China Entertainment: Starting from 07 Kuainan

Chapter 80 Advertising placement and casting (first order requested)

10 month 25 number.

The popularity of "Chi Ling" has dropped slightly. After all, those who should comment have done so, although there are still a lot of media reports.

But compared with the overwhelming reports a week ago, the cooling effect is significant.

09:30am.

Lu Yuan showed up at Star Media on time. He came to the company today mainly to meet with the brands.

"Star You" has passed the approval procedures and can start filming at any time.

As soon as the approval was passed, the Propaganda Department of Xingchen Media immediately launched relationships and contacted major brands to prepare to negotiate the business of advertising placement.

There are more than 20 brands participating in the conference today. Among them, Mengniu and China Unicom have the most generous sponsorship fees.

The implantation cost for a family is 100 million.

Generally speaking, the cost of advertising for a single brand's TV series is about 50 yuan, and 100 million yuan is already a relatively high order.

The reason why these two brands are so generous is mainly due to the fate formed by previous endorsements.

In addition to Mengniu and China Unicom, FMCG brands Holiland, Qingyang shampoo, Dove chocolate, Xiangpiaopiao milk tea, and Nongfu Spring also participated in the bidding meeting.

The quotes they gave were all 50.

In terms of luggage and clothing, Gucci, Burberry, and Longines are also among them, but the quotes they give are not very high.

Gucci’s offer was only RMB 20+ for the heroine’s clothing and bags, while Burberry offered RMB 40+ for the male protagonist’s personal clothing and accessories.

Longines provides 30+ main character watches (free rental).

The car brand implanter is BMW.

BMW also offered the lowest price among many implanters. It only gave a symbolic 10 yuan, plus free rental of vehicles required for the entire drama, including the explosive vehicles that appeared in the drama (which were scrapped after filming).

The mobile phone brand implanter is Nokia, and 50+ mobile phones used by the main characters (not recycled).

In addition to the above major implant brands, there are about a dozen implant providers. However, the appearance rate of these brands is relatively low and the quotations are not high.

Basically, a family of 10 yuan.

Overall, the total cost of product implantation is about 700 million.

For a newly established film and television production company, it is incredible that the first drama can attract 700 million yuan in advertising placement fees.

It is no exaggeration to say that this achievement is mostly due to Lu Yuan's face.

Don't underestimate the influence of a divine specialization + divine face.

of course.

The contract signed between Star Media and the Hollywood special effects company in the digital field is also one of the important factors affecting the brand.

An idol drama has invested a high cost of 1500 million in special effects. This is unprecedented in China.

Let alone TV series, the special effects costs of many movies are not so high.

Secondly, Huang Xiaomin’s joining is also a major factor affecting the brand.

Huang Xiaomin plays the villain in "Star You", a business elite who looks like a boss on the outside but is a perverted business elite on the inside.

In fact, Huang Xiaomin is willing to join "Star You", firstly because of the friendship of sending songs.

Secondly, he also wanted to broaden his acting horizons.

Previously, he has always been the image of a "little boy" on the screen. For him, playing a villain is a very challenging thing. (The rumor behind is the villain)
What's more, the script of "Star You" is good, the investment is high, and it has the potential to be a hit drama.

Therefore, Huang Xiaomin joined the cast of "Star You" as a guest star.

After signing implant agreements with major brands, Lu Yuan immediately took the contract and began to attract investment and find resources.

The total investment amount of "Star You" is 3500 million. After deducting the brand's implantation fees, there is still a gap of 2800 million.

Lu Yuan paid 2800 million out of his own pocket, so he couldn't afford it.

However, as the company's first film and television drama, Star Media has a serious lack of production experience. Take the production license as an example.If it hadn't been for the greeting from Huayi, I would have been stuck for a while.

In order to ensure a smooth distribution, Lu Yuan is preparing to rope in Huayi Brothers and Enlight Media.

Huayi Brothers is a long-established film and television production company. Whether it is production experience or official connections, this is what Lu Yuan needs.

The publicity and distribution capabilities of Enlight Media cannot be ignored.

Under the leadership of Hurray, the three companies of Enlight, Huayi Brothers, and Hurray invested 200 million each, each accounting for 5.7% of the investment share.

At this point, all investors for "Star You" are in place.

Star Media invested 2200 million + advertising placement of 700 million, accounting for 82.9% of the investment share, and the remaining 17.1% was equally divided among Enlight, Huayi Brothers, and Hurray.

Regarding the drama "Star You", the three of them did not have high hopes.

Huayi Brothers and Enlight Media participated in the investment, mainly to sell the face of Hurray and Lu Yuan.

According to the investment and celebrity status of "Star You", even if you lose money, you won't lose everything.

At most, it would be a loss of millions.

In the eyes of Guangguang and Huayi brothers, this little money can only be regarded as a small expense.

After finalizing the investors, Lu Yuan, Liu Yan, and director Song Yang immediately started casting.

The male and female protagonists and villains of "Star You" have all been decided.

Among the remaining roles, the only ones that are relatively important are the second female lead and the second male lead.

The second male lead is the villain's younger brother. The character in the play is an affectionate supporting actor who falls in love with the heroine at first sight and silently protects the heroine.

Regarding this role, Lu Yuan immediately thought of Qiao Zhenyu.

As the first generation of Tianya Four Beauties, Qiao Zhenyu's appearance definitely meets the standards of idol dramas, and the Ouyang Mingri he previously played in "Snowflake Goddess Dragon" also played a similar role.

The other Tianya Four Beauties, Yan Yikuan, is good-looking, but his appearance is too heroic and does not fit the role of an infatuated male supporting actor.

As for whether he can invite Qiao Zhenyu, Lu Yuan is not worried at all.

Although Qiao Zhenyu is a contracted artist under Zhongqian Longde, Zhongqian Longde's first brother is Lu Yi, and the one under Lu Yi is Olympic champion Tian Liang.

In front of these two people, Qiao Zhenyu could only stand aside.

With Huayi and Guangguang cooperating, let alone inviting Qiao Zhenyu to film, it would not be very difficult to sign him.

The second female lead in "Star You", Lu Yuan is planning to invite Li Xiaoran to star.

The second female lead in the play is set up as a good friend of the heroine. She debuted as a child star and has known the heroine since they were very young, but their relationship is very complicated.

The second male lead is infatuated with the female protagonist, and the second female lead has a crush on the second male lead. Because of this, the second male lead can be said to love and hate the female lead.

Guangguang originally planned to recommend Liu Yan to play the second female lead, but Lu Yuan did not agree immediately.

The role of the second female lead, in addition to outstanding looks, also requires certain acting skills.

Today's Liu Yan can't say that she has no acting skills at all. It can only be said that she has mastered nine of her ten skills.

Of course, Lu Yuan did not reject the light outright, and he still had to give him the face he deserved.

His reply was that everything depends on the audition results.

Guangguang is not dissatisfied with this. After all, Star Media spent more than 2000 million. Isn't it normal to be cautious?

Apart from the second male lead and the second female lead, the relatively important roles in the play include the male protagonist's old friend and the heroine's younger brother.

There are not many scenes in Wangnianjiao, and the character is too old. Neither Huayi nor Guangguang are interested in it. Lu Yuan plans to let Zhang, Xiaoge Lao, Yuliang Secretary, and Zhijian play the role.

As for the heroine's younger brother, Lu Yuan is ready to leave it to his own people.

Not long ago, Star Media signed its first male artist - Lin Gengxin, who was in the 07 acting class of Shanghai Opera.

The heroine's brother will be played by Lin Gou.

(End of this chapter)