You said you were bragging, but why are you serious?

Chapter 40 You call this an advertisement?
Su Wei had heard an old saying in his previous life, which was: These days, there are too many fools and not enough liars.

When he was in school, he thought it was a joke. It wasn't until he graduated and entered the society that he realized that this sentence actually reflected reality.

When I was young, my grandfather was seriously ill and accidentally heard on the radio that a pillow made of natural ingredients could cure all diseases.So my grandma took all her family savings and went to Songhai, spending more than 1 yuan to buy back that magical pillow.

Maybe you don’t understand the concept of more than 1 in that era.In those days, popsicles cost [-] cents per popsicle, but now they cost more than ten yuan per popsicle.You said, if it weren't for the deep faith, who would spend so much money to buy a broken pillow?
What the scammer paid was just to place an advertisement disguised as a program on a certain radio channel at a fixed location.

Arrange a few people to connect with the program every day. If they don’t do anything, they will be responsible for thanking you.Thanks to this pillow, it cured my serious illness and cured my terminal illness.

What a bonanza.

Later, after my grandfather passed away, my grandma was attracted by the "lecturer" again.

The method is also very bad, giving eggs for listening to the class.

Come to the half-hour class every day and I’ll give you a few eggs.Let the staff pretend to be experts and professors in a certain industry, make a PPT, and then spend some money to hire a few local old men and women to act as agents and buy them.

Just like the big brother on the list promotes gift giving, he uses entrustment to stimulate people's enthusiasm for shopping, and then arranges full cashback for two purchases, saying it is a welfare.As a result, the third time I made a purchase worth tens of thousands, I suddenly stopped getting cash back and ran away with the money.

All the pensions of a group of old men and women were wiped out.

What about the cost?Including the cost of renting the venue, it only costs a few hundred or even thousands.

If you say that the elderly believe this is related to their cultural level, you are wrong.

Su Wei's father was also considered a high-level intellectual at the time. After the Bitcoin craze passed, he was led into a pit to speculate in digital currencies.If you don’t speculate in Bitcoin and focus on small types of digital currencies that are used to defraud money, you will lose everything in your hands in the end.

My mother is even more outrageous.I was chatting with a little sister who was a netizen, and I was deceived into going to another place to "make a lot of money". As a result, I was trapped in a pyramid scheme, and it took a lot of effort to rescue me.

That is to say, the park had not become popular yet, otherwise it would have been reported as a missing person.

Where is Su Wei?When I was in college, I was also fooled by the little trick of "just a few dollars short of buying a ticket home".

Once upon a time, a large family could be said to be "full of loyal people", and all of them had made money for scammers.

Who doesn’t have a few fools in their family these days?
Whether you will be cheated or not has little to do with your cultural level. Professional scammers will accurately locate the target group and use people's obsessions to implement their plans.

This obsession may be to cure a disease, to take advantage, to make a fortune, or to be the perfect partner.

Su Wei has never encountered a pig-killing plate, probably because his value back then was not worthy of the scammers spending so much energy to deceive him.

far away...

……

With the extras in place, Su Wei and others also officially started the filming plan.

Advertising is divided into three major parts, namely audio, video, and short drama.The main investment areas for the audio category are car radios, and the investment areas for the video and short drama categories are some short video APPs.

As the script was distributed, everyone was shocked when they got the script.

"You call this stuff advertising?" Fang Yuan pointed at audio planning with a surprised look on his face.

Strictly speaking, the planning book in Fang Yuan's hand can no longer be regarded as advertising.

Su Wei directly planned a program for the car radio station and arranged for two announcers, male and female, to tell some jokes and news while reporting on the current road conditions in the town.Occasionally interspersed with calls from listeners.

The content of this listener's call is that the announcer chats with the caller and asks the listener to tell everyone a story about what happened to them.

Occasionally, when these listeners call, they will arrange for a few people to tell them that they had either broken legs or hands after being in a car accident.After using the "Black Jade Intermittent Ointment" given by a relative and friend, I was able to remove the plaster and return to normal life in just ten days.

The entire program, the part that actually involves advertising, accounts for less than [-]% of the total time.Su Wei is planning to find a radio station to cooperate and jointly produce this program.Not only will the entire program be purchased at the advertising price, but the station will also be allowed to insert "advertising" in the program to enhance the authenticity of the program.

"What's wrong, do you think there's something wrong with the writing of this plan?"

Fang Yuan breathed a sigh of relief, stared into Su Wei's eyes and said, "I finally know why your family is so rich. It seems that business talent is also hereditary."

There is no purchase link in the entire program, but this does not prevent listeners from silently remembering this ridiculously amazing product.

What is even more insidious is the advertisement that Su Wei asked the radio station to insert.This will lay a foreshadowing in the listener's subconscious mind: those interruptions are serious paid advertisements, and these calls are just car enthusiasts sharing good things.

Definitely not an ad!

Sorry!What a business genius!

Compared with audio planning, video planning and short play planning are slightly more conventional.

Video is the most tasteless and deceptive form of "pseudo-science".As for the short play, the soft advertisement of "Black Jade Intermittent Cream" was inserted into the plot.

These two major killers are particularly lethal to middle-aged people over 40 years old, especially housewives.

As long as you can pretend to be authoritative and professional, you can gain a lot of middle-aged victims.

The people targeted by the three sets of plans are not young people.

Due to the popularity of video sites, it is more difficult for young people in this era to fool them.

After experiencing a lot of being deceived and suffering enough losses, young people have become more cautious.

The days in the past when writing a short essay could lead to online violence are long gone.When more young people see news written based on a certain position, they will choose to let the bullets fly for a while, commonly known as waiting for a reversal.

So, which one should young people follow?

There is no doubt that it is the fan economy.

Young people only believe what they want to believe.I think this anchor is very conscientious, so I will buy everything he recommends.That company's donation for disaster relief, okay, it's a conscientious company, I'll buy it out!

As long as you give them a benchmark, the trust value brought by your goodwill will be beyond your imagination.

And Su Wei is that benchmark, just look at Fang Yuan and the other three, they were almost fooled by Su Wei.

After a few days, all the footage was sorted and archived.In order to ensure that the information would not be leaked, Su Wei signed an agreement with the extras and paid a huge amount of hush money for it.

After that comes the arrangement of advertising.

……

The starring actors in these commercials are not Su Wei. First of all, it is for the sake of character and cannot be performed in person.The second and most important purpose: Su Wei wanted to continue the unfinished experiment last time.

He has always wanted to know whether the content solidified in his spiritual tank can provide trust to people who have not heard his bragging with their own ears.

If feasible, "Black Jade Intermittent Cream" will become a reality within a very short period of time when the advertisement is launched.

And if it doesn't work, it will inevitably be Su Wei who personally goes out to promote it.

Advertisements are put out in batches, and the next thing to do is to wait for the results...

　The saved manuscripts are almost used up. There won’t be any updates starting tomorrow. I’ll post more after they’re available.

　　
　
(End of this chapter)