Super Copy of Great Power Technology

Chapter 288 Mobile Phone Test

As early as last year, Qiao Ruida proposed a research and development plan for independent communication baseband chips and provided specific design plans and patented technologies. When the second-generation Reda mobile phone was released in the first half of this year, the baseband chip developed by Reda Technology had been developed and entered the testing and improvement stage. Now a few months have passed, and the self-developed baseband chip has finally reached a mature stage, and it has been installed and tested on this hundred-yuan smartphone for the first time. Judging from the current test situation, this baseband chip performs pretty well. Apart from higher power consumption, there are no other shortcomings.

I pulled out the AnTuTu software and ran a test on this 5-yuan smartphone, and the final score was only over points. This performance is just enough, and lags will occur if you open too many software. However, considering its price of less than yuan, this performance is already very good. Open the music player and play a piece of stereo music. As a result, only the sound comes out from the lower side of the phone. Obviously, in order to save costs, this phone is only equipped with one speaker. Turning to the back of the phone, there is no fingerprint module. Don’t think about fingerprint unlocking.

When Qiao Ruida got this mobile phone, the battery was not very sufficient. I turned on the data traffic and watched videos for half an hour. The battery dropped so fast that a power saving reminder popped up. Close the video software, pick up the phone, and look at the charging interface. It uses the Type-c interface "invented" by Qiao Ruida in advance. Currently, most of the electronic products launched by Reda Technology use this Type-c interface, which supports reversible insertion, fast charging, and audio and video output. It can be called a universal interface.

Qiao Ruida randomly found a mobile phone charger with a Type-c interface and plugged it in. A charging animation immediately popped up on the phone screen, and the fast charging icon was displayed. "Hey, this phone can actually charge quickly. How many watts can it support at most? How big is the battery built in?"

"This phone does support fast charging, but it only supports the most basic 9V*2A=18W fast charging. The built-in battery is 2500MAH. Considering that this phone has a smaller screen, it is equipped with a Kyushu 425 processor than the Kyushu One It saves more power and is enough to meet the needs of daily use for a day." Xiao Jingsheng participated in the entire development and testing of this -yuan smartphone, and he was very knowledgeable about these parameters.

Qiao Ruida put down the phone and said: "After testing so far, no obvious defects have been found in this phone. You will continue to conduct in-depth testing in the future. If there are no problems, we can finalize and mass-produce it as soon as possible."

Jamel Xiao said very confidently: "This is no problem. In fact, the mobile phone testing work has come to an end. In another week, the mobile phone can be finalized. As for mass production, it is not a problem. Thanks to a large number of plastic parts With its use, the processing difficulty of this mobile phone is much lower, and the production speed will be very fast. In addition to processors, baseband chips, memory chips, and flash memory chips, these Rockchip wafer fabs can all be produced, so there is no need to worry about core components There is a shortage, and it is very easy to increase production capacity.”

It’s not that I didn’t know it, but I was shocked. Unknowingly, Reda companies have acquired the production technology of so many types of chips, including Bluetooth chips, fast charging chips, mobile phone processors, 4G baseband chips, DDR3 Memory chips, LPDDR3 memory chips, 3Dnand flash memory chips. And the entire process from design, production, testing, to packaging is mastered. Almost all the core chips needed to produce mobile phones are included. Most of this is thanks to Qiao Ruida's golden finger, transporting technical drawings from the Internet ten years later. However, the efforts of scientific researchers such as Xiao Jingsheng and Lin Mengsong cannot be ignored. Without them, the technology and drawings brought out by Qiao Ruida would not have become real objects so quickly.

Qiao Ruida nodded with satisfaction and said: "You have considered it very carefully. The price of this mobile phone will probably be set at 999 yuan. A smartphone with such a low price has never appeared on the market. Once this one is launched, Sales are bound to be booming and supply exceeds demand. If the second-generation Reda mobile phone can sell 500 million units, then I wouldn’t be too surprised if this 1000-yuan phone sells 2000 million or even million units.”

"Mr. Qiao, I have calculated the hardware cost of this mobile phone. It is about 900 yuan. Plus the labor cost of assembling the phone, the transportation cost of online sales, and possible after-sales costs, 1000 yuan is not enough. If If we set the retail price at 999 yuan, we might end up losing money. Wouldn’t it be true that the more we produce, the more we will lose. Do we really want to do this to make money at a loss?" Jamel Xiao asked him The question was raised, hoping that Qiao Ruida could give him an answer.

"This is a different perspective on the problem. My positioning of our Reda Technology Company has always been an Internet company. Even now that the e-commerce business has been separated, it remains the same. What we sell is not mobile phones. Just the hardware of a mobile phone is sold as a platform, an entrance, and an ecosystem. Even if we lose money when selling mobile phone products, as long as the number of mobile phones sold is large enough and the user base is large enough, we have many ways to use the lost money. , earn back through other channels.

Let me give you an example. In our Kaitian system, we can add some exquisite themes that users can only pay for; the recommended slots in the software mall can be sold to APP developers at a clear price; the software slots pre-installed when mobile phones leave the factory can also be used. It can be sold at a clear price; there is also cloud storage space, and the paid expansion function that has been activated can also generate a lot of profits. As long as the scale of mobile phone users is large enough, all of the above can make a lot of money. If you don't care about user experience, you can also plug a lot of ads into the mobile phone system to earn a lot of advertising fees. But I don’t recommend that we do this. It will damage the brand’s reputation too much, and the gain outweighs the loss.

What's more, our mobile phone is sold at a price of 999, so it doesn't necessarily make a loss. The cost of the mobile phone you calculated now is more than a thousand yuan, and that is the data for small batch trial production. If it is mass production, the price of bulk purchase of each component can be reduced a lot. Especially for various chips, producing hundreds of them for tape-out testing is extremely expensive. Producing tens of thousands of pieces is considered a small-scale mass production, and the price can be reduced by at least half. If it is mass production of millions or tens of millions of pieces, the production price can be so low that you will doubt your life. I dare say that as long as the sales volume of this 50-yuan smartphone exceeds 100, it will not lose money. If it exceeds 500 million, it will make a small profit. If the sales volume of mobile phones exceeds 20 million units, the profit margin of mobile phone sales alone will exceed %. "

(End of this chapter)