China Entertainment: Starting from 07 Kuainan

Chapter 360 Twenty-five million, make a friend!

"Brother, come and try this year's new tea from Wuyi Mountain."

After a quick tour of several floors of the office building, Chen Tianqiao took Lu Yuan to a reception room, and then made a cup of hot tea with his own hands.

"This is an authentic old tea tree that my friend brought over a few days ago."

"Thank you, Brother Chen."

Lu Yuan smiled and bowed, then picked up the tea cup and put it on the tip of his nose, taking a gentle sniff.

The aroma of tea comes to your nose.

Take a shallow sip, the tea soup is mellow, the aroma spreads from the mouth to the nasal cavity, and the aftertaste is long-lasting.

Top quality goods.

"How is it?" Chen Tianqiao laughed.

“Good tea!”

Lu Yuan put down the tea cup, gave a thumbs up and praised: "Brother really understands life!"

"Haha, that's good."

Chen Tianqiao said with a smile: "When you go back, take some back with you. However, I have agreed in advance that I can only give you two taels of this tea."

"Don't blame me for being stingy. My friend only gave me four taels in total."

At this time, the two of them had an older brother and a younger brother, and the scene was extremely harmonious. People who didn't know saw this scene and thought they had such a good relationship.

In fact, the two of them knew it very well.

Just a scene talk.

Even if there is any cooperation, each will get what he needs.

friendship?

Have.

Just a little, no more.

After chatting for a while, Chen Tianqiao took the initiative to start the conversation.

"Brother, when it comes to making movies, you are an expert. Brother, I am a layman. I have to learn more from you."

"Communicate, communicate." Lu Yuan said modestly: "I don't dare to take it seriously when I talk about learning from experience. It's okay for us to communicate with each other."

"Okay, let's talk."

As Chen Tianqiao spoke, he gave Lu Yuan a new cup of tea.

"Recently, our Shanda teamed up with Bona to invest in a 3D martial arts movie, with an investment of about 2 million."

"But I personally don't really like this subject. The bidding and cooperation are all done by the people below."

"I personally prefer to produce and sell by myself."

"A few days ago, Mr. Hou from Shanda Literature handed over a case. Mr. Hou and the Shanda Literature team selected Singularity.com's leading work "Star Change" and prepared to put this story on the big screen."

"Brother, please help me analyze it. Is there any way to adapt the web novel?"

One thing to say, Chen Tianqiao's vision is indeed very advanced. Starting from 03 or 04, he has been aiming at the big entertainment track.

Websites such as Qingdian and Hongxiu under Shanda Literature are called "Apple Gardens". The apples produced by these websites can be independently adapted by Shanda into games, movies and TV shows, and the copyrights can also be sold in a B2B model.

Using game output as a capital pool, we will gradually expand into the fields of music, film and television, literature, and video, and build a top-down industry-wide entertainment circuit.

Tengxun's future big entertainment plan is actually a revision of Shanda, with the same core.

The only difference is that Tengxun's game business is more profitable and can support continued investment in large-scale entertainment projects, while Shanda made the wrong bet on the game business, causing the capital chain to break.

Then, play it off.

"I admire my brother's vision."

Lu Yuan planned to tell Chen Tianqiao something useful.

In fact, creativity is neither important nor important.

Regardless of Chen Tianqiao's talk of asking for advice, in fact, he is more determined than anyone in his heart. Otherwise, why would he plunge into the big entertainment track?

He invested hundreds of millions of dollars in Shanda Box, a three-network integration plan. Even if the plan failed, it could not stop him from crossing into the entertainment field.

Isn’t the rest obvious?

"There is definitely a lot to be done in adapting web texts, but brother, you should also know that the core of web texts is a bit different from mainstream values."

"So, policy risks must exist objectively."

"Is there no way to avoid it?"

Chen Tianqiao sighed, with a bit of unwillingness in his expression. How could he, who started out as a gamer, not be aware of the policy risks?

With hundreds of millions of dollars invested, a single official document from Radio and Television plunged Shanda Box into the abyss.

of course.

Broadcasting and Television’s policies were not the decisive factor in Shanda Box’s slide into the abyss.

Half a step ahead is a genius, one step ahead is a madman.

In 2005, there were only 2833 million broadband users nationwide, the penetration rate was only 3.84%, and the average broadband download speed was only 100KB/S.

If we want to promote the integration of three networks in this environment, even if it succeeds, users will not be able to get a good gaming and video experience.

Finally, Chen Tianqiao's radicalism was also a major reason for Shanda's decline.

As we all know, no matter how good the hardware is, it is useless if the software ecosystem cannot keep up. How did Nokia lose the market?

The closed Symbian system is far less dynamic than the open source Android.

the other side.

Facing the question from the richest man Chen, Lu Yuan just smiled.

it is more than words.

"Brother Chen, actually, it's not entirely true to say that there's no way to avoid it."

"Oh?"

Chen Tianqiao's eyes lit up: "Brother, what do you have in mind?"

"It's out of the question."

Lu Yuan smiled slightly: "Brother, I should know a lot about the animation industry in my childhood, right?"

"Brother, you mean comic and animation adaptations?"

There is no fool who can become the richest man. When Lu Yuan mentioned animation, Chen Tianqiao understood it instantly.

"Correct."

Lu Yuan continued: "Around the millennium, prime time TV stations were basically dominated by overseas cartoons."

"Starting from 06, the State Administration of Radio, Film and Television has stipulated that TV stations at all levels are not allowed to broadcast overseas cartoons during prime time."

"In 08, the broadcast ban period was extended."

"In the past few years, the country has issued many subsidy policies to animation companies. Therefore, there have been many more companies in the industry that cheat on subsidies. This shows the level of support given to the cultural industry."

"From my personal point of view, online novels may be more suitable for adaptation into animation."

Lu Yuan told Chen Tianqiao this without worrying about leaking the secret.

What is Shanda’s external slogan?

Create an online Disney!

Even if Lu Yuan didn't mention it, Shanda has a similar strategic plan internally. Last year, Shanda officially announced its theme park plan, and the park will be located in Xicheng, Suzhou Province.

Cartoon creativity + TV movies + games + brand peripherals, this is an internationally accepted animation industry model.

How could Shanda, which is committed to a big entertainment strategy, not know this?

If Chen Tianqiao didn't know, Shanda's executives should resign en masse!

in short.

Shanda's failure was not a mistake in direction or strategy, but a loss of fundamentals.

A few days ago, Shanda announced its second-quarter financial results.

According to the financial report, Shanda Games’ net profit in the second quarter was 3.04 million, compared with 3.63 million in the same period last year, a year-on-year decrease of 17%.

Ku6 Video, a subsidiary of Shanda, also suffered from dismal performance.

The game business is declining, and the basic base is almost lost. It is equivalent to soldiers fighting on the front line, but the supply of weapons and ammunition is cut off in the rear.

How is this fight going?

Shanda is certainly aware of the decline in gaming revenue and has already taken action.

Boss Chen is ready to repeat the legendary success and start the buy-buy-buy mode, spending US$9500 million to fully acquire Eyedentity Games, the developer of "Dragon Nest".

In July, "Dragon Nest" was launched. On the third day of open beta, the highest number of people online was 7.

Things are looking great.

"Animation adaptation?"   Chen Tianqiao thought carefully for a while.

The person below did mention this plan, but he felt that the anime plate was too small.

In addition, the audience for domestic cartoons is basically children, and there are also some teenagers, but the adult audience is very few.

In one sentence, the plate was too small, had little potential, and failed to arouse his interest.

"Correct."

Lu Yuan said bluntly: "Animation for teenagers is a brand new track in China. Compared with TV and movies, there is a higher degree of creative freedom."

"It's just that if you want to land on a TV station, it's not easy. After all, teenagers are more sensitive to the topic of animation."

Chen Tianqiao heard what Xian meant: "You mean to rely on mutual benefit network?"

"You can give it a try." Lu Yuan said ambiguously: "The domestic situation is special and there is no precedent. We can only cross the river by feeling the stones. If we can break through, it will be a 10-billion track."

"However, cultivating the animation industry is a long-term process. It is difficult to achieve any benefits in a short period of time, or even negative benefits."

After hearing this, Chen Tianqiao was silent for a while.

This time, he remained silent for longer.

a long time.

Chen Tianqiao suddenly suggested: "Brother, are you interested in trying this new track together?"

Saying one thousand and saying ten thousand is worse than investing a sum of real money.

Boss Chen will not be fooled by a few words. Animation is originally in the basket of Shanda Interactive Entertainment. However, the priority of developing the animation industry is very low.

But, this time, that time.

In the eyes of Boss Chen, Lu Yuan's label as a businessman is much greater than that of a singer or actor.

Lu Yuan plays an indispensable role in making Star Media what it is today.

Moreover, Boss Chen is different from those traditional business people. He will not regard seniority as a guideline.

What happened to being young?

When he was thirty-one, he was still the richest man in China!

In the eyes of those traditional people, what is the difference between those in their thirties and those in their twenties?

They are all young boys.

Therefore, after what Lu Yuan said, Boss Chen was really moved. He is the kind of person who takes action when his heart moves.

Therefore, Boss Chen directly extended an invitation to Lu Yuan.

If Lu Yuan is willing to invest, it means that the other party is really optimistic about it.

Chen Tianqiao's turn almost broke Lu Yuan's waist.

Did the collaboration come so suddenly?

However, Lu Yuan did not refuse immediately. Comic adaptation was originally a part of his future plan.

According to the original plan, we would first cooperate with Tengxun to set up a new web site, and then, one hand would be adapted into comics and the other hand would be filmed.

Now, Chen Tianqiao's proposal only advances the plan a few steps.

After a while, Lu Yuan asked tentatively.

"Brother, are you serious?"

"Of course!"

Chen Tianqiao said without hesitation: "What I said today is no less than a revelation to me."

"The animation industry does have great potential."

"Previously, we had related plans internally at Shanda. However, I started my career on the Internet and am not very knowledgeable about the film, television and animation circles."

"Today, brother, you, an industry insider, gave me some advice. Brother, I finally got some reassurance."

"I didn't say anything, just bet on anime!"

Although Chen Tianqiao spoke very reservedly, he praised Lu Yuan highly both inside and outside his words, and he just said bluntly, "Brother, you are the guiding light."

"Haha."

Lu Yuan grinned: "Brother, your words are too flattering to me, but you have said so, brother."

"Brother, I will risk my life just once to accompany the gentleman!"

"I'm following!"

In fact, Lu Yuan didn't have any good intentions. As he said, cultivating the animation industry is not something that can be accomplished overnight.

Related personnel such as modelers, painters, special effects designers, action designers, voice actors, etc. cannot be cultivated in a short period of time.

If you want to build an industrial chain, it can take as short as three to five years and as long as ten or eight years.

It’s not a big deal to cooperate with Shanda.

If you plan ahead, you can also cultivate a group of talents in the animation industry.

As for cooperating with Shanda, what will Tengxun do?

All I can say is that it has an impact, but it’s not a big problem.

Who said that Lu Yuan can no longer win-win with Tengxun if he cooperates with Shanda?

Tengxun has not fully bet on the big entertainment industry yet, and there is absolutely room for maneuver.

By the time Tengxun transferred to Big Entertainment, Shanda had almost entered its twilight years, and Boss Lu was able to launch a reverse takeover plan.

There is a drama in which a subsidiary company (animation company) acquires the parent company (Shanda Literature).

"Brother."

Chen Tianqiao raised the tea cup on the table: "Brother, I'll give you a cup of tea instead of wine. I like a cheerful person like me."

"Come, cheers to the future cooperation!"

"cheers."

Lu Yuan also raised the tea cup.

Subsequently.

The two began to discuss the issue of cooperation. Chen Tianqiao had a fiery temper. Once he had decided, he would move forward as soon as possible.

During the chat, Chen Tianqiao called the president of Shanda Literature and asked him to sort out the relevant documents first.

An hour later, there will be a meeting at the headquarters!

While Shanda Literature was preparing materials, Lu Yuan and Chen Tianqiao also discussed the general direction.

Regarding the direction of animation production, both of them agreed that 3D animation should be the way to go.

The main reason for choosing 3D animation is that the domestic 2D animation industry chain is incomplete and supporting practitioners are too scarce.

Traveling all over the world, Xiaotian has the most complete 2D animation industry chain.

If we choose the 2D direction, wouldn't we use our shortcomings to attack the other's strengths?

In addition, Boss Lu’s choice of 3D is also a bit selfish.

To make high-quality 3D animation, do you need special effects?

Definitely want it!

Do you want to model?

Yes!

Do you want to render?

nonsense!

Participating in the 3D animation track can also provide some work for Xingyue Film.

No matter how small the mosquito legs are, they are still meat.

Gather the sand to form a tower.

Finally, the production cost of 3D animation is also lower than that of 2D, which may sound a bit counterintuitive.

But it is what it is.

Many materials of 3D animation can be used repeatedly, and the quality of 3D animation is easier to control. Changing painters will not directly lead to an avalanche of style.

However, if it is a high-quality 3D animation, the investment will not be lower than that of 2D animation, but will be higher.

noon.

Lu Yuan and Boss Chen ate a packed lunch directly in the office, hurriedly packed their lunch, and then rushed into the conference room to start a closed meeting with Shanda Literature's senior management.

After an afternoon of discussion, Lu Yuan and Boss Chen reached a consensus.

An animation production company, Shengxing Culture, was jointly funded by Morningstar Fund and Shanda Literature.

The initial investment capital is 300 million.

Both parties invested 1.5 million each, with Shanda Literature accounting for 51% and Morningstar Fund accounting for 49%.

For the same amount of money, Shanda Literature holds more shares, but of course it is not unconditional.

Shengxing Animation has the right to first select all copyrighted works under Shanda Literature and purchase the copyright at a price lower than the market price.

During this period, Lu Yuan mentioned to Boss Chen about the acquisition of Huayi Music.

Upon hearing this, Boss Chen made a big move.

Huayi Music’s 51% stake is priced at million, so you should make a friend!

(End of this chapter)