China Entertainment: Starting from 07 Kuainan

Chapter 512 "The Wandering Earth" starts!

After visiting the first stop, Lu Yuan's second stop fell on the Xingchen Cinema Line.

Compared with Yuan Tao, Du Hua's relationship with him is more like that of a superior and a subordinate. Although she is strict when reporting work, her high-spirited energy is quite a bit like a strong woman.

Now Du Hua has taken a completely different route.

In front of the public, she is basically unknown, but within the film and television industry, she is a well-known 'big shot'.

After Xingchen Cinema officially launched its IPO plan, it also opened the first batch of franchise qualifications.

Different from Dadi Cinemas in the south, Xingchen Cinemas takes a high-quality route and will not recruit franchisees arbitrarily.

If you do that, you will develop faster.

However, franchisees are mixed, and in the end all that will be consumed is the reputation of Xingchen Cinema Line.

Currently, Star Cinema has selected a total of fifty franchisees.

Star Cinema also has a film and television investment section, but Star Cinema will not control a certain project. Even if it is optimistic about a project, it will only invest 10% at most.

no way.

Just look at those group buying websites to find out.

What will happen next will be the online ride-hailing war. At this time, Didi and Kuaidi have already been established.

Including movies produced by Star Media, there is only 10% investment authority.

What is going on is the OTA (online travel) subsidy war. Travel websites such as Ctrip, Tuniu, Lvmama, Qunar, and Elong are falling into the deep pit of the subsidy war one by one, either actively or passively.

The latter can rely on teams and institutions, but the former is an irreplaceable core competency.

Simply extensive development will not go far.

More than a year has passed, and 99% of the thousands of group-buying websites have died. Most of the remaining group-buying websites that are still alive are half-dead.

The reason why Xingchen Cinema Line dares to do this is entirely due to its box office output. The number of theaters of Dadi Cinema Chain is 50% higher than that of Xingchen Cinema Line, but the box office output is less than that of Xingchen Cinema Line.

Fifty may seem like a lot, but when you look at the whole country, more than fifty cities are just a very small number.

After reporting on the franchisees, Du Hua used PPT to talk about the film and television investment section.

Venture capital institutions such as Sequoia, Jinshajiang, and IDG are happy to take over their businesses with high salaries.

Under normal circumstances, only 5% will be invested.

Lu Yuan was not prepared to follow OTA, online ride-hailing, or even the shared bicycles that followed.

Vision is only secondary, connections are more important than vision.

Just accept it as soon as you see fit.

Not a dime invested.

The Venture Capital Department of Morningstar Fund is about to undergo a transformation. Although it is a 'disguised' layoff, those employees do not lack new jobs.

In the venture capital circle, what matters is connections.

Yes.

Lu Yuan didn't have time to keep an eye on the work of Xingchen Cinema. Which movie to invest in was basically decided by the company's investment department.

With investments of 5% or 10%, the ability to resist risks is significantly stronger. Even if a certain project suffers a loss, it will not be hurt.

Although the earnings are small, the ability to resist risks is far more important than temporary gains and losses.

Film and television investment is only an accessory to the theater chain's revenue. The real big factor is the theater chain's own profitability.

As hot money from all walks of life pours into the film and television industry, investment in theaters has also become a red ocean.

Movie theaters are rising one after another. Regardless of whether they will eventually close down, the short-term impact is inevitable.

No matter how well Star Cinema does, it’s not enough to make everyone take the long way around.

The inertia of the proximity principle is even stronger.

In this industry, to the end, we strive for service and the ability to resist risks.

The leftover is king!
The fiercer the competition, the greater the advantage of owning properties.

If Big Lao Wang hadn't gotten out of his own way, Wanda Cinemas would never have changed hands. When Wanda Cinema Line was resold, it was not because the theater chain's revenue was poor or its business capabilities were incompetent, but because it was dragged down by Wanda's main business.

Putting aside the Wanda real estate sector, Wanda Cinema is definitely a high-quality asset among high-quality assets.

The most delicious piece of cake must be given to the most important people.

Not everyone is qualified to get involved.

Boss Lu always remembers Wanda’s lesson, examines himself three times every day, and never dares to forget it for a moment.

In the next month, Lu Yuan moved back and forth between various branches.

After walking around for a while, I discovered a lot of problems.

For example, the business volume of Xingyue Pictures is not enough to support subsequent investment. Last year, Xingyue Pictures’ profits covered the investment for the first time.

This year there is a tendency to fall back again.

The reason is nothing more than shrinking business volume.

Huayi Brothers' business was basically completely cut off, and even the shares were withdrawn.

Don't look at the fact that he has only returned to one company, but there are still three nails in the broken ship. After all, he is the second-largest private film and television company, and the order amount for one year is at least a small target.

However, this is only a minor issue.

The upcoming "Fengshen" series and "The Wandering Earth" are enough to eliminate the impact of Huayi Brothers' withdrawal of shares.

That's right.

"The Wandering Earth", which has been in preparation for several years, is finally entering the filming stage.

Budget $1.5 million!

of course.

Compared with the original version, this version has more international elements. After all, Boss Lu also hopes that "The Wandering Earth" will harvest overseas markets.

The changes were jointly made by Liu, the scriptwriting department of Star Media, and the Hollywood team, striving to be original despite the changes in the framework.

Because of investment, the role of Space Warrior was changed to Lu Yuan.

The actors have changed, and the characters have naturally changed as well, from an astronaut in his fifties to a young man in his thirties.

His wife passed away and his children became ill.

The one-man show that ignited Jupiter at the end of the movie also changed from a one-man show to a group scene.

That scene is a very crucial scene, and the conflict between Eastern culture and Western concepts will be vividly displayed in that scene.

In the end, the protagonist convinces dissenters in the name of love.

Looking around the world, family is a common concept.

While Lu Yuan was inspecting the branch, the casting process for "The Wandering Earth" had begun.

An investment of one billion RMB is considered a large sum of money, whether in China or in Hollywood.

The competition for the casting of this drama is extremely fierce.

Even if she is just a vase-like heroine, she still makes people grab their heads.

Because the heroine is not restricted to be Chinese.

Actresses from both East and West can compete for this role.

Star Media also joined forces with Universal and Legendary Pictures to launch a voting campaign for fans to nominate the heroine.

As for why a Chinese man found a foreign woman as his wife?

This is easy to explain. It’s already 2075, and in the context of the end of the world, isn’t it normal to live together?
This time, Star Media released the investment share of "The Wandering Earth" very quickly. Universal Pictures and Legendary Pictures received a total of 33% of the investment share.

Of the remaining 67%, Star Media accounts for 35%, and the other shares are shared between Enlight, China Film, Penguin and other institutions.

Among the long list of investments, even Hong Kong capital is included, but the share is relatively small.

(End of this chapter)