Become famous another day.

At the scene, the exchanges are so heated that people often have an illusion: the relationships between people here are really close. Although it is still a world of fame and fortune, it is also a world of fame and fortune connected by movies. They talk about people and things in the film industry.

Lu Yanhe and his group were guided to the area where the "Love Letter" crew was located.

Along the way, because there were too many people greeting him, Lu Yanhe had to temporarily separate from the main group. He finally arrived at his seat. Teachers Wan Xin and Li Songfan had already taken their seats. Perhaps because they were too unfamiliar with the foreign environment, they were both unusually reserved.

Lu Yanhe turned his head and saw Schmidt Lawley from Green Valley Films in the United States walking towards him.

He said to Wan Xin and Li Songfan, "Teacher Wan, Teacher Li, I want to introduce you to someone, the owner of Green Valley Film Company in the United States."

Wan Xin and Li Songfan stood up after hearing this, but they were a little confused because they didn't know who Lu Yanhe was talking about.

Lu Yanhe turned around and waved to Schmidt Lawley.

The latter indeed came to find Lu Yanhe.

"Hey, Lu!" Schmidt Lawley walked up to Lu Yanhe with a bright smile, "The distribution rights of Love Letter in North America have not been sold to anyone else, right? You can't let others get there first."

Lu Yanhe smiled and said, "It's still in my hands."

He changed his position and introduced Wan Xin and Li Songfan to Schmidt Laurie: "Schmidt, these two are also actors in Love Letter. They are both veteran actors with a very strong audience base in China."

Schmidt Lawley's bright smile was never spared for anyone.

He immediately shook hands with Wan Xin and Li Songfan.

“Hey, I can’t wait to see your movie.”

Wan Xin and Li Songfan's English proficiency is average. Unlike Lu Yanhe and others, the older generation of actors have not received a good basic education, so it is actually easy for them to improve their English proficiency.

Moreover, they usually do not need to go abroad for communication and do not need to speak fluent English.

Of course, because Chen Siqi and Wan Qingqing were nearby, no matter what Schmidt Lawley said, someone would translate it for them immediately.

Chen Siqi also briefly introduced Schmidt Lawley to them: "His Green Valley Company is the distributor of Road to Glory in North America. Yan He received a series of nominations during the North American awards season because he helped Lu Yan He with public relations here."

After hearing this, Li Songfan and Wan Xin knew the extent of the relationship between Schmidt Lawley and Lu Yanhe.

Lu Yanhe said to Schmidt Laurie: "You sent me several scripts before, but I'm sorry, I have already arranged other filming schedules later. Let's work together again when the time is right."

The box office success of The Mist made Lu Yanhe a hot commodity in the eyes of American film companies, and the same was true for Schmidt Laurie, who had worked with Lu Yanhe. Not to mention, he was the one who helped connect Lu Yanhe with the director of The Mist.

"Will you come to the premiere of 'Love Letter'?" Lu Yanhe asked.

"of course."

After greeting Schmidt-Lawley, Lu Yanhe saw Muken Sorge and Hua Ruzhen again.

He had not expected to see them here and was surprised.

"This is Muken Sorge, the director of The Mist, and this is his wife, Hua Ruzhen, who is Chinese." Lu Yanhe introduced them to Li Songfan and Wan Xin. "So, Muken speaks Chinese very well."

Upon hearing this, Li Songfan and Wan Xin breathed a sigh of relief and greeted them in Chinese.

Muken Sorge didn't know either of them, but knew they were actors in Love Letters.

And Hua Ruzhen obviously knew both of them.

"Xiao Lu, you are so lucky to have invited these two teachers for your directorial debut." Hua Ruzhen shook hands with them. "Hello, teachers. I am Hua Ruzhen. In addition to being his wife, I am also a film and television investor. I will focus more on the investment in Chinese film and television dramas in the future. Can I add you two teachers as my good friends? I will definitely need to ask for help when I need to know a lot of information in the future."

Upon hearing this, Li Songfan and Wan Xin both took out their cell phones.

When they added each other as friends, Lu Yanhe also asked with surprise: "Sister, have you confirmed your future investment job?"

"It's almost certain." Hua Ruzhen said, "I will come back to China more often in the future, so we can make more appointments."

Lu Yanhe nodded, very surprised.
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Li Songfan and Wan Xin may not be considered senior actors who are highly respected in China, but they can at least be regarded as veteran actors with high national popularity.

However, because Chinese-language films themselves have a relatively small presence internationally, these domestic veteran actors are not as famous as the veteran actors in many other countries. Although they may not be internationally famous, they at least frequently appear at various international film festivals.

Just like the experience of being shortlisted for the four major international film festivals, Wan Xin has been acting for so many years, and this is the first time that a movie she starred in has been shortlisted.

Is it that their acting skills are not good enough to be seen on the international stage?

of course not.

To put it bluntly, a work is still a work.

Actors are meant to be seen in films.

Actors truly shine in cinemas.

Therefore, when Linghe contacted them this time and asked them to attend the Jose-La-Jacques Film Festival with the crew, they agreed after a little hesitation. Even though they are veteran actors who have been acting for many years, they still yearn for this kind of stage.

In fact, when they first learned that Love Letter was shortlisted for the main competition unit of the Jose-Latin American Film Festival, they were worried whether the crew would invite them to participate in the film festival together.

It's not because of anything else, they also know that if one more person participates, Linghe will have to bear the travel expenses of one more person, and the price is not low.

They even thought that if Linghe could not bring more actors over because of this consideration, they would be willing to bear the relevant expenses themselves.

Of course, no matter how much Lu Yanhe wanted to save money, he would not do so at this time.

No money is another matter.

Obviously the company doesn't need this little money, and it's an honor for the actors that "Love Letter" was shortlisted for the Jose International Film Festival. Lu Yanhe basically sent invitations to all the actors who participated in "Love Letter". However, only Chen Bige, Li Songfan and Wan Xin, who have more roles, will be covered by Linghe for the nine days from before the opening ceremony to after the premiere. For the other actors, Linghe will only cover their food, clothing, housing and transportation for four days before and after the premiere. If everyone wants to come early or go back later, they will need to bear the extra expenses themselves.

Otherwise, if everyone stayed like this for two weeks, Linghe would have to spend several million more. Although Lu Yanhe was unwilling to be stingy in this regard, he also did not want to be a generous nouveau riche.

Li Songfan and Wan Xin were a little hesitant at first, thinking that they would stay here for nine days, and their English level was not very good. They could not understand English movies and did not know what to do in their daily life.

However, within two days of hesitation, Linghe sent a notice with interviews from major media and their estimated times, as well as several filmmaker events to be held in Ho Chi Minh City, movie premieres... The schedule was full. These were all jobs that Linghe had arranged in advance, and they could choose the jobs they were willing to accept based on their own time and arrangements.

Even their agents were surprised.

Although it is to promote the movie "Love Letter", in fact, these works are also to provide them with a formal and real opportunity to enter the film festival.
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After the opening ceremony, Lu Yanhe was going to have lunch with his friends from the "Jump Up" film team at noon, and he also invited Li Songfan and Wan Xin to join them.

"You'll have a hard time over the next two weeks."

This time, the "Jump Up" team is still led by Lin Yu, who brings a colleague from her department. The video shows Li Pi and one of his colleagues, forming a team of four.

"It seems that you guys are very busy running around to film festivals every year. Basically, you have to go to at least six or seven international film festivals a year." Wan Xin said with concern when she heard them talk about their usual work pace.

Lin Yu: "It's actually not bad. Although we go to six or seven international film festivals every year, smaller film festivals usually don't have four of us like this time, and we don't always go to the same festivals. It's relatively easy for us to go separately."

"However, do you have enough funding to travel to so many places every year?" Li Songfan was a little curious. "I have some friends in the film and television media. In recent years, they have had fewer opportunities to travel due to insufficient funding."

"We earn our own money for business trips, and of course, we also have advertising revenue," Lin Yu said with a smile. "We have subscription accounts for Jump Up Film and Television on various platforms. Some general reports are free to read, but in-depth interviews we do at various film festivals, including exclusive reviews, are all membership-based or paid. This has been able to support our business trips around the world in the past two years."

There are too many branch brands under "Jump Up". In addition to film and television, there are special brands for food and reading. Although the headquarters will coordinate, most of the daily work expenses still have to be earned by themselves.

Chen Siqi has always had a concept: if a department needs to rely on the headquarters for a long time, unless it is a non-profit department in itself, otherwise, either the department should be withdrawn or the person in charge should be replaced.

It already has a reputation like "Jumping Up" and has been given a very high platform. If it still cannot support itself, there must be something wrong.

Li Songfan and Wan Xin looked at each other.

They were obviously a little surprised by this pattern.

In their era, the media basically made money from subscription fees and advertising, which is not much different from the monetization methods of various media today. Why are the media they are familiar with facing a huge economic crisis?

However, during this lunch time, they had some other feelings.

During lunch, they basically discussed the itinerary for the next three days.

Li Songfan and Wan Xin had never seen such a real internal media discussion before. Although it was not formal, it was only held during meals.

"Director Song Muqing's schedule has not been confirmed yet. I will call his representative later this afternoon to discuss. If his schedule is too full, we can't keep waiting for his time. The first three days are when the most filmmakers come, and then they leave one after another. We have to make sure we meet these people first." Lin Yu told her colleagues, "You should try to get everyone's time in Hexi this afternoon. It's best to have their schedules arranged. Get as much as you can."

"Ok."

"Li Bi, the highlight here is the three filmmaker talk shows we arranged in advance," Lin Yu said to Li Bi. "We won't broadcast these three talk shows live, so the pressure will be less. But we basically have to edit the videos that evening and broadcast them online as soon as possible. Timeliness is the top priority."

Li Bi nodded: "Don't worry, although we only have two people this time, we have already arranged three groups of people in China to take over the work, and someone can receive the materials we send back for editing at any time. Sister Zixing also sent three people to help with the editing."

"Does it take so many people to edit the film?" Lu Yanhe was surprised.

He didn't know the specific details.

Li Bi said: "This time we will edit a large number of short videos ranging from 20 seconds to one minute and put them on major short video platforms. The amount is very large."

Lin Yu explained: "In the past, the content related to the film festival was too highbrow. Apart from real movie fans, the general public was actually not interested, unless one of our Chinese won an award, then people might click in to take a look out of curiosity. Li Bi and I both believed that since we were here, we had to find a way to increase the volume, so we needed a strong team to select golden sentences suitable for short video platforms from our several hours of video, so as to attract attention and divert traffic. Of course, there is another key point. Our reporting event this time was exclusively sponsored by Lanson Convenience Store. The sponsorship fee they gave was very generous, and we still hope to give them a satisfactory sponsorship effect. In each short video, there will be the brand name and logo of Lanson Convenience Store. If the volume increases, its advertising volume can also increase."

Lu Yanhe suddenly understood and nodded.

"But, there are only two photographers of yours, can you take all the pictures?" Lu Yanhe asked again.

"If we bring more photographers with us, we don't have that much funding. One person needs to spend nearly 100,000 yuan on food, clothing, housing and transportation. Therefore, we hired a few photographers locally to complete all the shooting with us. The four of us are four small teams." Li Bi laughed, "Every time we go out, it's like going to war. We have practiced a lot of skills."

Lin Yu also smiled, pointing at the two subordinates who came out with them this time, and said, "They are all capable of standing on their own."

Lu Yanhe gave a thumbs up.

He whispered to Chen Siqi, "I suddenly feel that you are better at leading a team than I am."

"You don't need to lead the team." Chen Siqi smiled, "Sister Zi Yan has already led it for you."

Lu Yanhe: "The team that jumped up is doing really well now."

This is not because Lu Yanhe has a filter for the Jumping Team - of course, he is not saying that he has no filter for the Jumping Team, but he said that the Jumping Team did a really good job and it has nothing to do with the filter.

Wan Xin and Li Songfan were also quite enlightened when they heard several young kids at the table talking about their work.

They may be quite familiar with the situation of media professionals in the past era of traditional print media, but the media has changed too fast in recent years.

Both the carrier and the form of expression are showing a trend of rapid change.

However, given their current position in the entertainment industry, they don’t need to personally understand what specific changes have taken place in the surrounding environment. No matter what the matter is, there are agents and teams to help them deal with it. Therefore, many older artists don’t even use mobile phones, let alone understand the specifics of the current media environment.

Of course, it is precisely because of this that many older artists can only rely on and trust their own teams, and in the end, they either make mistakes in communication or misunderstand the meaning out of context, resulting in many incredible mistakes. For example, they were told that the most popular meme recently is XXX, but they did not explain clearly how to play this meme. These artists wanted to show their "down-to-earth" side, so they played this meme according to their own understanding, but ended up playing it wrong. A word that was originally meant to express that young people want to lie down was played into a sermon about young people not striving for success and not working hard, which aroused public anger.

It was nothing like the discussion of the Jumping Team they heard now.

In fact, it is quite different from their understanding of the media industry.

In the past, all major media outlets wanted to do a good job of interviewing, and they had to prepare all aspects. At the same time, the most important thing was how to write an in-depth interview article. It would take at least several days to polish the article. It was not like what these young people said, that they would interview on the same day and make a finished product that could be released to the public the next day.

What shocked them even more was that in the past, the media would choose which stories to publish based on what the interviewees said. Now, before their interviews even started, it was clear what kind of content they were going to push.

"Things are really different now." Wan Xin sighed.

Li Songfan couldn't help but ask, "If we make it into a short video of about one minute, wouldn't it be difficult for the audience to fully understand it?"

"Yes." Li Bi nodded and admitted, "But even if we make a complete interview video, in the current media age, no audience wants to fully understand a person. Now the audience first gets to know a person through fragmented information, and after they become interested in a person, they will look for more content about that person. Text, pictures, short videos, long videos... There are so many forms of media now, and there are so many forms for the audience to choose from. We have to make all kinds of forms and let everyone choose, but time is limited. We have to seize the time when the audience is interested in these contents. We can't wait until the film festival is over to launch a year's high-quality interview manuscripts, or launch a long interview video. By that time, the audience's attention has long been diverted to other things."

"First, we expand the publicity coverage through pictures, short articles and short videos to attract more people who may be interested in these things, let them know that there is such an event, that the Jose Film Festival has begun, these filmmakers are coming to the film festival, what these filmmakers have shot in the past, and what their latest ideas and information are." Lin Yu said, "With such a data foundation, we can write long articles and make long videos later, and we will not end up with a bad ending where we work hard for a week or two but end up with few people watching."

Wan Xin suddenly realized.

Wan Xin asked again: "So the interview you are going to do with us later will also be disseminated in this way?"

"Yes." Lin Yu nodded.

Li Songfan: "No wonder every work of yours, Yan He, is so popular. You have a very formidable publicity team."

Lu Yanhe nodded and smiled, "Yes, I said so too."

Chen Siqi: "In fact, this set of gameplay is not very applicable to film and television dramas, and the cost is not of the same order of magnitude. If you want to promote a film and television drama on a short video platform to generate a large number of views that can feed back the performance of the film and television drama, the cost of pushing the volume is very high. This is different from our exclusive interview content. If we have 50,000 or 100,000 people watching, it is already a big hit. Moreover, our content generally has a fixed audience and high stickiness. After we have built our brand in the past few years, those who want to know about international films and exclusive content basically know to come to us to watch, so our subscribers are much more sticky than those of those video platforms."

"In fact, to put it simply, our short videos and fragmented information are aimed at the general public, while long articles and long videos are aimed at fans who are truly interested in these contents and will take the initiative to watch them." Chen Siqi said, "Fragmented content relies on free promotion, and high-quality in-depth content uses subscriptions to retain fans."

Wan Xin and Li Songfan both looked surprised.

Using a commercial mindset to create media content is completely beyond their understanding.
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In China, Northern Lights Video and Ice Field Video are long-term cooperative platforms of Jump Media, and Jump has a column in these two channels.

This column has been updating its content since before the official opening of the Jose-La Roche Film Festival.

It includes a review of the previous Holland Film Festivals, the honors that Chinese-language films have won at the Holland Film Festival, and the films and filmmakers worth paying attention to at this year's Holland Film Festival.

These videos are about ten minutes long and form a series of reports.

In order to cooperate with the upcoming launch of Jump Up Theater, the narrators of this series of reporting videos are all actors from several plays of Jump Up Theater.

These programs were also promoted by Peng Zhixing in the popular program "The Birth of the Actors".

At this moment, many people in the industry were suddenly shocked to find that the publicity matrix of the media had unknowingly formed a huge force——

In the past, everyone thought that Lu Yanhe and Tiaoqi had an unusual media relationship, and the media seemed to have a special preference for them. Now everyone realizes that they themselves are the media.

No one could have imagined that a small paper media that was not favored by everyone would be built step by step into the current media matrix covering text, pictures, videos, traditional media, social media, video platforms and other aspects.

At this time, if we look at the "Star" e-magazine that Yemai.com asked Yu Jiang to create, it has almost no voice now. Comparing the two, the development situation is completely different.

At this time, almost all the famous film critics in China were invited to this series of programs and videos to talk about film history, film works and filmmakers around the Joseph-Johor Bahru Film Festival, and to make comments in China and report on it abroad. The Joseph-Johor Bahru Film Festival has gained unprecedented exposure and attention in China.

Of course, Lu Shan, who had deceived Lu Yanhe, was not invited by anyone.

In China, due to the marginalization of the film review system itself, the film critic group has not been eye-catching enough. They are often seen by the public because of some shocking and unorthodox remarks made by a film critic. Over time, even film critics have become a derogatory term in the minds of the public. In fact, there are still many film critics who love movies and have been doing real film review work. However, they rarely have the opportunity to come in front of the public.

This time, each episode of "The Birth of the Actors" invited film critics as members of the observation group to comment on the actors' performances, and the film column of the media also caught various film critics to appear on the show, write reviews, and spread them through their media.

The media has a wealth of content to publish, the public has a wealth of content to watch, and film critics have made money, gained fame, and gained attention through the careers they love.

A good environment should be one where everyone benefits and everyone circulates together.
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After the representatives of the Netherlands-based Film Festival in China reported the situation in China to the Netherlands-based Film Festival, artistic director Wu Yang became even more enthusiastic about Lu Yanhe and his team.

Any filmmaker who goes international always represents himself while also having his country at the back.

Lu Yanhe, if you are well-known enough, you can only get the welcome and enthusiasm of the organizers.

But if you have a huge country and market behind you and start paying attention to the Jose-La-Jacques Film Festival, then you will become the sponsor of the festival. Not only those who pay money are sponsors.

As the artistic director of the Jose-La Roche Film Festival, Wu Yang is also responsible to the local government, sponsors and partners. The film festival is a huge market, and awards and honors are just a part of this trading system.

Such a huge market as China has suddenly attracted unprecedented attention to the Jose-La-Señora Film Festival. For Wu Yang, this is a huge achievement.

Wu Yang is even very clear that when other film festivals see the influence of the Netherlands-Spanish Film Festival in China, they will definitely increase their investment and allow Lu Yanhe to deepen cooperation with other film festivals.

On the third day after the opening ceremony, both Wu Yang and the official Jose-La-Jacques Film Festival released a message.

This is a photo of him having dinner with the couple Lu Yanhe and Chen Siqi.

Wu Yang said: I am very happy to have dinner with Lu Yanhe, the most popular young actor in the world, and Chen Siqi, the person in charge of China's influential media, tonight. Whether in art or business, this young couple has made too many remarkable achievements with their unparalleled talent and wisdom. They brought Chinese film art to our Jose-La-Seine Film Festival. I hope they will enjoy the upcoming Jose-La-Seine trip. PS They will hold an international film critics film festival in June. I have been invited to participate. I look forward to the trip to China in June!

After reading Wu Yang's post, Chen Siqi smiled at Lu Yanhe and said, "That's great. This guy is so great."
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Recommended old book "I Became the Scandal Heroine Overnight" (End of this chapter)