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2018 is the year when battle royale (chicken fighting) games have the largest traffic and are the most popular. Compared with traditional Moba games, they seem a bit inferior.

What impressed Tang Jun the most was "Is he the king?" "League? Which district and what rank?" in his previous life. These familiar words in daily life became "Would you like to eat chicken tonight?"

This change indicates the rise of PlayerUnknown's Battlegrounds.

Of course, League of Legends has not declined.

The two years of 15 and 16 can be regarded as the peak traffic of the League of Legends game.

At that time, as long as you entered an Internet cafe, at least 90 of the 100 computers that were turned on were playing League of Legends!

Although the traffic has dropped slightly in 17, League of Legends still dominates the entire e-sports circle.

After the IG team won the championship in 18, there was an unprecedented shock in the LPL division. Countless fresh blood began to pour into League of Legends, giving the game LOL a second spring when the traffic in the LPL division began to gradually become clogged.

Tang Jun knew that the timeline of the e-sports circle had changed due to his appearance.

"This year, there will definitely not be a decisive battle between the baseball team and the Bird's Nest."

With his eyes closed, Tang Jun began to deduce his next plan based on this, because just after finishing the performance jointly organized by 618 Seafood TV and JD.com last night, he received an invitation from Blue Hole Company that night. His email address for negotiating game endorsements.

This was beyond Tang Jun's expectation.

It also forced him to modify and improve the business layout that he had already calculated!
“During S5 and S6, the league had a lot of traffic, but it wasn’t very popular.”

"This year's World Championship is held in China. Although the new traffic is not much, the popularity has reached its peak!"

"So the championship must be won no matter what!"

Tang Jun wrote the word "champion" on the paper while holding a pen, and then drew a circle heavily.

Domestic, S competition champion, successful anti-Korean victory!
Adding these three factors together, Tang Jun couldn't even imagine the popularity when S7 won the championship.

Therefore, after "Champion" he added a series of precautions such as strengthening training.

Only after the tide recedes can you tell who has been swimming naked.

A few days ago, Tang Jun admitted that his mind was indeed too hot. He really wanted to capture the traffic of PlayerUnknown's Battlegrounds in 2018, so he put all his work focus on PlayerUnknown's Battlegrounds and put all his work into PlayerUnknown's Battlegrounds. Most of the rights in League of Legends have been handed over to coach Xiao Sun and the team’s training team.

Now that I think about it, I really regret it.

The traffic of PlayerUnknown's Battlegrounds in the first half of 2018 is indeed unprecedented, but if LPL can win the S7 World Championship, the traffic will be twice or even more than that of PlayerUnknown's Battlegrounds!
And this wave of traffic can last two, three or even longer!
Yes, the duration of traffic was something Tang Jun had not considered before.

In 18 years, countless unknown small anchors made a lot of money by live broadcasting PlayerUnknown's Battlegrounds, but again, just over a year later, their income dropped sharply.

Not the kind that is folded in half, but the kind that breaks bones!

At that time, many people complained about Bluehole's inaction regarding game plug-ins, which led to the failure of PlayerUnknown's Battlegrounds.

But in fact?
There are very few FPS/TPS games without plug-ins!
Even for the unpopular game "Red Tube", which many people may have never heard of, many players use self-aim.

What really led to the failure of PlayerUnknown's Battlegrounds was Blue Hole's strategic mistakes!
While other FPS games are pursuing "zero cheats", Blue Hole Company is striving to make the game achieve "fair competition" and shift the focus of the game to balance!
How to refresh the balance of resources?
However, players don’t play other battle escape games to play your Blue Hole PlayerUnknown’s Battlegrounds, precisely because the imbalance and randomness of resources in your game can make the gameplay diverse and more enjoyable! This is what Tang Jun thought of after being the sixth child all night yesterday and eating two handfuls of chicken in a row.

Ever since Blue Hole Company began pursuing game balance, the popularity of PlayerUnknown's Battlegrounds has begun to decline.

Of course, another game company Riot Games is also constantly pursuing "version balance."

But their balance is only for the balance of the game.

When the season is updated at the beginning of each year, the focus of the game is changed, and then a few heroes that are more commonly seen by players are randomly selected and strengthened. After that, the whole year will be based on the butterfly effect caused by these heroes that were strengthened at the beginning of the year to deal with other heroes. Enhance or weaken the attributes of Summoner's Rift, or slightly modify some neutral resource points in Summoner's Rift, so that players can experience powerful heroes in each version and look forward to the changes in the next version!

"So, League of Legends should still be the mainstay, and PlayerUnknown's Battlegrounds Club will take advantage of the wave of traffic in 18 years."

After thinking for a long time, Tang Jun set the tone.

……

Come July.

Blue Hole Studio (PUBG Division) officially announced a message at 0:00 in the morning that day:
“Welcome @GBG and Hero to serve as brand ambassadors for PlayerUnknown’s Battlegrounds in Greater China!”

"Mr. Tang Jun is the champion jungler of the League of Legends S2 World Championship and the founder of the GBG club. He also led the team to win the championship in this year's League of Legends Mid-Season Championship!"

"I would also like to congratulate the PUBG branch of the GBG Club for its official establishment today. I hope this new PUBG team can achieve good results like the League of Legends branch of the GBG Club at the beginning of its establishment!"

"..."

Tang Jun has reached a cooperation with PlayerUnknown’s Battlegrounds.

The other party posted on Weibo, Bilibili and other major domestic media accounts.

And it is always the same group of people who surf the Internet late at night.

Therefore, this news soon appeared in the holy place of League of Legends - the Anti-Stress Bar!
[What the hell, Junshen actually has a side job, I thought he would play League of Legends]

[Let me tell you, on the night of June 18th, when I watched Junshen’s operation on Seafood TV, my sheets got wet. 】

[Wait a minute. Why is it that the official account that posted the article is PlayerUnknown's Battlegrounds, but the content of the article is full of League of Legends? Isn’t this a little bit]

[I’m laughing so hard. This move of Blue Hole is really amazing. It directly endorses the King God with the largest traffic in League of Legends in the LPL region, and then directly diverts traffic from League of Legends to PlayerUnknown’s Battlegrounds]

[This operation is awesome]

[PUBG is an FPS game, and League of Legends is a Moba game. There is no competition between the two. What’s wrong with this? How can I support Eunjing if I don’t make money through endorsements? 】

[After seeing the speech above, I thought he was mentally retarded at first, but after seeing the following sentence, I realized that this guy is a top-notch skewer]

[I have invited all the kings and gods here, and this time I have to play PUBG. 】

(End of this chapter)

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