

Airlines: Emirates Airlines, global endorsement, quoted price is US$1600 million/two years.

Mobile phone: Nokia, global endorsement, quoted price is 1800 million US dollars / two years.

Although there are many sincere offers from the remaining brands, Lu Yuan has no intention of accepting them.

Those brands are not taken advantage of.

They are willing to quote a high price, partly because of Lu Yuan's personal influence and his support in the Asian market, and partly because Lu Yuan is very clean.

Endorsements are rare.

If he accepts more than a dozen endorsements at once, he will make more money, but the subsequent endorsement fees will definitely decline.

Rather than losing reputation, it’s better to do less and be more precise.

Anta, Semir, Coca-Cola, Nokia, BMW, Burberry, Jaeger-LeCoultre, and Emirates Airline only have eight endorsements, which is a very small number.

However, the endorsement fees provided by these eight endorsements exceeded $60 million.

The annual advertising endorsement income is 400 million, directly completing one-third of the annual target.

(Previously set annual income of 15 billion)

(End of this chapter)