Become famous another day.

"The Jumping Theatre mainly produces dramas of these three themes: youth growth, crime suspense, and life and workplace."

After The Intern was broadcast, on Monday night, Chen Siqi brought the director of The Intern to live stream with everyone. They talked for half an hour about the stories behind the scenes of The Intern, and then talked about their positioning for Jump Up Theater.

"Because all the plays of Jump Up Theater are adapted from novels published in Jump Up magazine, the themes are mainly focused on these types." Chen Siqi said, "Through the three plays "Girl's Adventure", "Whirlpool" and "Intern", we have basically shown everyone the positioning and style of Jump Up Theater. Of course, in addition to these three main directions, we will also do some experimental works that may rarely be adapted into film and television."

During their live broadcast, many people left comments in the barrage room, expressing their hope to continue watching the story of "The Intern".

Seeing this, Jiao You, the director of The Intern, smiled and said, "The story of The Intern has been filmed. Its original work is a short story. Thank you for liking it so much. As for the sequel that everyone has been asking about, after the live broadcast ends, I will ask the original author if he has any plans to write a sequel."

The average episode viewership of "The Intern" was 1.32%, setting a new record for Sunday night viewership in the past three years.

The next day, the drama also became popular on the Internet and was widely discussed.

The workplace relationships between bosses and subordinates, as well as their contradictions, conflicts and various stories, have resonated with many workers, and they have shared their own workplace stories online.

There is a complaining post with tens of thousands of comments in the comment section, all of which are workers complaining about themselves and their bosses.

Yan Liang joined the small group of three people, @陆严河: Yanhe, I think "The Intern" can continue.

Lu Yanhe asked: Do you want to do it yourself?
Yan Liang: Well, I had a lot of fun acting, and everyone’s feedback was very good. I talked to Jiao You and he also wanted to continue doing "The Intern". Especially these jokes on the Internet, Jiao You and I both felt that many of them could be made into the content of the script.

Lu Yanhe: If you want to do it, I will go and talk to them.

Yan Liang: Okay.

Lu Yanhe was not surprised that Yan Liang wanted to continue working on "The Intern".

"The Intern" should be the most relaxing and happiest drama that Yan Liang has filmed. It is also the most discussed drama after it was broadcast. Moreover, workplace life naturally has room for further adaptation.

Just as Lu Yanhe and Chen Siqi said when they first started Jump Up Theater, although the plays broadcast on Jump Up Theater are short, if the response is good and there is room for further adaptation, it may lead to sequels or even spin-off series.

In the film and television industry, sequels are a very important part. However, domestic film and television dramas, because they were previously broadcast on TV stations, often have 40 or 50 episodes. Except for a few hit dramas, sequels are generally not developed.

On the contrary, after entering the era of online broadcasting, sequels have gradually become popular.

First, compared to the era of traditional TV stations, which relied on more episodes to attract viewership, the era of online broadcasts relies more on different works to attract new viewers. Second, for popular TV series, every broadcast of a sequel can drive the broadcast data of the previous work, which is a two-birds-with-one-stone thing. Third, it can better control costs-

Television stations rely on overall ratings to attract investment, but video platforms are project-based. If the show doesn’t do well, advertisers will withdraw their investment. There may be a few interstitial ads at the beginning of the show, but they will all run away after a few episodes.

Therefore, with the rise of sequels in the era of online dramas, the projects of Lu Yanhe and others are becoming more and more serialized and sequel-like.

Chen Siqi said: "There are actually two directions for the development of the sequel to "The Intern". One is to develop it separately and directly make it into a long drama, or to continue to develop it according to the model of Jump Up Theater and develop a short drama of about two hours in length."

Lu Yanhe said: "If a long play is adapted, it is not suitable to be broadcast on Jump Up Theater. If a short play is developed, if the second part still receives a good response, then the third and fourth parts... this will actually infringe on the broadcast opportunities of other plays on Jump Up Theater, right?"

Jumping Theater broadcasts one drama per week. If "The Intern" is broadcast one more time, there will be one less opportunity for other dramas to be broadcast.

If "The Intern" is like this, what about other sequels that will be adapted in the future?

Over time, will Jump Up Theater simply abandon original creations and change its name to the Sequel Channel?
"As for the development of the sequel, it's better not to continue broadcasting it on Jump Up Theater," Lu Yanhe suggested.

Chen Siqi nodded.

"I think so too."
-
"The Internship is going to develop a sequel, a coming-of-age drama, and the Jump Up Theater is going to be a big hit." Lu Qingzhen said to Chen Ziyan with a smile, "Of course, you acted quickly. You signed Yan Yuling, and now she has become famous immediately with this drama."

Chen Ziyan: "I feel old."

"What the hell?" Lu Qingzhen looked at Chen Ziyan in disbelief, not understanding why she suddenly made such an exclamation out of the blue.

"The new generation is pushing the old generation forward. They even built the Jump Up Theater." Chen Ziyan shook her head, feeling very emotional. "I'm telling you this in private. You are not allowed to tell anyone else."

"When has the conversation between us ever been leaked?" Lu Qingzhen rolled her eyes at Chen Ziyan.

"I really didn't think that Jump Up Theater could be successful at first," said Chen Ziyan. "It's just that they wanted to do it and wanted to try it, so they gave it a try. Who would have thought that it really stabilized the ratings and became a new way to adapt long-running dramas. Do you know how much production funds Yuehu TV allocated for the sequel to The Intern? 60 million, to produce a 16-episode drama."

Upon hearing this, Lu Qingzhen said, "For a sequel to a successful TV series, 60 million is not too much."

"I know, I just feel that I'm getting old. I never dared to think of such a way of playing before." Chen Ziyan shook her head. "The first season of "The Intern" only has three episodes, and the total production cost is only more than 3 million. Qingzhen, I suddenly feel that the Jump Up Theater will bring changes to the entire film and television industry."

Lu Qingzhen smiled.

"But don't you think this is not really new?" she said. "In a sense, this is just like those pilot episodes abroad. The pilot episodes received good feedback and then the project was officially greenlit. It's just that because of the special nature of Jump Up Theater, the plays of Jump Up Theater are open to all audiences from the beginning."

"Yes, so I was thinking, if more examples like "The Internship" like Jumping Theater decide to produce long dramas because of the good broadcast effect, many platforms will ask production companies to shoot a short drama and release it to the market to see the feedback before officially producing a long drama." Chen Ziyan said, "Current dramas actually make less than 30% of the platforms, and the rest are all losses. On the one hand, I am really proud of Lu Yanhe and Chen Siqi for making such innovations. On the other hand, I am worried that they are really too big to attract attention, and this will affect too many people."

There are so many production companies in China. Apart from the big ones, many small and medium-sized companies may only start one project a year.

Everyone in the entire company depends on this project for their livelihood.

They are the backbone of the entertainment industry.

If their production environment faces such a huge change, many unqualified producers will definitely be eliminated. This is of course a good thing for the industry and the audience. But what about Lu Yanhe?

Chen Ziyan couldn't help but feel worried.

Lu Qingzhen patted her hands soothingly and said, "If you want to get things done, don't be afraid of offending people. To be honest, haven't we offended enough people?"

Chen Ziyan: "In the past, we only offended individuals or a small group of people, but this time we may challenge the entire industry. Even if something is right, it will be difficult to continue if it affects the interests of most people."

Lu Qingzhen suddenly realized.

"Although this is just the beginning of the situation, I hope I am just worrying too much," said Chen Ziyan.

Lu Qingzhen: "I think what you said makes sense. It can't be said to be groundless worry. However, if we look at this matter from two sides, the pilot episode is a good thing for both the platform and the production company, which can reduce the risk of the project. If the Jumping Theater can really launch three to four long dramas a year, so that everyone can see the replicability of this model, even if some production companies that are used to the past production model are unwilling to do so, the purchasers of the dramas will definitely make them change their model."

"Maybe some companies will unite and resist the platform's request." Chen Ziyan said, "After all, if the pilot episode is promoted on a large scale, the production company will work hard to organize a team and shoot two or three episodes. If the show doesn't go well and the platform doesn't want it, then for them, all their hard work will be in vain. The risk is borne by the production company. After all, TV dramas are basically long-form, and the short dramas on Jump Up Theater are not mainstream. Short dramas themselves are difficult to make money. Even though the three dramas currently broadcast on Jump Up Theater have good ratings, they have not actually made any profit. The initial investment and publicity costs are too high, and the advertising income in the first month is very small."

Lu Qingzhen said: "However, the viewing data of these dramas on Northern Lights members are still quite impressive. More than two million and three million members watched the entire series of "Girl's Adventure" and "Vortex" respectively, and the number of members watching "The Intern" has exceeded four million not long after it was launched."

Chen Ziyan: "It's fine if you don't say it. Look at the broadcast data. If they didn't use the Jumping Theater to do their pre-production and promotion, it would be basically difficult to make money. We can only hope that this theater will really become popular and drive the broadcast data of each play to achieve a relatively good long-tail effect."

Indeed, among the three dramas currently online, only "The Internship" has truly reached the standard of a hit drama.

Although "The Vortex" starring Huai Qian has aroused a lot of discussion and attention on the Internet, judging from the playback data, it is actually still a niche drama and has not broken the circle.

The income of a drama mainly comes from the number of effective viewers, viewing duration, and new members, as well as advertising revenue.

The actual number of viewers is only two to three million, and the number of episodes is only two to three. The advertising fee per episode is only so high - not to mention that advertisers were previously skeptical of this theater model and were unwilling to pay high prices. Now the advertising revenue of Northern Lights Video in this theater is not even as high as that of Yuehutai.

"According to what you said, Jump Up Theater is not particularly successful now. Then why are you worried about it being boycotted by the industry?" Lu Qingzhen was a little puzzled.

"I just said that it is not profitable for the time being, but everyone can see the potential of this theater. Moreover, the point is not the profitability of this theater itself, but you see, although this small theater is not profitable for the time being, "The Intern" directly received an investment of 60 million to develop a long drama." Chen Ziyan said, "This is equivalent to the funds originally used by Yuehutai to produce other projects being used to make "The Intern". How much is Yuehutai's annual budget for content production? If there are more projects like "The Intern", Yuehutai will not cooperate with other production teams. Let's not talk about Yuehutai buying external dramas. If their internal production team wants to use funds to do projects, how much money will they give internally? Will they also be asked to do the same thing as the Jumping Theater to verify the market potential of this project first?"

Lu Qingzhen suddenly understood what was going on.

"It's just like when several production centers within Northern Lights Video were actually dissatisfied with Yan He because Northern Lights Video had diverted a large amount of production funds to produce Yan He's "Wulin Wai Zhuan" and "Squid Game."

"Yes." Chen Ziyan nodded.

For Jump Up Theater, based on the average production cost of 2.5 million per play, they can only shoot 2.5 plays a year, which means the total investment will not exceed million. million is a lot, but for an S+-level drama, they may only shoot one play.

This cake can be said to be big, but when it is divided into so many projects, it is not eye-catching.

But if one-fiftieth can be exchanged for an investment of 60 million, how many one-fiftieths are there?
Lu Qingzhen had only thought of part of the picture before, and had not considered the whole picture. It was not until this time that she truly understood what Chen Ziyan was worried about.
-
However, Chen Ziyan forgot one thing, that is how many people are watching Lu Yanhe's actions.

When Lu Yanhe made a new move, everyone's first reaction was not how much of a threat this new move would pose to them, but to imitate it.

If you can't succeed easily, imitate people who succeed often.

After the program "Director Please Advise" recruited many actors in the industry, Bingyuan Video suddenly announced two actions:

Bingyuan Video will produce a program similar to an actor competition, joining forces with four major film and television companies, using projects as the theme, auditioning actors, and conducting competitions. Using the variety show as the stage, actors can actually get film and television projects, and the audience can also see the real casting backstage.

At the same time, Bingyuan Video will launch the "Original Short Drama Theater", bringing together four senior directors in the industry to jointly direct and launch twelve high-quality short drama projects.

……

Anyone with a discerning eye can tell that these two projects of Bingyuan Video are following the trend of Lu Yanhe's "The Birth of the Actors" and Jump Up Theater.

Although they have made different innovations, they are essentially the same thing.

When many marketing accounts were discussing this, Bingyuan Video did not deny that both of their actions were inspired by it.

"The Birth of the Actors and Jump Up Theater created by Yan He have had a very positive impact on our industry, achieving a win-win situation for both the project itself and the industry. As a leading video platform, why shouldn't we learn from them?"

Icefield Video generously admitted that everyone's attitude towards these two projects has actually improved a bit.

On the contrary, Dengta Video has been refusing to admit that its "Director Please Give Me Your Advice" was an imitation of "The Birth of the Actors", and is still criticized by many people.

Shortly afterwards, Northern Lights Video announced another thing internally.

Northern Lights Video will adjust the cooperation model of its production centers and production studios, and will further optimize the project's investment and profit-sharing model.

In short, it means that Northern Lights Video will change its original "one-price purchase" to a "basic purchase price + profit sharing based on playback performance" model.

This move directly triggered a boycott from a large group of production companies in the industry. However, Northern Lights Video's attitude was very tough. For non-key projects, they were obviously unwilling to bear the risks for those production companies and make a one-time deal like the traditional procurement model.

Lu Yanhe even received several calls asking about the specific details of his cooperation with Northern Lights Video.

But in fact, this change of Northern Lights has little impact on the projects of Luyan River and Ling River.

Because his cooperation with Northern Lights is not a traditional two-party model of producer and purchaser. From the very beginning, Northern Lights itself was the investor and producer of Lu Yanhe's projects. Lu Yanhe actually only participated in the production of the series through screenwriting and scripts, and retained the copyright of the IP itself. Strictly speaking, Lu Yanhe's Linghe Company does not belong to the producer, the producer is Northern Lights itself.

On the contrary, the project "Men and Women Living Together" that Linghe is currently cooperating with Northern Lights Video is a typical two-way cooperation model of production and procurement.
-
Hu Siwei frowned. He had been in this state for the past few days.

Bai Jingnian knocked on the door and entered his office.

"What's wrong with you? Your secretary said that you have been looking sad these past few days."

Hu Siwei: "Why else? Of course it's because of 'Housemates'. Now that Northern Lights has done this, we don't know whether we should cooperate with Northern Lights on 'Housemates'."

"What's the minimum price for Northern Lights?" Bai Jingnian asked.

Hu Siwei: "Three hundred thousand per episode."

Bai Jingnian showed a slightly surprised expression. At this moment he knew why Hu Siwei was so worried.

The production cost of "Housemates" was strictly controlled at the time, with one episode costing about one million yuan, in order to reduce risks.

Now that Northern Lights has undergone such a reform, "Housemates" still faces great risks.

Bai Jingnian asked: "What are the profit-sharing terms that Northern Lights gave you?"

"The profit-sharing terms are OK and very generous. They have a very complex calculation system," Hu Siwei said. "However, if we want to make a profit, the number of effective viewers of "Housemates" on Northern Lights Video must reach at least 150 million."

Bai Jingnian thought for a moment and said, "This request doesn't seem too high, does it?"

"Not high, but since our show doesn't have any celebrities, there are still risks," Hu Siwei said. "I'm hesitating whether to cooperate with Northern Lights and broadcast 'Housemates' according to their new model, or to contact Dengta Video and Bingyuan Video to see if we can sell 'Housemates' to them."

Bai Jingnian: "Do you still want to be more cautious?"

"This is my first project in Linghe, and it's a project I'm in charge of. If I really lose money, I'll be embarrassed."

Hu Siwei not only wanted to express his gratitude to Linghe for his recognition and support, but also wanted to prove to the industry that he could still produce good projects after leaving Beijing and Taiwan, and even better projects than before.

The pressure is here.

Bai Jingnian understood Hu Siwei's thoughts.

However, Bai Jingnian couldn't help Hu Siwei in this matter.

Bai Jingnian asked: "Have you discussed this with Chen Ziyan and Lu Yanhe?"

Hu Siwei shook his head.

"Not yet. It's also because they have a long-term cooperative relationship with Northern Lights. If I really don't want to sell "Housemates" to Northern Lights in the end, I will have to communicate with them again at that time."

Bai Jingnian: "I think you should go and listen to their opinions now."

"Now?"

"Yeah." Bai Jingnian nodded. "As for the risk issue, don't make the decision by yourself and then bear the responsibility by yourself. When we were shooting this drama, Northern Lights Video didn't do it this way. Now that we have changed our approach, the prospects of the project have become more risky. They need to know this. What if - what if the performance of 'Housemates' is really not good in the end, that would be understandable."

Hu Siwei was silent.

Seeing him like this, Bai Jingnian knew what he was thinking.

Bai Jingnian was very clear about Hu Siwei's character and thoughts as his cautious and prudent old friend.

Cautious and responsible. However, on the other hand, it also reflects his arrogance and self-esteem.

This is both the advantage and disadvantage of Hu Siwei.

Because "Housemates" was a project he created himself, he hoped to hand in a satisfactory answer sheet. Before handing in this answer sheet, he did not want to have to go to Chen Ziyan and Lu Yanhe to solve any problems - Hu Siwei would think that an answer sheet handed in like this would not be a perfect score.

Bai Jingnian: "Don't worry too much, Siwei. As an old friend, I'm telling you something serious. If you worry so much, you can't even handle a small project like "Housemates" with ease. How can you keep up with them later? Don't be a lone ranger. The style you developed in Beijing and Taiwan, where you handle everything by yourself and only show the results to your boss, may not be suitable for Linghe, and Chen Ziyan and Lu Yanhe may not like it either."

Bai Jingnian's words were like a wake-up call.

Hu Siwei woke up.

When did he develop this habit?

When did it start that when you encounter problems and troubles, it is useless to ask your boss for help. No one will help you solve them. You can only weigh the pros and cons yourself, make a choice, and then come up with a result and hand it over to your boss? (End of this chapter)