Food: My factory sets up a stall and sells boxed lunches, making the whole internet cry

Chapter 22 Hunger Marketing
A few days later, Jiang Ran's hotel officially opened.

The name of the hotel was exactly what she had thought up not long ago - Rich Hotel.

Seeing this store name, everyone's lips twitched uncontrollably.

How much do you want to get rich and make a lot of money?

The ambition to become a rich man is burning!
Meng Shishi raised her head and said, "Sister Ran, the name of your store... is so innovative."

Ever since she heard Huang Mao call Jiang Ran Sister Ran, Meng Shishi followed her.

Huang Mao was unhappy at first: "Why do you call her Sister Ran?"

Meng Shishi replied: "Why can you call her Sister Ran, but I can't? This name is not your patent."

Huang Mao knew he was wrong and angrily asked Jiang Ran for comment.

Who would have thought that Jiang Ran would side with Meng Shishi this time.

"You can just let people call me Sister Ran. It's the same anyway. I like this title very much. I'm very happy when someone calls me Sister Ran."

So, Meng Shishi followed suit and called Sister Ran with great satisfaction.

Hearing Meng Shishi's thoughts, Jiang Ran was extremely satisfied: "You also think this store name is good, I think this store name is wonderful."

After everyone made fun of the store name, they quickly got into work.

Meng Shishi has a good foundation in cooking, Xu Zhuifeng is diligent in learning and making rapid progress, and Jiang Ran is responsible for taking charge of the overall situation in the kitchen. The three of them work together well, and the efficiency is greatly improved.

Huang Mao and a group of waiters were responsible for cashiering and serving food. Jiang Ran also arranged for someone to clear the tables and clean the restaurant. Everything was in order.

In her spare time, Jiang Ran would go around the space.

The chickens and ducks have all grown up, and their quality far exceeds that of ordinary poultry.

All of them are fat and strong, with shiny fur, healthy and plump feathers, and are extremely lively.

The vegetables are still growing beautifully, they are bright green, crisp and tender, and they are a little sweet when eaten raw.

She would come to the store in advance every day and move out the poultry, vegetables and fruits in the space to support the hotel's daily business.

Of course, she would never forget the spiritual spring water. She always asked Xu Zhuifeng in advance to pack it into mineral water and sell it in the restaurant.

When Meng Shishi saw the price of mineral water for the first time, she was startled and her brows tightened.

"Is ten yuan a bottle too expensive? Will anyone really buy it?"

Old God Xu Zhuifeng is here: "Just believe my master, she must have her reasons for setting this price, and there will indeed be people buying it."

At first he also questioned the price, but as time went by, more and more people recognized the mineral water.

This fully proves that there is nothing wrong with Jiang Ran’s price.

"Do you want to try it?" Jiang Ran handed Meng Shishi a bottle of mineral water: "No, I'll let you try a bottle for free."

Meng Shishi was not polite to her, just a bottle of mineral water, muttering in her mouth.

"Ten yuan a bottle is quite expensive. Don't sell the last bottle."

She took the mineral water, unscrewed the cap and took a sip.

Then, she silently tightened the bottle cap and put it in her arms: "Maybe... we can increase the price of mineral water. Ten yuan a bottle is too low."

The crowd burst into laughter.

The selling price of mineral water is gradually recognized by customers.

Basically everything is sold out before the store closes.

The sales of all the products produced in the space are booming, and there are long queues at the door of the restaurant every day.

They even sometimes get into arguments over queuing.

"Brother, why did you jump in line? Didn't you see me waiting in line here?" "Where did I jump in line? I just moved forward a little to see what was sold today, and then when I came back, you Slander me indiscriminately."

At this time, Huang Mao would put his hands in his pockets and walk over casually: "What's the fuss about?"

Huang Mao's eyes squinted: "If we continue to make noise, stop queuing here and get out."

As soon as the quarrelsome people saw Huang Mao, they immediately turned into little quails and lined up obediently.

Thanks to Huang Mao, the team has always been well organized and there have been no fights.

The sales volume of the restaurant is so good that in order to keep the restaurant open normally, it can only be sold on a first-come, first-served basis, with limited sales.

Xu Zhuifeng didn't understand: "Master, why do we have to limit the quantity? Aren't the more we sell, the better? We can still make more money."

Jiang Ran said calmly: "Do you know the underlying logic of hunger marketing?"

Xu Zhuifeng knew nothing about this kind of market concept and scratched his head in embarrassment: "What do you mean? I don't understand. Master, please explain it to me!"

"The less it sells, the rarer it is, the higher the value and the greater the appeal." Jiang Ran explained patiently.

"In layman's terms, it means reducing the quantity of food supplied, creating the illusion that supply exceeds demand, and stimulating consumer demand, which means increasing customers' desire to buy our food."

Jiang Ran stroked the dull hair on Xu Zhuifeng's head: "However, hunger marketing is a double-edged sword. Only doing limited quantities without increasing value will damage the image of our hotel, so we must use it appropriately."

Xu Zhuifeng was stunned for a moment, admiring her.

"Master, you are so awesome. You cook well and you have market acumen. If the restaurant is not prosperous like this, it will be unforgivable!"

Jiang Ran chuckled and flicked his forehead.

"Just support me and learn hard, and you will be so good in the future."

There is no suspense that Jiang Ran Hotel is highly sought after.

This kind of popularity spread from reality to the Internet, and netizens actively gave suggestions during the live broadcast.

Shan Natou: [We really want to buy these ingredients. The quality is much higher than what is sold in the market.Cooking with these ingredients will be super delicious! 】

Double-angle style: [Beautiful sister can consider making these ingredients into seasoning packets. The ratio is good, and we can buy them directly and stew them at home. 】

MiMi stared: [Yes, when the time comes, we will open an online store. In addition to selling seasoning packets, we can also sell some long-lasting lunch boxes, so that we can also eat the delicious food made by the anchor! 】

……

The barrage gave Jiang Ran a lot of inspiration.

She stared at the comments on the barrage and fell into deep thought.

Online stores will definitely be opened.

After all, the offline market is limited, and a large number of online markets have not yet been explored, so you can fully adopt the suggestions of netizens.

However, making seasoning packets is not that easy and requires offline experiments to ensure the quality of the product.

More importantly, she is responsible for the safety of all her customers.

You can't just make a seasoning packet and sell it indiscriminately. That would be irresponsible to yourself and not only to your customers.

Jiang Ran's eyebrows curled up: "You are right. I will conduct a wave of offline experiments when the time comes. If it succeeds, I will definitely notify you."

The barrage burst into cheers.

Happy Family: [The fact that the anchor can say something like this means that she is very sure of it, so let’s wait patiently for her good news! 】

Good friend Rumeng: [Stop talking nonsense, how can offline experiments be so easy?Don't talk nonsense just to gain attention, let us look forward to it in vain, and waste our feelings. 】

Hold the posture for ten seconds: [I found that the anchor's apprentice is quite handsome, and Meng Shishi is not bad looking. Of course, the anchor is the prettiest. The three of them working in the kitchen are so eye-catching. 】

……

(End of this chapter)