China Entertainment: Starting from 07 Kuainan

Chapter 426 Internet singers in those years

3 month 20 number.

The online variety show "Looking for Light" co-sponsored by Kugou Music, Xingchen Media, Tomorrow Music Circle, and Tengxun Video has officially launched on Tengxun Video.

"Looking for Light" features a popular vote, with professional judges and online voting accounting for a 50-50 ratio.

In order to avoid ticket fraud, the "Xunguang" program team has specially developed an anti-vote fraud platform. Each person is limited to one vote per day.

The development of the anti-swiping platform alone cost several million, and various anti-swiping systems will continue to be updated in the future.

of course.

This platform is not only developed for the "Xunguang" variety show, but the "Chinese Bulletin Board" to be built in the future will also have an anti-vote system online.

"Looking for Light" is divided into three stages.

The first stage: audition.

Unlike other variety shows, Xun Guang auditions not only have fixed venues, but also offer online auditions.

Mainly YY channel.

We don’t use Texun’s voice software mainly because Tengxun’s products are too popular and have too few active users.

That is to say, Tengxun Video has just been launched, and its foundation is not yet stable. Otherwise, it would be impossible for a variety show like this to promote "competitive products" to be launched on Tengxun Video.

However, Tengxun Video is not Canxing Culture’s first choice.

Tengxun Video dislikes "Xunguang" for promoting competing Penguin products, and Canxing Culture also thinks Tengxun Video has too few users.

Today, the leaders in the video field are Youku and Tudou, and others such as PPS, LeTV, Sohu, Ku6, Tencent, and iqiyi belong to the second echelon.

During the break of the tour, Lu Yuan also paid a little attention to "Looking for the Light". He saw many familiar figures in the audition breakout list.

Zhuang Xinyan, Chen Li, Ah Qiao, Ben Xi, Escape Plan, Gala Band, Ren Ran, Longjing Rap, Cheng Jue, Good Sister Band, Mo Xizi Shi, Pain Yang Band, Rao Shi San, Hui Ying Ge, Madi, Sound Toy Band, AK47, Sun Zihan and so on.

Among these people, there are not only singers/bands who will become popular in later generations, but also Internet singers who pass by like shooting stars.

There are also many genres of music, including pop, folk, rock, R&B, and RAP.

Some people have already gained a certain reputation in specific circles, such as gala, Escape Plan, Benxi, Aqiao, Longjing Rap, Ma Di, Hui Yingge and others.

Gala and Escape Plan are regulars at Midi Music Festival, while Benxi and Aqiao are popular singers on the Internet.

Brother Huiyin is a popular online singer on the YY voice karaoke channel. Although his singing skills are not very professional, his tone is very unique.

(I recommend "Qianqian", it's very nice to listen to. I'd like to make a digression here. It's really a pity for Brother Huiyin. His characteristic is his timbre. If he weren't obsessed with originality and obsessing about not showing up, based on his timbre, if someone praises him, it will be a big hit. Life, the second line is not difficult.

By the way, Wang Sulong also wrote a song "SpongeBob SquarePants" for Brother Huiyin, written anonymously)

Ma Di, Rao Shisan and others are also well-known in the folk music circle. Longjing rapped a song "Return", which became a hit.

Bands like Ren Ran, Cheng Jue, and Good Sister are considered newcomers with no basis in popularity.

Originally, Phoenix Ming also signed up.

However, a shocking tragedy occurred in the rap circle last year.

After the well-known underground rapper Black Snake took Nasha, he killed another underground female singer K-BO in an extremely cruel way.

At that time, Black Snake was a very 'famous' underground musician, and he had collaborated with many people including Phoenix Ming (the predecessor of Southern Conquest and Northern War), Chinese rapper Ouyang Jing (a Chinese rapper who used to be part of America), and others.

The cause of the incident was simply because K-BO suspected that Black Snake's accompaniment had plagiarized Liben's music.

And this is one of the reasons why underground music cannot be brought to the stage.

Sure, there's talent out there, but there's also a lot of scum like Black Snake out there, and no one wants to dig gold out of shit.

It was also because of this tragedy that Phoenix Ming was kicked out of the audition list.

Although Phoenix Crying had nothing to do with the Black Snake case, the program team still forcibly persuaded the other party to withdraw in order to avoid suspicion.

no way. This uncontrollable factor is too great. "Looking for Light" cost tens of millions, so we cannot take risks casually.

now.

The audition stage, which lasted for more than a month, has ended, and the first episode of the breakout competition has been recorded.

In the breakout stage, the entire process was recorded live, and all musicians who passed the audition had to fly to Yanjing to record the program.

The program team will reimburse the round-trip train tickets (air tickets will not be reimbursed), and food and accommodation (express hotel, two people sharing a room) will be included.

Such conditions may seem ordinary, but they are actually very generous.

Food and accommodation are included, as well as round-trip transportation. It’s full of sincerity.

Air tickets are not included because air tickets are too expensive and the program team has to control costs.

eight pm.

The first issue of "Looking for Light" was launched online, with traffic support from QQ and Tengxun portal websites. After the video was launched, the exposure rate increased greatly.

The entry #Xunguang# went directly to the top of the hot search list on Weibo.

Those players with their own traffic are also breaking through the circle on a small scale with the support of their loyal fans.

Especially online, it has caused great discussion.

Online variety shows are actually nothing new. Today's major video platforms already have some programs produced by netizens or early video bloggers.

But this is the first time for a variety show as big and formal as "Looking for Light".

The team behind "Looking for Light" all come from Canxing Culture, and many employees of Canxing Culture are former employees of major TV stations.

With high investment and a professional team, the overall quality of the variety show is not inferior to those of star variety shows.

To be precise, the quality of many popular variety shows is not as good as "Looking for Light".

After all, there are too many TV stations in China, and there are also many variety shows. When there are too many, it is inevitable that they will be confused.

Also.

The 50/50 selection method of voting and judges is also one of the reasons why netizens strongly support it.

In the Internet age, identity is a rather mysterious thing.

Why is non-mainstream called non-mainstream?

Because of their different values, they are not treated by the mainstream. In other words, despite the large number of netizens, they are not taken seriously.

No right to speak.

Or, to put it more bluntly.

There are too many free prostitutes, which have no economic value and are not the audience for traditional programs.

To give the simplest example, if voting requires money, just like Super Girl and Fast Man, one dollar will cost one vote.

Many people won't pay.

But "Xunguang" is different. You don't need to spend money to vote for Xunguang. You can contribute with your little hands.

Free tickets, someone will definitely swipe them.

In order to prevent vote fraud, voting accounts must be authenticated with real names.

In August last year, the Ministry of Culture promulgated the "Interim Measures for the Management of Online Games", among which the 'real-name system' was prominently included.

Although it is only a temporary measure, the GA department has opened the authentication interface.

With the database of the GA department, real-name authentication is not that difficult. Just like online games, you only need to add a real-name authentication interface.

If you are not even willing to undergo real-name authentication, then sorry, you are not the audience of the show, nor are you a true fan of the contestants.

(End of this chapter)