Become famous another day.

"Tai Xu, Tyson laundry detergent, Haishan rice sauce, and Yuanqi beverage all came back to us, wanting to get into the advertising time of "Friends"."

Xu Senjin nodded and said, "Of course we welcome them back. However, since they temporarily withdrew their advertising earlier, they need to increase their advertising revenue by 20% this time."

The head of the advertising department standing in front of him hesitated for a moment and confirmed: "Is it a 20% increase on the previous sponsorship fee?"

"Is there any problem?" Xu Senjin raised his eyebrows slightly and asked.

"Director, we have already negotiated the sponsorship fee at the highest price."

"I know, but they temporarily withdrew their sponsorship before the show started," Xu Senjin said. "Now they want to come back, but of course we can't follow the previous standards. Otherwise, other sponsors will follow suit, and how can we attract investment in the future?"

"Yes, but 20%... OK, I understand. I'll go ahead and tell you."

"The peak ratings of the first broadcast have exceeded 2. So far, the number of searches for this drama on the entire Internet has ranked first in the entertainment category. Sponsoring this drama means that many people will see it. We don't need to emphasize this to them." Xu Senjin said, "The third replay at 0.64: this morning had a ratings of %."

Xu Senjin indicated that the discussion on this matter had ended.

The head of the advertising department left.

The secretary knocked on the door and came in, saying, "Mr. Xu, Director Shen Tailin of Beijing TV wants to invite you to have dinner together this weekend."

Xu Senjin said: "They must have come to me again, wanting to broadcast Friends for the second time in Beijing and Taiwan."

The secretary kept smiling and waited for Xu Senjin's instructions.

"Tomorrow night," Xu Senjin said, "Tomorrow night at eight o'clock, just say that's the only time I'm free."

"Okay." The secretary nodded. "One more thing. You asked me to remind you that the crew of Friends will come to the station to record Saturday Night Live this afternoon. The rehearsal time is 3 pm, and the crew will arrive at 2:30 pm."

"Okay, everyone's dressing room is separate, right?"

"Yes, I have explained it clearly to them. They are all independent."

"Okay, you need to personally check the gifts you prepare for them so that they don't make any mistakes."

"Ok."

Xu Senjin's cell phone rang.

It was the director of another TV station calling.

The secretary tactfully retreated and closed the office door.

Xu Senjin answered the phone.

"Wang Tai, why don't you sleep a little longer when you call me so early on Saturday?"

……

Saturday morning is supposed to be a relaxing morning off, a time to sleep in.

However, for people working at first-tier TV stations, it is impossible to sleep lazily.

The bombshell opening of "Friends" fired a shot in the heart of every TV fan who felt that "TV stations are declining."

The average viewership rate exceeded 1.9%, and the highest peak rate exceeded 2%. In this era, this figure is out of reach for all local stations except CCTV.

But Friends did it.

Even though everyone had expected the show's opening performance to be good, with the return of Bai Jingnian and Lu Yanhe, as well as the show's viral marketing-style launch promotion, including a 1-hour exclusive broadcast window, everyone's expectation was that it would only break .

Breaking 1 is already a great miracle.

As a result, "Friends" came straight to the point.

too exaggerated.

How could this be?
Why is it that the third season has become so bad, with the ratings in the later stages collapsing like a rock, but "Friends" can simply ignore its early failures?

Has Lu Yanhe's appeal reached this level?

On Saturday morning, every first-tier TV station, especially those in the TV drama business segment, were working overtime to analyze the reasons behind this.

Cast?

Of course, after the first three seasons, there is no doubt that the six actors of "Friends" have greatly improved in terms of popularity and appeal compared to the first season.

But can it really boost the basic ratings?

Sorry, no actor can do this in this day and age.

Is it publicity and marketing?

Of course, the publicity and marketing of this drama can be said to be the best in recent years.

Online, offline... the pervasive publicity means a huge amount of money is spent behind the scenes.

However, if such publicity can generate a 1.96% start, any drama and any TV station would be willing to spend it, because it can generate several times the advertising revenue.

what else?
Is this drama good?

No, it can be seen from the ratings of this drama when it was first broadcast. Within one minute of the show being broadcast, the real-time ratings reached over 1.8%.

why?
Why?
Television Review published an article at 9:42 a.m., commenting on the opening performance of Friends, directly pointing out:
——I think this Saturday morning will be a busy morning for those first-tier TV stations that are still determined to give it a try.

Why did "Friends" get such an outrageous viewership rating when it was first aired? This question will linger in the minds of every TV person for some time to come.

——I have to say that, just taking my circle of friends as an example, there is almost no one around me who has not watched "Friends". It sounds exaggerated, but it is true. In the past few years, this show has attracted everyone around me to become interested in this show with various topics and discussions. Just look at how many people cursed the third season, and you will know how many people watched it.

——Why did "Friends" get such an epic start? I can't give a particularly professional and objective explanation, but let me boldly guess that this is the unique charm of sitcoms.

——The biggest difference between a sitcom and other types of dramas is that once you get into the story and become familiar with the characters, you don’t actually need to know what each episode is about. You can start from any episode because it is not a drama with a strong story or plot.

——In the past three years, the group of people in "Friends" have almost become a symbol of the Internet age. I don't mean that kind of grand symbol, I mean that they have become a cultural symbol. We will use Li Lili to describe those beautiful, slightly temperamental but simple-minded city girls, and use the views, attitudes and choices of many characters in this show to explain how many young people of our time think.

——This drama took three years to create such a cultural context, and the news that Lu Yanhe brought everyone back to the drama was a rallying cry, summoning all those who had been moved by this cultural context to return.
-
"The magazine TV Review always praises your front-line work," Li Zhibai said with some envy. "I've noticed that this magazine never hesitates to praise every drama of yours. They ask people to write the manuscripts early and publish them as soon as possible to support you."

Lu Yanhe, who woke up at ten o'clock, came to Li Zhibai and Yan Liang in his pajamas. He sat on the carpet, drank oatmeal milk, and listened to Li Zhibai read him the media's comments on "Friends".

Lu Yanhe immediately said: "TV Review has not always been encouraging and praising my plays. Don't forget that it also gave positive comments on Washe and Ballad of White Jade, the plays you starred in."

Li Zhibai: "Oh my god, you remember all this?"

"I am a loyal reader of TV Review. I don't have the time to watch every show. I can only learn about the shows we are currently airing through their reports and reviews." Lu Yanhe said with a smile, "I need to know about the changes in the market."

Li Zhibai: "You are exaggerating. I doubt how much information you put into your brain every day."

Yan Liang came out of the kitchen with his cup of water.

He reminded: "Yan He, we will set off in an hour."

"Okay." Lu Yanhe nodded. "I haven't asked you yet, how did you talk with Zhou Pingan this morning?"

"He tried to convince me that even if he signed Mengli, it would not affect my work here." Yan Liang also sat down cross-legged and opened his water cup.

Li Zhibai glanced into his water cup and said, "What are you drinking? Why does it smell like Chinese medicine?"

"I just put some good herbs in it." Yan Liang was a little speechless, "You are so weak, you should drink something."

"Are you convinced in the end?" Lu Yanhe brought the topic back to the topic with a smile.

"Of course not. I was very persistent. I must have an executive agent who can handle my work at any time." Yan Liang said, "He was a little unhappy in the end, but he still agreed."

"Of course he has to agree. In your current situation, as long as you don't leave Xingyu, you can always kick him out and find another agent." Li Zhibai curled his lips, "If you leave, even another Mengli won't work."

Lu Yanhe asked: "But are you willing to let him arrange an executive agent for you?"

"If I don't let him arrange it, he won't easily agree. Although I can change my agent, he and I both know that if I change my agent at this time, I will have at least half a year to waste time with the new agent." Yan Liang shrugged, "Especially after "Friends" became popular again, my invitations from all aspects have increased exponentially. This is not a good time for a new agent to take over." Lu Yanhe nodded, "Indeed."

Yan Liang said, "Besides, if the executive agent lets him make the arrangements, I can ask for a new assistant and a full-time driver, and then he won't be so afraid."

"Cool, Yan Liang, you are playing tricks on him."

"If you want to peacefully master your own power, you can only do it little by little." Yan Liang shrugged again, "I learned a lot from Yan He."

Lu Yanhe quickly shook his hand, "Then I wouldn't dare. If I had such ability, why would I have been suppressed by Zhou Ping'an for so long?"

"You have made great progress in the past two years. Sister Zi Yan taught you a lot, and I also learned a lot." Yan Liang said, and then looked at Li Zhibai, "Especially the part where Li Zhibai broke up with Zhou Ping'an. It made me think for a long time, because sooner or later I will face this day. How can I protect myself as much as possible in this war and not be affected too much? I have been thinking about it for a long time."

Li Zhibai relies on his family background that no one dares to offend easily, as well as his extremely high popularity since his debut, which allows him to not have to be cautious wherever he goes.

Of course, there is another key point. Li Zhibai is not the image of a model student like Lu Yanhe. He has been a stuntman since his debut. Therefore, if you want to intimidate him by making up some scandals such as being a playboy, having a bad temper, or being unprofessional at work, you can't intimidate him at all, because not many people think well of him.

Simply put, Li Zhibai has been an idol with only a 70-point image since his debut, and you can't throw dirty water on him, but it won't be much dirtier.

This is what Lu Yanhe envies most about Li Zhibai.

If one day he was photographed drinking or smoking (although he doesn't smoke, it's just an analogy), many people would be shocked and say:
——You actually drank?!
——You actually smoke?!
Lu Yanhe drank his oat milk in one breath and burped.

"I'm going to take a shower and get ready to go later."

"Well." Li Zhibai asked, "So you guys don't eat lunch?"

"Didn't Yan Liang make a big pot of chicken soup?" Lu Yanhe said, "I'll just have a bowl of that. I just had a bowl of noodles and I feel like I can't eat anymore."

Li Zhi looked at Yan Liang in disbelief.

"You even made chicken soup? How weak are you to do so many things?"

Yan Liang: "If you want to be in good shape when you are forty or fifty, you have to start paying attention to your health from the age of twenty."

"Just forget it." Li Zhibai expressed his attitude bluntly.
-
"We all know that this drama will definitely create new history. So, if you want to add advertising, OK, you can. But please don't joke about the offer just now."

Zheng Huairen sat in his office, holding his cell phone. The autumn light flowed around him like honey, making the smile on his face look particularly sweet and gentle, like an alluring trap.

As the exclusive online broadcasting platform for "Friends", although the first episode will not be available until 8 o'clock tonight, its performance on Yuehu TV last night is enough to prove that the market has not been completely disappointed with this series. As long as the audience has expectations, they are still willing to support this drama.

The network's title sponsorship and other sponsorship positions are of course also very popular.

In fact, all the positions that should be sold have already been sold.

But as "Friends" is about to become the annual hit, brands that didn't get on board before will of course want to buy in.

And buying a replacement ticket - of course, will cost you more.

After all, those who bought tickets before were taking a gamble, while those who are buying tickets now have already seen the speed of this train.

Zheng Huairen dealt with several advertisers who tried to play the emotional card, set his mobile phone to silent mode, plugged in the charger, and put it aside.

Now you need to calm down.

Zheng Huairen picked up the data report that had just been sent over.

This report shows the number of reservations for "Friends" and the number of real-time searches on the site.

Although the first episode has not yet been released, the real-time search volume for this drama has already ranked first on the site.

Even the number of clicks on the trailer is growing crazily.

Obviously, these are the data formed by people who want to watch "Friends" but cannot see the full movie yet and can only click in to watch the trailer.

In fact, if he were to say, how to maximize the commercial value of "Friends" is not about attracting new members or advertising sponsorship during the broadcast. If Lu Yanhe and others agree, they can do advertising placement. Given the popularity of "Friends", advertising placement can easily make hundreds of millions for one series.

You have to know what the theme of "Friends" is. It is the daily life of a group of modern urban men and women.

There are so many places this can be implanted!
The revenue from advertising placements is over 100 million, and this number is absolutely not an exaggeration.

However, Lu Yanhe and his team have always been very opposed to this and have been determined not to put product placement into the main content of the film, because they firmly disagree with using the advertiser's request to insert a certain advertising slogan into their lines.

In the current market environment, only Lu Yanhe and Bai Jingnian can refuse this.

The head of the advertising department knocked on the door with an excited look on his face.

"Boss Zheng!" He was completely unable to conceal his excitement. "Songquan Home Furnishings wants to invite Lu Yanhe and six other people to shoot a short commercial together. They said that if they can do this, they are willing to pay 1 million yuan."

Zheng Huairen's eyelids didn't even twitch.

"Reject them."

"Reject?" The head of the advertising department was stunned and couldn't believe it. Zheng Huairen didn't even hesitate.

"Six first-line stars, playing the roles in Friends, filmed a short commercial for them, and even broadcasted it, and they were paid 1 million?" Zheng Huairen asked, "How do you calculate this? Do you know that the title sponsorship fee of our network is million? Didn't you sign this contract? Did our six actors film a short film for the title sponsor? They really calculated it well, and directly used the advertising fee to offset the endorsement fee, right?"

"..." The person standing opposite Zheng Huairen said, "I'm sorry, I was too excited and didn't explain clearly. What they meant was that the cost of the six actors shooting this short film will be discussed separately. 1 million will only be used as the cost of our online patch broadcast."

Zheng Huairen raised his head at this time, and his eyes shone with some light.

"Immediately contact the agents of the six actors," he said. "Get their quotes as soon as possible and start negotiations with Songquan Home Furnishing. 1 million is fine, but the patch will only be valid for three years. After three years, we will remove the ad."

"Three years? Isn't this time a bit short?"

"Did you know that the first season of Friends earned more than 35 million yuan in advertising fees for Beijing and Taiwan last year?" Zheng Huairen said, "They can calculate the economic account better than us. One hundred million is a lot, but there is only one national hit like Friends."

The cell phone alarm rang.

Zheng Huairen immediately waved his hand, indicating that he had something to do and asked him to go first.

The head of the advertising department left his office.

Zheng Huairen took a deep breath and dialed Lu Yanhe's number.

"Yan He, I hope I didn't bother you? Haha, I'm sure the entire entertainment industry is congratulating you."

Zheng Huairen laughed heartily.

"I haven't taken a detailed look at the media's praises, but judging from the business side - their noses are always the most sensitive. The first episode has just been aired, and just this morning, more than a dozen brands have already rushed to get in line. This is a grand occasion that we have never encountered since the establishment of Northern Lights. I must say that even "Seventeenth Floor" and "Wulin Waijia" have not encountered such an exaggerated scene. This can only mean one thing, that in their eyes, this drama will reach unprecedented heights."

Lu Yanhe pressed his temple.

He found that since some time ago, the people around him began to speak more and more exaggeratedly.

Unprecedented, incredible, epic...

"Sponsoring Friends is of course the most cost-effective thing to do," said Lu Yanhe. "Other dramas will be over after they finish airing, but we all know how exaggerated the long-tail effect of this series is. I heard that the number of views of the first three seasons of Friends has skyrocketed since yesterday, and it has entered the top five of Icefield Video. Once an advertisement is placed, it will work for several years."

The online broadcasting rights for the first three seasons of "Friends" are in the hands of Bingyuan Video.

This matter was told to Chen Ziyan by someone from Bingyuan Video, and Chen Ziyan then told Lu Yanhe.

Zheng Huairen said: "I can only say that 'Friends' is likely to break the history of advertising revenue in the era of online video."

Well, another history is about to be broken.

Lu Yanhe said: "Then I can only say, wait and see."

Zheng Huairen: "Don't forget our lunch tomorrow at noon."

"I can't forget it." Lu Yanhe smiled helplessly, "You have reminded me three times."

"Because I know how busy you are, and I also know how many people want to have lunch with you. I have to make sure you remember to have lunch with me, and no one will interfere." Zheng Huairen said with a smile. (End of this chapter)