China Entertainment: Return to 2007

After staying in the imperial capital for a week,
In addition to having a good few days with Master Liu,

Xu Ge was not idle at all.

On the one hand, he began to form the crew of "The Wandering Earth".

In addition to Wu Jin and Teacher Liu, he also spent a lot of money to invite Guo Fan to serve as his assistant director.

At this time, Guo Fan had not even filmed "My Deskmate". In the director world, Chun Chun was a pure newcomer.

When I received the invitation from the director king Xu Ge, of course I responded quickly.

In addition, Xu Ge also has two major industries in the imperial capital: Mianjiang and Station B.

As a boss, even though I have always been the boss, I still have to show up when I need to.

To avoid some irreparable regrets.

With Xu Ge's strong support, Mianjiang is developing very well, and Qing Mei and Gu Man are cooperating well.
The mobile era has begun to arrive again.
The website has experienced a blowout in both traffic and profitability.

Station B has Chen Rui, and under his management, it continues to develop new businesses.
Xu Yi and Wumeng also worked hard, and the three of them became the three carriages at Station B.
In addition, Xu Ge, the man behind the scenes, constantly adjusts the direction.
The entire station B is about to enter the next fission.

A week later, Xu Gefei went to the Magic City,

There, I met Yang Yu, who had been away for a long time.

"Xu Ge, I've written the big movie script of "Bear Bears", what do you think of it?"

"Raiders of the Lost Ark", according to the concept proposed by Xu Ge,
Yang Yu wrote the script of the big movie.

And Yang Yu is worthy of being a master of animation. The script in his hand is as thick as a dictionary, and it is full of scripts.
Xu Ge took a casual look and realized that the movie was stable.

Speaking of bears, at first, the film industry didn't take it seriously at all.

But later, as one big bear movie after another appeared in the Spring Festival,
Everything has changed.

In 2014, "Raiders of the Lost Ark" had a box office of 2.47 million,
In 2015, "Bear Bears: Snow Ridge and Bear Wind" had a box office of 2.94 million,
In 2016, "Bear Bear: The Return of the Bear" had a box office of 2.87 million,
In 2017, "Bear Bears·Fantasy Space" had a box office of 5.21 million,
In 2018, "Bear Bear: Metamorphosis" had a box office of 6.05 million,
……

In 2022, "Bear Bears·Stand With Me "Bear Core"" even broke through among blockbusters with a score of 14.95 billion, firmly occupying the third place at the box office during the 2023 Spring Festival.

And in 2023, "Bear Bears Reversal of Time and Space" will go straight to 20 billion.

So far, ten major movies have won a box office of over 75 billion, ranking first in the animation IP industry in Daxia!

Winning this IP, for Xu Ge, its real value is far higher than that of "Nezha".

"Nezha" only had a high box office for a while, while "Bear Bears" not only had a stable box office, but also made excellent peripheral profits.

Although Fangte never disclosed his copyright data in his previous life,
But Xu Ge thinks with his toes and knows that in the past ten years, his copyright profits will definitely be higher than the box office.

"Brother Yu, I will give you 3 million for this Raiders of the Lost Ark. As long as the box office exceeds million, it will be a victory." Xu Ge said with a smile.

"Understood," Yang Yu nodded solemnly: "I will definitely shoot it well. If everything goes well, it will not be a problem to release it in December."

"Okay, then I'll leave everything to you." Xu Ge smiled and settled on the matter.

After chatting for a while, Xu Ge asked: "It has been two years since the production of "Your Name". I have invested nearly 2 million in it. When can I see the finished film?"

"Xinchenghai is quite stubborn and insists on hand-painting the original paintings, so the cycle is relatively long." Yang Yu replied: "But in a few months, it should be all completed.

If everything goes well, it will be officially released in August or September. "

"Keep an eye on it, and let me know as soon as the film is released."

"Okay, I understand." Yang Yu nodded.

"Your Name" is undoubtedly a masterpiece, with considerable box office profits.

And for Xu Ge,

It can gather the wool of small life,

Of course this requires extra attention.

"Xu Ge, there was another person from Global World two days ago." Yang Yu said with a smile: "It's that Leonard again. He wants to interview you in person."

“Are the people from Disney here?”

"Here you go, the man named Peter came last week and has been wanting to see you. I love you and asked him to wait."

"Okay, let's make an appointment with them and meet them together in the afternoon." Xu Ge said with a faint smile: "The delicious bait of "Frozen" finally caught a real giant shark."

....................................

"Hello, Leonard."

"Hey, Peter, why are you here too?"

In the living room, Leonard and Peter had a very friendly meeting.

"Leonard, I heard that you have been promoted? Have you become the first vice president in charge of global investment?"

"Peter, didn't you get promoted too? Aren't you the one who has the final say in the entire Disney Animation Department?"

"Reynard, "Despicable Me" made a lot of money, right? Are you here to prepare for the sequel?"

"Peter, last year's "Toy Story 3" took in a total of 10 billion US dollars at the box office. Should 4 be on the agenda soon?"

"..."

After testing each other for a while, Leonard lit a cigarette: "Old man, listen to my advice, the water in Xu Ge Film and Television is too deep, you can't control it."

After saying that, he blew out a long smoke ring and sprayed fat Peter in the face.

"Cough cough cough..." Peter covered his nose and mouth and shook his head repeatedly: "Damn it, Leonard, for God's sake, sooner or later you will die from tobacco, alcohol and women."

"Hehehe, Peter, thank you for your praise of me. This is exactly what my dream is."

Peter: "..."

After chatting for a while, Peter smiled rudely and said: "Reynard, Xu Ge is a greedy capitalist. For God's sake, for the sake of us being American citizens, we must not let him get an advantage."

"This is what I want to say, Peter, the bottom line of "Frozen" is 20 million US dollars. If it is higher than this amount, let's give up together, how about it?"

"Oh God, this is a great idea, I think so too!" Leonard nodded in agreement.

"Then it's settled, whoever breaks his promise, according to Daxia people, is a son of a bitch!"

"Okay, whoever breaks the rules is a son of a bitch!"

The two high-fived each other and silently set a bottom line.

After a while, Xu Ge arrived with Yang Yu and the translator. After a while of polite greetings,
Xu Ge smiled and said: "Mr. Leonard, Mr. Peter, I already know your purpose of coming.

Regarding your desire to acquire the rights to "Frozen",
I have a headache. "

Translate immediately,

Taking advantage of the translation time, Xu Ge added: "Mr. Leonard is my good partner, and we have had a pleasant cooperation in "Despicable Me" before.

And Mr. Peter is also very sincere. Yesterday he offered an extremely high price of US$25 million.
It's really hard for me to choose. "

Oh God, Peter you son of a bitch!
Leonard glared at Peter fiercely.

Peter rolled his eyes at Leonard, completely ignoring his anger;
He smiled and said: "Mr. Xu Ge, you are not only an excellent director and artist, but also an excellent leader.

As the leader of a good company with thousands of employees, you should be responsible for yourself and your employees. "There is a saying in Daxia, the one with the highest price gets it.

"Frozen" is a must-win for us at Disney.

You don't have to care about what other people think,

Cooperating with us is your best choice. "

Peter! You American son of a bitch!

"Mr. Xu Ge, Global sincerity is even better!

For "Frozen" and to continue the friendship from the last time,

We're willing to pay $30 million for all the rights to "Frozen,"
At the same time, 15% of the investment share will be given up.
Let’s recreate the glory of “Despicable Me” together! "Seeing Peter not keeping his promise, Leonard immediately increased the pressure.

Leonard! You son of a bitch!
Not to be outdone, Peter smiled and said, “We are willing to offer $35 million!

At the same time, give up 20% of your investment share!
"Frozen" is worth the price! "

"Thirty-eight million US dollars! 25% investment share!"

"Forty million dollars! 28% investment share!"

"..."

Yang Yu was stunned when he heard this.

At this moment, his admiration for Xu Ge could not be higher.

"Frozen" is a short film produced by him personally.

Thanks to Xu Ge's creative control, he spent less than 100 million and produced it in just one month.

However, only two years later, its value has reached an astonishing level of 3 million U.S. dollars, equivalent to nearly million Daxia coins.
The value has increased 300 times!
And judging from the appearance of these two giants, this is not the limit.

Perhaps $50 million is the real limit.

Oh my God! When did an anime become so valuable?
Yang Yu doesn’t know why “Frozen” has become so expensive.

there are many reasons.

First, Xu Ge is now famous. "A Quiet Place" sold nearly 4 million US dollars worldwide. He has become an international director, and his net worth has naturally doubled.

Second, "Despicable Me" was so successful that it cost US$6 million and grossed nearly US$ million at the box office!
The revenue ratio is nearly ten times higher!
Moreover, offline copyrights are extremely popular. From last year to now, in less than five months,
Universal made a profit of more than US$1 million.
And this is on top of the fact that Xu Ge used the copyright of the Minion to earn 50 million US dollars!

The third reason is competition. Although Universal and Disney are both the Big Six and American capital, capital is not a philanthropist and will do anything for profit!

Where there is competition, there are high prices! This is the eternal truth!

Disney has made great efforts to acquire Marvel in recent years, and has vague plans to become the number one in the six major industries.
Universal is one of the six major companies and will not sit idly by no matter what!

After fierce bidding, in the end, it was Disney who had the deepest pockets.

After Peter offered a sky-high price of 5 million, plus the outrageous condition of 30% investment share, Leonard wisely shut up.

"Mr. Xu Ge, how about it? Cooperate with us!

Disney is your best choice! "

Seeing Leonard lowering his head and saying nothing, Peter, who was confident of victory, couldn't help but smile like a winner.

Hearing this, Xu Ge looked at Leonard, then at Peter, and smiled directly: "One hundred million US dollars! Plus 10% of the global box office! Plus 15% of the global profit share of offline copyrights!"

Peter: "..."

God! Is this Daxia man crazy? !

How dare he offer such outrageous conditions? !
Peter was convinced that if he agreed to any of these three conditions, he would be
What awaits him is definitely being kicked out of Disney!

One hundred million dollars!
10% of the global box office!

15% global share of offline copyrights!

Oh my god! Do you think you are Cameron? !
Dare to make any outrageous demands! ! !
Seeing his furious look, Leonard couldn't help but smile with relief.

He knew that Xu Ge would not let Peter succeed so easily.

Feeling Peter's pain as he had been repeatedly teased by Xu Ge,

Leonard almost moaned with joy!

For God's sake, you son of a bitch, Peter! Now you know how shameless and difficult Xu Ge is, right? !
"Mr. Xu Ge, I cannot agree to your conditions.
I advise you not to have any wishful thinking.

Let’s set normal conditions.
No company in the entire Blue Star would be willing to take advantage of this! "

Peter looked at Xu Ge angrily.

"Mr. Peter, whether you believe it or not, in my heart, "Frozen" is worth the price!"

Xu Ge looked at Peter without fear.

The first part of "Frozen" grossed US$12.8 billion at the global box office, and the second part took in US$14.5 billion.
Offline peripheral profits have exceeded US$5 billion in ten years.

This gave him full confidence.

Seeing Peter's disbelief, Xu Ge continued: "In fact, if it weren't for Xu Ge Film and Television's lack of connections in Hollywood, Europe and the United States, I would never have collaborated on "Frozen"!"

"You can ask Mr. Leonard how profitable "Despicable Me" is.
The copyright for the entire series is now worth at least one billion dollars! In the future, with the development of sequels, this value will continue to increase! "

“‘Frozen’ will have a higher overall box office and quality than ‘Despicable Me,’

And it’s a whole level higher!

Its overall copyright can reach at least more than 20 billion US dollars!
The three conditions I set out are not excessive at all! "

Peter shook his head and said: "Mr. Xu Ge, no one can predict the final result of any work before it is actually released.

Maybe Frozen will be as successful as you say it will be,

But there is also a high possibility that he will be cast aside by the world like garbage!

Spending such a high price just for a small possibility,

For any capital, it is an impossible burden to bear!
Mr. Xu Ge, Disney is really sincere. There is no other company in Blue Star that values ​​"Frozen" more than Disney!
If you miss us, you will regret it for the rest of your life! "

Xu Ge nodded and said: "Mr. Peter, this is what I want to say to you. If you miss "Frozen", Disney will regret it for a century!"

Peter: "..."

Stupid Daxia people!

Peter tightened his fists, stood up, and said goodbye in a very gentlemanly manner: "Mr. Xu Ge, I will take my leave now. If you change your mind, please contact me at any time."

"Okay, Mr. Peter," Xu Ge shook Peter's hand and chuckled: "I changed my mind, let's sit down and talk again!"

Peter: "..."

Leonard: "..."

Yang Yu: "..."

(End of this chapter)