Become famous another day.

After the screening, there was a media reception.

At this cocktail party, Lu Yanhe and his friends can be the first to hear everyone's feedback and discussions about the film.

In such occasions, it is inevitable that people will be flattered in person and criticized behind their backs.

However, generally speaking, people who really don't like this movie will not come to this cocktail party.

They will publish their comments on the film directly on social media as soon as possible, and then publish formal review articles in their own partner media and magazines.

After Lu Yanhe communicated with everyone, he found that in such occasions, you can't just listen to what everyone said, you also have to listen to what everyone didn't say.

In this kind of situation, people will only tell you the nice things.

But not everyone can tell lies.

So, listen to what no one is saying.

For example, Lu Yanhe found that almost everyone avoided talking about the theme of the movie when talking about this movie.

People were either praising the film, saying that some parts really scared them and made the hairs on their bodies stand up, or praising the film, saying that it was a great performance that was definitely worthy of attention during the awards season.

Others also said that the overall level of completion of the film was very high, which is rare for a horror film.

However, almost no one mentioned the theme of Asian revenge against the white protagonist.

This is obviously the biggest selling point of this movie.
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In fact, Twitter is also very lively.

The discrimination incident that Lu Yanhe encountered on the red carpet of the premiere of "The Mist" attracted great attention.

This matter fermented so quickly, it was as if there was an invisible hand behind it, pushing it to ferment on the Internet at an incredible speed.

The topic of race itself is one of the hottest and most watched topics on the Internet. When celebrities are involved, it is like a few drops of water dripping into a frying pan, causing a huge uproar.

While Lu Yanhe was communicating with everyone at the media reception, a large number of his fans in China were also coming over the wall and gathering together with his overseas fans to strongly condemn this incident and defend Lu Yanhe.

The number of Lu Yanhe's fans has grown rapidly in recent years.

On the one hand, he has a lot of works and has accumulated a lot of fans. On the other hand, his past life as Lu Yanhe, especially his past life from a rural child whose parents died to Zhenhua University, from an outdated idol to a popular star, has attracted a large number of fans who regard him as their idol.

Not to mention, this time, Lu Yanhe was discriminated against in the United States because he was Asian, which would make any Asian person angry.

Those Europeans and Americans who like Lu Yanhe and do not discriminate against Asians are even more annoyed - their mood is probably similar to that when a racist suddenly appears among your friends, you subconsciously want to distance yourself from him so that others do not think you are the same. Their condemnation of this incident is even more intense.

The momentum of support for Lu Yanhe also made "The Mist", a horror film about "Asian ghosts taking revenge on white demons", constantly mentioned. The data before its release increased more rapidly and more fiercely than the data given by the forecasting agencies.
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At D19, publicity director Elena Green was very satisfied directing the people in her department to continue to push public opinion on the Internet and constantly solidify the propaganda tone of "Asian ghosts taking revenge on white demons", so that the movie "The Mist" could be seen by more people with the help of this incident.

Their original intention was certainly not to "gild" Lu Yanhe, but the publicity strategy they adopted achieved the effect of "gilding" Lu Yanhe.

On this day, Lu Yanhe's popularity in Europe and the United States skyrocketed.

The next day, when Lu Yanhe was shooting the cover of the magazine with Arne and three others, the magazine's shooting team took the initiative to ask to take a photo with him.

Both magazines are first-tier magazines in the United States.

The promotional resources obtained by D19 company.

If it weren’t for “The Mist”, Lu Yanhe’s fame and influence wouldn’t be enough to appear on the covers of these two magazines.

In fact, this is the case with many magazine covers of celebrities and artists - many of the magazine covers that are praised by fans are actually public relations done for them by film companies or brands. In other words, they are bought with money, but the word public relations sounds more advanced and less money-conscious.

Of course, this is a very normal phenomenon in itself.

The abnormal phenomenon is that many fans, and even the artist team themselves, regard the magazine cover as a standard to prove the status of an artist. Especially in China, this point has been demonized. In fact, it is really not that objective.

After Lu Yanhe finished shooting for the magazine, he said goodbye to everyone in "The Mist".

"We'll see you later in Japan."

"The Mist" will hold promotional activities in Japan and South Korea, and all the leading actors will go.

It’s a pity that because “The Mist” is not released in mainland China, there is no schedule in China.
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When Lu Yanhe arrived at the airport, he never expected that there would be more than a dozen fans gathered here, holding signs and posters waiting for him. As soon as he appeared, they immediately surrounded him to express their support and love for him.

Lu Yanhe thanked them with some surprise.

Zou Dong and his men had to protect Lu Yanhe, keeping an eye on and being alert to everyone at all times, in case there were one or two people among them who really wanted to hurt Lu Yanhe.

Fortunately, it didn't.

These people all followed Lu Yanhe after watching his TV series and movies.

Someone said that she had not originally thought about coming to the airport to see him off, but when she saw what he had experienced yesterday, she made up her mind to come today.

She said firmly: "I must let you know that in Los Angeles, there are people who like you and support you. You are very welcome to come to Los Angeles."

Lu Yanhe was quite moved when he heard a stranger say this to him.

"thanks, thanks."

Lu Yanhe satisfied each of their requests for autographs and photos before entering the airport.

Wang Biao shot a short clip of this video. After returning, he will edit it into a VLOG, which can then be posted on social media.

Wang Biao has actually been doing this recently.

Chen Ziyan told him that all the news about Lu Yanhe in the past year were related to his works. She hoped that Lu Yanhe could show everyone his real and private side from time to time. This was not to create a character, but to prevent Lu Yanhe from becoming more and more "grand" in everyone's hearts.

Of course a star needs to be "high-end", but if he is too "high-end", the public will feel distant. Especially in the domestic environment, if a star is too "high-end", some people will always be dissatisfied and unhappy.
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After getting on the plane, Lu Yanhe was finally able to have a good rest.

There’s no need to talk to anyone, and no need to act out that “perfect” side of yourself as a star or an actor.

He changed into slippers, turned on his e-reader, and prepared to read a book to calm himself down. If he felt sleepy, he would take a nap.

Anyway, this flight will take a long time, enough time for him to have a good sleep.
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"The movie 'The Mist' is not being shown in mainland China. Should we continue to promote it?"

Someone asked this question during a meeting in the film and television department.

Lin Yu shook her head and said, "We don't need to do it anymore. If you guys get the resources and are interested in this movie and want to write about it, you can write a review yourself, but we don't need to make a promotional plan."

"The main thing for this film is to promote it overseas, which has little to do with our department. Linghe has its own dedicated people to do this. Of course, if they contact us and need our help, we will get involved."

"Okay." A girl who just joined the company half a year ago - in fact, she is the same age as Linyu and both graduated half a year ago, said, "It would be great if The Mist could be released in China. The film has received high reviews on foreign websites, especially Editor-in-Chief Lu's performance, which has received rave reviews. Some people even said that if The Mist was released a month earlier, it might get a lot of nominations during the awards season."

Lin Yu rolled her eyes and said, "Well, Xiaolu, go and sort out the horror movies that have won acting awards in the history of the Oscars and make a collection review."

Xiao Lu was stunned at first, then immediately showed a surprised expression.

"it is good!"

"Also, please note that I'm going to use your previous sentence as the beginning of this article - some American media commented that if The Mist was released a month earlier, Lu Yanhe might have received many nominations during the awards season." Lin Yu said, "We can't let people have unnecessary expectations. It's basically impossible for The Mist to be nominated for an Oscar."

It's a well-known fact that commercial horror films are not well received by the Oscars.

Unless you have a huge box office hit and your social impact reaches the level of "Get Out", OK, the Oscars will not ignore you.

There is a key reason why the Oscars have such a great influence. It will never turn a blind eye to those movies that are box office hits and have a huge impact. It will not use the standards of art films to measure all the nomination criteria.

Awards also depend on works to win the award.

Xiao Lu said, "Okay, I understand."

"In fact, The Mist may not necessarily fail to get an Oscar nomination... It's released in January, so in theory it meets the Oscar registration requirements." At this time, another person said, "It's just that generally speaking, movies released in January don't have the awards season and PR campaign in the early stages, so it's hard for them to stand out at this time."

"We can't pin our hopes on an unguaranteed miracle." Lin Yu shook her head. "Also, has the draft of the shot analysis for Friends come out?"

"The first draft is out, and we are asking Brother Li Bi to look at it for us." "Okay." Lin Yu said, "This draft must be sent out today or tomorrow."

"Ok."

Lin Yu: "The fairy tale drama starring Chen Ziliang is airing today. You all remember to pay attention to it. I plan to comment on it on the show tomorrow."

Xiao Lu was a little surprised and asked, "Are we going to report on Chen Ziliang's play as well? Isn't this giving him free publicity?"

"What we do is a film and television review program. If we turn a blind eye to newly aired dramas, then we will lose the most basic objectivity." Lin Yu said, "Yan He will not mind us mentioning Chen Ziliang, and our comments should also stick to the facts."

Xiao Lu hesitated for a moment and asked, "If one day, Editor Lu's play is not liked by everyone, but Chen Ziliang's play is lucky and becomes popular, will we still comment on it truthfully?"

"Before something like this happens, there is no need for us to discuss it." Lin Yu glanced at the time. "Okay, I have another meeting. Let's end today's meeting here."

After Linyu left the meeting room, Xiaolu curled her lips.

"I really don't understand why we should promote Chen Ziliang's play for no reason?"

"If you want to establish an objective evaluation authority, you should at least treat everyone equally on the surface, especially those who have a grudge against you." Another person who was a few years older than them all smiled and said, "There is a saying that goes, 'You must have a legitimate reason to do something.' It's the same with your program. We are not doing anything else but commenting on other people's affairs. We cannot have any evidence that can be directly used by others, understand?"

Xiao Lu let out an "oh".

"Ok."

"Did you feel that this was hypocritical at first? After all, Yan He never concealed the conflict between himself and Chen Ziliang in front of the camera."

"Yes, a little bit." Xiao Lu nodded and admitted.

“But sometimes, even if the whole world knows you are acting, you still have to act it out.”

The confusion on Xiaolu's face was somewhat reduced.

"Team leader, why did you join Jump Up?" Xu Xiaolu suddenly thought of the question she had always wanted to ask, "Although Jump Up has always said that it will make a movie version, it has not yet been made, and you already have your own column in Movie Home."

"Having your own column in a film magazine is nothing, especially in this era of declining print media."

"But isn't Jump Up also a print media?" Xu Xiaolu asked doubtfully.

"Then you're wrong." Jiang Meihui looked at the innocent and silly girl who had just joined three months ago and smiled. "Jump Up is a media company that started out as a print media but is developing into a media group. It has layouts in print media, self-media, videos, websites, program production, and film and television investment. A pure print media can only gradually go downhill in this era, but a print media backed by a large media group will only have greater influence under the huge network of this media group."

Xu Xiaolu suddenly realized.
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"Although the current popularity of Yan He on the Internet comes entirely from his Asian identity, we must not play this card."

Lu Qingzhen convened the publicity department of their company, and together with Chen Qin and Xu Fanxing who had already started working in Linghe, Wan Qingqing in the United States, and Song Jiang in the United Kingdom, held a meeting on how to further promote Lu Yanhe overseas.

Wan Qingqing nodded and said, "Sister Zi Yan and Brother Xiao Lu also told me the same thing when they were in Los Angeles. Although Brother Xiao Lu is now very popular on the Internet, the keywords are too single. If we keep using this card, people will form a fixed impression of him. I think we can use the show "Friends" to promote Brother Xiao Lu's growth history in the entertainment industry from his two identities as an actor and screenwriter, and to shape his aura of success in this area, as well as his personal image."

"But The Mist is about to be released. Should we promote Friends instead of The Mist?" Xu Fanxing asked, "Shouldn't we focus on doing our best to ensure that The Mist achieves good box office results? This is the most basic thing."

"Sister Fanxing is right. The box office of The Mist is the most basic. However, according to the current popularity on the Internet, the box office of The Mist will definitely not be bad. The forecasting agencies have already adjusted its box office to 80 million to 100 million US dollars." Wan Qingqing said, "So, according to the current situation, if we still focus on the promotion and marketing of The Mist, it will inevitably make people think of Brother Lu's Asian identity. After all, this movie is about this."

Lu Qingzhen asked: "You suggest that we mainly promote Yan He's success in the entertainment industry. Wouldn't this cause the public to be disgusted with success studies?"

"Oh, in the United States, in Europe and America, success studies have always been a powerful tool to gain the public's favor." Wan Qingqing said very confidently, "People here are very superstitious about success not only in their hearts, but also in the entire public opinion. If Xiao Lu's struggle story is spread on a large scale, he will become an idol for many people."

Lu Qingzhen looked at the face to the right of Wan Qingqing.

"Song Jiang, is it the same in Europe?"

"Wan Qingqing is right. Compared with the current situation on the Internet that Xiao Lu is discriminated against because of his Asian identity and needs everyone's support and solidarity, Xiao Lu's inspiring story of struggle is definitely more conducive to his long-term public image." Song Jiang said, "In addition, Xiao Lu has a very big advantage in Europe. He has a good image in the upper class here, especially in the media and commentary circles, who have a high opinion of him. But on the other hand, Europeans are actually very arrogant. If Xiao Lu's impression of 'the Asian star who is supported' is fixed, I am worried that over time, some people will be disgusted and disgusted with him."

Lu Qingzhen pondered for a moment, "OK, then you should come up with a publicity plan today, with the story you told as the theme. I will discuss with Mr. Chen how to do it and how much budget you need."
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"You asked me how likely it is that The Mist will help Yan He win an Oscar nomination?"

Tom Wynn hesitated for a moment in surprise before saying, "Lin, to be honest, the possibility is very low."

Lin Yu asked: "What if I don't aim to get an Oscar nomination in the end, but just want more people in Hollywood to know Lu Yanhe as an actor and pay attention to his performance through this competition and public relations process?"

"That depends on how much attention The Mist can draw from critics," Tom Wynn said. "You have to be cautious in this regard. If your performance isn't that good, but you're promoting it with a bang, it'll backfire. The Mist is only Lu Yanhe's first Hollywood movie, and judging by the reviews at the premiere, he'll get a lot of attention if he plays it safe."

Tom Wynne's meaning is actually very clear.

Lin Yu pondered for a moment, "But as long as we don't overdo it, we can still get more attention for Yan He with the help of the critics' praise for him, right?"

"Of course."

"Tom, tell me the truth, is the movie The Mist really that good? Is Yan He's performance in it really worthy of an Oscar nomination as some media have commented?" Lin Yu asked.

"I have no comment on The Mist. I went to the premiere just for Lu Yanhe," Tom Wynn said. "But Lu Yanhe's performance was really wonderful. He stole most of the glory of the whole movie."

Hearing Tom Wynn say this, Lin Yu breathed a sigh of relief.

"OK, thanks."
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"Help Lu Yanhe get an Oscar nomination?"

Elena Green, D19's publicity director, looked at Scott Harris in disbelief and asked, "Scott, are you serious? At this time? Working on the Oscar nominations? The Oscar nominations are basically set in stone now."

After a long awards season, everyone already has a list in their minds of who will be shortlisted and who will not.

Even this is a public list.

"This will require at least several million more in public relations expenses," said Elena Green.

Scott Harris shook his head. "I'm not really going to get him a nomination, but I'm promoting the movie by announcing this. Lu Yanhe is now the most watched star in The Mist. The attention and discussion he has attracted among ethnic minority groups far exceeded our imagination. We announced that we will nominate Lu Yanhe for an Oscar for acting, which will further gain their favor for The Mist and attract them to the cinema."

Elena Green understood instantly.

"Oh, so that's what you were thinking about."

"Of course, 'The Mist' is just a horror film. Nominated for an Oscar? Just think about it." Scott Harris smiled and shook his head.

"As for the others, we will of course also announce their nominations for various awards, but the focus of this publicity must be that Lu Yanhe's performance in The Mist received positive reviews from critics. We should also include the critics' praise for Lu Yanhe and emphasize that D19 is willing to add a seven-figure public relations budget for an outstanding actor to sprint for this year's Oscars."

"Okay, I understand what you mean." Elena Green raised the corner of her mouth, "Scott, I have a hunch now that maybe The Mist will create a box office miracle."

“You should have had a feeling it was going to happen when the first reviews came out after the premiere,” Scott Harris said.

Elena Green: "But let's not forget that Simon is still waiting for us to help him clarify the truth after the movie is released."

Scott Harris: "Set the record straight? What truth?"

He looked at Elena Green and shrugged. "Elena, don't bother with unimportant people right now. The Mist is about to be released, and we are facing a crucial publicity campaign."

Elena Green was stunned, as if she didn't expect Scott Harris to say that.

But she quickly came to her senses, nodded, and said, "Okay, I understand, then I'll go to work."

She nodded to Scott Harris and walked out of the office.

Scott Harris looked at her back and called director Muken.

At this time, the horror film director must maintain good relationships - it is conceivable that after the release of this film, other film companies will compete for his next film.

Scott Harris couldn't allow that to happen.

In addition to director Muken, there is also the Chinese actor.

Are there any scripts in the company that require Asian characters?

Scott Harris wrote this matter into his memo. He had to find another script quickly and hand it to Lu Yanhe. He couldn't let other film companies get there first.

Hollywood film companies are a group of wolves with dog noses.

Wherever there is meat, they will tear it apart. (End of this chapter)