Entertainment: Dominate domestic entertainment through host competition

Looking at the female reporter from Xinhua News Agency, Zhang Lin recalled the interesting experience not long ago.

"Once, after "Fairy Tale World" was broadcast, a kindergarten teacher called and hoped that we would record more programs like this and play them to the children;

When "Harry Potter" was broadcast, many Harry Potter fans also requested high-definition resources of the program, preferably CDs, which they could collect.

A graduate student at Nanjing University said that the topic of his thesis was about "Harry Potter" and J.K. Rowling. Our program inspired him a lot. "

With a bright smile, Zhang Lin shook his head and said: "Every time this happens, we feel very sorry.

Because our copyright is classified as Level 1 by the Taiwanese government, we can only broadcast and cannot distribute related DVDs and other products.

Therefore, we can only ask viewers to watch our program on time! "

Not far away, some celebrities listened with their ears pricked up. They were confused when they heard the voice and felt that the female reporter should ask about CCTV's program ratings.

In this way, they can think about it in the future!

Next to Ji Qing, Sun Li curiously asked about CCTV's rating system.

There's nothing that can't be said.

Seeing that everyone was looking curiously, Qingqing smiled and talked about the "CCTV Column Comprehensive Evaluation System Optimization Plan and Annual Brand Column Selection Method" that was officially implemented this year.

Hearing this long list of names, all the big stars suddenly felt confused.

Although they are all mainland TV media people, compared with the central anchors, they are simply like embroidering peonies on the hands of sackcloth - unworthy.

The sense of layering comes out in no time!

When someone launches a plan, it can give people a sense of familiarity with a white paper. It is high-end, classy, ​​low-key, luxurious and connotative.

No wonder Zhang Lin would rather give up the prospect of earning hundreds of millions a year and choose to stay at CCTV and get the basic salary of more than 6,000 yuan.

It doesn’t matter whether it’s money or not.

This time [drunk driving] is still vivid in my mind, which fully demonstrates the benefits of staying within the system.

If Zhang Lin was in the entertainment industry, would he try to get into drunk driving?

The black men will definitely confuse right and wrong and make him understand what is dangerous in the world.

Unlike now, everyone is bowing and apologizing in front of the camera with tears in their eyes, just kneeling down to beg for mercy.

This absolute sense of security from Ba Ba is really an enviable separation.

Compared with a collapsed house, money is nothing!

Not knowing the complicated mood of the crowd, Qing Qing explained: "This is a major effort by CCTV in improving and innovating the evaluation system since it first launched the comprehensive program evaluation system in 2002.

This selection plan takes into account the diversity of channels and columns across Taiwan, and the plan implements classified evaluation under unified indicators.

That is, all channels and columns in Taiwan adopt a unified first- and second-level indicator system and integrate the scores.

Yes, on a percentage scale.

This ensures comparability between different types of columns and the availability of large sample size data collection.

In addition, in the design of secondary indicator measurement dimensions, fine-tuning is carried out based on the characteristics of each channel and program type.

The entire Taiwan column is divided into eight categories: news, entertainment, finance, sports, legal system, science, education and culture, children, and life services to ensure fairness and scientific unity. "

Listening to Qing Qing's detailed explanation, Meng Qiu asked curiously: "I remember that CCTV has been implementing a last-place elimination system. Is this the 2.0 version of the last-place elimination system?"

"more or less!"

Clicking on Zhen's head, Xiangqing said with a smile: "We held many symposiums, invited university professors and media scholars to participate in the formulation of the plan, and commissioned CTR to conduct audience research. The plan was designed based on the SMART principle of KPI indicators.

Analysis and demonstration began in March last year, and opinions from various channels were solicited. The plan lasted more than a year.

During this period, the CCTV party group carefully discussed the plan three times.

Speaking of which, in the history of CCTV, there has never been a plan that has gone through so many discussions.

Obviously, this is a job that affects the whole body, so it must be done with caution. "

Everyone: (⊙_⊙)?

The unknown and powerful feeling attacked everyone again!

Zhang Lin was unaware of the conversation not far away and said to himself: "An enthusiastic viewer wrote this in a Weibo comment:

Ever since I accidentally discovered the program "Screening Room 6" one afternoon, the classmates in our dormitory began to like this program.

On Sunday afternoon, the four of them each looked in the same direction on the bed, raising their heads at a thirty-degree angle, and spent ninety minutes in a state of addiction.

This situation lasts for almost five months. "

Having said this, Zhang Lin smiled and said from the bottom of his heart: "Really, we are very happy to see this comment, even happier than the ratings.

Because the state of watching a movie that this audience member inadvertently mentioned is exactly the visualization of the perspective and concept that we need to strengthen when we make programs.

It means re-editing the movies, and using techniques such as subject classification, detail amplification, and interesting comments to make the movies we have seen in the theater have new attractions. "

Seeing that the female reporter was confused, Zhang Lin leaned forward and explained: "To put it simply, it is actually looking at the movie with a tinted mirror.

This colored mirror is a kind of cultural taste and one of our highlights, which is to try to make the program more interesting while maintaining the cultural taste of the film.

Through our editing, in ninety minutes, not only the audience can see more and more exciting movies.

At the same time, it also magnifies the details that you may overlook when watching the movie in the theater, and cleverly compares and collides with films that you may never watch together.

At the same time, within the limited time, add as much information about the movie as possible, so that you will have such surprises when you enjoy your date with the movie:

You can watch the movie like this! "

With a faint smile, the female reporter asked: "Are the ratings to you, as Director Yan Yan said, a series of cold numbers, or a medal of merit that you are proud of?"

Hearing this, Zhang Lin remembered the acceptance speech of Chicken Tiao director Yan Yan.

I wonder if it’s the butterfly effect of a parallel world?

He had never heard Yan Yan say such words about Versailles in his previous life!

Could it be said that you have become a picky person when you didn't expect it? After making a haha, Zhang Lin said with a smile: "It's an exaggeration to say cold numbers!

Ratings are a measure of popularity for a program.

For advertising, it is a business opportunity.

For TV people, ratings are already a very powerful word!

It makes people think about it day and night, and it makes people feel haggard because of it.

Because ratings are almost a yardstick for measuring programs nowadays.

For us, the ratings are a blessing.

This year, our ratings have been at the forefront of the channel, which is closely related to our attitude towards programs and audiences.

From our point of view, the ratings are not a boring and cold number, but the fact that behind this number there are so many eyes paying attention to our program, it is the loving and demanding attitude of the audience, and it is a kind of communication between us and the audience.

Every day, we read dozens of reviews of our show online;

Every day, we receive dozens of calls from enthusiastic viewers;

Every day, we receive letters from all over the country.

They expressed their love for our program in different ways and told us their stories about watching "Screening Room 6".

These stories move us and make us dare not be careless or slack at all when facing work.

At the same time, they also make us understand~

As a TV person, you can never underestimate the audience's aesthetic ability at any time.

At the same time, we also realize that if you sincerely insist on yourself, the audience will recognize you.

If there is no sincerity, even if you cater falsely, you will not be recognized by the audience. "

Nodding in deep agreement, the female reporter said that among the many domestic film programs, "Screening Room 6" is famous for its academic taste, which shows that taste is not a ratings poison.

After that, Canxiao said: "The red carpet show will start soon, so I won't disturb you anymore. I wish you a perfect awards night."

"Thank you~"

After politely thanking him, Zhang Lin shook hands with him.

After watching the other party leave, he looked around and walked towards the direction of Qing Qing.

After all, they are the closest.

After saying hello to Meng Qiu who had just come over, Zhang Lin raised his wrist and said, "When will the red carpet start?"

"Six o'clock."

Sun Li's voice sounded, and he said with a smile: "It starts in three minutes."

After saying yes, Zhang Lin heard Qing Qing asking about Wang Bingbing's itinerary.

She shrugged her shoulders and said with a smile: "Last night before going to bed, she was working on various strategies for Chan Ningbo's gourmet restaurants and Internet celebrity stores.

We were here together this morning, I rehearsed the show, she connected to the channel, and then we separated.

At this moment, there is a good chance that I should be eating alone somewhere. "

Hearing Zhang Lin's doting words, everyone was speechless and remembered the "Common Attention" broadcast on TV not long ago.

In it, Wang Bingbing interacted with this guy in a dream, and in the end, his girlfriend even interviewed her boyfriend.

That scene is disgusting!

"Haha~~"

Qingqing was still aware of Wang Bingbing's foodie nature. Hearing this, he laughed out loud, and immediately praised: "Bingbing has a physique that does not make her fat, which is really enviable!"

It's not just envy, it's simply separation!

For a severe patient who is prone to obesity, Zhang Lin is very envious of the physiques of Ma Fangshu and his girlfriend Wang Bingbing.

Especially Ma Mingshu, who eats better than his girlfriend, but still looks skinny!

Sure enough, if God gives you a golden finger, it will leave you a bug.

While talking, the red carpet director shouted "It's time" at the door.

As he shouted, the melody at the venue changed, announcing the start of the red carpet show.

Zhang Lin appeared in the middle and back position.

When he appeared on stage together with Lan Zhen, the media area and fan area were all excited, and cheers came and went.

"Thank you, thank you~~"

Keep waving, Zhang Lin responded to the fans' love.

As for the media area, they were left with a handsome back, which made all the anxious reporters jump to their feet.

The organizer was also anxious and hurriedly reminded Zhang Lin before he turned around and walked towards his colleagues.

Under the glare of the spotlight, they had no choice but to stay for a while before they came to the interview area and scribbled down their names.

Yaomiao and Yisong from the movie channel have been waiting for a long time.

Upon seeing this, he immediately handed the microphone to the two of them.

However, since they were all colleagues on the same stage, they would not ask excessive questions and ended the interview in a normal manner.

The only gimmick was when Yaomiao asked Zhang Lin if he would host the awards ceremony this year?

Zhang Lin shook his head and said that he participated in many programs this year, so he did not host them, but served as a guest performer. (End of chapter)