China Entertainment: Starting from 07 Kuainan

Chapter 389 Three thousand naval forces can kill Hollywood

11 month 1 number.

[On the Road] The Jiangcheng stop of the tour ended perfectly with one chorus after another.

Boss Lu's performance was still stable, and he performed the whole process for three hours by himself.

However, after the concert, the number one trending search item for Tengxun scarf was not #鲁元江城concert#, but an entry called #热情故事#.

Click on the entry and there is a video at the top.

A video about broken love. The interviewers in the video come from different cities, different professions, and different genders.

The entry is filled with a large number of scarves related to the movie.

【The advent of what love is? One thing brings down another thing! 】

[Go and watch the latest trailer, Lu Yuan is sniping! ! Zhang Yuan sang the theme song of "Love Is Not Blind" - "Decent"]

[If you buy a refrigerator, the shelf life is only three years. How do you expect a man to have a lifetime shelf life? Haha, this line from Damimi made me laugh to death]

[Breaking up should be decent, no one should say sorry, why should we owe anything...]

[Zhang Yuan’s singing was so heartbreaking. Isn’t he going to break up? 】

[@小DuDu, don’t think too much, the lyrics are still written by Lu Yuan. He even has a child now, how can they break up]

[There was Su Xin's "Drifting to the North" before, and then there was Chen Chusheng's "Mohe Ballroom". Currently, Zhang Yuan's "Decent" comes. Come and come, there will be prizes for guessing, who will Lu Yuan snipe at next?

A. Land Rover B. Brother Xiaoliang C. Wang Yuexing D. Who is that】

[I know this question, choose the shortest among three long and one short, the longest among three short and one long, choose C if there is C, and choose B if there is no C]

Not just ordinary netizens, many big Vs with scarf certification are also promoting topics related to broken love.

Not surprisingly, 70% of big Vs receive public relations fees.

Although the Tengxun bib has been online for more than a year at this time, the ecology inside the bib is completely different from that of later generations.

There are cases of paid forwarding and paid advertising, but not many.

Especially when it comes to movie promotion.

This is the first time that "33 Days of Broken Love" has purchased a large-scale "trolling army" and initiated the topic of broken love.

Most netizens who surf for a short time are relatively simple.

It’s easy to be paced.

In fact, netizens who are a little more attentive can find that there are many hot searches related to "broken love" on the recent trending searches for scarves.

On average, there are three or four a day, either in the top ten or in the top five.

If you were a netizen a few years later, you would definitely look at it with a thimble - there is a navy!

In a few days, it happens to be Singles’ Day on November 11th. On this occasion, even if we don’t continue to lead the rhythm, related topics will continue to ferment.

However, the rhythm must not stop!

The marketing expenses of "Love Is Not Blind" were higher than the filming costs. After two additional increases, the marketing expenses have reached 33 million.

Of this amount, 800 million was spent online.

What concept is this?

Nowadays, for a big V with 100 fans, the quote for retweeting a scarf is about 200 yuan, and editing a direct message costs yuan.

Half a million fans, 300 retweets, 500 direct messages.

Based on an average Weibo post costing 300 yuan, 26666 million can buy scarves.

There are more than 20,000 big V scarfs, which can cover almost all users of scarves.

Anyway, as Singles' Day approaches, the movie "33 Days of Love" is like buying a house on the hot search.

Always in the top ten.

Along with this, other Chinese communities such as Tieba, Tianya, Douban, and QQ Space are also filled with a large number of related discussions.

Compared with the popularity online, "33 Days of Love" did not receive much offline promotion, and only those provincial capital cities had a large amount of material released.

Damimi, Deng Chao, and director Yang Qing also began to frequently appear in major programs.

They are all present in "Entertainment Star World", "Happy Camp", "Best Live", "Tengxun Exclusive Interview", "Sohu Live Room", etc.

November 11th. Mountain City Olympic Sports Center.

Zhang Yuan, Chen Chusheng, and Su Xin parachuted into the [On the Road] tour site, and the three of them sang "Decent", the theme song of "Love Is Not Blind" with Lu Yuan.

That night, the hot search for # decent, 07快男小队# went straight to the top of the hot search list.

As the release date approaches, the public relations department of Star Media is firing on all cylinders.

Du Hua gave the order, and the three thousand marketing accounts collectively showed off their power. The momentum of Singles' Day seemed to be much more popular than Boss Ma's Double Eleven.

These days, people are more accustomed to calling November 11th Singles’ Day instead of Double Eleven.

There is still some time before Double Eleven is out of the circle.

However, Xingchen Media’s troll tactics reminded Ahri.

Next year’s Double Eleven, maybe we can try to imitate the 12?

Isn't it just to buy a navy army? Ahri is not short of money!

Buy it!

Buy it!

Boss Ma has given a fatal order. He wants there to be only one topic on the Internet during Double Eleven next year.

That’s #阿利 Double Eleven Shopping Festival#!

Soon, with the rhythm of various navy forces, Singles’ Day came.

In the afternoon of that day, the entry #Please Bring Tissues# was once again on the hot search list on all major platforms.

Immediately afterwards, a video of a female movie fan crying in a movie theater quickly spread on the Internet, although the video quality was very blurry and shaky.

But those big eyes were falling down, and it didn't look like they were acting.

With someone taking the lead, netizens focused their attention on 'Why is that girl crying so sadly?'

Three thousand navy troops showed off their power collectively, the movie gained a huge reputation, and various sharings about broken love filled the entire Internet.

Then, countless movie fans were attracted into the cinema.

In media science, there is a theory called the magic bullet theory. This theory believes that media communication has a strong appeal. The media shoots bullets and the public is responsible for receiving them. When the public receives the 'bullets', they will respond quickly, just like Like being shot.

Although the magic bullet theory is too absolute and ignores the subjective initiative of the public, powerful public relations can still brainwash many people.

The powerful navy has driven a large number of audiences into the cinema, which is the most obvious effect.

The next day.

The box office of "33 Days Out" is released on the first day, with a single-day box office of 2500 million!

This is Thursday!

Not Friday, not Saturday or Sunday!

Subsequently, the box office trend of "33 Days of Love" was completely incomprehensible.

Friday, 3280 million!

Saturday, 4000 million!

Sunday, 3780 million!

It was released for four days and had a box office of 1.35 million in its first week.

Seeing that the box office was so strong, Damimi and Deng Chao worked harder on their road shows, from five to eight a day.

From morning to night, non-stop.

On November 11, "Resident Evil 16: God of War Rises" was released. However, the first-day box office of "Resident Evil 4" was only 4 million.

Only a fraction of "33 Days of Love".

Friday, July 11th.

"Harry Potter and the Deathly Hallows Part 1" is now available in domestic theaters.

The single-day box office was 980 million, still inferior to "33 Days of Love" which was released for more than a week.

Although the results of the previous games of "Resident Evil" and "Harry Potter" were not very good in China, no matter how bad they were, they should not be crushed like this.

A small-budget movie released for a week directly rubbed two Hollywood blockbusters on the ground!

Surprised!

Sweeping under the powerful navy, more and more people are curious about "33 Days of Love".

What kind of movie is this that can actually stand up to Hollywood blockbusters?

then.

The movie box office of "Love Is Not Blind" has stopped its decline. It grossed 33 million in the three days of the weekend, and the box office reached 2.27 million.

This small and medium-budget movie was released for 11 days, with a box office of 2.27 million, shocking the entertainment industry!

(End of this chapter)