Hong Kong Island's wealthy era

Chapter 67 Seven Days Convenience Store

9 month 10 day.

Lei Liquanjue inspected the Seven Days Convenience Store, which opened in late August.

Lei Liquan came to the door of a Seven Days convenience store in Central. He did not enter the store first, but secretly observed it outside for a while.

Looking through the glass window from the outside, the store is bright and clean, and the products on the shelves are also neatly arranged, making people look very comfortable.

Since it was morning now, I saw only one white-collar elite entering the Seven Days convenience store. He took a hamburger and was about to pay when his eyes stopped on the magazine shelf.

Without hesitation, he reached out and took a copy of "Tian Tian Daily" and "Sing Tao Daily" respectively, and sold the orders together to settle the accounts.

One after another, seven or eight groups of people bought buns, hamburgers and other breakfast items from the convenience store, and about five of them also sold newspapers.

Some people also walked out of the Seven Days convenience store and said to their colleagues: "The convenience store is really convenient. It has all kinds of daily necessities that we usually need, and we can buy breakfast, lunch boxes and newspapers. In the future, we will have one more place to eat." question."

Lei Liquan left his bodyguard outside and walked into the store pretending to be a customer. He immediately heard: "Welcome to our store for seven days!"

I saw seven or eight clerks and one store manager inside the store.

Store manager Hu Qing saw Lei Liquan entering the store and immediately came to say hello.

"Lei Sheng, welcome!"

Lei Liquan took a look and asked, "Why are there so many clerks?"

"Leisheng, they are all reserve clerks, intern clerks prepared for the next store."

"Yeah." Lei Liquan said when he saw that they were all female clerks and thought about the safety issue of the night shift.

"I see that all the store employees are female, so how can we solve the safety problem for night shift employees?"

Hu Qing was a little touched when he heard that his boss was so concerned about their safety.

"When it comes to the night shift, we will switch to all male clerks. In the future, we may also arrange female clerks depending on the actual situation." Hu Qing replied to Lei Liquan's question in a neither humble nor overbearing tone.

Lei Liquan pointed to the newspaper rack and said: "Last time I instructed you to build a newspaper rack, and you executed it very well. I just observed that many people bought the newspaper without any trouble. This is worthy of promotion in every store in the future. "

With the promotion of convenience stores, daily newspapers and weekly newspapers have increased sales channels. If convenience forms a "scale" in the future, it will control part of the newspaper distribution channels.

With distribution channels, we can sell to whomever we want in the future.

Looking at the door, Lei Liquan thought of the "Duitou" marketing concept of later generations, and said to Hu Qing behind him: "If you open a store in a residential area in the future, you can pile some rice and oil at the door like this. This will be convenient. , quick sales.”

Lei Liquan just didn't say that whoever wants to sell their products here in the future will have to pay sales and promotion expenses.

"Okay, Lei Sheng."

Lei Liquan nodded and said: "I took a look at this store today and I am very satisfied. However, in the future, we must flexibly arrange the goods in each new store according to the actual situation. After the new store opens, according to the sales situation, We also need to make adjustments when selling goods. Please tell Manager Hu what I said today to Manager Wang Haisheng and others."

When Lei Liquan was experiencing the convenience store, some customers also came.

"Welcome to Seven Days! Sir, this is a self-service convenience store. You can visit and select products at will! We provide a full range of daily necessities of various brands, and also provide breakfast, lunch, and dinner boxes." The convenience store clerk began to introduce Seven Days. After all, this is a new retail model. For fear that some customers may not understand it, they will give a brief introduction in the initial stage after welcoming them.

The customer stared at the dining area in the store and asked, "What's for breakfast?"

At this time, a clerk introduced: "Sir, you can take a look, there are hamburgers, hot dogs, steamed buns, soy milk, and coffee."

The satisfied customer purchased a breakfast.

When Lei Liquan saw the dining area, he thought of a question. He called Hu Qing outside the store and asked, "What will happen if our lunch boxes are not sold out that day?"

Hu Qing replied: "We usually give them to shop assistants in need to take home."

Lei Liquan thought for a while, this is not a good phenomenon. In the future, it is inevitable that some restaurants will deliberately ask for more food, which will cause the 'wool wool' effect. This possible intentional phenomenon must be eliminated.

"Well, that's good. But it's not a long-term solution. We have to formulate a daily catering standard. Whatever the actual sales yesterday is, today we should add the amount of yesterday's sales to the distribution. You should report this issue to Manager Wang Haisheng emphatically."

Hu Qing wrote it down in his notebook and replied: "Okay, Lei Sheng."

Lei Liquan also thought about future discount activities to attract customers, and said: "If we have lunch boxes in the future that are not sold out after nine o'clock in the evening, we can sell them at a discount to the cost price. In this way, not only will there be no waste, but we can also Attract customers.”

Hu Qing is also a veteran in the retail industry. When he heard Lei Liquan's instructions, his imagination suddenly opened up and he opened another door in the retail industry. He felt that the boss was old and powerful, so he quickly said yes.

Lei Liquan also asked about the specific daily turnover. Hu Qing said that it is currently about 3000 Hong Kong dollars per day.

According to Lei Liquan's plan at that time, with an average net profit target of about 20.00%, one store could generate a profit of HK$1.8 in one month.And this is still the early stage of promotion, sales will definitely increase in the future, and the more branches, the lower the cost.

What if we open hundreds or thousands of Seven Days convenience stores?Thinking of this, Lei Liquan couldn't help but shake his head and smile.

Lei Liquan didn't stay too long to avoid affecting their work.

Afterwards, Lei Liquan paid unannounced visits to two stores and was very satisfied.Especially when I see the good service attitude of the store staff, I am very happy.

Seven Days Convenience Store is close to success.But things often backfire and accidents happen unexpectedly.

On the third day of Lei Liquan's inspection of the Central convenience store, Wang Haisheng reported that an employee of the development department was injured in a new store being renovated in Causeway Bay.

The reason is that the Seven Days convenience store opened next to a grocery store. When the grocery store owner inquired about it, he knew that he was here to steal business, so he called his gangster son to come over and destroy the store. Employees from the promotion department happened to be supervising the work in the store.

Lei Liquan quickly gave instructions: First, Wang Haisheng went to visit the injured employee on his behalf. The company would bear the medical expenses, and wages would still be paid during the hospitalization.

Second, Zhang Dazhuang and Wang Haisheng, accompanied by media reporters, reported the case to the police station.It must be a big fanfare and there must be follow-up reports, otherwise Xiangjiang JC will not pay attention to you now.

Originally, Lei Liquan did not intend to over-hype his convenience stores to avoid attracting competitors prematurely.

But now everyone in Hong Kong must know that Seven Days Convenience Store belongs to Lei Li, and those who "smashed it" must be severely punished, otherwise there will be more "jianghu people" snooping and causing trouble.

Lei Liquan will also use other methods to put pressure on the Hong Kong Police Department.

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(End of this chapter)