Brother Dong was almost amused by Han Chen when he heard Han Chen's words. He wanted to exchange for 8% of Goudong's shares with a Jiugongge interface. Could it be that the other party really thought he was a fool.

"Mr. Han, are you sure you're not kidding me?" Brother Dong asked with a smile after pouring tea for Han Chen.

"WeChat now has 4500 million users. Brother Dong may not know what this means. This means that WeChat has 4500 million high-quality customers. 8% of these users own smartphones. Users who can afford smartphones are economically Not bad either.

However, many of these users have never used Goudong. If Goudong can convert 20% of users, this means that Goudong has 900 million high-quality users.

As time goes by and the popularity of smartphones increases, the number of WeChat users will increase, and WeChat will also bring more users to Goudong.

Goudong will definitely be able to seize the mobile market of Moubao with the support of WeChat.

Deep Blue Film and Television has reached a cooperation agreement with CCTV. Deep Blue Film and Television will exclusively broadcast this year’s Spring Festival Gala. In order to promote the Deep Blue payment platform, we will issue red envelopes worth 2 million soft sister coins to viewers across the country on WeChat.

WeChat and WeChat Pay will surely become a well-known chat platform and payment platform in time.

By then, WeChat’s users will also experience explosive growth.

I wonder if Brother Dong still feels that this cooperation is a loss? "Han Chen picked up the tea cup and took a sip and asked with a smile.

Hearing Cao Mang's words, Brother Dong fell into silence. He didn't expect that Deep Blue would actually win the broadcast rights of the Spring Festival Gala, and even spend 2 million to spread the money.

Of course, these things are not the focus. The focus is on the four words of high-quality customers.

As Han Chen said, WeChat users are all high-quality customers who can afford smartphones. The purchasing power of these users is much stronger than that of users on other platforms. Even he and many senior executives of the company use WeChat as a tool.

If Goudong can be connected to WeChat, WeChat users will become potential users of Goudong.

Today Goudong’s valuation is US$5 million, 8% of the shares is equivalent to US$4000 million, and US$4000 million is equivalent to 2.7 million soft sister coins. WeChat has 4500 million users, and the number of users will increase.

Even if it is only calculated based on 4500 million users, the cost of a single user is only 6 yuan, which is the same as their cost to acquire users.

The only difference is that WeChat users are all high-quality users. WeChat users are of higher quality than the users they spent 6 yuan to acquire.

We must know that WeChat can continue to bring users to Goudong in the future. If the number of WeChat users doubles, then the cost of one customer will be reduced to 3 yuan. If the number of WeChat users doubles again, then the cost of one user will be less than 1 yuan. 5 yuan and [-] cents.

After all, JD.com did not lose any money on this business.

"Mr. Han, I don't know where your so-called Jiugongge is?" Brother Dong asked.

"The Nine Palace Grid will be placed inside mine. This location is the level 1 entrance to WeChat." Han Chen replied.

"I need to think about this matter before I can give you an answer." Brother Dong said after pondering.

"No problem." Han Chen nodded.

"I don't know what Mr. Han thinks of Mou Bao and Goudong. In Mr. Han's eyes, which one has more advantages, Goudong or Goudong?" Brother Dong asked Han Chen as he poured tea again.

"In my opinion, you each have your own advantages, but it is possible for you to defeat the other. Of course, this is not absolute. Whoever can occupy more mobile markets will become the leader in the online shopping industry. , the mobile market is far more important than the PC market.

In the future, more people will enter this market, and the competition in the online shopping market will become even more fierce.

But I believe that Goudong and Moubao can each occupy half of the sky. "Han Chen picked up the teacup and took a sip and said.

"Except for the mobile market, how can Goudong be better than Xubao?" Brother Dong asked curiously.

"I do have a way to make Gou Dongsheng better than a certain treasure, but in business, it depends on whether Brother Dong is willing to pay a certain price for this method from me." Han Chen asked with a charming smile.

"I don't know what price I have to pay?" Brother Dong asked Han Chen as he refilled the cup with tea.

Although Han Chen was much younger than him, he did not dare to underestimate Han Chen. Taking the WeChat interface as an example, Brother Dong felt that Han Chen was better than him.

Otherwise, he would not be interested in the first-level WeChat entrance.

"If Brother Dong is willing to give me another 10% of the shares, I can tell you this method. I can start a shopping website with this method alone, but I don't plan to do e-commerce.

Because e-commerce has no benefits for the country or the people, competition will become more intense as e-commerce develops, and countless physical stores will go bankrupt due to e-commerce.

In my personal opinion, high-tech industrial products are the major trend in the future, but high-tech products require a large amount of funds to support them.

So when there is a suitable opportunity to make money, I will not easily miss it. "Han Chen said with a smile.

Brother Dong really wanted to give Han Chen a look. One way was to get 10% of his shares. What was the difference between this and robbery, but he wanted to know the way.

So Brother Dong got up and returned to his desk. He took out a piece of white paper and wrote something with a pen. After writing, he pressed his fingerprint on the paper. After returning to the tea table, he handed the A4 paper to It’s Han Chen.

The content on the paper roughly states that JD.com is willing to spend 10% of its shares to purchase Han Chen.

But Han Chen needs to speak out this method first. If Brother Dong thinks this method is good, and Goudong adopts Han Chen’s plan, then Brother Dong will transfer 10% of the shares to Han Chen. During the conversation between the two parties, a recording pen can be used. Recording evidence.

But if Brother Dong doesn’t think Han Chen’s method is feasible, then Brother Dong doesn’t need to pay Han Chen 10% of the shares.

"Brother Dong is very generous. We don't have a voice recorder with us. Please provide us with a voice recorder." Han Chen handed the A4 paper to Lin Guangtao and said.

Lin Guangtao took the A4 paper and his eyes widened like goldfish eyes when he saw the contents on the paper. He did not expect that Han Chen could ask Brother Dong to give up 10% of the shares with just one sentence.

At the same time, Brother Dong took out his mobile phone and sent a WeChat message to his assistant asking him to bring a voice recorder.

The recorder was delivered after a while.

"Brother Dong, are you sure you can exchange 10% of the shares for me?" Han Chen asked after turning on the recorder.

"If Mr. Han's method is good and Goudong also uses Mr. Han's method, the 10% shares will be transferred to Mr. Han for free," Brother Dong replied. "As long as people have the nature of being greedy for petty gains, the reason why online shopping can be successful is also because of the nature of being greedy for petty gains. If Goudong wants to be better than a certain treasure, he must amplify this nature to the extreme. How to amplify this nature to the extreme? ?

First of all, we have to get the price of the item to the lowest. Then how can we get the price of the item to the extreme? Pure online shopping cannot achieve the extreme. Only the group buying model can achieve the extreme price.

Extreme prices can amplify the human nature of being greedy for petty gains.

But it is impossible to attract enough customers with a simple low price, so what can we do to attract more users?

If we want to attract more users, we must integrate social networking into e-commerce.

I call this model the e-commerce social model.

The e-commerce social operation model takes social networking as the core. Through sharing and recommendations among friends, sharing with friends using tools such as WeChat or Penguin promotes interaction and communication between consumers, forming a group buying ecosystem.

Users can share product links and invite friends to join the group. After the group is successful, they can enjoy lower prices. This model not only increases users’ shopping pleasure, but also shortens the distance between users, forming a strong user stickiness. sex.

For example, a knife-cutting activity
"Han Chen told Brother Dong about Pinduoduo's operating model.

In Han Chen’s view, the first-come-first-served principle means that if Goudong starts the group business first, Pinduoduo may not be able to do it better than Goudong.

At the same time, Pinduoduo’s operating model is also an operating model that allows Goudong to enter rapid development.

Of course, these things are not important to Han Chen. What is important is that Brother Dong is willing to spend 10% of the shares to purchase this method. No matter how he looks at it, it is profitable.

"In order not to affect the development of Goudong, Goudong can operate this shopping model separately and call it Goudong Surprise Platform. Low-price products are not just to give users a surprise. Although the two shopping modes are separate, they It can also be mutually beneficial.

After all, who can guarantee that these cheap customers who are greedy for petty advantages will not buy high-priced products, but high-quality high-priced users will not reject low-priced products.

The traditional e-commerce model plus the e-commerce social model will definitely increase customer stickiness significantly. "Han Chen said.

Han Chen talked for nearly an hour. It can be said that his mouth was dry. Brother Dong also wrote down everything Han Chen said. This group buying model amazed Brother Dong. He did not expect the e-commerce model. It can still be operated this way.

Thinking of this, cold sweat broke out on Brother Dong's spine.

If Deep Blue Group engages in the e-commerce industry, Han Chen will definitely be a strong enemy, and he may not be confident that he can defeat Han Chen.

Because in his opinion, Han Chen's operational thinking is many times more advanced than both him and Lao Ma.

In addition, Deep Blue Group also has many innate advantages, such as WeChat and Weibo. If Deep Blue Group wants to engage in e-commerce, it will definitely be dozens of times easier for Deep Blue Group to get started than them.

"Bell~Bell~Bell~"

Just when Brother Dong was thinking, Han Chen's cell phone rang. Han Chen took out his cell phone and saw that the time had reached one o'clock.

"Brother Dong, I'm going to meet with people from China Development Bank and the People's Bank of China later. Regarding the WeChat interface and group buying, just give me a call later." Han Chen put his phone back in his pocket and said.

"Mr. Han, regarding WeChat and the group buying model, I can give you an answer now. There is no problem with these two things, but there is one thing I need to say, that is, JD.com will conduct the next round within a year. financing.

However, Deep Blue Capital can no longer participate in the next round of financing because Deep Blue Capital holds too many shares. I hope Goudong’s shareholders can diversify. Brother Dong said with a serious face.

"Once the shares held by Deep Blue Group fall below 30%, Deep Blue Capital has the right to participate in the next round of follow-up investment." Han Chen said.

"No problem, but the voting rights must be fully entrusted to me. I will consult your advice in advance on any major decisions. If Mr. Han cannot convince me, then the decision must be made according to my wishes. Any decision I make will not It harms the interests of the company and shareholders," Dong Ge said.

"It's a pleasure to cooperate." Han Chen said with a smile.

"It's a pleasure to cooperate." Brother Dong shook hands with Han Chen and said with a smile.

Brother Dong then sent Han Chen and Lin Guangtao to the downstairs of Goudong Company.

"This young man is really amazing." Brother Dong admired after watching the car Han Chen was sitting in leave.

In this wave of cooperation between Han Chen and Goudong, they accounted for 48% of Goudong's shares. Did Dongge's shares drop a lot? Dongge's shares did drop a lot, but when he dropped, other shareholders' shares also dropped. Because the shares of other shareholders will be diluted due to this cooperation.

In other words, he is not the only one who suffers, but he may not suffer from this cooperation. Goudong may take off because of this cooperation.

As for whether Goudong can take off because of this cooperation, I don't know. Han Chen can't guarantee whether Goudong can take off because of this cooperation.

Han Chen just drew a cake for him. Brother Dong bit it when he saw that the cake was very tempting. As for the taste of this cake, only Brother Dong knew.

Maybe at this time, some people will say that Brother Dong is a fool and directly gave Han Chen 10% of the shares based on an operating plan.

Sometimes the operation plan is so valuable. At first, Lao Ma was looking for financing based on a plan, but no one in the country believed in him. In the end, Sun Zhengyi took advantage of him. What Han Chen did was no different from Lao Ma.

And as long as Han Chen is willing to do it and finds the right operating personnel, the Deep Blue Group can also find a way to fight.

It's just that Han Chen doesn't want to build a TV platform. Selling the operation plan to Brother Dong is also a good choice. Otherwise, Brother Dong will give up 10% of the shares in exchange.

Pedestrian Headquarters, No. 32 Chengfang Street, XC District, Beijing.

Han Chen and Lin Guangtao were led to the conference room on the top floor by the staff. At this time, four young people and three middle-aged people were sitting in the conference room. Seven people were divided into two rows and sat on one side of the conference room. After learning that Han Chen was coming, they went to the conference room in advance to wait for Han Chen.

However, Han Chen's arrival was neither too late nor too late.

They all knew that the young man in front of them had an unusual relationship, otherwise the superiors would not have arranged for them to come over to discuss cooperation. They knew about Han Chen's background, but they didn't know what the relationship behind Han Chen was.

When Han Chen entered the office, the middle-aged men on both sides stood up and greeted him with smiles.

"Mr. Han, this is Wu Daguo, the general manager of the Commerce Department of our People's Bank of China, and this is Sun Guizhou, the general manager of the investment department of China Development Bank." The woman who led Han Chen into the office introduced. (End of chapter)

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