Super Copy of Great Power Technology

After the tablet computer, Qiao Ruida introduced several small gadgets such as smart watches, smart speakers, and Bluetooth headsets. Ruida Technology produces and sells these products not to make money, but to enrich the product line, expand the Ruida ecosystem, and enhance the competitiveness of Ruida's main products such as mobile phones and tablet computers.

Another half an hour later, all the products were released, and this spring new product launch conference was declared over. The media reporters who attended the conference packed up their belongings, talked and laughed with each other and walked out of the conference room. When passing by the company's front desk, you can also use your press card to receive a small gift, which will be counted as travel expenses for attending this conference. Media reporters are one of the few industries that can openly collect benefits. It has become an industry practice for companies to give reporters travel expenses when holding product launch conferences. Some companies give cash, and some companies give some small gifts with a value of three to five hundred yuan. Anyway, you can't let these reporters go back empty-handed, otherwise they will make a distorted mouth when reporting, which is enough for you to bear.

Peng Xue is a senior student in the Department of Journalism at Renmin University. She has just been successfully hired as an intern reporter at Sohu.com. Today, she came to work as usual. As soon as she punched in, she was pulled into the interview car by Wang Xin, a senior sister in the same group. After stopping and walking along the way for half an hour, she finally arrived at the headquarters of Ruida Group. It was not until this time that Peng Xue knew that her mission for this field trip was to attend the spring new product launch conference of Ruida Technology Company.

There was nothing much to say next. I prepared my camera, turned on my recorder, and listened to the entire press conference patiently. As a girl majoring in liberal arts, Peng Xue was not very interested in these electronic products such as mobile phones and tablets. The various performance parameters were a headache to listen to. However, for work needs, Peng Xue still listened patiently and wrote down some key points of the press conference in her shorthand notebook from time to time. During her four years in college, Peng Xue still mastered a lot of professional skills, including a very good photography technique and manuscript writing ability. Among a group of intern reporters, the elder sister Wang Xin specially selected Peng Xue to go out on field work together. In addition to the fact that they were both women and it was convenient for them to travel, she was also attracted by her photography ability.

Now is the Internet age, the definition of news is no longer limited to dry tofu-like articles in newspapers, but also includes news sections on major portals and various emerging self-media. Sohu.com, where they work, is a portal website. Online news reports require both pictures and texts. An excellent photo can add a lot of color to the article and attract more readers to read it. Therefore, newcomers like Peng Xue, who have mastered good photography skills, are very popular in the editorial department. Some old reporters also like to take them with them when they go out on field trips and interview news on the scene.

Peng Xue also knew how to use her own strengths. During the press conference, she took a lot of photos with her camera, including a panoramic view of the press conference site, a close-up of Qiao Ruida, the richest man in the country, and photos of the mobile phone and tablet computer that Qiao Ruida took out. As for the content on the press conference PPT, there was no need to take photos. These files could be obtained directly from the on-site staff after the press conference.

After the press conference, Peng Xue followed Wang Xin out of the venue and took the elevator downstairs. When passing by the front desk, Wang Xin asked Peng Xue for her intern journalist card, then went to the front desk to negotiate with the girl, came back with two gift bags, handed one bag to Peng Xue, and said, "This is a small gift from the company. Every reporter who attends the press conference will get one. Take it."

Peng Xue had only been working for a short time, and this was her first time attending a product launch conference, and also her first time receiving a gift from a company. However, she studied journalism in college, and had heard of the unspoken rule that journalists attending press conferences receive travel expenses. She accepted the gift without being pretentious.

"Thank you, Sister Wang. This gift bag is quite exquisite. I wonder what's in it?"

"Rida Technology is a big company, and they are always generous. The things in the gift bags can't be cheap. You don't know that last year our team leader brought two colleagues to attend the press conference of Ruida Technology, and each of them took away a mobile phone. Things worth thousands of dollars are given away just like that. Only these big companies that sell mobile phones are so wealthy."

The two walked towards the parking lot while talking. As soon as they got back to the interview car, Peng Xue couldn't wait to open the gift bag. There were three packaging boxes inside, one large and two small. The big box was opened, and it was a Reda smart speaker introduced at the press conference. It costs more than 599 yuan. After connecting to the Internet, it can recognize voice messages, play music, and emit infrared signals to control home appliances. It is a very novel and very practical smart product. The two small boxes were opened, one was a pair of high-end Bluetooth headphones worth yuan, and the other was a voice recorder with text conversion function. They are all very practical things for reporters. Especially the voice recorder marked as not for sale, the recording effect is very good, the text conversion accuracy is extremely high, and after connecting to the Internet, it can also perform simple English and Japanese translation. It is simply a magic weapon for reporters to interview and travel.

“Wow, Ruida Technology is indeed a high-tech company that makes mobile phones, and the gifts given out are all electronic products. This press conference was not in vain. If these three gifts were sold, they would cost at least a thousand yuan.” Wang Xin, who was also sitting in the back seat of the interview car, opened the gift bag at the first opportunity, took the three small things in his hands, and was full of praise.

"Yes, this trip is really worth it. Apart from anything else, the recording quality of this non-sale recorder is no worse than Sony's products that cost thousands of yuan. It also comes with voice-to-text and foreign language translation functions, which is very suitable for us reporters." Peng Xue nodded in agreement and said.

Wang Xin took the recorder in his hand and operated it according to the instructions. He was immediately delighted and said, "This is a very practical recorder. Reda Technology is really thoughtful. It seems that I have to work overtime tonight to organize and polish the report on this press conference."

"As it should be, companies like Reda Technology that make products with care should be given more publicity."

Similar conversations also occurred in the cars of many media reporters. The direct impact of this was that in the following days, various newspapers and online media had many reports about Reda Technology's new mobile phones and new tablets, and most of them were positive comments. This saved Reda Technology's publicity department a lot of advertising costs.

Two flowers bloom, each with its own beauty. After the press conference, Qiao Ruida, Du Qingqing, Zhao Hongcai and other company executives left the Ruida Group Building and came to the Ruida Network Building next door. This is the headquarters of Ruida Network Company and the location of the Ruida Mall server cluster. It can be the first to learn about the sales of Ruida third-generation mobile phones, Ruida second-generation tablet computers, and Xingyao mobile phones. Liu Jiayu, the general manager of Ruida Network Company, came forward to receive Qiao Ruida and his party, and then took them to the data monitoring center on the 19th floor by elevator. In the rising elevator, Qiao Ruida asked, "Sister Liu, are Ruida Technology's new products on sale?"

"Just when your press conference ended, the products were already on sale here. Sales are currently good. Many netizens logged into the Ruida Mall to buy them as soon as the press conference ended. When I went downstairs to pick you up just now, Ruida's third-generation mobile phones had sold 25 units, Ruida's second-generation tablets had sold 3 units, and even the most expensive and least stocked Xingyao mobile phone had sold more than units." Liu Jiayu casually reported a long string of sales figures with a smile on his face.

Ruida mobile phones and tablets are selling well, and Ruida Network Company can also benefit from it. These hot-selling products have a strong drainage effect. Ruida Mall is the exclusive online distributor of Ruida Technology Company. If you want to buy Ruida brand mobile phones or tablets online, you can only log in to Ruida Mall to buy them. If you are not a registered user of Ruida Mall, you can only register a new account. For an e-commerce platform, isn’t the most important thing the number of users? Since these three new products of Ruida Technology were put on sale, Ruida Mall has brought more than 10,000 new users. No wonder Liu Jiayu smiled so happily.

In addition, as the agent and distributor of Ruida electronic products, Ruida Mall enjoys a small sales share. Although this proportion is only a little more than 3%, the number is huge. After selling millions of mobile phones and tablets, the income is also considerable. Ruida Express, which has just completed its national layout, can also get a share of the express fee from each express order.

"Tsk, tsk, tsk, the Xingyao mobile phone, which starts at 6000 yuan, can sell more than 5999 units in just a few minutes. There are so many rich people in our country!" Du Qingqing, who followed Qiao Ruida and attended the pricing meeting, was full of emotion. At the product pricing meeting, a sales manager proposed to price the Xingyao mobile phone at yuan, but Du Qingqing voted against it. The reason given was that it would be difficult for consumers to buy a domestic mobile phone at yuan, and it was afraid that only a few units would be sold. The reality was exactly the opposite of what Du Qingqing predicted. This slap in the face was loud.

"I remember that the stock of Xingyao mobile phones is only 20 units in total, and a portion of the goods will be allocated to the Ruida Home physical store. Only about units can be sold online. I'm afraid it won't last long." Zhao Hongcai said worriedly. He had just become the general manager of Ruida Technology Company, and it was a time when results needed to be achieved. After the new products were launched, he would be worried if the sales performance was not good. He would also be worried if the sales performance was too good and there was a long-term shortage of supply.

"Well, it really won't last long. Based on my experience, I estimate that the 120,000 Xingyao mobile phones in the warehouse will be sold out in an hour at most." Liu Jiayu nodded in agreement.

While they were chatting, the elevator had already reached the 19th floor. Liu Jiayu greeted everyone and walked out of the elevator and came to the public office area. There were dozens of staff members sitting in their respective workstations, busy and tense. The computer screens in front of everyone displayed all kinds of dense data, curve graphs, and bar graphs, which made people dazzled and impressed. Those who didn't know would think they had come to a securities company dealing in stocks. The arrival of Liu Jiayu and Qiao Ruida and his group attracted the attention of several employees. Among them, a middle-aged man with black-framed glasses immediately stood up, walked up to the crowd, and said respectfully: "Mr. Qiao, Mr. Liu, and all leaders, welcome to our data monitoring center to inspect our work."

Liu Jiayu waved her hand and said, "Manager Li, we are not here to inspect the work at the data center today. Several new products of Reda Technology Company are on sale today. President Qiao and President Zhao are more concerned about the sales of the products. Please pull up the sales data of the Reda Technology flagship store and project it on the big screen."

"Okay, Mr. Liu, I'll do it right away." Manager Li, who was wearing black-framed glasses, agreed readily, then returned to his seat and started operating on the computer.

On a wall inside the public office area, there is a LCD monitor of at least 92 inches, which is usually used to monitor the real-time number of online users of Ruida Mall, the number of transactions on the day, the sales amount and other data. Now it is used to display the real-time sales data of Ruida mobile phones and Ruida tablets, which can be regarded as making full use of it. Manager Li is very familiar with the background of Ruida Mall. It only took about a minute to complete all operations. The image displayed on the big screen changed, and the background sales data of Ruida Technology Flagship Store appeared on it. Now it has been 17 minutes since the end of the press conference. At this time, the background data shows that Ruida’s third-generation mobile phone has sold 7 units, Ruida’s second-generation tablet has sold units, and Xingyao mobile phones have also sold units. These three products ranked in the top three of the store’s best-selling list, and the fourth place was the newly released AirPods Bluetooth noise-cancelling headphones, which also sold more than pairs, which was a pleasant surprise.

As soon as the sales data came out, there was a burst of exclamations at the scene.

"Wow, it's only been less than half an hour since the launch and the sales of the Reda III mobile phone have exceeded 90 units, heading straight for the million mark. It's really exaggerated."

"This is normal. The first two generations of mobile phones of Reda Technology have sold very well and have always had good reputation among users. Compared with the previous generation, the performance of the third generation of Reda mobile phones has been significantly improved, and the functions have been increased. Moreover, the price has not increased, so it is normal that it is sought after by users."

"I remember that the stock of Reda's third-generation mobile phones was only 150 million units in total, and a portion of it had to be distributed to physical stores. The spot stock that Reda Mall could get was only a little over one million. Now 92 units have been sold. Isn't it going to be sold out soon?" (End of this chapter)