Rebirth: Return to 1991 to be the richest man

Chapter 2802 The strategic goals of pan-entertainment
"Mr. Chen, public opinion was not good for our group last year. There are also a large number of people on the Internet who specialize in slandering us. Currently, we at Penguin are strengthening network construction and hope to uncover some of the masterminds behind the scenes."

Ma Huyue came over and said.

Although the Internet is still a relatively new thing, it is no longer a powerful thing for those domestic trendsetters. Various websites have been established and various forums have been established, allowing many netizens to express their opinions on the Internet.

This gave birth to the first batch of internet trolls.

They lash out about their dissatisfaction and vent their emotions on major forums.

Ma Huyue is keenly aware that these people have brought serious hostility to the Internet.

Chen Jianghai was very indifferent to this. He understood the situation because he was actually a very active person on the Internet and liked to express his opinions.

"This kind of thing cannot be controlled. The development wave of the Internet will not stop. More and more people will understand the Internet and use the Internet. Once you clean up a batch, there will be a second batch. And now the Internet does not require real-name systems. , so you can’t catch anyone, let alone sanction them.”

"It's good to have some different voices. A truly powerful group needs to be constantly tempered in blood and fire, fail, be reborn, fail and be reborn again. This is all a matter of course."

What Chen Jianghai said was very philosophical, and Ma Huyue was a little confused.

"By the way, I have something to ask you."

Chen Jianghai thought of Zhao Dongling. He planned to let Lotte Media get the copyright of Sword and Fairy and directly film it into a TV series.

"The copyright of Sword and Fairy is in your hands, right?"

Liu Jianming nodded. He is the person responsible for games at Penguin. He not only cooperates with foreign game companies, but also has acquired many domestic game studios. Among them, the copyright of Sword and Fairy is naturally Hold it in your hand.

This game also has a large user base, and Penguin is currently considering changing it to an open free version.

"That's right, Mr. Chen, this game is in our hands. Our job next year is to change this game into a game like Legend. After all, Legend is covered with a layer of Goryeo skin, and we want to make it a domestic traditional culture The version of Sword and Fairy is a good choice.”

Liu Jianming said with a smile that he is a very capable and thoughtful person.

His words touched Chen Jianghai's heart.

"Old Liu is right. If we want to export culture, we must integrate domestic elements. We can't use others' everything. Then our domestic treasures with 5000 years of history will be buried."

Chen Jianghai expressed his affirmation, and then said with a smile, "You should know Lotte Media. Recently I plan to let them film a TV series, and for the script, I want them to create one based on Sword and Fairy."

"This kind of adaptation definitely requires copyright, and you also want to create a game, so I think you can link up."

Liu Jianming's eyes suddenly lit up when he heard this.

Lotte Media is a subsidiary of the Qiu Hai Group. Most people know this, and I heard that Lotte Media is doing well now.

Although there are some minor disturbances, their star-making ability is generally very strong. If you can cooperate with them, it is obviously a good choice.

Liu Jianming himself is a professional who studies the game industry. At present, the biggest demand in the game industry is to get out of the industry. If there can be a TV series about games to get out of the industry, then it will not be difficult for this game to become a hit in the future.

"Mr. Chen, we can agree to this. We are happy to cooperate with Lotte Media." Liu Jianming and Ma Huyue looked at each other and immediately agreed.

"In this case, don't rush out after that year. Meet with Lao Zhao first and settle the matter before we talk."

"With the deepening of reform and opening up, our domestic economy has seen a strong recovery, but in terms of entertainment, it is still blank, and our lives are a bit monotonous."

"The development of the Internet industry is very strong at present. Your game industry can also be regarded as a type of entertainment, but starting from more aspects, such as novels, movies, TV series, and even comics and music, these aspects can also be fully developed."

Chen Jianghai finalized the matter, and then solemnly looked at Liu Jianming and said sloppily.

“Penguin’s future positioning must be precise.”

"I am here to propose to you a pan-entertainment strategic goal. Penguin will not only enter the Internet in the future, but also integrate the Internet and entertainment. Only by achieving this can you gain a firm foothold in the market in the future."

After hearing these words, Ma Huyue nodded.

The biggest advantage of Penguin is that they have a lot of traffic. What they have to do now is to expand their traffic in various aspects and channels, and at the same time figure out the means to monetize the traffic.

At present, Penguin has some experience in monetizing traffic, but they still lack some project experience and do not know how to expand their wandering.

Simply relying on a circle software seems not enough.

It should be based on the circle to create a large-scale pan-entertainment pattern, and promote ecological construction through multi-faceted cultural and entertainment development. This is a relatively stable circle that can also provide stable traffic.

Of course, this concept is still relatively early, and Chen Jianghai currently does not think Ma Huyue can understand the key to it.

But the Internet is developing, and the times are also progressing. They will surely come to some conclusions and move in the right direction.

This is beyond doubt.

"The Chinese New Year is coming soon. Have you settled all the internal matters in your company?"

Chen Jianghai looked at Wang Yadi and said carelessly.

The companies under the Qiuhai Group are very well funded, so there will be no cases of withholding wages and not paying year-end bonuses. Now not only Qiuhai headquarters is valued by many people, but all companies related to Qiuhai Group are also being watched. On.

At present, many domestic college students are booked by these companies once they graduate.

Take Penguin as an example. Ma Huyue himself is a student of Shenzhen University. He has made a special trip to Shenzhen University this year and has recruited many young people with active thinking from there. This group of people will be Penguin’s most popular Solid backbone members.

The future development of Penguin will also depend on their help.

As for Wang Yadi, the industry he is engaged in is quite special and requires more talents. Fortunately, BYD has long been one of the foundations of the Qiuhai system, so many talents are willing to join BYD.

The current Qiuhai Department can be said to be full of talents.

(End of this chapter)