Super Copy of Great Power Technology

After hearing the host's roll call, Qiao Ruida stood up from her seat and was about to walk forward along the aisle, but Du Qingqing grabbed her by the corner of her clothes. He turned around in confusion and asked, "What's wrong, Qingqing?"

"The tie is crooked, please straighten it up!" As he said that, Du Qingqing stood up and helped Qiao Ruida straighten her tie and smooth out some wrinkles on her suit before letting him go on stage.

When they came to the stage, the host saw Qiao Ruida walking onto the stage empty-handed. He couldn't help but turn off the microphone and asked: "Mr. Qiao, where is your speech? Did you not bring it with you?"

"I didn't prepare a speech. Isn't it just a 30-minute speech? I can just write it down." Qiao Ruida said calmly.

The previous Internet tycoons all gave 15-minute speeches. When it came to Qiao Ruida, the organizers took special care and gave her 30 minutes of speech time. As we all know, unscripted speeches are a great test of the speaker's memory and speech skills. It is difficult for those who are not broadcasting and hosting professionals to do well. The Internet tycoons who were in front of them to give speeches took the stage with carefully prepared speech scripts and followed the script. Only in this way can the smoothness of the speeches be ensured. Now Qiao Ruida walked onto the stage with his hands empty, as if he was going to give an unscripted speech, and he was going to give a 30-minute speech, which was really surprising.

Qiao Ruida stood behind the podium, turned on the microphone switch, cleared her throat, and said: "Dear guests, distinguished leaders, and media friends, good morning. The theme of my speech today is: New opportunities and new challenges in the mobile Internet era. .”

"In 1962, the Internet was born in China. It was not until 1994 that China was allowed to join the Internet, and the hardware networking work was completed in May of the same year. In 5, China's three major portals, Sohu, Sina, and NetEase, entered the U.S. Nasdaq Only when Ke was listed on the market did China's Internet era truly begin.

Before 2010, the main tool for accessing the Internet was computers, including desktop computers, laptops, all-in-one computers, etc. Most of the networking methods were through optical fiber, network cables, telephone lines and other hardware connections. I call it the Internet 1.0 era. At this stage, the cost for people to access the Internet is relatively high, the operations are relatively complicated, and the entry threshold is high. The number of domestic Internet users is probably less than 4 million. This also includes a large number of people who do not have computers and need to go to Internet cafes to access the Internet.

After 2010, smartphones were born and 3G mobile networks became popular rapidly. The tools for accessing the Internet have gradually been replaced from computers to smartphones, and the networking methods have also gradually transitioned from hardware networking to wireless networking. I call it the Internet 2.0 era, or the mobile Internet era. As time goes by, the price of smartphones is getting lower and lower, their performance is getting higher and higher, and the price of data is also declining. The threshold for accessing the Internet will become lower and lower. There will be more and more Internet users in China, and even the entire population will be online. Not impossible.

Now we are in the initial stage of the mobile Internet era. The popularity of smartphones is accelerating, the number of Internet users is also continuing to increase, and the Internet access model is changing rapidly. This is a test, opportunity and challenge for all Internet practitioners sitting here. In the next few years, some established Internet companies that do not know how to adapt and cannot keep up with the changing times will fall behind in this change, or even go bankrupt. At the same time, another group of Internet people who are good at seizing opportunities and keeping up with trends will create new companies, develop new businesses, and become a new generation of Internet entrepreneurial heroes.

At this point, you may probably ask, where are the entrepreneurial opportunities in the mobile Internet era? In order to answer this question, I want to introduce a new concept 'Internet +'.

The so-called Internet+ is a further practical result of Internet thinking, which promotes the continuous evolution of economic forms, thereby driving the vitality of social and economic entities and providing a broad network platform for reform, innovation, and development. In layman's terms, "Internet +" means "Internet + various traditional industries", but this is not a simple addition of the two, but the use of information and communication technology and Internet platforms to deeply integrate the Internet with traditional industries and create new ones. Develop ecology. It represents a new social form, that is, giving full play to the optimization and integration role of the Internet in the allocation of social resources, deeply integrating the innovative results of the Internet into various fields of economy and society, enhancing the innovation and productivity of the whole society, and forming A broader new form of economic development using the Internet as infrastructure and implementation tools.

Here are some examples of Internet +, such as Internet + shopping = e-commerce. My Reda Mall was created based on this concept; Internet + buys movie tickets, train tickets, airplane tickets, and concerts. Meeting tickets = online ticket purchasing platform, which has been reflected in Maoyan Movies, Ctrip, 12306 and other platforms; Internet + taxi = online ride-hailing platform, Yidao Yongche established in 2010, Didi and Kuaidi launched this year They are all applications of this concept; Internet + food ordering = takeout platform. Ele.me, founded in 2008, is a typical takeout platform.

There are many similar examples. As long as you use your brain a little bit, you can find a point where the Internet and traditional industries combine. Some ideas have already been thought of by others and related companies have been created. The competition is relatively fierce and is no longer suitable as a direction for starting a business. Some ideas have yet to be explored by anyone, or there are very few companies in related fields, and the market is large enough, so the prospects are promising. Then make a decisive move, get ahead of others, create a company, recruit people, launch the business in the shortest time, occupy the market, compete for users, and form a first-mover advantage.

The above are only the initial stages of Internet+, and they are only replacements and preliminary optimizations for traditional industries. A further step, Internet+, involves the in-depth application of Internet technology and Internet thinking in all walks of life. For example, 'Internet + Industry' means that traditional manufacturing companies use mobile Internet, cloud computing, big data, Internet of Things and other information and communication technologies to transform original products and R&D and production methods, which is consistent with the connotation of 'Industrial Internet' and 'Industry 4.0' .

The so-called smart city is also a high-end application of Internet+. Smart city is a comprehensive concept that combines modern information technology and communication technology to improve the efficiency and quality of urban management through an interconnected, efficient and intelligent city operating system, while improving the quality of life of residents. The characteristics of smart cities include: digitalization, which supports the application integration of city functions through digital means and improves operational efficiency; networking, which supports the optimization of domain application processes through networking; and intelligence, which supports the reconstruction of cross-domain business processes through intelligence. "(End of chapter)