Rebirth: Return to 1991 to be the richest man

Chapter 2797 The real goal

In fact, this is not Chen Jianghai's intention to belittle himself and elevate others.

As a diligent enterprise, Chen Jianghai is very clear about his own advantages and the advantages of his enemies. The shopping mall is like a battlefield, and he pays attention to avoiding its sharp edges. However, the shopping mall is also more realistic. Since he knows the opponent's sharp edges, he should learn what he can.

"Let's put it this way, the island country has also developed a new type of fluorine-free refrigerant product."

"However, because our refrigerants are developed faster, have better effects, are cheaper and meet production needs, our refrigerant products have been recognized by Europe. I estimate that we will sign some contracts with Europe this year. contract, refrigerants will become a major selling point for us by then.”

Chen Jianghai said with a smile.

"Now that island countries have also invented refrigerants, they can also use fluorine-free as their promotional selling point, but they don't do this. Instead, they promote their refrigerator products as more 'smart'."

Chen Jianghai stretched out his finger and took out a report.

This is market research specially done by Zhou Jun. That's what Zhou Jun is good about. He is down-to-earth and willing to work, and many things can be done well with just Chen Jianghai's instructions.

"Look, this is a promotional material about the island country's refrigerator products."

Chen Jianghai handed Wu Xin this information. Wu Xin briefly looked through it and found that the island country's propaganda method was completely different from theirs.

The islanders do not focus on the advantages of environmental protection. Instead, they equip their refrigerators with constant-temperature compartments and focus on one category based on the freezing function.

This has something to do with the character of the islanders. They have a kind of spiritual mysophobia in their bones and like to classify many things.

Even the items placed in the refrigerator must be strictly divided.

The island companies have seized on this point, so they have specially developed such products.

"Mr. Chen, what does this mean?"

Wu Xin couldn't react for a while. After all, he was engaged in research. Maybe he could react to academic matters instantly, but it was difficult for him to catch these details. If it were Qian Hongjun, he might be able to understand what Chen Jianghai meant. .

"Director Wu, what Mr. Chen actually means is that our products do not have this function. The thinking of the products we develop is still at the practical stage, while the products of the island countries are more inclined to meticulous life."

"To a certain extent, Mr. Chen is right. Our products only need to be practical and durable. Products from island countries can improve the quality of life, are more in line with consumer needs, are more intelligent, and are more durable. There’s warmth.”

Zhou Jun smiled and answered the question on behalf of Chen Jianghai.

Chen Jianghai looked at Zhou Jun with interest. What this boy said was quite interesting.

"There is temperature, yes, Xiaojun is right."

Chen Jianghai gave Zhou Jun a thumbs up, which was a good thing to say.

"The intelligence I want to talk to you about today is actually to emphasize a better quality of life, which is more in line with people's living habits and can better adapt to the life needs of the majority of groups."

"In the future, our lives will be closer to the current living standards of Korea and the island countries. This means that people no longer live to live, but to live with more warmth and taste. At this time, our Products must meet humanistic needs and start from the desires of consumers.”

"Intelligence is also the purpose. In the future, our products can fulfill various needs according to consumers' goals and meet the standard of product matching. This is what I think of as intelligent home appliances." Chen Jianghai took a sip of tea and looked at Wu Xin, who had only a little knowledge, then thought of a more appropriate way to explain it.

"Let's put it this way, our products cannot simply be simple and crude, but must be more detailed. For example, in terms of deodorization, noise reduction, freshness preservation, antibacterial, etc., we must develop together to achieve our own characteristics."

"The most important thing is that our products must move in the direction of digitalization. Digital temperature control technology is nothing new, but I found that our products have not developed in this direction."

After hearing what Chen Jianghai said, Wu Xin understood.

True intelligence is to meet the needs of more consumers, achieve more functions, and at the same time achieve digitalization. It is simpler and clearer to say this.

"Energy conservation and environmental protection are the mainstream of current development. We can continue to move in this direction, but at the same time, we also need to carve our products into more detail and achieve digital and intelligent development."

"At present, the domestic refrigerator market is actually experiencing a saturation trend. In addition to exploring new markets, we must also improve our competitiveness and become smarter if we continue to develop. This will be the mainstream in the future."

Chen Jianghai set the tone, and Wu Xin understood it. He seemed to have found some development paths for the future.

In today’s conversation, Chen Jianghai mainly started with consumers and brought himself into a consumer’s perspective. If it were him, he would definitely be eager for products with more functions and smarter features, so this is what Wu Xin needs to grasp The goal.

"I understand, Mr. Chen. Listening to your words made me suddenly enlightened." Wu Xin said with conviction.

"How to do it depends on the capabilities of your R&D department. I'm just giving you a general direction." Chen Jianghai said calmly.

The road to intelligent home appliances is still far away, but this goal is visible and not particularly difficult. Therefore, Chen Jianghai is not worried that Wu Xin will not do well.

"Okay Mr. Chen, I believe we can do a good job."

Wu Xin nodded and said.

"Okay, that's basically all. You will have another meeting after the year to implement these two things."

"Our tasks will be heavier next year. This is a very critical year."

Chen Jianghai took a sip of tea. 2001 was a new beginning, and we needed to seize the opportunity. This year China joined the WTO, which will also have an impact on Qiuhai Group.

Although Chen Jianghai has already opened up the European market, and has also begun to set foot in Southeast Asia, only by truly reaching this critical step of the WTO can Qiuhai Group truly flex its muscles.

This is like a Pandora's box, which will completely open up the road to foreign trade.

At the same time, it will also bring extremely generous profits to Qiuhai Group.

Chen Jiang auditioned to discuss these issues with Wu Xin at the end of the year. He also hopes that next year, Qiuhai Group's home appliances will be even better. Through this year's preparations and the opening up of the market, next year's storm will be more intense. .

Entrepreneurs of Chen Jianghai's level are no longer satisfied with just expanding domestically.

The world is his real goal.

(End of this chapter)