China Entertainment: Starting from 07 Kuainan

Chapter 400 The Ninth and the Point General in the World

On December 12, "Laughing in the Rivers and Lakes" was released.

This comedy movie, which attracted much attention when it was released, was first ravaged by "33 Days of Love" and then hit by "Now You See Me".

In the end, "Laughing Rivers and Lakes" with an investment of 6800 million yuan ended up with a score of 1.56 million yuan, far lower than the million yuan of the original time and space.

Half of the more than 9000 million yuan lost at the box office was absorbed by "33 Days of Love", and the other part was transferred to "The Thieves".

To be precise, without these two movies, based on the current total number of screens, the box office of "Laughing in the River" might be higher than 1.56 million.

With a box office of 6800 million, the loss is inevitable.

Benshan Media's first foray into the film industry was a huge failure.

Uncle Benshan was already preparing to run away with the bucket.

The market was changing so fast that he couldn't be sure.

Similar to "Laughing in the World" is "The Orphan of Zhao", preceded by "The Band of Thieves" and followed by "Let the Bullets Fly".

Under attack from two sides, the box office was only 6280 million in ten days of release.

In addition to 1850 million on the first day and 1490 million on the second day, on the third day of release, the box office dropped off a cliff, closing at 964 million.

In the following days, the situation went from bad to worse. As of the release of "Laughing River", the single-day box office of "The Orphan of Zhao" only ranged from 500 million to 700 million.

Not counting the 4000 million (sponsorship) for building the city, the production cost of "The Orphan of Zhao" is 7000 million, and the publicity cost is 2000 million.

The investment of 6000 million real money only resulted in a box office of more than million, although there is still some time before the movie is released.

But breaking through 100 million is probably impossible.

Book at a loss.

The only thing that can compete with "Now You See Me" is "Let the Bullets Fly," but a movie that was released for seven days and a movie that was released for 22 days were competing so fiercely that they have already lost.

Among the films released during the Lunar New Year, the Huayi Brothers, the producers of "If You Are the One 2", are the most happy.

Fortunately, the schedule has been adjusted and rescheduled to be released on January 1st. Otherwise, "If You Are the One 1" would probably become cannon fodder.

Although "If You Are the One 2" relied on advertising placement to recover its costs before filming started, who doesn't want to have higher box office and earn more?

"Now You See Me" and "Let the Bullets Fly" are both masterpieces.

The former is a standard Hollywood-style popcorn movie, and the viewing experience is very comfortable, while the latter has received overwhelming praise and critical acclaim.

After seven days of release, "Now You See Me" has raked in 1.97 million at the box office, which is already a win.

It turned out that Lu Yuan was not invulnerable.

Although "Let the Bullets Fly" lost in this box office battle, it was an honor to lose!

……

1 month 2 number.

During the New Year's Day holiday, Lu Yuan received the box office statistics from the company. As of December 12, all the data from major ticket warehouses around the world were released.

Mainland: 7.4 million (US$1.07 million)

North America: $2.34 million

Small life: $4560 million

Eagle Country: $2980 million

France: $3180 million

Deutschland: $1830 million

Little Stick: $2063 million

Furry Bear: $2360 million

Cumulative box office: US$5.1 million.

Even excluding subsequent box office revenue, "Now You See Me" surpassed "How to Train Your Dragon", which cost 4.94 million, and ranked ninth in the global box office in 2010.

"Now You See Me" is not only the first movie produced by Star Media to rank among the top ten at the global box office, but also the first movie in Chinese film history to rank among the top ten at the box office for the entire year.

As soon as the data came out, media outlets across the country reported the news as if it was Chinese New Year.

Even a second-rate newspaper came to the rescue and published a story on its front page.

[An excellent example of film industrialization - "Now You See Me" has a global box office of more than $500 million, attracting widespread attention from the international community] After the official media was dismissed, newspapers, online media, and magazines across the country have unified their voices and reported The intensity went to another level.

[Leading the Lunar New Year season, "Now You See Me" grossed US$5 million worldwide! 】——"First Finance"

["Now You See Me" - 31 days! 35 billion! The average daily box office output is 1.13 million! 】——"Southern Weekend"

[Zero's breakthrough, "Now You See Me" ranks among the top ten global annual box office! 】--"Oriental Morning Post"

[Ella Yang is out of the circle, and Yang Mi, a new four-year-old actress, is going international]——Tengxun.com

【New record! "Now You See Me" has taken the world by storm and won the box office championship in domestic film history] - UC Network

……

Large-scale reports online and offline have brought another wave of movie viewing frenzy for "The Thieves".

In fact, as early as half a month ago, pirated resources for "Now You See Me" entered the market. Compared with movie tickets that cost dozens of yuan each, a pirated CD that costs five yuan is obviously more cost-effective.

The key is that it is still a high-definition version!

Although the movie-watching experience is not good, what kind of bicycle do you want for 5 yuan?

As for why the box office of "Now You See Me" is so strong, it's because many people who watched the pirated version went to the cinema to watch the original version.

The visual impact brought by a huge screen cannot be replaced by a small screen.

The dismal box office performance of "Big Bang" and "The Orphan of Zhao" is also inseparable from piracy. There is not much difference in the viewing experience between comedy films and period films.

The same goes for "Let the Bullets Fly."

If not for the impact of piracy, "Let the Bullets Fly" is fully qualified to hit the box office of 5 million.

In this wave of movie-watching frenzy, the most affected one is not "Let the Bullets Fly", but "If You Are the One 1", which was released on January 1.

The combination of Feng Pants + 'Uncle Ge + Shu Qi' + the husband-and-wife team of "Latent" (Sun Honglei, Yao Zhihua) earned 3280 million box office on the first day.

On the 2nd, the box office continued to rise, retaining the single-day box office championship with 3690 million.

Everything is going steadily and for the better, and the achievement of over 100 million in three days is about to be achieved. However, due to the large-scale media reports, "Now You See Me" has once again been extended its life.

On January 1, "Now You See Me" bucked the trend, with its single-day box office soaring from 3 million to 1906 million.

The next day.

On the first working day after New Year's Day, "Now You See Me" suddenly came back to life, with a single-day box office of 2100 million, once again winning the single-day box office championship.

So far, the box office of "Now You See Me" has exceeded 800 million, becoming the first domestic movie to exceed 800 million.

If it maintains its momentum, "Now You See Me" may even have a look at the door to the billion-dollar box office club.

Today, the only movie with a domestic box office revenue of over 1 billion is "Avatar" at the beginning of the year.

Just when "Now You See Me" was forced to renew its life, Lu Yuan returned to the capital in a low-key manner.

Yesterday afternoon, he received a call from Uncle Han. The Film Bureau, the Filmmakers Association, and the Film Art Research Center held a symposium.

The theme of the symposium is [Film Industrialization].

Star Media, as the most successful private film and television company in 'industrialization', was named to participate by Han Sanshu's old leader, the current director of the Film Bureau.

Generally speaking, CEO Liu Yan is sent by Xingchen Media to similar symposiums and seminars.

But this time, Tong Ju called Lu Yuan's name.

And, he was asked to speak at the symposium.

After receiving this news, Lu Yuan felt extremely stressed.

However, pressure is pressure, and he will not miss anything that needs to be said.

(End of this chapter)