China Entertainment: Starting from 07 Kuainan

Chapter 435: Catching up with Sister Niu and the bleak market

Well-known New York real estate businessman Donald also followed suit and filmed a transition video.

I have to say that Donald really knows marketing.

He is worthy of being an actor who once played in Hollywood.

As time goes by, driven by Universal Music and Universal Pictures, more and more celebrities have joined in the imitation.

Lady Gaga, Maroon 1, Katy Penny, Widow, Robert Downey Jr., Paul, Dwayne Johnson and other singers and actors have uploaded videos one after another.

Some of these people are 'floating troops', and some are spontaneously following the trend.

In just a few days, imitating 'handclup' suddenly became synonymous with the trend.

Don't you imitate?

You are OUT!

More and more netizens joined in, and the trend began to spread beyond North America.

Europe was one of the first regions to respond.

"Now You See Me" was a box office hit, which also allowed Universal Pictures to increase the weight of its sequel.

Universal Pictures has also made great efforts. If it can have a top-notch film come on board, it will be a huge benefit to the promotion of "Now You See Me 2".

[Following the North American celebrity imitation show, Real Madrid star Cristiano Ronaldo also uploaded a clapping dance video on his personal YouTube channel] - Sohu.com

[Magical dance, Lu Yuan is leading the trend]——Xinlang Entertainment

Therefore, both publicly and privately, Universal Pictures hopes that the "Now You See Me" series can continue to be filmed, preferably the same as the "Fast and Furious" series.

["Handclup" topped the North American radio on-demand chart, ranking No. 3.0? 】——Los Angeles Daily News

……

["Handclup" has more than 80 million views on YouTube, and the University of Pennsylvania has established a research group to analyze its communication principles] - Netease News

[Lu Yuan's new song "Handclup" has caused a wave of imitation, with celebrities such as Justin Bieber, Lady Gaga, and Taylor Swift following suit and clapping and dancing] - Fujian News

Airborne No. 1 singles is indeed one of the goals pursued by Universal Music Group.

[Handclup caused a craze in South Korea, Girls’ Generation and Super Junior followed suit, setting off the Internet in Seoul]

Billboard singles chart update.

Lu Yuan won his third top single, tying Mariah Carey’s record.

6 month 23 number.

If he can get the third number, he will tie Mariah Carey's chart record.

Of course, domestic media are indispensable for such hot events.

This is another income.

One person owns two songs.

Champion single 3.0 is born!

"Handclup" broke the monopoly of "Rolling In The Deep" and topped the Billboard singles chart.

"Now You See Me" has already done well at the box office in Europe. With Lu Yuan's personal appeal and the popularity of the actors, the popularity has skyrocketed.

Currently, the singer with the most number one singles is Niu Jie, who has three number one singles. Among male singers, Lu Yuan ranks first.

Although this film is a co-production with Star Media as the main sponsor, Universal Pictures is responsible for the distribution work outside of Asia.

After that, the two tied for first place.

However, Adele still dominates the album chart. This is her 11th week leading the list. If Lady Gaga hadn’t released a new album, Adele would have probably chased Lu Yuan’s previous record.

No. 200 in its first week and leading the album top chart for consecutive weeks.

Lu Yuan once again parachuted in to win the championship, and Lu Yuan once again suppressed the hot search for "The Great Cause of Party Building".

On June 6, "The Great Cause of Party Building" was officially released.

This time, it is still an all-star lineup. In addition to a one-minute guest appearance, Lu Yuan also contributed the theme song "Stars and Sea" (Party Founding Special Edition).

In addition, artists under the banner such as Damimi, Lin Gengxin, Wang Qianyuan, Zhao Liying, Xu Zheng, Chen Xiao, etc. also appeared one after another.

When starring in this kind of film, it doesn't matter how many scenes you have, what's important is showing up.

Checking in one by one is a must. Contribute your own strength.

After "The Founding of the Party" was released, its first-day box office was 4830 million, setting a new record in domestic film history, second only to "Kung Fu Panda 5" released in May.

As for "Kung Fu Panda 2", its first-day box office was 5400 million, which is a new record in mainland film history.

"Now You See Me" slipped to third place.

My butt didn't even get hot from sitting, so I gave up my seat.

It can be seen that the domestic film market is not without potential, but lacks the 'key' to stimulate potential.

In recent days, the media related to film and television have been hotly discussing, in addition to Party Founder and Lu Yuan, the box office explosion of "Kung Fu Panda 2".

Looking at the film and television market in the first half of the year, movies with a box office of more than 200 million are basically Hollywood blockbusters.

May 5, Pirates of the Caribbean 20.

May 5, Kung Fu Panda 28.

May 5th, Fast and Furious 12.

March 3th, Battle of Los Angeles.

The remaining ones, such as "New Shaolin Temple", "Love to the End", "On the Road", "Wulin Gaiden", etc., all have a box office of less than 2 million.

The only one that exceeded 2 million was "If You Are the One ", which was released on New Year's Day.

Then, the media began to criticize domestic film and television production companies.

In the movie market in 2011, no one could compete.

"New Shaolin Temple" is a piece of cake that was made famous by Li Lianjie in the 80s. In April, "A Chinese Ghost Story" starring Gu Tianle and Liu Yifei was a piece of cake that was made of Leslie Cheung.

"Jiang Ai" and "Wulin Gaiden" are TV drama versions of cold rice.

"If You Are the One 2" is a waste of "If You Are the One 1", but the key is that the hype has not been successful.

The only film that didn't become a flop and had a good box office was "The Road to Misfortune".

The movie's reviews are pretty good.

Although road movies are not unusual, they focus on Spring Festival travel and the subject matter is very fresh.

Subsequently, the media turned around and found out that, as expected, the producer of "The Lost Journey" was Star Media.

In the first half of 11, Xingchen Media only had two movies, "Unfortunate Journey" and "Seven Dreams." The latter did not do well at the box office and was a loss-making production.

This movie not only caused a big setback for Ning Hao, but also shattered the profit myth of Xingchen Media.

But "Seven Dreams" has a good reputation.

The sign was not smashed.

In the next summer season of July and August, Star Media will have two movies released.

One is "To Youth" in early July, and the other is "Charlotte" on August 8.

The former is a stock shot last year, while the latter is a new work shot this year and is not included in the film list at the beginning of the year.

The two have different themes, but they also have one thing in common.

They are all low-budget movies.

The investment is within 20 million, even including the issuance costs, it is more than 30 million at most.

According to Star Media's internal market analysis, the box office of "Youth" may not be too high, while "Charlotte" has the potential to be a hit.

This judgment was definitely not made based on mere speculation, but after rigorous market research and big data analysis.

Yes.

Lu Yuan has already used big data analysis.

I spent my own money to build a data analysis company. This company is not only for movie marketing, but also to pave the way for the subsequent Internet ticket sales platform.

(End of this chapter)