China Entertainment: Starting from 07 Kuainan

Chapter 548 Bird’s Nest Concert? Congestion maker!
December 2014, 5.

[Traveler World Tour Concert Yanjing Station] officially landed in the Bird's Nest. It has been four years since Lu Yuan's last tour.

Even using the time when [On the Road Tour] ended, there was still a gap of three years.

Other singers have less tours, mostly because they don’t have enough hard skills, and they can’t play as many shows as they want.

When he arrived at Lu Yuan's side, fans urged him to hold a concert almost every day.

money?
That's not a problem!

It has been seven years since Lu Yuan debuted. Most of the fans who grew up listening to his songs have entered society, not to mention that many of his fan groups are adults.

The second album "The Road Is Still Long" attracted too many adult fans to Lu Yuan, many of whom are over middle age.

Although middle-aged people have lost their youth, they will also gain what they lose.

concert?
Drive whatever you want, big brother supports you.

Before the tour started, there were a lot of "embarrassing" things that happened because of the rush for tickets.

of course.

Online channels: 7.

The fact is that an infield ticket has been sold for more than 10,000 yuan.

The distribution ratio of tickets for this tour is approximately 73 tickets.

However, the cost of scalping tickets for [Traveler Tour] is very high, because other ticketing platforms have very little sales, and most of the tickets are on the Magnesium Group.

[Traveler Tour] The first stop, even if there are three consecutive shows, there are still not enough tickets to sell.

After the big scalpers get the tickets, they continue to distribute to lower levels, increase the price step by step, and pass it to the terminal scalpers. The purchase price of a ticket is basically 4-5.

Among them, the online ticket sales are dominated by Mei Tuan. In terms of ticket distribution, Mei Tuan alone accounts for 70%, and other companies such as Damai, Yongle, and Weipiao account for 30%.

Placing the main ticket sales channel on Magnesium Group is not to attract new customers.

Putting it in magnesium balls is mainly to prevent scalpers.

The real big scalpers don't have to go through all the trouble of grabbing tickets, but get them directly from the ticket office.

In order to eliminate scalpers, Magnesium Group has specially developed an anti-brushing system.

Online sales, in less than a minute, all three tickets were sold out!
Time has entered 2014, and ticket purchasing has already entered the Internet era.

Yes at least.

The ticket price will definitely be a little more expensive than the official price.

Looking at the movie ticketing market, Magnesium Group already has the largest market share. Concert ticket sales are not the main force of Magnesium Group.

Offline channels: 3.

However, this is only ideal.

Take [Traveler Tour] as an example. The price of an infield VIP ticket is 1680 yuan, and the ticket price for scalpers is at least 2400 yuan.

Concert tickets have always been the hardest hit area for scalpers. Even if scalpers can be technically restricted, internal and external collusion cannot be stopped.

The strictness is comparable to 12306.

Real-name system + each user is limited to purchasing 2 tickets.

Despite strict restrictions, scalpers still cannot be completely eliminated.

Scalpers have been active in the performance ticketing market since the 90s, and it is almost impossible to completely eliminate them.

……

2 pm.

There were still four hours before the concert started, and a large crowd had already gathered around the Bird's Nest. The place where the organizer sold cultural shirts was almost overcrowded.

A cultural shirt T-shirt costs RMB 39, compared to some groups' fluorescent sticks which cost RMB 200, it's simply a bargain.

As we all know, there is no need to buy light sticks for Lu Yuan’s concert because LED bracelets will be given out when entering.

In addition to the cultural shirt sales point, there is another place where the flow of people is more dense.

New album release point!

The long queue was endless as far as the eye could see.

After debuting for seven years, one album a year, Lu Yuan has become a model worker in the singing circle. After all, he has also released four English albums.

That's 11 albums. High-yield racing sow!
In the morning, the new album [Seven Years] has been released on various major platforms. However, the version sold at the concert is different from the regular version.

The cover design is different.

In addition, the concert version of "Seven Years" includes a few more songs.

To be precise, several songs were recorded with different arrangements.

"Fly Away", "China in the Lights", "Ten Miles of Spring Breeze", and "Believe" all have two versions of arrangements.

Therefore, selling the concert version alone does not count as cutting leeks.

Boss Lu never cuts leeks indiscriminately. The trendy brand and sickle weapons he planned in the early years have been strategically abandoned.

He didn't think highly of that little money.

Earn too slowly.

Moreover, it is tiring to earn money, and it is not as good as earning more from a game.

Not to mention the killer weapon like PlayerUnknown's Battlegrounds.

The income from selling trendy brands is not even as high as [Fruit Ninja].

So far, the profit of [Fruit Ninja] has exceeded 14 million, the unit is US dollars. In about , China has also entered the era of smartphones.

The rapid growth of China’s smartphone market has also boosted the revenue capabilities of mobile games such as [Fruit Ninja], [Temple Run], and [Subway Surfers].

However, mobile game revenue is not the majority of revenue. The sum of several popular mobile games is comparable to "PlayerUnknown's Battlegrounds".

As "PlayerUnknown's Battlegrounds" continues to be popular, offline Internet cafes have also ushered in a wave of updates.

Nowadays, if you walk into an Internet cafe, at least half of the ten gamers are playing [PlayerUnknown’s Battlegrounds].

Because the game has made so much money, Boss Lu doesn't need to cut leeks at all.

the other side.

Looking at the slow-moving traffic, Mina was not in a hurry. It was so early before the concert started, and it was only 2 o'clock.

There are still 4 hours left.

She still doesn’t believe it, it can take 4 hours to drive one kilometer?
Absolutely impossible!
Mina was not the only one who was stuck in the road.

Zeng Li was also stuck in the heavy traffic. The last time Lu Yuan held a tour, she happened to be in the period of giving birth, and then she was in confinement. As a result, she didn't watch any of the tour [on the road].

This time, she had to watch and observe everything she said.

Even though the third season of "Where Are We Going, Dad" is about to premiere, she still takes time out to come over to watch the concert.

Originally, Little October was also clamoring to come.

This girl is very clever. When she learns that her mother is going to her father's concert, she will definitely not want to let go.

but.

Zeng Li didn't bring her over because the child was too young.

The concert venue was extremely noisy.

Therefore, little October was brutally 'suppressed'. Even if he went to complain to his father, it would be useless.

In this matter, Lu Yuan stood by his wife unconditionally.

Tick ​​tock!

Tick ​​tock!

Time passed slowly, and an hour and a half later, Zeng Li and Mina officially met backstage. The two strolled around the backcourt, and then went to the frontcourt.

The backcourt is too busy.

It's like fighting a war.

There were too many things to prepare for a concert with more than 80,000 people, and Lu Yuan had no time to chat with the two of them.

When they arrived at the front court, the outfield officially opened for ticket checking.

Occasionally, a few heavily armed 'fans' can be seen among the people waiting in line.

Wearing caps, masks, and sunglasses, no one can tell who is who.

(End of this chapter)