China Entertainment: Starting from 07 Kuainan

Chapter 407: Hua Yi and Translation Not to Be Outdone

1 month 15 number.

The twelfth day of the twelfth lunar month.

Saturday.

Huayi revised its original plan and moved the Plan H press conference from later this year to before this year.

no way.

After Xingchen Media announced its 2011 film list, there was a lot of discussion. As the first privately-owned film and television company (A-share), the media's bad press will affect the stock price.

In October last year, as soon as the lock-up period ended, major shareholders immediately sold and cashed out, and the matter caused a stir.

In the middle and end of the year, Zhou Xun and Huang Xiaomin left Huayi one after another and chose to start their own business, which further lowered the outside world's expectations for Huayi.

Thanks to the good box office performance of "Tangshan Earthquake", otherwise, Huayi's stock price might have plummeted.

That morning, the venue was packed with hundreds of reporters.

This press conference is not only a competition, but also a show of muscles.

Huayi has announced a list of ten movies in a row, calling it "Plan H".

The most eye-catching thing is that "Painted Skin 2" directed by Wu Ershan is based on the previous film and attracted everyone's attention as soon as it was revealed.

Next is "Zodiac" directed and acted by Cheng Long. In the Chinese circle, Brother Cheng Long is still very famous.

In addition, "Tai Chi" directed by Feng Delun and produced by Jet Li is also very eye-catching.

Others such as "Love in the City", "Starry Sky", "Love", "A Coquettish Woman Has the Best Life", and "General of the Yang Family" have also attracted a wave of attention.

But that's it.

The finale is "The Prequel of Detective Dee" directed by Mr. Xu, and the war film "1942" directed by Feng Pants.

Ten movies, each with a gimmick.

However, if you are more careful, you will probably find that more than half of these ten movies are related to Hong Kong investment.

The director, behind-the-scenes team, and actors are all from Hong Kong.

Moreover, compared to the original time and space, Huayi Brothers is more deeply tied to Hong Kong capital.

The rise of Star Media is the main reason for their merger.

Although the domestic film market is becoming more and more prosperous, no matter how prosperous it is, the cake is limited. If Star Media takes one more bite, they will take one less bite.

"If You Are the One 2", released on New Year's Day, is the most direct proof.

Half a month after its release, the cumulative box office of "If You Are the One 2" is only 1.5 million. Even if it gets the extension key, the box office will be more than 2 million at most.

Three hundred million?

No need to think about it!

Although "If You Are the One 2" recovered its costs before filming started, and the box office revenue after its release was pure profit, the combination of Ge You + Shu Qi + Sun Honglei + Yao Zhihua only made so much at the box office.

What a failure!

Afterwards, Huayi and Feng Pengtong carefully analyzed the specific reasons.

Analysis comes and goes, and only one result can be obtained.

The box office was sucked dry by "Let the Bullets Fly" and "Now Now".

"Let the Bullets Fly" has a cumulative box office of 5.8 million.

"Now You See Me" has a cumulative box office of 9.4 million.

The two films together took away 15.2 billion in box office!

Excluding some movie fans who are not short of money, many casual movie fans only go to the cinema once or twice a month, and some people may not go to the cinema once every two months.

The potential has been drained out, leaving "If You Are the One 2" with only some soup and water.

Next, on January 1th, "New Shaolin Temple" featuring Cheng Long, Liu Dehua, Wu Jing, Fan Binbin, and Xie Feng will be released.

Therefore, the box office of "If You Are the One 2" is destined to stop at million.

And this is also the reason why the big and small kings sided with Feng Pants.

No matter how good Xingchen Media is, it is still an outsider.

If Feng Pants leaves Huayi again, the company's stock price may remain green for half a month.

In fact, the big and small kings also thought about making some stumbling blocks secretly.

But when they thought of Lu Yuan's personal network, they immediately hesitated.

Huayi has Hong Kong capital behind it, and China Film and Chinese Culture Group behind them. It’s true that Hong Kong capital has money, but is domestic affairs just a matter of fighting for funds? The two sides are not on the same level at all.

Huayi has a raccoon horse behind it, and others have a pony horse.

Huayi has a celebrity shareholder...

Forget it, when it comes to star shareholders, the big and small kings regret it. The win-win situation that they were proud of before now seems to be too big to lose.

Fan Binbin, Zhou Xun, and Huang Xiaomin all had their wings stiffened and flew away.

On the other hand, although Xingchen Media has made many celebrities famous, the artists under Xingchen Media have no intention of 'flying solo'.

At least not yet.

After all, the outside world cannot produce the resources provided by Star Media.

Variety shows, records, TV series, and movies are all blooming. If we really leave this giant ship, where can we find such good resources?

of course.

Huayi also learned a few tricks from Xingchen Media, such as investing in a studio owned by a celebrity.

Zhou Xun, Huang Xiaomin, and Fan Binbin were all invested in the company.

However, investing in a studio is far less effective than signing a contract. The former is a cooperative relationship, while the latter is the relationship between the boss and the employees.

To give a simple example, when Huang Xiaomin accepted Suning Appliance’s endorsement, Huayi could intervene and decide the final transaction price.

Now, Huayi doesn't have that much authority.

The amount of the endorsement fee depends on whether Huang Xiaomin nods his head, and the same goes for the film remuneration. In the past, I could use the excuse that the company is my family to lower the film remuneration.

Now?

Please follow the market price.

……

Jinmen.

After a ridiculous morning, Boss Lu climbed out of bed.

If you work hard in bed, you have to work hard off the bed.

When I turned on my computer, the first email I saw was the film list announced by Huayi.

After glancing at the catalog, Lu Yuan looked away.

He has long known about the Hong Kong capital's collusion with Huayi.

"Now Now" doesn't include Huayi, it's just a small knock.

In fact, the departure of Huang Xiaomin, Zhou Xun and others from Huayi is also related to the degree of binding between Huayi and Hong Kong University.

Is Hong Kong money invested in vain?

There are definitely conditions!

How dare you not arrange for directors, actors, and behind-the-scenes teams in Hong Kong?

Actors from Hong Kong are bound to occupy some important positions. If Huang Xiaomin and Zhou Xun are not willing to be co-stars, they will naturally break up with Huayi.

Deng Chao, who is still at Huayi, has also become a distant star.

All the kings and kings knew about Deng Chao's refusal to renew the contract.

It is not a secret that Deng Chao is in cahoots with Xingchen Media, and most of them also know about it.

There are no permanent friends in the world. When Star Media squeezes Huayi's interests and both parties part ways, it will be a matter of time.

After reading Huayi Brothers' film list, Lu Yuan looked at the second email.

After reading the text of the email, a smile appeared on his lips.

Not easy.

It took more than half a year, and the translation work was finally completed.

Yes.

It took more than a dozen experts in the translation industry more than half a year to complete the translation of ten songs.

The average age of this translation team is over 50 years old. In the eyes of people of their generation, they have a certain sentiment of home and country, and they know that these songs will be released all over the world.

The older generation of translators carefully considered every word and every sentence, striving to be faithful and elegant, and to show the beauty of Chinese as much as possible.

Fortunately, Lu Yuan has no plans to cover the English version, otherwise, half a year would not be enough.

Because singing and literal translation are two different things.

It requires both honesty and elegance, but also rhyme, which can drive people crazy.

(End of this chapter)