China Entertainment: Starting from 07 Kuainan

Chapter 485 Explosion and "Chinese Partner"

"Daddy daddy,

Where are we going?

As long as I'm here, you won't be afraid of anything.
Baby Baby,

I am your big tree,

I will watch the sunrise with you for the rest of my life..."

Overnight, "Where Are We Going, Dad" became a hit all over the Internet. Along with this song, there was also the song "Burst of Courage".

When the show was broadcast, most people didn't notice the songwriter. It wasn't until the behind-the-scenes footage was broadcast that everyone realized it.

Another hot man!

These two children's songs are reminiscent of the song "Little Leaping Frog" sung by Huang Xiaomin.

To this day, "Little Leaping Frog" is still circulated in primary and secondary kindergartens across the country. Many people may not know that Huang Xiaomin sang it, but they have heard it at least a little bit.

In fact, in his previous life, the role Huang Xiaomin received was originally Meng Xiaojun. Later, he preferred Cheng Dongqing (the male lead), so he changed from Meng Xiaojun to Cheng Dongqing.

Even without Lu Yuan, this variety show should be popular and it will still be popular.

For this reason, people behind the scenes often appear in the Star Media version of "Where Are We Going, Dad?"

In addition, the director who directed this film is not a director contracted by Star Media, but the original director Chen Kexin.

For the current version, there is no need to worry about the acting issues.

Different from the previous broadcast, Deng Chao and Huang Xiaomin changed their roles.

The acting skills of Deng Chao and Huang Xiaomin are both good. No matter who plays the role, they can portray the characters in the film well.

Huang Xiaomin plays the role of elite intellectual Meng Xiaojun, Deng Chao plays the role of 'country turtle' Cheng Dongqing, and the 'angry young man' Wang Yang is still David Tong.

Of course, Su Lun, the director contracted by Star Media, was sent to the crew as the deputy director.

The huge behind-the-scenes production team is the guarantee for the popularity of the show.

The heroine Su Mei is played by Zhao Liying.

Without the hard work of the people behind the scenes, it would be difficult to spawn a phenomenal variety show with just an idea.

Steal...ah, no, you should study hard.

In fact, strictly speaking, the two children's songs just add a bit of popularity to "Where Are We Going, Dad".

On the contrary, the 'village chief' (host) will appear in far fewer scenes.

This is also one of the signs of the ice-breaking cooperation between Star Media and the Hong Kong circle.

Meng Xiaojun's childhood sweetheart is played by Yin Tao.

The first outdoor parent-child reality show, the program format alone can attract a lot of attention.

Because of the popularity of the children's song "Where Are We Going, Dad", some reporters went to visit the crew of "Chinese Partners".

In early April, "China Partner" was officially launched.

Even in processes such as assigning tasks, most people are outside the camera and the sound appears in the picture.

Similar to "Extreme Challenge", even if the village chief shows up, there won't be too many frontal shots.

So as not to ruin the picture of the five groups of families together.

However, none of the above are the most critical factors. Those cute baby guests are the 'traffic code' that makes the show popular.

The interaction between children and the collision between children and adults is the highlight.

During this period, although many ridiculous "accidents" occurred, in the eyes of the audience, they were not "accidents" but the effects of the program.

so cute.

I really want to hug RUA for a few mouthfuls.

I really want to have a baby like this.

The day after the show aired, Xiangnan Satellite TV and Canxing Culture’s official WeChat account jointly released the ratings for the premiere of “Where Are We Going, Dad?”

The average ratings were 2.57, with a peak of 2.98%.

Almost broke three.

A very explosive data.

Good luck!
For a variety show, it premiered with 2.98%. I don’t even dare to think how high the ratings will be in the future.

The sponsors of "Where Are We Going, Dad" include brands such as Midea Home Appliances, 999 Children's Cold Solution, and BMW, which are simply overjoyed.

Hit the right spot! If you follow Canxing Culture, you can't go wrong.

Although the higher the ratings, the more advertising fees they need to pay, but for these companies, higher marketing expenditures are not a problem at all.

What they worry about is spending money but having no effect.

Also becoming popular along with the show are several fathers of adorable babies.

Become popular!
For example, Lin Yilun, although he was once popular and appeared in many Spring Festival Galas, his popularity is very low among the generation born in the 90s.

Many people don't know this man.

After all, when Lin Yilun was most popular, it was already in the last century.

In the show, Lin Yilun showed off his cooking skills, which aroused the guests' admiration. Zhang Liang, the least famous one, also showed off his knife skills.

Judging from their skillful knife skills and good cooking skills, they must be good family men! (The audience’s imagination)
Therefore, the two of them attracted a large number of female fans.

Especially Zhang Liang, as the show aired, the audience also got to know this model again.

In just a few days, the number of Zhang Liang's Weibo followers skyrocketed from hundreds of thousands to more than two million, and his appearance fee also rose from a few thousand to hundreds of thousands.

Appearance fees and endorsement fees for Lin Yilun, Guo Tao and others have also experienced considerable increases.

The guests gained fame and their worth rose again and again.

The Canxing culture behind it is certainly not about making money at a loss.

"Where Are We Going, Dad" has not yet aired, but Canxing Culture's guaranteed revenue is already more than 10 million. As the ratings continue to rise, the revenue has also skyrocketed.

The ratings exceeded 3, and the guaranteed income was 50 million.

If it breaks four, the minimum is 100 million.

Break five?

That’s awesome, with a minimum guarantee of 2.3 million.

That's it, not counting the various subsequent derivative benefits, such as sequels, copyright exports, peripheral development, etc., these are all gold mines.

Compared with these visible benefits, there are also many hidden benefits.

Following "Running Man", "The Voice" and "Singer", Canxing Culture has once again created a national-level variety show.

The golden signboard is brighter.

In terms of domestic variety show production, Canxing Culture is the undisputed number one.

"Happy Comedian", which is about to be launched, has become a hit before it is broadcast. All major TV stations are fighting to grab this program.

Magic City TV even used its internal connections to blame Lu Yuan.

At last.

Shanghai TV won "Happy Comedian" with 64 points.

Canxing Culture, 6.

Shanghai TV, four.

Seeing that Modu TV had spent a lot of money, Xiangnan TV immediately withdrew from the competition.

The audience of "Happy Comedian" is different from that of "Where Are We Going, Dad". In other words, the consumption potential of the audience of "Comedian" is not as strong as that of "Where Are We Going, Dad".

It's not worth it to divide the account into sixty-four.

……

While "Where Are We Going, Dad" became a hit, the movie market in May also welcomed a megalodon.

On May 5, "Avengers" launched in mainland theaters.

It grossed 200 million in box office in three days.

May is not a good month. Most of the domestic movies released during this period are low-budget movies.

It is recognized as the off-season.

However, "Avengers" has been making great progress, with 200 million in three days and 400 million in seven days.

Not only in the domestic market, "Avengers" has received frequent success in overseas markets.

After nine days of release, the box office in North America exceeded US$6.87 million and the global box office reached US$ million.

Seeing this result, Bald Xu finally understood why his boss wanted to avoid the May Day period.

If "囧" meets "The Avengers", I'm afraid there won't be any scum left.

(End of this chapter)