China Entertainment: Return to 2007

Chapter 219 The super money-attracting minion

"How is it? Zimo, do you think this movie has a good ending?" Xu Ge asked with a smile.

Liu Dunzimo's heart skipped a beat and he thought carefully for a moment. He closed the script and nodded: "From the perspective of the script's concept, this "Gift from Room No. 7" focuses on depicting the family relationship between father and daughter, and follows the traditional warmth route. .

At the same time, the character design of the protagonist is very clever, and he is actually set as a mentally retarded person.

Coupled with the special emphasis on judicial privileges to promote the plot,

If this movie is done well, it should be quite competitive at the box office. "

After a pause, Liu Dunzimo continued: "But in the final analysis, this drama is a feature film, and the casting of actors is related to the final box office success or failure.

Especially the roles of the male and female protagonists, the mentally retarded father and the young daughter, must be played with caution. "

Xu Ge nodded approvingly: "Then if you were asked to be the director of this drama, who would you choose to play these two roles?"

Liu Dunzimo rubbed his hands nervously, glanced at Zhang Yi who was standing close in front of him, and said softly: "Zhang Yi has excellent acting skills and is a veteran of the company. He is the perfect actor to play the role of Li Yongjiu."

Taking another look at Xiao Zhihan who was held in Zhao Xiaodao's arms, Liu Dunzimo added: "Xiao Yisheng in the script is only four years old, which is similar to Xiao Zhihan. Xiao Zhihan had previously appeared in "Silence of Silence". She performed well in "Earth" and she should be able to handle this role."

Talking to smart people saves trouble.

Xu Ge glanced at Liu Dunzimo approvingly and said with a smile: "It seems that our heroes have the same view."

"Really? That would be great."

"Thank you for the compliment, concubine!" Xu Getian said shamelessly.

Smiling, Xu Ge reached out and picked up Xiao Zhihan from Zhao Liying, touched her cute little head, Xu Ge smiled and asked: "Xiao Zhihan, are you willing to help your brother make another movie?"

Turning his attention to Zhang Yi, Xu Ge asked: "Zhang Yi, how are you? Are you confident?"

Zhao Liying stamped her foot, and she immediately hugged Xu Ge and kissed him...

Xu Ge kissed her and said, "Haha, Xiao Zhihan is the best. Tomorrow I will ask Sister Liying to accompany you to the amusement park to have a good time."

"Zimo, I will leave "The Gift of Room No. 7" to you.

The estimated investment for this movie is 5000 million, so take advantage of it. "

Zhao Liying rolled her eyes at Xu Ge and said angrily: "You are a fool."

After a long time, Xu Ge finally let go of Zhao Liying and said with great satisfaction: "Because you are so sensible, I will forgive you this time."

"Okay, let's settle on Liying." Xu Ge took advantage of the situation and made a decision directly.

"Don't worry, Lao Xu, we will perform well." The three of them nodded in unison.

"Okay, I'm looking forward to your performance."

Standing nearby, Zhao Liying looked at Xiao Zhihan with some jealousy, thinking that it was lucky that she was only three years old...

"Xu Ge, are you going home tonight? I'll cook for you." Zhao Liying's eyes were watery and she looked at Xu Ge with a smile.

Among the four women currently exposed by Xu Ge, Zhao Liying is the least famous, not even a second-tier actress.

"What's the problem?" Zhao Liying's heart tightened.

Once the director and main creator are secured, "The Gift of Room No. 7" can be considered an official project.

The company has begun to contact major TV stations and video websites. If it is soon, it will be broadcast online in December or December. "

Putting Xiao Zhihan back into Zhao Liying's arms, Xu Ge turned his attention to Bai Ke and the others: "Old Bai, Lao Zhu, Xiao Ai, the remaining important roles of the black boss, scammer, and robber in the play will be left to you. ”

"I understand. After I go back, I will study the script carefully and make sure I understand the role thoroughly." Zhang Yi replied solemnly.

"Have you watched it? How was my performance? Are there any major flaws?" Zhao Liying asked nervously.

Zhao Liying: "..."

Liu Dunzi looked steadily and said: "Liying has an outstanding image and good acting skills. She fits the role of Li Yisheng very well. I think Liying should be the most suitable to play the heroine."

"Thank you, Director Liu, for your appreciation. I will definitely seize the opportunity." Zhao Liying smiled with emotional intelligence.

After the joke, Xu Ge said seriously: "There are no big problems with the "Legend of Lu Zhen" sample, and it won't take long to complete the production.

"Xu Ge, can't you be reasonable? This is acting. If you don't act more realistically, Director Lin won't agree." Zhao Liying pouted.

"Don't worry, Director Xu, I will do my best." Liu Dunzimo replied excitedly.

After thinking carefully for a long time, Zhang Yi put down the thick script in his hand and nodded heavily: "This role is the most challenging one I have ever taken on. I will do my best not to let you down."

"You look at Chen Xiao with such infatuated eyes, do you know? You make me very jealous!"

"Okay," Xu Ge nodded, patted the sofa next to him, motioned for Zhao Liying to sit down, and put his arms around her shoulders. Xu Ge smiled and said, "Yesterday, Director Lin brought "The Legend of Lu Zhen" to the company. She I cut a few sample episodes for me to review.”

"There is a very serious problem that deserves vigilance."

In his previous life, Liu Chenglong won several awards with this role.

If Zhang Yi can grasp it well, his achievements will not be second to him.

Farewell to everyone,

Xu Ge smiled and spoke again: "If this role is played well, becoming an actor will not be a problem.

"But when I close my eyes now, I see you looking affectionately at other men.

Tell me how you can compensate me? "Xu Ge said unreasonably.

You have to grasp it well, this will become an important turning point in your acting career. "

Li Yongjiu, a father figure who is both mentally retarded and great, is the easiest to win the love of the audience and judges.

"Zimo, do you have any suggestions for the adult heroine?" Xu Ge asked again.

"Xu Gegegege~" Xiaozhi said with a milky voice: "You bought me so many toys and ice cream candies, I am willing to help you with this small favor."

Only Xu Ge and Zhao Liying were left in the office.

"Thank you Xu Gegegege~" Xiao Zhihan clapped her hands happily.

Zhao Liying had been holding her breath for a long time, wanting to prove herself with her strength.

"Legend of Lu Zhen" is her first major drama in the true sense as the heroine.

She certainly hopes it will air soon.

The screenwriter of "Legend of Lu Zhen" is Xu Ge, the director is Lin Yufen, the male protagonist is Chen Xiao, and the behind-the-scenes team is Xu Ge Film and Television.

With this magical lineup, Zhao Liying is not worried at all that it will hit the street. Basically, there is a 90% chance that it will become popular.

The only thing she is worried about now is how popular "Legend of Lu Zhen" will be?

With the investment lineup of this drama, if the ratings are less than 2%, it will be considered a failure.

If it reaches 2%, it is considered barely qualified.

Only when it reaches 3% can it be considered a real success.

Zhao Liying's psychological expectation is also 3%.

As long as this number can be reached,

Then her fame will definitely reach the second tier.

If I can get lucky and break four,

Maybe she can rush directly to the threshold of the front line. If this goal can be achieved, coupled with the "Gift of Room No. 7" that Xu Ge just gave her,

Once the box office explodes,

She might be able to take advantage of the situation and rush to the front line!

"The filming of "The Legend of Lu Zhen" is good. The appeal of Chen Xiaohe's company is there. It will definitely not be a problem to win the 3% ratings." Holding the beauty in his arms, Xu Ge chuckled: ""No. 7" It's hard to say how many "The Gift of Fang" is. As long as Liu Dunzimo and Zhang Yi perform well, it will definitely be a piece of cake to have a box office of 300 million.

Next year, I will tailor-make two hit dramas for you, guaranteeing that you will be on the front line. "

"Thank you Xu Ge, I know you are the best to me." Zhao Liying happily kissed her again.

"Little fool, you are my favorite. If I don't treat you well, who will I treat well?"

As a scumbag, Xu Ge is self-aware and can have so many outstanding beauties at the same time without making them fall in love.

In addition to his excellent appearance, strong figure, extraordinary ability and financial resources,

The most important thing is of course being willing to be nice to them.

Being good to women can be divided into two aspects: spiritual and material.

There is no need to say much about material things. You understand everything, as long as you are willing to spend money.

Mentally it's much more difficult.

You must always care about what they are thinking,

When the other party needs it most, send the most sincere care at the right time.

This two-pronged approach can capture their bodies and minds.

Although Xu Ge is not sure what the future will be like,

But Grandpa Taizu said it well, 1 years is too long, he only seizes the day!

As long as he is free and happy now, who cares about the floods in the future?

And the future may not be so bad, what if a miracle happens?

.......................................

On October 1st, the whole country celebrates,

On this day, "Despicable Me" officially landed in Daxia.

This animation masterpiece created by Xu Ge and Universal Studios at a cost of US$6 million has been launched in Ugly Country seven days ago.

On the opening day, "Despicable Me" was screened on 1 screens at the same time, with a box office hit of US$1200 million.

The next day, Universal, with its confidence greatly increased, urgently mobilized resources to add 500 more screens, and the box office once again took in US$2300 million.

In the following days, the film schedule and box office increased steadily, and it earned an astonishing US$1.2 million in the first seven days!

At this point, "Despicable Me" became popular in North America and began to sweep the world!

With such hot results, Xu Ge and China Film Group announced that "Despicable Me" will be released on October 10st!

And thanks to the current influence of Xu Ge Film and Television, plus Universal’s bonus,

The animated film "Despicable Me" has an unprecedented 33% ranking.

Second only to "Detective Dee: The Empire" contributed by Tsui Hark-lian and Huayi, which has 45% of the film schedule.

The plot of "Despicable Me" is very simple. The whole film only tells one story, and that is family love.

The protagonist Gru was originally a big bad guy. He ambitiously planned the first theft case in history, "The Moon Stealing Plan", and planned to steal the moon, shock the world, and become the biggest bad guy in history!

But by some mistake, he took in three poor little girls.

Inspired by the little girl, he gradually recovered his kindness and completed his own redemption.

The so-called greatness leads to simplicity,

The simpler the plot, the harder it is to film it well.

On the contrary, if the film is done well, it will naturally involve men, women, old and young, and the box office will be huge!

"Despicable Me" targets children and their families.

In an era when domestic cartoons had not yet risen,

Just like the previous "Kung Fu Panda", with its cute minions and three cuties, there is no doubt that "Despicable Me" has no rivals.

Directly swept the entire animation field.

On the day of its release, "Despicable Me" directly took home a high box office of 1580 million.

Second only to "Detective Dee", it ranked second at the box office.

The following week, "Despicable Me" grossed 1.02 million in box office in seven days, successfully surpassing million in box office! Stunning animation!

One month after its final release, it even achieved an astonishing box office of 2.1 million, a perfect ending.

At the same time, "Despicable Me" landed in Europe, Asia and Africa, ushering in its era!

One hundred million US dollars, two hundred million US dollars, three hundred million US dollars...

"Despicable Me" has hit new highs at the global box office,

In the end, a staggering US$5.7 million was spent!

How much did "Despicable Me" cost?

Only $6 million,

Even if Universal later added 1 million in promotional expenses, it was still only million US dollars.

And just taking the box office at this time as an example, the producer can get nearly 2 million US dollars.

After deducting costs, the net profit is at least US$1.2 million, which is really a lot of money!

And "Despicable Me" is a cartoon. The most profitable thing is not the box office, but the offline peripherals.

To Universal's surprise, among the "Despicable Me" offline dolls, the most popular one is not the protagonist's family, but the cute and adorable Minion family!

However, Xu Ge started early and took over the ownership of the minions early.

This time, Universal was caught off guard. Xiaoban's offline interests were quietly taken away by Xu Ge through authorization.

Afterwards, Universal did some calculations and found that Xu Ge had done nothing but earned US$5 million in six months just by selling copyrights. This undoubtedly made them crazy!

Universal executives want to get back all the Minion copyrights, and at least they want to get back the offline licensed copyrights.

So Leonard and Cohen were sent to take action again.

But will Xu Ge give up the golden mountain he finally got in vain?

The answer is of course impossible!

Anyway, "Despicable Me" was a hit at the global box office, and the Minions have become popular all over the world.

Nowadays, even if there is no Universal, Xu Ge is fearless and there are many people vying for cooperation with him.

A quick calculation showed that Xu Ge only had one "Despicable Me" movie and an investment of tens of millions of dollars.

He actually directly harvested nearly 100 million U.S. dollars in net profit within half a year.

Far better than any of his previous films!

It’s evident how much money Minions attract!

....................................

"Brother Yu, it's really hard for you this time. You definitely deserve the most credit for "Despicable Me" being so successful."

At the end of October, when "Despicable Me" was killing everyone in the Ugly Country, Yang Yu flew back to Jinling overnight after dealing with the production situation of "Your Name" in Japan.

Knuckle animation studio,

Looking at Yang Yu who was tossing and turning in the Three Kingdoms of Chou, Xiaori, and Daxia, Xu Ge said with sincere concern.

"I am very happy to be able to contribute to the rise of Daxia Animation." Yang Yu said seriously: ""Despicable Me" is fundamentally a Western-style film. At present, our animation studio continues to have strong talent and technical reserves. It's enough,

Next, it’s time to start creating a big animation movie that belongs to us Daxia people! "

"Brother Yu, do you have any good ideas?"

"Yes, during this period, I wrote a script and I would like you to read it."

(End of this chapter)