Standing at thirty, awakening daily settlement panel
Chapter 78 Urban Village Survey [Please subscribe! 】
Chapter 78 Urban Village Survey [Please subscribe! 】
Pengcheng's community is basically separated from some urban villages by a wall.
It is precisely because of this that there are always some urban villages in the communities covered by housekeeping services.
At the beginning, these urban village residents were not Li Chuanwen’s target customers.
As for promotion, it has not gone in this direction.
However, in recent times, some popular short videos of butler services have been viewed by people in the same city.
Among them, the most frequent users are residents within the area covered by the butler service.
Among them are residents in residential communities and residents in urban villages.
As customers in Urban Village place orders, their employees complete the orders.
Urban village users also appear in Li Chuanwen's vision.
In the absence of any publicity, residents in urban villages have chosen to place orders.
This shows that residents in urban villages also have this need.
Then there is also a market.
You know, the density of residents in urban villages is five to ten times that of residential areas.
There will be no troubles like property.
But now Li Chuanwen needs to investigate this market.
He needs to know the consumption intentions of these urban village residents and their intention to use their butler services.
There is no need to conduct a survey on all urban villages.
You only need to conduct research on one urban village, and you can basically infer the usage intentions of other urban villages.
After having specific research information, it is enough for him to formulate a promotion plan.
Li Chuanwen immediately dispatched a research team.
Groups of three, totaling three groups, went to the three entrances and exits of the urban village with promotional gifts.
Promote simultaneously through local promotion + research.
He wants new users, and he also wants research reports.
Li Chuanwen felt that the promotion's preferential strength was a bit too great for a village in the city.
When the research report comes out today, he can report it to Su Youwei together.
At an entrance to the village in the city.
Lin Ke and two other colleagues set up a promotional booth together.
A vertical poster, you can receive gifts by registering for the butler service app, and you can even receive a small bottle of oil by completing a survey.
Although the oil is only a small bottle and only costs more than ten yuan, the main reason is that this oil is a well-known brand.
Everyone can recognize it and feel free to use it when you take it back.
After setting up the stall, Lin Ke and the other three just sat there, waiting for people to come to the door.
Not that I was embarrassed to shout.
It's just not necessary.
The rules of the event were clearly written on the posters placed in front of their stalls.
Interested people will come around after seeing it.
As people gradually gather around, the number of people will increase.
Their promotion tasks can be completed naturally.
After waiting for a while.
Someone was attracted by the large number of gifts and came closer.
After getting closer, the other party just looked at the poster carefully and did not speak.
At this time, Lin Ke needs to take the initiative.
"Hello, we only need to register our app now to receive gifts. You haven't downloaded it yet, right? You can download one. After completion, you can choose one of these ceramic bowls, cups, washbasins, and towels."
"And if you register now, we will also issue large coupons in our app." Hearing Lin Ke's voice, this mother with a baby was also slightly tempted, but her eyes were mostly focused on another pile of gifts. .
"The ones you have over there are also gifts, right?"
"Well, that's right, but you need to register our app first and then spend a few minutes to complete a survey before you can claim it."
The mother took a brief look at the basic situation of the app, and then she agreed excitedly.
Although a small bottle of oil is not much, together with the other small things given away, it is still worth a lot.
If she had bought it herself, it would have cost at least dozens of dollars, but now that she could get it in a little time, of course she was willing.
Following Lin Ke's instructions, the mother first downloaded the butler service app.
After logging in and registering, Baoma got a little familiar with the butler service app.
Just like the poster said, it is an app that integrates various services.
After looking at the service for a while, this mother had a strange feeling in her heart.
It's like she has a team of butlers on her phone who are always on call.
As long as she needs it, someone will come to serve her immediately after placing the order.
These services would not be very high-end. They would help her tidy up her garden. She doesn’t have a garden either.
It just includes various services in daily life.
Cooking, housekeeping, moving, home maintenance.
There are all kinds. If you have any special requirements, you can place an order according to your own ideas.
To be honest, this mother was very excited after seeing some of the services, but after seeing the price and thinking about the situation of her own home.
She wasn't that excited anymore.
Sure enough, no matter how cheap this kind of butler service is, she still feels distressed when using it.
However, she noticed that the platform gave her two kinds of 20 yuan coupons when she registered. It seemed that there was no threshold for using them. She could study it later.
At this time, Lin Ke also took out a form.
“Just fill out this form and once you’re done, you can receive a small bottle of oil.”
"Mmm Good."
Then she also carefully checked the contents of the form.
[As for the service content in the butler service, which services do you prefer? (Multiple choice)]
1: Housekeeping, 2: Cooking, 3: Maintenance, 4: Chores, moving, helping, etc., 5: Playing company, 6: Tutoring
[Based on your tendency, under what circumstances will you probably use these services? (Multiple choice)]
1: Rest days, 2: Holidays, 3: When maintenance is needed, 4: When you are too busy, 5: If you can choose to hire someone, hire someone, 6: Occasionally place an order when you don’t want to do anything.
[Do you think the price of butler service is reasonable? 】
【.】
There are not many questions on the form.
Basically, they are asking about usage intentions, whether there are plans to use it, price issues, and under what circumstances the butler service will be used.
In less than 3 minutes, this mother completed filling out the form and received two gifts.
After completing the research, although Bao Ma left, she still became very interested in the butler service.
I opened the app and studied it myself.
Especially when she saw housekeeping and home cooking, she was quite excited.
She usually does it herself, but occasionally she asks someone to come to her house for a general cleaning or a simple meal, which seems good.
You can also take a little rest yourself.
After this mother left.
The butler service promotion booth was already surrounded by crowds.
Mainly people in their 30s and [-]s are more receptive to butler services.
As the research progressed, Lin Ke also discovered that there were people who were interested in using their butler service.
The urban villages are mainly populated by young people in their 20s, young lovers and newly married couples.
In this way, the day passed quickly.
(End of this chapter)
Pengcheng's community is basically separated from some urban villages by a wall.
It is precisely because of this that there are always some urban villages in the communities covered by housekeeping services.
At the beginning, these urban village residents were not Li Chuanwen’s target customers.
As for promotion, it has not gone in this direction.
However, in recent times, some popular short videos of butler services have been viewed by people in the same city.
Among them, the most frequent users are residents within the area covered by the butler service.
Among them are residents in residential communities and residents in urban villages.
As customers in Urban Village place orders, their employees complete the orders.
Urban village users also appear in Li Chuanwen's vision.
In the absence of any publicity, residents in urban villages have chosen to place orders.
This shows that residents in urban villages also have this need.
Then there is also a market.
You know, the density of residents in urban villages is five to ten times that of residential areas.
There will be no troubles like property.
But now Li Chuanwen needs to investigate this market.
He needs to know the consumption intentions of these urban village residents and their intention to use their butler services.
There is no need to conduct a survey on all urban villages.
You only need to conduct research on one urban village, and you can basically infer the usage intentions of other urban villages.
After having specific research information, it is enough for him to formulate a promotion plan.
Li Chuanwen immediately dispatched a research team.
Groups of three, totaling three groups, went to the three entrances and exits of the urban village with promotional gifts.
Promote simultaneously through local promotion + research.
He wants new users, and he also wants research reports.
Li Chuanwen felt that the promotion's preferential strength was a bit too great for a village in the city.
When the research report comes out today, he can report it to Su Youwei together.
At an entrance to the village in the city.
Lin Ke and two other colleagues set up a promotional booth together.
A vertical poster, you can receive gifts by registering for the butler service app, and you can even receive a small bottle of oil by completing a survey.
Although the oil is only a small bottle and only costs more than ten yuan, the main reason is that this oil is a well-known brand.
Everyone can recognize it and feel free to use it when you take it back.
After setting up the stall, Lin Ke and the other three just sat there, waiting for people to come to the door.
Not that I was embarrassed to shout.
It's just not necessary.
The rules of the event were clearly written on the posters placed in front of their stalls.
Interested people will come around after seeing it.
As people gradually gather around, the number of people will increase.
Their promotion tasks can be completed naturally.
After waiting for a while.
Someone was attracted by the large number of gifts and came closer.
After getting closer, the other party just looked at the poster carefully and did not speak.
At this time, Lin Ke needs to take the initiative.
"Hello, we only need to register our app now to receive gifts. You haven't downloaded it yet, right? You can download one. After completion, you can choose one of these ceramic bowls, cups, washbasins, and towels."
"And if you register now, we will also issue large coupons in our app." Hearing Lin Ke's voice, this mother with a baby was also slightly tempted, but her eyes were mostly focused on another pile of gifts. .
"The ones you have over there are also gifts, right?"
"Well, that's right, but you need to register our app first and then spend a few minutes to complete a survey before you can claim it."
The mother took a brief look at the basic situation of the app, and then she agreed excitedly.
Although a small bottle of oil is not much, together with the other small things given away, it is still worth a lot.
If she had bought it herself, it would have cost at least dozens of dollars, but now that she could get it in a little time, of course she was willing.
Following Lin Ke's instructions, the mother first downloaded the butler service app.
After logging in and registering, Baoma got a little familiar with the butler service app.
Just like the poster said, it is an app that integrates various services.
After looking at the service for a while, this mother had a strange feeling in her heart.
It's like she has a team of butlers on her phone who are always on call.
As long as she needs it, someone will come to serve her immediately after placing the order.
These services would not be very high-end. They would help her tidy up her garden. She doesn’t have a garden either.
It just includes various services in daily life.
Cooking, housekeeping, moving, home maintenance.
There are all kinds. If you have any special requirements, you can place an order according to your own ideas.
To be honest, this mother was very excited after seeing some of the services, but after seeing the price and thinking about the situation of her own home.
She wasn't that excited anymore.
Sure enough, no matter how cheap this kind of butler service is, she still feels distressed when using it.
However, she noticed that the platform gave her two kinds of 20 yuan coupons when she registered. It seemed that there was no threshold for using them. She could study it later.
At this time, Lin Ke also took out a form.
“Just fill out this form and once you’re done, you can receive a small bottle of oil.”
"Mmm Good."
Then she also carefully checked the contents of the form.
[As for the service content in the butler service, which services do you prefer? (Multiple choice)]
1: Housekeeping, 2: Cooking, 3: Maintenance, 4: Chores, moving, helping, etc., 5: Playing company, 6: Tutoring
[Based on your tendency, under what circumstances will you probably use these services? (Multiple choice)]
1: Rest days, 2: Holidays, 3: When maintenance is needed, 4: When you are too busy, 5: If you can choose to hire someone, hire someone, 6: Occasionally place an order when you don’t want to do anything.
[Do you think the price of butler service is reasonable? 】
【.】
There are not many questions on the form.
Basically, they are asking about usage intentions, whether there are plans to use it, price issues, and under what circumstances the butler service will be used.
In less than 3 minutes, this mother completed filling out the form and received two gifts.
After completing the research, although Bao Ma left, she still became very interested in the butler service.
I opened the app and studied it myself.
Especially when she saw housekeeping and home cooking, she was quite excited.
She usually does it herself, but occasionally she asks someone to come to her house for a general cleaning or a simple meal, which seems good.
You can also take a little rest yourself.
After this mother left.
The butler service promotion booth was already surrounded by crowds.
Mainly people in their 30s and [-]s are more receptive to butler services.
As the research progressed, Lin Ke also discovered that there were people who were interested in using their butler service.
The urban villages are mainly populated by young people in their 20s, young lovers and newly married couples.
In this way, the day passed quickly.
(End of this chapter)
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