Super Copy of Great Power Technology

The fourth person who got the opportunity to ask a question was a young man wearing glasses. He stood up and asked: "Mr. Qiao, I am a reporter from Autohome. I would like to ask, do you invest huge sums of money to build cars because you are optimistic about the new car?" Are energy vehicles the future?”

Qiao Ruida said with a smile: "I am not only optimistic about the future of new energy vehicles, but also the future of China Automobile. Our country is the most populous country in the world. With economic development and personal income getting higher and higher, buying a car will become a common thing. This The market potential is very large. According to relevant statistics, since 08, my country's total automobile production and sales have reached the first place in the world, and it will only get higher in the future, leading the world. However, my country has joint ventures in the field of fuel vehicles. There are too many cars, independent brands are large but not strong, and technology levels are seriously lagging behind. Western car companies have been deeply involved in the automotive field for hundreds of years and have already established a heavy firewall with a large number of patents. Domestic fuel vehicles want to Breaking through the encirclement is full of difficulties.

But in the field of new energy vehicles, this problem does not exist. Electric vehicles are an emerging field, everyone has a similar starting point, and patent barriers are not that serious. As long as we are willing to invest heavily in research and development and create world-leading electric vehicles, it is not impossible to overtake in corners. Moreover, new energy vehicles are energy-saving and environmentally friendly, which is the future development trend. It is only a matter of time before they replace traditional fuel vehicles. "

In the next half hour, Qiao Ruida answered a dozen more questions before announcing that the press conference was officially over. Qiao Ruida drove the MINIEV as a display and left the opening stage. The reporters and media people in the audience received an introduction to Ruida Automobile and a carriage fee from the staff. They happily left the auditorium and returned to the newspaper office or company. Those loyal users and fans specially invited by Reda Technology were organized to visit the final assembly workshop of Reda Automobile Factory, test drive the new car, and listen to their opinions and suggestions on the new car.

After the press conference, Qiao Ruida went directly to the office building, found Shao Heping and others in the sales department on the first floor, and asked: "How is the sales of new cars? How long can our inventory last?"

Cars are large commodities and can be quite troublesome to transport. As early as a few days ago, about half of the vehicles in stock had been sent to 4S stores and dealers across the country via trains or special transport trucks. This afternoon, at the same time as the new car launch conference was held, Ruida Auto 4S stores in various places had already lifted the ban on two new cars and put them on sale. It was precisely after understanding these arrangements that Qiao Ruida asked this question.

"Mr. Qiao, time is still short. Only two directly-operated stores under our full control have sent feedback. Among them, the directly-operated store in Beijing HD District has sold 15 Roadster sports cars and 53 MINIEV cars. Germany The Chengshi direct-operated store sold 3 Roadster sports cars and 78 MINIEV cars. The sales results are very gratifying. There is no sales data for other franchised 4S stores or agent sellers. I guess it will have to wait until the end of the business hours at night. Only then will the sales data be sent back." Shao Heping has been staying here in the sales department since the press conference. He knows the sales information well and answered Qiao Ruida's questions directly.

"It's only been more than two hours, and more than 100 cars have been sold in the direct-operated store. The results are good. It seems that our two new cars are still very popular." Qiao Ruida is still quite satisfied with this sales performance. To be satisfied, it is not easy for a brand new car brand to be accepted by consumers just after it is launched.

In the next few hours, Qiao Ruida also stayed in the sales department, watching with her own eyes the sales figures of the direct-operated stores, which continued to increase, and the smile on her face became brighter and brighter. From the opening of sales at 345 p.m. to the end of business hours at 47 p.m., the two Ruida auto stores sold a total of 298 cars, including Roadster sports cars and MINI EVs, making a good start.

"Tsk, tsk, tsk, consumers in the Beijing area are really rich. 47 of the 41 Roadster sports cars were sold by the HD district direct-operated stores, and most of them were top-spec models. Even the MINIEV sold in the Beijing area, They are also mainly premium versions and top-end versions. In our Decheng City direct-operated store, we don’t sell many Roadster sports cars, but the sales of MINIEV are pretty good, with 165 units, but most of them are low-end versions.” Shao Heping held it. Looking at the sales statistics of the direct-operated store, he sighed in admiration.

Qiao Ruida rationally analyzed: "The capital area is densely populated and there are many high-income people, so more people can afford to buy a Roadster sports car. People who can spend millions to buy a sports car are all wealthy owners. Spend fifty more Ten thousand, they don't care if they spend less than half a million. Only buying the expensive one, not the right one, is their common choice. This is why it is not difficult to explain why the sales volume of the top-end Roadster sports car is higher.

In addition, land is at a premium in the Beijing area, so it is good to be able to rent a parking space. There are very few people with their own independent garages, and most people do not have the conditions to use home charging piles or mobile charging piles for charging. It has become a last resort to buy a premium or top-of-the-range MINIEV car with a high-speed charging interface and use public charging piles to charge. The situation in Decheng City is exactly the opposite. The population density is low, housing prices are cheap, and many people have independent garages. Some urban villages, or simply people from the lower towns and rural areas, even have their own small courtyards. Using portable charging piles to charge and enjoy ultra-low electricity prices for household electricity will become the choice of most people. For them, buying the cheapest basic MINIEV is enough. Fast charging or not is not a necessary feature. "

Qiao Ruida and others waited in the sales department for more than an hour before the sales data from franchised 4S stores and agent dealers across the country were gradually fed back. Half an hour later, the staff responsible for the final data collection reported: "Mr. Qiao, Factory Director Shao, the final statistics are out. A total of 452 Roadster sports cars and 4391 MINIEV cars were sold this afternoon, with sales of up to 7.5 million."

Upon hearing the news, all employees in the entire public office space smiled and were overjoyed. Some old employees who came from Decheng Automobile Factory burst into tears when they heard the news. The original Decheng Automobile Factory was technologically backward, its models were old, and its sales were getting worse and worse. Since the early 1990s, it had completely stopped producing complete vehicles and relied on the production and sales of some auto parts to survive. Since that time, they, the old employees, have been looking forward to the day when the factory resumes work and production, resumes production of complete vehicles, and the day when production and sales are booming. It took more than twenty years of waiting, from the period of Decheng Automobile Factory to the period of Ruida Automobile Factory, before the dawn came. Since Qiao Ruida acquired Decheng Automobile Factory and changed its name to Ruida Automobile Factory, a large amount of capital was injected, advanced automobile production lines were introduced, and two new cars began to be tested and finalized for mass production. Now that new cars are released and launched, sales results are gratifying, and the company has completely come back to life. How can these old employees not be happy and excited?

"Okay, okay, okay! I didn't expect that nearly five thousand cars were sold in just one afternoon. Mr. Qiao, we succeeded!" Shao Heping danced and yelled in excitement.

"Yes, we succeeded, Ruida Automobile succeeded! All this is inseparable from everyone's joint efforts. I announce that the bonuses of all employees of Decheng Automobile will be doubled this month!" Joyfully, Qiao Ruida waved his hand and gave him a lot of money. The money was scattered. The entire Decheng Automobile Company has nearly 20,000 employees, and the monthly bonuses are not a small amount. That is to say, Qiao Ruida is very wealthy and has a net worth of hundreds of millions, so she can say such heroic words. "Long live the boss!" "Mr. Qiao, I love you to death!" "Wow, wow, wow, wow!" The new car sales were booming, and the employees at the scene were already very happy. Now Qiao Ruida announced on the spot that all employees' bonuses would be doubled. You can earn a lot of extra income. The real money was put into the pockets, and everyone's mood was naturally high, and cheers and applauses were heard.

In the evening, Qiao Ruida called Shao Heping, Ma Chicheng, He Jiahao and other Decheng Automobile executives to hold a small-scale celebration banquet at a nearby hotel. After three drinks and five dishes, everyone slowed down their eating and drinking and started chatting. The topic naturally revolved around the sales of cars.

"It is easier to make money by producing and selling high-end models like the Roadster. We only sold more than 400 units, and more than 500 million yuan was collected. The profit margin is quite high, with a net profit of at least 100 million yuan. This is much better than MINIEV. The sales volume of more than 4,000 vehicles is only 200 million, and the profit is just over 10 million. From now on, our Ruida Automobile will simply abandon low-end models and only develop and sell mid-to-high-end models. This will save worry and effort. It can also increase profit margins, so why not do it?" Ma galloped heavily and expressed his opinions with a loud tongue.

"Lao Ma, you can't just look at the sales data on the first day and say that there is no future for selling low-end models. Our country has a large population, the average salary is limited, and we have to raise children, support the elderly, and pay the mortgage. If you can afford to buy a car, How many? I dare say that most working-class people can't afford luxury cars that cost more than one million. Only low-end cars priced below one hundred thousand are the main models on the market." Shao Heping became Rui. After reaching the head of Automobile, he conducted an in-depth study of the domestic automobile consumption situation and immediately put forward different opinions.

"Director Shao is right. After all, the number of rich people who can afford luxury cars is limited, and at the same price, these people prefer to buy imported cars rather than domestically produced cars. If we only make mid- to high-end models, sales will increase. If it doesn't go up, the brand awareness won't increase, and sooner or later it will be dead." Qiao Ruida picked up a piece of donkey meat, put it in her mouth, chewed it a few times and swallowed it, then said.

"Tesla also makes electric cars. The cheapest models they sell cost more than 30 yuan. So how do they survive and grow?" Ma Chicheng still insisted on his point of view and gave examples. An example is Tesla. In 12, the only new energy vehicle giant in the world is Tesla. Countless new car-making forces, when developing new cars, buy a few Tesla cars, dismantle them, study them, and imitate them.

"Tesla is an American company. Their car prices are calculated in US dollars. The cheapest Model 3 model only costs 3 to 5 US dollars. This is a Chinese brand in the American car market. The low-end models have similar positioning to the Honda Fit sold in China," Shao Heping argued after taking a sip of beer.

……

Everyone exchanged glasses, drank and chatted until eleven o'clock in the night. Qiao Ruida and others drank a lot of wine, and some of them were even drunk to the point of unconsciousness. They did not dare to let everyone drive home, so they had to open a few rooms in the hotel and stuff a bunch of drunks into them. Qiao Ruida also rested in the hotel overnight and didn't drive away until noon the next day.

In the following days, good news continued to come. The sales of the two latest cars released by Ruida Automobile continued to be booming, with 40,000 units sold in just one week. Among them, there are just over a thousand Roadster sports cars, and the remaining more than 39,000 are all MINIEVs.

Qiao Ruida spent a week in her hometown. In addition to spending time with her family and busy with the launch of new cars, she also went to inspect two other companies owned by her, Ruida Electronics Factory and Rockchip Wafer Factory. In the past two years, Reda Electronics Factory has developed extremely rapidly relying on the massive mobile phone OEM orders provided by Reda Technology. The factory has been expanded twice, and the number of employees has also increased repeatedly, now reaching 100,000. In terms of enterprise scale, it can also be ranked among the top five in the entire Decheng City.

The second phase of Rockchip's wafer fab has been completed and put into use, and its chip production capacity has more than quadrupled. After more than a year of continuous research and development, Rockchip Wafer Fab has completely mastered the technology of using DUV lithography machines to produce 14nm chips. The yield rate has been optimized to more than 90%, and it has entered the stage of order introduction and production capacity ramping. At present, it has received a large number of 14nm chip orders from its brother company Reda Technology, partners HiSilicon Semiconductor, Loongson and other companies. The production capacity is all full, production and sales are booming, and profits are considerable. At the same time, two more 7nm chip production lines equipped with EUV lithography machines have been added, and the yield rate has also increased. It’s just that Reda Technology is the only one that currently masters 7nm chip design technology and has come up with mature products and placed orders. For other cooperative units, even if they obtain the exclusive EDA chip design software provided by Reda Technology, it will still take a long time to master the core technology of 7nm chip design in a short time.

The patent lawsuit between Rockchip Wafer Fab and TSMC is still going on. Two court sessions have been held so far. TSMC has very limited evidence and is still in the state of investigation and evidence collection. Judging from the current situation, TSMC’s chances of winning the lawsuit are very small. However, their goal is not to win the lawsuit, but to use litigation to delay Rockchip's entry into the international foundry market and buy time for TSMC to develop next-generation chip production technology. (End of chapter)