The world's richest man started by developing gutter oil

Chapter 283 273: 699 Smartphone

In addition, Wu's acting skills are also very impressive.

"Since Mr. Han doesn't like it, I'll change the actor here." Cai Yinong said with a smile.

Then the two talked about the details of the cooperation. Of course, the cooperation they talked about was not just this movie, but also the cooperation between Deep Blue Film and Television and Tangren. Cai Yinong wanted to further cooperate with Deep Blue Film and Television.

Because this is not the first time they have cooperated with Deep Blue Film and Television, and Deep Blue Film and Television has brought more long-term returns than she imagined.

Although the cooperation with Deep Blue Film and Television takes a long time to recover funds, cooperation with Deep Blue has long-term returns. As long as both parties continue to cooperate, there will always be money to collect. Although cooperation with LeTV can quickly recover funds, in the long term it is not very good. Good deal.

Office of the Chairman of Shenlan Group.

"Why does Lao Zhang have time to come to my place?" Han Chen asked after seeing that the person coming was Zhang Huajian.

After Zhang Huajian sent Cai Yinong away, he went directly to the Deep Blue Group to find Han Chen.

"Mr. Han, LeTV launched the LeTV Super TV today. Their LeTV TV uses Intel's platform. The retail price of LeTV TV is 42 yuan for the 2899-inch LeTV and 50 yuan for the 3599-inch LeTV TV, and they also give away one year. of members.

The smart TV market competition will become very fierce in the future. I hope Mr. Han can approve us to sell chips to other manufacturers and use other manufacturers to help us occupy more markets. "Zhang Huajian said.

"There is no problem selling to other manufacturers, but the price cannot be set too low, and it is limited to use on TVs. You can discuss it with Rong Zhengli later, and I will send him a message to tell him." Han Chen thought about it. said.

Although we don’t know how much LeTV TV costs, we can be sure that LeTV is selling it at a loss, now that LeTV has launched smart TVs.

I believe that it will not be long before other manufacturers will launch their own smart TVs. If Deep Blue is still unwilling to sell chips to other manufacturers, the smart TV market share will be seized by other platforms.

Besides, Han Chen has also restricted the use of chips by home appliance manufacturers. I believe Qualcomm will not say anything.

"Thank you, Mr. Han." Zhang Huajian said.

"These chips can only be sold to domestic home appliance manufacturers. If foreign manufacturers want to buy them, you can just refuse them," Han Chen said.

"Okay, Mr. Han." Zhang Huajian replied.

September 2010, 10, China time.

Rotten Brain launched two smartphones, Lenovo Lemon K1 and K1pro, on this day.

这两款手机配置与深蓝1SE和深蓝1S差不多，但是他们的零售价却比深蓝两款手机便宜，乐檬K1的零售价定在899元，乐檬K1PRO的零售价定在1199元。

In addition, Lannaowa also cooperated with China Mobile and China Unicom to launch customized Lemon K1 and Lemon K1PRO.

In fact, the so-called customized version is a contract machine. The contract price of Lemon K1 is 0 yuan, and the contract price of Lemon K1PRO is 199 yuan.

The reason why Lenovo is able to launch new mobile phones in such a short period of time is because they have long established their own smartphone R&D department, and they have quite mature experience in smartphones.

Lenovo sold 8 and 5 units on the day it was launched. This result made friends and businessmen very jealous.

Jingcheng Rice Company.

However, in just two weeks, Rice Company produced rice mobile phone samples.

After Rebus got the mobile phone, he immediately summoned Liu De, Lin Bin, Yan Kesheng, Zhu Dan and other co-founders to the conference room for a meeting.

When everyone came to the conference room, they saw Rebus playing with a mobile phone with a red casing. The phone was about the same size as Guo's iPhone 4, and the screen used a 3.5-inch LCD screen.

It can be seen from the material that it is made of plastic, and I don’t know if it is due to poor workmanship. The whole phone looks a bit cheap.

"This mobile phone is a sample just sent over by the R&D department. I plan to name it Mi 1 mobile phone. The manufacturing cost of this mobile phone is about 670 yuan. This mobile phone uses Qualcomm S2 chip and has a 3.5-inch LCD screen.
What price do you think we should set? "Rebus said after introducing the parameters of the phone and handing it to Liu De.

Rebus handed him the phone because he wanted everyone present to see their phone first.

"Mr. Lei, Lenovo has just launched the low-price series Lemon K1 and K1PRO. Their Lemon K1 has the same configuration as ours. They sell it for 899. I think we should also set the price at 899." Liu De checked the phone and said Lin Bin said after passing the phone to him.

After seeing this Redmi 1 mobile phone, everyone said that the price Liu De mentioned was very suitable.

Selling for 670 yuan at a cost of 899 yuan, they still have a profit of 226 yuan. If operating, warehousing, after-sales and advertising expenses are included, the net profit of a mobile phone is less than 100 yuan.

Selling 100 units will only earn million soft sister coins. This profit can be said to be very small.

Unless they can sell millions of units a year, their profits will never increase. But as a new brand of rice, they may not be able to sell even 100,000 units.

Of course, not everyone thinks so. Yan Kesheng's view is different from others.

"You have to know that consumers have never heard of the brand rice. Why don't consumers buy Lenovo mobile phones at the same price? It won't be long before other mobile phone manufacturers will launch cheap smartphones. If we set the price at 899 Rongmei coins If so, I believe no consumer will buy our phone," Yan Kesheng said.

"I think what Lao Yan said is right. There are more than a dozen brands in the entire market, and each of them is more famous than ours. If we want to make a mark, we must show the sincerity we deserve. Before that, I already have a goal in mind, and I plan to price the rice phone at 699 yuan.

I believe that the mobile phone market will undergo a major reshuffle in the near future. If we want to survive in this reshuffle, we must quickly seize market share. Whoever has a larger share will be able to survive.

We don’t need to consider making money in the early stage. Money can be obtained from the capital market. If the company doesn’t have money, we will raise funds externally. After the reshuffle is over, whoever has a larger market share will be able to continue to survive. Companies without a share will only A dead end. "Rebus said.

"Mr. Lei, if we set the price at 699, our profit for each mobile phone will be only 30 yuan. In terms of various costs, we will lose at least 50 yuan per phone. The more we sell, the more we will lose." Liu De said.

"Costs can be controlled. For example, we don't need to advertise, and the sales method has changed from offline to online. Then our costs will come down, and our costs will also decrease with sales. As long as we sell If the quantity is large enough, we can make money even at 699 yuan," Rebus said with a smile.

Then Rebus started talking about his hunger marketing and Internet marketing strategies.

September 2010, 10, China time.

Under the operation of the rice company's operations department, a large number of posts about the rice 1 mobile phone appeared on the Internet.

Because Internet marketing is still a virgin territory, few mobile phone manufacturers know about Internet marketing, and many manufacturers have not yet realized that the wolf is coming.

Rice mobile phones also attract the attention of many netizens through soft articles. October 2010, 10, China time.

After Huawei became a bad-brained baby, it launched a manufacturer of cheap smartphones. Huawei priced its two mobile phones at 899 and 1199.

With the launch of cheap smartphones by Rotten Brain and Warwick, feature phones on the market have entered the clearance stage. Many feature phones have been cut in half, and the prices of some feature phones have dropped to less than 600 yuan.

With the decline in mobile phone prices, the entire market has also ushered in a new round of phone purchase boom.

After all, not everyone can use a smartphone, but after the price of mobile phones dropped, many people bought mobile phones for convenience, and the entire mobile phone market suddenly became lively.

September 2010, 11, China time.

In the past week, many domestic mobile phone manufacturers have launched their own low-price smartphones.

Twelve mobile phone brands including OPPO, BBK, Coolpad, Lenovo, Tianyu, ZTE, Changhong, HTC, Oaks, Dami, and Nicai all launched their own low-price smartphones during this period.

Even manufacturers such as Sanxing, Sony Ericsson, and Motorola have to adapt to the market and adjust their products.

Shanxing directly lowered the price of its top brand Galaxy S to 2699. Although the performance of Galaxy S is not as good as that of Deep Blue mobile phones, the reason why Shanxing did not lower the price below 2699 is because Shanxing’s brand value is there. If Shanxing puts it The price has been adjusted below 2699, which means that Shanxing admits that its own mobile phones are not as good as Deep Blue.

Sony Ericsson and Motorola have also adjusted their products to the 2699 position.

The bosses of the mobile phone OEM factories were all smiling with joy, because there were so many OEM mobile phone orders that they didn’t even dare to take them.

Deep Blue mobile phones have also been affected to a certain extent by the launch of large quantities of cheap smartphones. Sales of Deep Blue mobile phones have declined in stores across the country. However, Lu Cailian has not adjusted the price of Deep Blue mobile phones because of this.

After all, the performance of Deep Blue mobile phones is there, and consumers can still feel the difference.

Office of the President of Nantian Pioneer Park.

After Han Chen saw many mobile phone brands on the market, he called Beno Toledo Jr. to his office.

Under the training of Tantai Lingling, the weight of little Beno Toledo has dropped from more than 300 kilograms to 200 kilograms. Not to mention that the little Beno Toledo who has lost weight is quite handsome. It is a pity that little Beno Toledo There is something wrong with the multiple orientations, otherwise there would definitely be many girls who like him.

"Xiao Beno, I need your system R&D department to adapt our operating system to all mobile phones on the market, and then we will jointly develop a flash software with the application market so that all mobile phone users can use this software. The software is flashed into our system,” Han Chen said.

"Mr. Han, there are now more than a dozen brands of mobile phones on the market. Each brand uses different configurations. If each brand has to adapt, our R&D department will not have enough manpower." Beno Toto Jr. Ledo said.

Although he didn't know why Han Chen did this, he would not refuse the work Han Chen gave him, so he expressed his difficulties.

In fact, Han Chen's idea is very simple: to take rice's path and leave rice with nowhere to go.

The reason why rice is so popular is because of their rice system. They adapt it to most mobile phones. When customers get used to their system, customers will definitely buy rice phones when rice launches them.

What Han Chen has to do is to enable all mobile phone users to use Deep Blue’s system.

After users become accustomed to the Deep Blue mobile operating system, I believe these users will think of Deep Blue when changing their mobile phones, and they will definitely choose Deep Blue mobile phones by then.

"If you don't have enough manpower, let Deep Blue Direct Recruitment help you recruit. It must be adapted to every brand on the market. Then you will create a mobile phone forum and find a way to attract all our users to the forum. You will be more careful when iterating and updating." Listen to the opinions of users, only in this way can you make good products." Han Chen said.

"I know Mr. Han." Beno Toledo Jr. said.

"The mobile phones on the market now all use Qualcomm's solution. It shouldn't be very difficult for you to adapt. I want you to launch the adaptation solution for all mobile phones within 3 months. I don't know if you have any problems here. ?" Han Chen asked.

"As long as Deep Blue Direct Recruitment can provide us with enough manpower in a short period of time, there will be no problem in adapting to all mobile phones within three months." Beno Toledo Jr. replied.

"Okay, then you can go back and do your business." Han Chen said.

"Okay, Mr. Han." Beno Toledo Jr. replied.

After Beno Toledo Jr. left, Han Chen organized his thoughts into a document. Then Han Chen sent the document to Lu Cailian to ask her to prepare. After Beno Benoit's adaptation was completed, he immediately followed his plan. conduct operations.

Lu Cailian was shocked when she saw Han Chen's operation plan. She had never thought that the method of borrowing chickens to lay eggs could be used in this way. Han Chen was borrowing other mobile phones to cultivate users for Deep Blue.

It's half past two in the afternoon.

Tantai Lingling came to Han Chen's office with a mobile phone.

The front of this phone is not much different from the Deep Blue 1, but its back is very different from the Deep Blue 3. This phone has three cameras on the back.

The main camera has the largest aperture, the secondary camera has a slightly smaller aperture, and the third camera has a slightly larger aperture.

"Are these cameras equipped with anti-shake technology?" Han Chen asked, looking at the phone in his hand.

“The main camera uses anti-shake technology, but the macro and telephoto cameras are useless. In addition, wireless charging and fast charging are also adapted. The wireless charging power reaches 15W and the fast charging power reaches 50W. The screen has also been replaced with LG’s 1080P Screen." Tantai Lingling replied.

"How much does it cost?" Han Chen asked as he turned on his camera and tried to take pictures of the objects on the table.

"The cost is expected to be around 1390 yuan. A 1080P screen is 150 yuan more expensive. Now the price of a single screen is 420 yuan. If our shipment volume reaches 1000 million units, the cost will drop to about 370 yuan. If our shipment volume reaches 3000 million units, For Taiwan, the cost will drop to about 350 yuan.

The cost of other accessories will also decrease as the shipment volume increases. If the shipment volume reaches 1000 million units, the cost will be about 1320 yuan, and the cost of 3000 million units will be about 1290 yuan. "Tantai Lingling replied.

"Just arrange mass production at the factory. When you go back, talk to Lu Cailian and ask her to prepare for the press conference. The press conference will be scheduled for the 15th of this month." Han Chen said.

"Okay, Mr. Han." Tantai Lingling replied.

"What is the maximum aperture of the main camera?" Han Chen asked.

"The maximum aperture of the main camera is F1.8. Sony developed it completely according to the parameters you specified." Tantai Lingling replied.

(End of this chapter)