China Entertainment: Starting from 07 Kuainan

Chapter 362: I, Penguin, will not take the blame for the fist matter

After finalizing the loan, Brother Ma chatted with Lu Yuan about the League of Legends.

"League of Legends" has been online in China for four months. Relying on Tencent's strong Internet cafe local promotion capabilities, Internet cafes in major, medium and small cities have basically achieved full coverage.

As of now, the number of active users of "League of Legends" worldwide exceeds 8 million, which is close to the highest active user record set by "World of Warcraft".

The maximum number of people online at the same time on the global server exceeds 150 million!

Among them, the US server + European server has the highest online number of 60, and the highest number of domestic users online at the same time is 90.

(PS: To explain a little bit, ‘maximum simultaneous online’ and ‘daily simultaneous online’ are not the same concept. The maximum online is 90, and ‘daily simultaneous online’ may be only to .

Also, ‘active users’ and ‘number of people online at the same time’ are not the same concept. If you get a gift package within a few seconds of being online, you are still considered an active user)

The situation is really great.

Ma has contacted the Riot Games founder team and is preparing to discuss the acquisition of shares.

Lu Yuan also received a quote from Tengxun Investment Department.

For a 15.8% stake in Riot Games, Tencent quoted a price of US$3254 million. In other words, Tencent valued Riot Games at US$2.06 million.

A gaming company established less than three years ago has a valuation of US$2.06 million.

This offer is very sincere.

Especially for the founder of Riot Games.

Compared with Xiao Ma, they are really poor buddies.

If it weren’t for Ma and Lu Yuan’s intervention, Riot Games might have disappeared.

From having nothing to becoming a multi-millionaire, it took just over a year.

They were completely blindsided by Xiao Ma's gold and dollar offensive.

Lu Yuan's die-hard fan Yang Dao even communicated with Lu Yuan. He planned to sell his personal shares and then work for Tengxun.

Fifteen million U.S. dollars in cash + an employment contract with an annual salary of one million U.S. dollars directly conquered this former Internet-addicted teenager.

A million-dollar annual salary?

I never dared to think about it before!

There are also 15 million US dollars in cash, which is so delicious!

Not only Yangdao, but the other two founders of Riot Games and Benchmark Capital were also suppressed by the wealthy Tengxun.

They all thought of selling their shares.

Although "League of Legends" has a trend of becoming popular, the performance of European and American servers is far inferior to that in China.

In addition, LOL is a competitive game, and how to make money is also a headache.

Competitive games cannot directly sell values ​​like those online games.

Gringos have not yet experienced the terrifying power of the ‘skin bonus’.

Therefore, the valuation of US$200 million is enough to impress them.

At last.

DOTA legend Ice Frog has defected to V Club and is intensively developing DOTA2. As the soul of the DOTA1 era, Ice Frog has an amazing appeal among the player community.

With the blessing of Ice Frog, DOTA2 is the orthodox sequel to DOTA1.

Once DOTA2 comes out, it will definitely squeeze out LOL's market share. At that time, whether LOL can beat DOTA2 is another matter.

On one side is 1.4 million U.S. dollars in cash and income within reach, and on the other side is the uncertain future of the game.

How to choose, do you still need to think about it?

Ninety-nine percent of people will choose to take the money and leave.

Therefore, Tencent's acquisition of Riot Games is basically a matter of course. The only difference is the price.

no way.

After all, not everyone opened their heavenly eyes directly like Lu Yuan.

If the founders of Benchmark Capital and Riot Games knew the future, they would not sell their shares even if it was US$1.4 billion, let alone US$14 million.

"Brother Ma, actually, I have some immature suggestions about promoting the game."

"Oh?" Brother Ma was moved in his heart and said with a smile, "Tell me about it."

From Xiao Ma's perspective, Lu Yuan's contribution to League of Legends' today's achievements is not small.

First of all, Lu Yuan's suggestions at the beginning of development have been well received by the vast majority of players after the game came out.

Secondly. The global promotion song "Victory" also made League of Legends famous.

Lu Yuan is very famous in the global pop music scene, with hundreds of millions of fans around the world.

This is not a false prosperity that is trumpeted, but a real status.

Just three songs, "Victory", "Sold Out", and "Natural", have brought at least one million registered users to League of Legends.

Unfortunately, Lu Yuan has never accepted a game endorsement.

If Lu Yuan is willing to serve as the global promotion ambassador of LOL, Xiao Ma is even willing to offer a sky-high price of US$10 million.

"Brother Ma, how about holding a global LOL competition?"

"The specific model is similar to the DOTA competition system, focusing on cup competitions and recruiting teams from all over the world."

"America, Europe, Asia, three continents compete on the same stage!"

"Of course, League of Legends currently does not have a team ecosystem, which is indeed a problem, but it is not important. The participating teams can be professional teams, Internet cafe teams, or college teams."

"As for the bonus, it can be set higher. The total bonus is one million!"

"Beautiful knife!"

Hearing this suggestion, Brother Ma raised his eyebrows.

E-sports competitions are nothing new.

Global competitions are not new. Competitive games such as StarCraft, DOTA, and CS all have global competitions.

But it’s a bit interesting that it’s hosted by a game company.

A $1 million bonus is even more interesting.

Under the heavy reward, there must be a brave man!

When other games have tournament prizes of only US$10,000 or US$20,000, a tournament prize of US$1 million is a new record.

The spread effect brought by this gimmick alone is more than one million.

This idea is worth ten million dollars!

However, some things are not as simple as they seem.

After pondering for a moment, Xiao Ma expressed his concerns.

"The bonus of one million US dollars is indeed very attractive, but Xiaoyuan, have you ever thought about it, this is likely to have some negative impacts."

"As for the domestic environment, you also know that electronic opium has always been blamed for online games."

Lu Yuan smiled slightly, spread his hands and said, "Brother Ma, this is the global finals hosted by Riot Games of American Games Company. What does it have to do with Tencent?"

As soon as these words came out, Xiao Ma was suddenly enlightened, and then he clapped his hands and laughed.

"Haha."

"You young people are still smart."

Xiao Ma hadn't thought of this before, because in his mind, Riot Games was already in Teng Xun's possession.

The fist is Tengxun!

But after Lu Yuan reminded him, Xiao Ma reacted instantly.

The outside world doesn’t know about the acquisition at all. Tencent can definitely sign a forward contract with the founder of Riot Games.

This was used to delay the announcement of the acquisition.

Then, during this period, the [League of Legends First Global Invitational Tournament] was held in the name of Riot Games.

The prize is one million dollars!

Once the excitement builds up, wait until the game is over and then complete the share swap in a low-key manner.

In this way, even if someone wants to settle old scores in the future, Tengxun will have something to say.

That was a game held by the Yankees, not by me, the Penguin.

I just think the effect is good, and the players' response is very enthusiastic, so Xiao Gui just goes with it.

Pot, fist back!

Fame and fortune are taken by penguins.

Perfect COMBO!

(End of this chapter)