The Great Han Dynasty: From Feng Lang Juxu to the Eternal Emperor

Chapter 84
Weining doesn't know the current selling price of alcohol in the market. He just uses the system to produce distilled alcohol.

According to Zhao Ce, a pound of wine in the current market is priced at five yuan for inferior quality wine, one dozen yuan for medium-quality wine, and upwards of twenty yuan for more exquisite wine.

Wei Ning thought for a while and decided to price the drink at 25 cents.

He also doesn't have much confidence in the market now.

But Zhao Ce didn't think so. He felt that as long as Weining's wine was released, it would definitely destroy the entire Guanzhong market.

Therefore, Zhao Ce insisted on pricing this high-altitude wine at thirty cents.

Wei Ning was doubtful, but looking at Zhao Ce's determined look, Wei Ning did not refute.

There are specialties in the art industry, but he is not a god. He will not go wrong if he listens to other people's opinions on many things.

"General, we need to give this wine a name to make it easier to sell."

"Oh, and we also need to rent a shop in Lantian to sell this kind of wine."

Wei Ning had never considered these things. He said to Zhao Ce: "The name of the drink is Shaodaozi. As for the rest, you can make the decision."

He didn't want to worry about these trivial matters. He trusted Zhao Ce anyway and just left them all to him.

Zhao Ce nodded, and Weining gave him another two thousand gold to rent a shop in Lantian.

It is worth mentioning that the so-called two thousand gold is not 2000 taels of gold. The big man is not that rich yet. The so-called two thousand gold is also two thousand copper, two thousand coins.

……

Zhao Ce and his family have been busy in Lantian County for the past two days. It was only after the third day that Lantian County was completely laid out.

The shop is in the middle of the busiest street in Lantian, and the rent costs five yuan per month.

It was obvious that Zhao Ce had used Weining's identity, and the Lantian County Magistrate personally went to the scene and gave Zhao Ce the shop he chose.

Otherwise, in the middle of Lantian Street, where land is at a premium, it would be impossible to rent a shop without three to five hundred yuan a month.

As soon as the work was done, Zhao Ce had already started selling drinks.

Because the store is in the middle of the busiest street in Lantian, there is already a lot of traffic here, and there are also many powerful people in Lantian. The county magistrate has publicized that this is the shop of Chief Wei.

The powerful gentry in Lantian will come to discuss it no matter what.

Each of them bought a lot of drinks.

It doesn’t matter if the drinks are more expensive, or if they are more expensive than the market price, what is important is this friendship, so that when I meet and talk with Chief Wei in the future, I will have something to talk about.

This is the shrewdness of these great gentry and merchants.

Or are they stupid?There are so many places selling drinks on the street, why do you think there are still people who sell them for thirty cents?

How is your wine better than others?Can it cost so much?
……

Lantian Bu Geng Mansion.

No, he is a low-level noble, ranking second-class, which is not the same as Weining's eighteen-class concubine.

Lan Tian was also a military general. He earned his title from a small soldier and spent five years in the army before he became famous.

He returned home with a jug of wine, just in time to try it during dinner.

Although Zhao Ce reminded them that the drink was too strong and they should drink less.

But he didn't take it seriously at all. He was a man in the army. Can he drink less?
To take a step back, strong alcohol?There is no drink in the world that can be called strong in his mouth!

At dinner time, Lantian drank a sip of wine without stopping, and prepared to pick up the vegetables as usual.

But his hands suddenly stopped in mid-air, and then his face quickly began to turn red, and the veins on his neck bulged out.

The family members were all frightened when they saw this scene.

"master."

"father."

"Are you OK!"

Lan Tian Bu Geng stretched out his hand, pressed it, slowly began to breathe little by little, and then let out a loud drink, saying: "Donkey day! Good wine! Such strong wine!"

It goes into the throat like a knife and feels refreshed after digestion!
"Hahaha!"

"Okay, okay! This wine is worth the money, and it's a good one!" "The name is good, and the wine lives up to its name!"

When Zhao Ce told him that the drink was called Shaodaozi, he was still wondering, how could there be a drink with such a name?

Now he understands why this drink is called Shao Knife!
……

Lantian County Magistrate's Office.

Fifth Hong was a local official and a civil servant, and he also symbolically sold a dozen burning knives.

Zhao Ce also reminded him that the drink was too strong and he must drink it slowly.

He had no head and poured himself a small glass of wine during dinner.

"Dad, you don't drink like this in the past. Is this wine expensive?"

Fifth Hong's eldest son asked him puzzledly.

Fifth Hongdao: "The wine is expensive, but I heard it's also strong. I'll try it first."

He reached out to hold the wine cup and took a small sip.

"Forehead."

After just a small sip, Fifth Hong grinned and gasped.

"Dad, what's wrong? Can't drink?"

Fifth Hong thought about it for a long time, then patted his thigh and said: "Okay! That's great!"

"I have never drunk such a strong drink!"

I thought that Chief Wei wanted to make money through this method, but Fifth Hong actually did not object to Wei Ning using this method to make money.

This has been very restrained.

But he never expected that instead of just making money, he was really getting value for money!

A fine wine of this concentration costs thirty cents, which is not much at all!Absolutely great value for money!
"Good wine, really good wine!"

The magistrate of Lantian County gave this wine a high evaluation, but he was also very curious, how was this kind of wine brewed?

From the founding of the Han Dynasty to today, wine and salt are the largest commercial income besides agriculture.

Almost all the big men drink.

The degree itself is not high, and both men and women can drink. If you say you can't drink at a party or banquet, I'm sorry...sitting at the same table with children.

This rough society is destined to be like this.

But even so, the development of alcohol has come to an end in the past few decades.

Although businessmen tried their best to increase the alcohol content, they still couldn't do it.

How do you increase the concentration of alcohol to such a high level while still maintaining such a soft taste?
This skill is too superb!

……

There are many others, such as the Lantian County Magistrate. In short, on the first day the wine shop opened, sales exploded.

All the drinks transported today were sold out in less than an hour.

Most of them were bought by officials and gentry.

But don't worry, because Zhao Ce saw that the people were already eager to try it, and it was obvious that they were also interested in the drink.

People have a tendency to follow the crowd, and the fact that this drink has gained so much popularity just after it opened is enough to make other people curious.

Zhao Ce is sure that once the second wave of drinks is delivered, there will be a frenzy of looting!

The reputation of the wine has not yet spread in Lantian Market. If it does, it will probably be even more terrifying!
At noon today, he counted the wine sales today and found that he sold more than 500 gold!

OMG!

This is awesome!

Zhao Ce hurriedly took the good news to Qianshui Village.

(End of this chapter)