China Entertainment: Starting from 07 Kuainan

Chapter 411 China’s ‘Bulletin Board’

After the release of "The Past and the Present", it received almost unanimous praise.

Most of the criticism focused on "Uncommon Words" and "Su Muzhe", but these two songs did not affect the overall evaluation.

As time went by, various musicians made comments either on their personal blogs or in media reports.

Producer Xiao Ke: Chinese style is more than just drama, and it’s more than just Gong Shang Jiao Zheng Yu.

Producer Zhang Yadong: A successful conceptual album that combines rock, R&B, pop, folk songs and Chinese style.

Wang Banbi: I love rock and roll, and I love China even more. Of Lu Yuan's new album, "Splashing Ink" is my favorite. The lyrics are so awesome. Dozens of allusions are melted into one pot. It's awesome!

Milk Tea Lun: It’s a great attempt. I will also write two new Chinese-style songs for the next album.

Lu Zaiyi, Vice Chairman of the Musicians Association: "Looking at the Past and the Present" very well demonstrates the essence of Chinese culture of being 'tolerant of all rivers and inclusive', and deserves recognition.

Well-known music critic Li Wan: A surprising new album. This album broadens the concept of Chinese style. I look forward to more Chinese style songs.

Zhang Tiezhi, a well-known music critic in Wanwan: Starting from this album, Chinese style may set off a new wave, and I look forward to better works.

……

Music critics are praising it, and most fans are praising it, but the performance of "Into the Past and Now" on the charts of major music platforms better reflects the popularity of the song.

Songs such as "Young Chinese Story", "Heaven and Earth Dragon Scales", "Do You Know or Not", "Uncommon Words", "Once Upon a Time Slow", etc., without exception, have all ranked in the top ten of major popular song charts.

Liang Jingru's album "Did I Tell You a Love Song" released in December fell directly out of the top five.

However, the performance of the three songs "Splashing Ink", "Last Night's Book" and "Qing Ping Diao" was not satisfactory.

The highest "Qing Ping Diao" was ranked tenth, becoming the top ten goalkeepers.

"Splashing Ink" and "Last Night's Book" are both in the mid-teens to mid-twenties.

With this album, Lu Yuan failed to achieve the 'great achievement' of dominating the top ten of major charts.

Judging from this point alone, Lu Yuan's dominance has definitely declined.

But looking at the music industry, this is a very normal phenomenon.

Apart from the monster Lu Yuan, who can make the first classic song of an album so popular that it explodes in popularity?

Generally speaking, one or two highly popular songs in an album can boost the sales of the entire album.

There are three or four songs, and that’s a classic album.

Five, six, seven or eight songs?

A classic among classics, an album that cannot be avoided!

Therefore, even if a few songs are "crossed", it will not have much impact on the sales of the new album.

On the first day of the album's release, dealers across the country received frequent calls to restock the album.

……

1 month 23 number.

The operator posted a Weibo post before boarding the flight to Sanya.

[Congratulations to the album "Photos of the Past and the Present" for selling over one million copies! 】

At the bottom of Weibo, there is a happy announcement of one million sales.

Compared to the last album, the good news this time is a bit belated.

no way.

Physical records are indeed in a slump, and even Lu Yuan cannot stop the decline in physical sales.

Digital music is a general trend and cannot be changed by one person.

In addition, albums from regions such as Xiaobangzi and Xiaorizi are not yet on sale. These one million albums are only sales in the Chinese-speaking region.

Mainland China: 68

Wanwan: 12

Xiangjiang: 8

New Town: 7

Malaysia: 5

Yes.

This million is actual sales, not album shipments. While Starlight Records is building a sales network, it is also promoting album sales statistics.

Today, CCTV’s “Variety Express” has stopped publishing weekly album sales.

The remaining statistical agencies are all private organizations, and their coverage is not comprehensive enough. Relying on Lu Yuan's influence, Starlight Records should build a statistical organization with the most comprehensive coverage.

The work of counting sales is purely a loss-making business.

Because counting sales requires money.

If you don't give money, why should those video stores give you data?

Although the amount paid to a single video store is not high, it cannot support the large number of video stores, and data verification also requires a certain cost.

The cost of this alone is several million, and as the coverage becomes wider, the annual expenditure may exceed tens of millions.

Even so, Lu Yuan still insisted on building a statistical network.

In addition to building an offline network, Lu Yuan also contacted radio and television departments across the country in the hope of reaching cooperation.

At present, negotiations have been completed in ten provinces including Modu, Yanjing, Jiangsu Province, Hui Province, and Hunan Province.

At the same time, the data statistics backend is also under active development.

Lu Yuan plans to follow the example of America Billboard and build an authoritative music list.

Looking at the country, Lu Yuan is probably the only one who can do this.

Need radio data?

Star Media has a good relationship with many TV stations. With the help of CCTV, even if it is difficult, it is not impossible to advance the work.

Music platform data?

Based on his relationship with Tengxun, it is not difficult to get an interface from QQ Music. Kugou Music is its own business, and Xiami Music is also negotiating to become a shareholder.

Others like Kuwo, Qianqianjingting, Migu Music, etc. are also actively negotiating.

Physical sales statistics?

It's being done.

Capital erosion?

Lu Yuan is capital, and as long as he does not lose his original intention, it will not be eroded.

When physical sales, broadcast data, music software auditions/downloads, mobile/China Unicom wireless terminals and other data are put together, the list becomes authoritative.

By only counting data from a single channel, it is easy to swipe the data. Even if it has a good reputation, it cannot withstand the bribery of capital.

After all, people who make lists also have to eat.

Who would make a profit at a loss like Lu Yuan?

And this is one of the reasons why there is a lack of authoritative lists in China.

of course.

If you want to hold an awards ceremony, you have to find an authoritative official organization to endorse it.

This is not a problem for Lu Yuan.

He has connections with the Central Broadcasting Corporation, the Musicians Association and other institutions.

The only troublesome thing is probably administrative intervention.

When the list becomes more authoritative, all kinds of demons and demons will probably cross the sea and show their magical powers, trying to use off-site factors to influence the list data.

But Lu Yuan believed that he could still bear that little pressure.

The world's pop king must have some uniting value, right?

Anyway, Lu Yuan has decided on this matter!

Even if Jesus comes, nothing can stop him!

When I walk through this world again, I have to leave something behind for the Chinese music scene.

In his previous life, he loved music, but he was quiet and soft-spoken. He was powerless in the face of all kinds of chaos.

In this life, he was ready to give it a try.

Even if you fail, you will not regret it.

As for losing money or something, Lu Yuan didn't feel bad at all.

Think of it as raising a big toy.

Can't he afford to lose tens of millions a year?

It’s a matter of getting your money back once you get an endorsement.

Once the list becomes authoritative, the chaos of cheating and buying the list will be reduced a lot even if it exists in the future.

(End of this chapter)