China Entertainment: Starting from 07 Kuainan

Chapter 493 Lively August

Time has entered August, and the new season of "The Voice" has arrived as scheduled.

This is the fourth year of "The Voice". Last year, "The Voice" took a year off.

The reason for the suspension is very simple.

You can't fish without exhausting the lake.

In order to ensure the quality of the program, Canxing Culture would rather stop for a year than forcefully collect money.

After all, making money was not the original intention of starting this show.

Facts have proved that suspending the program for one year is more conducive to ensuring the vitality of the program. Among the students in the third season, several good talents have emerged.

Liang Bo, Su Shiding, Ren Ran, Zhang Bichen, Ding Ding, Wu Mochou, Hua Chenyu (the last two also count, right?) and others are all star students of the third season of The Voice.

Starting from the blind auditions, the ratings of the third season of "The Voice" continue to rise.

The reporter investigated and found that many of the box office tickets came from cinemas owned by Star Cinemas.

However, "Xuanyuan Sword" has still become a hit drama. Although it is not a big hit, it has a ratings of over 1.4%, which is considered a small hit.

A domestic film with a small to medium budget, but it survived tenaciously.

Lu Yuan could only express this.

The main name is unlucky.

Do you dare to touch this film?
Invincible is a huge, huge, bad movie. Even if Star Media were to write and produce it, he would not make it.

The first blockbuster movie Huace invested in was "Spring Residence in Fushan".

A few days later, "囧囧" was officially released.

There are too many blockbusters in August, so even if it is postponed, there is no need.

Affected by "The Voice", the summer drama "Xuanyuan Sword", which has high hopes for Sugar People, will inevitably see a sharp drop in ratings every Friday.

Good guy, the film schedule has been squeezed to about 3-4%, how many millions can it still maintain at the box office?

As Reba became popular, XJ Simei's reputation became more and more famous.

Because the current entertainment industry has changed beyond recognition, even 'salted fish' companies like Huace are holding high the banner and rushing to the big screen.

A stable batch.

Wish them luck.

Directed by Chen Er and produced by Ning Hao, "Border Storm", starring Sun Honglei, Ni Dahong, Re Yizha, Zhang Mo, and sister-in-law Gao Lai, and participated in the investment by Bad Monkey Pictures, can maintain a box office of about five to six million every day.

This has aroused the curiosity of some media.

This was also within Lu Yuan's expectation.

As of the end of the movie, "囧囧" has accumulated a box office of 8.12 million, which is a little lower than in its previous life.

Xiao Bao also reported!
After Meina, Yaya, and Reyizha, another girl from XJ became popular.

Just as "Batman", "Spider-Man", "Suicide Squad", "Prometheus" and "The Hunger Games" are fighting in Hollywood blockbusters.

After checking this, the reporter became even more excited.

Is it forcibly guaranteeing the box office?

Continuing with the in-depth investigation, the reporter found that the matter was far from that simple. According to multiple interviews, Star Cinema’s film schedule was at most two to three points higher.

Not too much.

Going deeper, the reporters followed the clues and found 'Meituan Movies', a subsidiary of Meituan.com.

Meituan Movies is an online ticket purchasing website jointly established by Star Cinema and Meituan.com, focusing on online ticketing cooperation.

Although the history of online group buying in China is very short, in the past two years, the overwhelming publicity of various group buying companies has made the concept of 'group buying' enter thousands of households.

Consumers’ consumption habits have also changed with the rise of group buying.

Nowadays, when young people go out to eat, most of them will open group buying websites to explore.

Whether the reviews are good or not, and whether the price is good or not, are all key factors that affect consumption.

Large-scale subsidies not only benefit consumers, but also businesses. However, the money of group buying companies is not without a bottom line.

The stronger the fever, the faster death will occur. China is so big that hundreds of group buying companies are burning money, just like a drop of water flowing into the sea, disappearing in the blink of an eye.

On the contrary, companies like Magnesium Tuan, which take things one step at a time and value service, are going more steadily.

Starting from May, major group buying companies have invariably reduced subsidies.

then.

The magnesium group is showing off its strength!

In the past, others subsidized 20 yuan, but Magnesium Tuan only subsidized 10 yuan. Now, others subsidize 13 yuan, but magnesium group subsidizes yuan.

It is precisely this little bit higher that magnesium group has gained a large number of customers.

In early November.

Magnesium Group opened the C round of financing and introduced strategic partner Tencent. This financing was led by Sequoia Capital, followed by Tencent and Morningstar Fund.

With a financing share of US$2 million and 17% of the shares sold, Magnesium Group’s valuation skyrocketed again, from US$11.7 million in Series B to US$ billion.

The valuation of Internet companies is increasing rapidly.

In just over a year, it has more than quintupled.

Faster than robbery.

Magnesium Group raised US$2 million, partly for its own business, and on the other hand for Magnesium Group’s movies.

In August, Magnesium Tuan launched the first round of ticket replenishment in a low-key manner.

This round of ticket replenishment is more like an experimental test.

Test the impact of ticket subsidy on box office.

In the future, the magnesium group will make several attempts.

However, the cost of ticket reimbursement for that event will not be fully borne by Magnesium Film Group, but will be borne by Magnesium Film Group, the producer, and the distributor.

The specific sharing method is negotiated on a one-price basis.

This time, the ticket reimbursement costs were borne by the magnesium group itself, and "Border" was chosen because of its critical acclaim and lack of box office success.

Even if the ticket is replenished for testing, the cost will not be too high.

After investigating this point, reporters from Caixin Weekly finally found the reason for the stable box office performance of "Border Storm".

Ticket replenishment!

In fact, ticket reimbursement is a very common thing.

Some group buying websites have also launched similar activities.

However, investigative reporters discovered from this investigation the ambitions of Magnesium Films, or the ambitions of the shareholder behind it, Star Cinemas.

Financial professionals with a keen sense of smell have already noticed the next wave of wind.

The mobile Internet wave is coming.

Star Cinema is obviously the fastest moving among traditional cinema companies.

Once movie fans develop the habit of online purchasing, and the online ticket purchasing business is 'monopolized' by one company.

At that time, the dominance of offline theaters for decades would inevitably be shaken.

As the fastest-growing private theater company in recent years, Xingchen Cinema has been attracting much attention. It is rumored that Xingchen Cinema will open franchise channels within this year or next year.

When recruiting partners, one party will provide the funds, while the other will provide the brand and management. The theaters will be managed by Xingchen Cinemas.

The partner only needs to sit down and collect the money.

Those well-informed investors have already begun to inquire when Xingchen Cinema will open its franchise.

What are the funding requirements?
How much is the management fee?

How long is the payback period?

All I have to say is, I have money, come quickly!

The market feedback is so enthusiastic that it is foreseeable that as long as Star Cinema is willing to open up franchises, the number of screens of Star Cinema will definitely experience an explosive increase in a short period of time.

The golden signboard of Xingchen Media is placed there, this is the brand effect!
(End of this chapter)