China Entertainment: Starting from 07 Kuainan

Chapter 551 Blooming on all sides

Summer time has always been one of the most popular times in China.

Whether it's a TV series, a movie, a variety show, or an album, it's all a popular schedule.

From June to August, the North American schedule can be said to be full of blockbusters.

"Transformers 4", "Maleficent", "Edge of Tomorrow" (Tom Cruise), "Superman", "Guardians of the Galaxy", "War for the Planet of the Apes", "The Amazing Spider-Man 2", "How to Train Your Dragon" Master 2" and so on.

There are 2-3 blockbuster movies released every month, and their brutality is comparable to the domestic Lunar New Year movies.

It is not easy for "The Wandering Earth" to break out among so many blockbusters.

On the contrary, in the domestic market, and this is not to be boasted by Boss Lu, there really are no competitors. None of the movies released in July can compete with it.

Domestic Film Protection Month, DDDD.

After repeated negotiations, "The Wandering Earth" was finally scheduled to be released on July 7, simultaneously in China and the United States.

7月18号，既避开了7月11号上映的《猩球崛起2》，又错开8月1号的《银河护卫队》。

The former has a hit predecessor, so as long as the production doesn't go too far and you think about it with your toes, the box office won't be too bad.

As for the latter, once Star-Lord came out, it topped the North American box office in 2014 and grossed 7.7 million in global box office.

The ability of superhero movies to attract money can only be said to be terrifying.

I can’t envy you.

Lu Yuan has very low expectations for "The Wandering Earth". If the global box office can be half of "Guardians of the Galaxy", "The Wandering Earth 2" will be launched immediately.

If it’s less than $3 million, no matter how much you love it, the sequel will have to wait a year or two.

The domestic box office potential is still a little low and cannot support the super blockbuster market.

As the movie's release approaches, Star Media joins forces with Universal Pictures, Legendary Pictures, Enlight, China Film and other investors to launch viral marketing.

In one sentence, it’s overwhelming!
Even if you pass a dog on the roadside, you have to pull it to take a look at the advertisement.

of course.

This is an exaggeration. With Lu Yuan's exposure, marketing costs are far less high than imagined.

The global marketing expenses are only 30 million US dollars.

In addition to the movie Battlefield, Star Media also has two TV series released on the small screen.

"The Pretender" in July and "Nirvana in Fire" in August are from different TV stations, but according to the popularity of these two TV series, it should not be difficult to dominate the screen.

Whether King Kaikai can be promoted to the first line depends on this summer season.

As for variety shows.

"Where Are We Going, Dad" and "The Voice" produced by Canxing Culture will also be released in July and August respectively.

Both are national-level variety shows that became popular before they were aired.

Seeing that other brother companies are targeting summer sales, Starlight Records is not to be outdone.

July: Meina and Zhao Lei’s new albums are released.

August: Xu Liang, Wang Sulong, and Xu Song, the "QQ Music Big Three", successively released new albums.

Variety shows, movies, TV, music, attacking from all sides, the situation is great!
……

6 month 27 number.

"Transformers 4" made a strong debut in the mainland film market. When the box office was released on the first day, the industry was completely silenced.

The box office on the first day was 2.4 million.

Not only was the industry silent, but even Lu Yuan was shocked. His memory of "Transformers 4" was particularly clear because it didn't have too many double standards.

As the domestic box office market becomes more and more popular, Hollywood companies have also produced a special version for the mainland, inviting one or two mainland stars to appear.

"Transformation 4" is not that outrageous movie. Li Binbin has about ten minutes of scenes, which is not a soy sauce.

In the original space and time, the box office of "Transformation 4" on the first day was 1.88 million.

At that time, the industry was even more silent, because there was no Star Media in that time and space. In the face of Hollywood blockbusters, it cannot be said that there was no power to fight back.

But not really an opponent. Domestic film and television companies rely entirely on domestic production protection, and protection is a good intention.

However, those producers are extremely good at taking advantage of loopholes and have always lived in their comfort zone, making bad movies and making bad money.

No pressure.

The next day, Saturday's box office data was even more astonishing. The single-day box office of "Transformation 4" reached 2.8 million, pushing the mainland's single-day box office output to the 3 million level in one fell swoop.

This momentum is so scary.

The box office on Sunday was 2.2 million, and the three-day box office on the first weekend was as high as 7.4 million. All movies released during the same period were crushed into meat pies.

Seeing this trend, the media exclaimed that a movie with a box office of 20 billion was about to be born.

The movie released at the same time was full of ghosts crying and wolves howling.

The strength of "Transformation 4" even attracted the attention of senior executives.

Can "The Wandering Earth", released next month, perform like this?

Even if it is only 60%, the higher-ups are satisfied.

After all, there is indeed a gap between domestic films and Hollywood. The gap of several decades is not so easy to erase.

Lu Yuan also felt sad when he saw the performance of "Transformation 4".

Too bad!
From 1 to 4 in the "Transformers" series, each release can trigger a box office frenzy.

If "The Wandering Earth" was released at the same time as it, it wouldn't be a rival.

but.

The box office miracle of "Transformers 4" just proves the potential of the mainland box office market. As long as it is well shot, the audience will not buy it.

Star Media's judgment is correct. "The Three-Body Problem" can be adapted and released, and the other four major movies with an investment of more than 100 million US dollars can also make back their money with the mainland box office.

The premise is that the production level is sufficient.

Lu Yuan wasn't too worried about the production aspect, as he hoped to go the wrong way.

back door.

Not what he loves.

Don't like to go through the back door.

The right way is to go through the front door openly. The back door is tight and narrow, making it too strenuous to walk.

This is not.

The strong performance of "Transformation 4" even spread to America. When Lu Yuan was recording the show, the host would also cue this issue.

"'Transformers 4' achieved a box office of 1.2 million (USD) in China during its first weekend, breaking a series of historical records."

"Lu, do you think Hollywood movies are more competitive in the Chinese market?"

Obviously, this is a trap, but who is Lu Yuan? How could he step on it casually?
"Of course, Hollywood movies are very competitive in China. Not only in China, but also in the global Hollywood market."

Host: "So, you support the protection of domestic films?"

"Do not."

Lu Yuan played Tai Chi: "I think this issue needs to be viewed dialectically. A free and open market is good."

"But Discord..."

Then, he changed the topic and turned the topic directly to state intervention, market economy, and economic crisis.

Anyway, it sounds like it said everything, but if you look carefully, it doesn't say anything.

Lu Yuan has rich experience in how to talk nonsense correctly. If he was not good at dealing with people, he would have fallen into a trap long ago.

These American media are so bad!

Not only America, but also domestically recorded programs will encounter similar problems. However, compared with American media, the atmosphere here in China is undoubtedly much more harmonious.

(End of this chapter)