China Entertainment: Starting from 07 Kuainan

Chapter 449: Out-of-stock Magazine

9 month 15 number.

Overnight, the Douban magazine group suddenly had a bunch of discussion posts.

[Sisters, who bought the September issue of "Vogue"? The store I usually buy from only has sample issues, and all the current issues are sold out. Are there any sisters who can buy them from other places? 】

[Have a guess, you can’t buy it either. I’d like to buy it from Jimei. If it’s available, please contact QQ: 1545646]

[Coordinate Magic City, it’s so scary, I’ve never seen this scene before, except for the sample issue, everything else is sold out]

[Rongcheng said the same is true. Lu Yuan’s face is so suitable for filming a blockbuster. Woohoo, I wish I could hold the magazine and lick it.]

[Yanjing is also out of stock. Is "Vogue" magazine confused about the situation? I invited Lu Yuan, but the result was nothing. Just because of that little thing, who are you looking down on? 】

[I suspect they only printed a few tens of thousands of copies]

【Tens of thousands of copies? Isn't it? Don’t “Vogue” and “Harper’s Bazaar” boast sales of hundreds of thousands? Even if it’s reduced, it’s still 100,000 copies, right? 】

【fart! Hundreds of thousands of copies? What a shame to say, Jimei upstairs, let me tell you a rule, next time you see a report from which company, just divide it by 10, and the rest is probably the real sales]

Lu Yuan is famous, of course he knows.

And they also give away things.

Out of stock in Hangzhou!

Jinling is out of stock!

[Not necessarily, with a 10% discount, maybe there is still moisture. The routine of fashion magazines is to print thousands of copies in the market, give them to the sales points for free, and then require them to be displayed for a week before they can be sold.

vogue magazine.

Do this and the magazine will be available everywhere.

A single volume can exceed 100,000, which is already considered a very good figure.

Since 12 noon, the magazine’s outreach phone calls have not stopped.

Yanjing is out of stock!

So, they printed 20 copies of the September issue, several times more than usual, but 20 copies were sold out in one day?

Is that a bit exaggerated?

The sales volume of a single issue of the American version of "Vogue" is only about 20. In China, although they advertise hundreds of thousands, the actual sales are only tens of thousands higher.

By the way, if it’s in stock, contact me on QQ and buy a copy at a high price. It’s best if it’s unopened]

……

Publishing is a pure loss-making business. They make money from advertising. For a heavyweight monthly magazine like the September issue, the advertising fees for one issue can reach tens of millions.

The main sales areas are in emergency!

soon.

After being stunned for a moment, Zhang Yu immediately issued the order.

[Absolutely, fashion magazines do not make money by selling magazines. For example, the September issue of "Vogue" is hundreds of pages long. The cost of a page of coated paper is calculated as 8 cents, and the cost has already exceeded the selling price.

The news reached the editor-in-chief Zhang Yu. When he received notices of shortages across the country, Zhang Yu's first reaction was confusion.

Magic City is out of stock!

In this way, the sales volume of the magazine can be blown into the sea, and the sales volume of a few thousand copies can be boasted of hundreds of thousands. Anyway, there is no authoritative statistical organization in China]

Print!

Print!

At full power, 20 copies can be printed a day!

however.

20 copies were simply not enough to satisfy the hungry market.

The set of photos taken by Lu Yuan have been widely circulated on the Internet, not only on the internal network, but also on the external network.

Many foreign fans and movie fans are also looking to buy this issue of the magazine.

A mere 200,000 copies were sold out as soon as they arrived.

Among them, a large part went into the hands of scalpers.

In the eyes of scalpers, there is nothing that cannot be copied. As long as they can make money, they are there.

The reason for the looting is also related to Lu Yuan's lack of commercial activities.

Compared with other celebrities, Lu Yuan has very few endorsements.

Endorsements by BMW, Jaeger-LeCoultre, and Burberry are all considered luxury goods, but they are too expensive and most fans will not buy them.

Fans want to spend money on only a few items such as movies and albums.

In addition, this time the magazine photo shoot was really brilliant.

Full of sexual tension.

This time, the magazine's main consumer group is women, from their teens to their thirties.

Many women who usually do not pay attention to fashion magazines have also joined the rush to buy. Those scalpers who were selling goods also followed suit.

They mainly buy goods and sell them externally.

The fastest scalper made a hundred thousand yuan just by reselling.

The purchase price was 20 yuan, and it was sold for more than ten to tens of dollars.

Multiple profits.

……

The next day.

Foreign media have also reported on Lu Yuan's first appearance in the Chinese version of "Vogue".

[Perfect hormones, full of tension]

[Recognized as one of the top ten handsome men in the world, with great beauty and unified global aesthetics]

[Charm without borders—Lucas·Lu fashion blockbuster released]

[Karl Lagerfeld: An impeccable face, a body with golden proportions, and walking hormones]

[His Majesty, the Emperor of the music world, crosses the fashion circle and is sexy and critical]

……

Seeing the explosive sales, word-of-mouth and spread of "vogue", magazines such as "Elle" and "Harper's Bazaar" immediately took action.

Go to Xingchen Media to invite Lu Yuan!

Just as there are rankings between celebrities, there is also a battle for rankings between magazines.

Several major magazines often engage in overt and insidious debates.

Before, Lu Yuan's family didn't go, and they had no choice, but now it's different. When the talk is opened, they have to give some face, right?

Don't worry about scarcity, but worry about inequality.

Especially magazines such as "Harper's Bazaar", "Elle", "Vogue" and "Marie Marie".

Several companies are rivals of each other and cannot be weak.

Otherwise, you will never be able to hold your head up in the future.

Immediately afterwards, various invitations came one after another.

Lu Yuan could not refuse all invitations from these magazines.

I have to admit that these magazines are relatively influential in the fashion circle. He can do without fashion resources, but his artists cannot.

So, take it.

Five major journals, all accepted.

But you have to line up.

Lu Yuan didn't care much about how to shoot, leaving it to the public relations department to negotiate.

of course.

He didn't accept the invitation for nothing, just like he was bringing goods to Mimi.

Give it to peach and give it to Li.

Covers for Lin Gengxin, Chen Xiao, Tan Songyun, and Xiao Zhao also had to be arranged.

Additionally, Zeng Li will also attend the Charity Harper's Bazaar Night held on the 22nd.

Although Charity Harper's Bazaar Night has a lot of shortcomings, it has made some contributions to charity.

So far, Charity Harper's Bazaar Night has gone through ten years.

This year's charity night is held in conjunction with the Cheng Long Charity Foundation, and all the funds raised will be used to help poor children with serious illnesses.

Star Fund also has similar projects.

However, critical illness relief is not the main project of Fanxing Fund.

Fanxing’s money is mostly used to support the education of poor children.

Compared with critical illness assistance, the coverage of education funds will be wider.

One million is used for education subsidies, which can cover hundreds of people, and it can be used for serious illness relief, which can only cover a few people.

For personal foundations, medical treatment for serious illnesses is just a drop in the bucket.

It has to be the national team that really makes a difference.

As of 2011, the coverage rate of the New Rural Cooperative Medical System and urban residents' medical insurance has reached more than 90%, and the reimbursement rate has also increased from 50% to about 60%.

Although this ratio is not as high as employee medical insurance, compared with America's public medical care, the efficiency is completely different.

If you are sick, at least you don’t need to wait a month or two to make an appointment.

(End of this chapter)