Hong Kong Island's wealthy era

Chapter 107 Walkman Promotion (Happy National Day)
Xiangjiang in May has begun to enter the summer season, and it is getting hotter day by day.

In the past, every day at school was ordinary. Apart from reading and studying, there were no profound memories, but this year was different.

Starting from the beginning of June, in order to enrich the spare time life of campus students, Orange Technology Company has strengthened cooperation with all universities and famous middle schools in Hong Kong to provide free cultural activities to students.

Singers Xu Guanjie and Xu Xiaofeng will hold fan meetings on campus over the weekend.

This is the propaganda content on the campus posters, and they are posted densely in the school.In fact, this poster is a promotional advertisement.

Because the fan meeting was sponsored by 'Orange Walkman', the logo on the campus poster was Orange's new brand 'Walkman'.

After Xu Guanjie and Xu Xiaofeng start their performances, student-related newspapers and magazines across Hong Kong will follow up with reports.

Subsequently, the 'Walkman' will also appear in the public's sight through popular newspapers, magazines, and television advertisements.

Choosing students as the target of the first round of publicity is related to Lei Liquan's decision to position the 'Walkman' as a popular product, as popular as pop music.

Popularity often spreads fastest among students.

If Lei Liquan's plan can be successful, his 'Walkman' brand will be deeply rooted in people's hearts and occupy an extraordinary position in the hearts of customers, just like the fruit mobile phone in the previous life.

This is also Lei Liquan's winning method in the competition.There will definitely be other multinational electronics groups entering in the future, and 'Orange' and 'Walkman' will also take the lead.As long as R&D does not fall behind, it will never be able to shake its position in the hearts of customers.

With the opening of the Orange Walkman fan meeting on campus, the brand promotion of the 'Walkman' has gradually begun.

At the same time, three stores in Ocean Mall, Central and Causeway Bay are about to open, and their addresses have appeared in major newspaper advertisements, TV advertisements, and promotional posters.

-

May 5st, morning.

In the conference room of Orange Technology Company.

"Everyone, after half a month of publicity, our products have begun to take root in people's hearts. All departments have worked hard during this period! Tomorrow the '520' Orange Walkman will be officially released in Hong Kong. It will be a time to test the results. I hope that everyone The department can fully cooperate with the sales department."

"Sales department, tell me how the sales plan will be launched tomorrow?" Lei Liquan looked at Wang Xingfa and asked.

"Leisheng, according to your instructions, the Orange Walkman will be officially launched tomorrow, and the promotion campaign of '520 Give her a Walkman if you love her' will be launched at the same time. In fact, this advertisement started 5 days ago. If you buy more than two units tomorrow, , we can send you a pair of cross-body bags for couples.”

"And on tomorrow's first launch day, we will launch a lucky draw for products purchased on the first day. The prizes include a 8% discount and 100-500 Hong Kong dollar consumption coupons. And it's one out of ten."

Lei Liquan thought to himself, it's hard not to be popular. In his previous life, a certain beauty held an event as soon as it opened. The huge crowds of people were unforgettable.

Wang Xingfa continued: "Customers who have drawn consumer coupons can use the corresponding discounts to purchase electronic products, tapes, and cross-body bags in our company's stores within one month."

Lei Liquan nodded and asked, "How long will you be doing this activity?"

"For external publicity, we will declare that the activity period is limited to the opening day. If the sales effect on that day is good, I will launch some similar preferential activities the next day depending on the situation." Wang Xingfa replied.

"Yes, but the policy formulation and issuance of this coupon must be approved by Zhang Dali. I don't want to cause any trouble."

"Don't worry, Lei Sheng. When we plan the activities, we ask Zhang Dazhuang to participate in the whole process."

Lei Liquan thought about it again and said: "At the beginning, I wanted to make this product a high-end, luxurious, and popular product with dignity. However, I always felt that relying on promotions through discounts would not be able to promote our product. A purpose fulfilled.”

"Lei Sheng, do you mean there are other means?" Lei Liquan suddenly thought of the 'hunger marketing' of rice in his previous life. I wonder if it is more effective in Xiangjiang now.

He said: "We are promoting to the outside world that due to the complicated production and manufacturing process of the Walkman, in order to ensure product quality. Therefore, Orange Technology Company can only produce one thousand Walkmans per day, while supplies last. What do you think will happen?"

Wang Xingfa suddenly realized: "Leisheng, do you want to create a situation where rare things are valued?"

Wang Xingfa is indeed a marketing veteran. Lei Liquan nodded and said, "That's what I mean. I just don't know if launching it now will have good results."

"Lei Sheng, this is a new thing. It will definitely attract attention and is also a good publicity topic. I think you can give it a try."

Wang Xingfa understood what his boss meant and immediately agreed to take responsibility.

They quickly finalized a marketing plan.Lei Liquan wanted to test the waters and see whether 'hungry marketing' would work in this era.

Finally, Lei Liquan placed special emphasis on safety at the event site.

In the afternoon, Lei Liquan, accompanied by Liu Changhai, came to the production factory.

Lei Liquan walked directly into the workshop and saw a large number of workers busy working.

It was the first time the Walkman product was put on the market. Although they would carefully check the quality of the product, he did not want to wait for the product to be sold and let consumers be the quality inspectors of the product.

Of course, him coming here is just a gesture and cannot really solve anything.

However, Lei Liquan was a little worried and had to come over and take a look.

"Well, I just came here to take a look. The products that have been produced have been strictly inspected and there are no problems, right?"

"Don't worry, Lei Sheng. Please follow me to the quality inspection workshop."

Liu Changhai, the person in charge of the factory, took Lei Liquan and others to another workshop, which was responsible for quality inspection.

"Leisheng, please see, every product will be carefully inspected manually before entering packaging."

"Yes, product quality is the lifeline of an enterprise. Only by carefully making each product and ensuring the quality of the product can the company go further and become stronger."

"Remember Lei Sheng's teachings! We will always put quality on our lips in our future work."

Lei Liquan asked as he walked: "What is the current daily production capacity? How much is the current inventory?"

"Leisheng, we produce 24 hours a day in two shifts, with a production capacity of 2000 units. After one month of production reserve, we can have 6 units in stock."

"Well, that's good, but we have to find a way to expand production capacity, but we have to ensure quality."

There are 6 units in stock, enough to launch the first wave of global sales of the Walkman.

About half an hour later, Lei Liquan left the factory and went to the specialty store to inspect.

　Happy National Day to book friends!

　　Ask for a monthly pass!Ask for a monthly pass!Ask for a monthly pass!
　　Ask for a reward!Ask for a reward!Ask for a reward!
　　
　
(End of this chapter)