LOL: Who still wants to play professionally after winning the championship?

Chapter 96 Peripheral pricing!

GBG’s promotional video is full of effects.

As soon as the live broadcast platform announced the main room of the GBG team, attention skyrocketed at a rocket-like rate.

One hundred thousand!

20 million!
50 million!
100 million!

Even though there are additional algorithms added to the platform, the soaring speed of attention really shocked many people.

In addition to the team's main room specially arranged by the live broadcast platform, other players' personal live broadcast rooms like Tang Jun or Imp, which have their own traffic, are also experiencing a surge in fan attention.

Originally, Tang Jun's personal live broadcast room had the highest number of fans. After returning to his profession and becoming both a boss and a coach, he attracted a large number of new e-sports and casual fans.

The legendary player of LPL, the owner and coach of GBG, and Li Guapi’s lifelong rival in love.

Any title can be said to be a big anchor with millions of fans, not to mention that Tang Jun also has the bonus of outstanding appearance.

In addition to GBG, several other clubs have also issued their own live broadcast previews for the Spring Festival. The audience has also confirmed that the leaders of several teams in the announcement of a certain fish really want to live broadcast together.

However, the outside world obviously did not guess the last layer, that is, the bosses of the live broadcast platform @ will play the game in person.

Compared with the GBG team’s unobtrusive live-action video, it was obviously the first time for the other teams to do so, and the promotional videos they produced were somewhat troubling.

But for those fans who have never had such an experience, it is a surprise among surprises.

In this way, GBG, which brought joy to the LPL, unexpectedly gained a number of fans who liked it from other clubs.

Yes, it's just likes, the kind where a group of people push for updates on the official blog every day. GBG ghost videos follow other people's paths and leave others with no way to go.

And our boss Tang, after finishing planning the live broadcast and distributing the entire live broadcast program to the group chat in the Internet cafe, turned around and devoted his energy to the launch of GBG peripheral products.

In fact, Enjing has completed 90.00% of the early work very well. Tang Jun also rewarded the GBG manager who was running around a lot in the past two days. Maybe it was because of the hard work of traveling and traveling. Enjing and Several consecutive big fights between himself and Bella resulted in a one-page victory. In the end, Bella's dribbling and collision allowed him to win a small game.

So what work is left for him?

Pricing!

That's right, after the foundry has produced the peripheral products that GBG urgently needs in the near future, the last thing before putting them on the shelves is to price the products.

"No!" Tang Jun looked at the price list of marketing suggestions in his hand and shook his head, "This price is still too high."

"Players may buy it once, but it's hard to buy it a second time."

With that said, Tang Jun threw the product list back on the table.

In the conference room, there were also manager Enjing, Bella who was in charge of human resources, and Li You who was in charge of Xuanfa.

Eunjing's expression didn't change much. When talking about business, she likes to put aside personal relationships and discuss matters with her boss. "This is the best price after market research and multiple calculations."

"Our products mainly use other people's foundries, so they account for a large part of the cost."

"The surrounding prices are already considered the lowest in the LPL, and while the quality is guaranteed, the club's profits can only be barely maintained."

"Profit?" "We don't need this part of the early profits. We will reduce them all in the unit price and give them as rebates to the fans who buy our peripherals."

"Especially for the team uniforms, you can keep the support items. They are consumables. The price itself is very low. You can fluctuate by a dollar or two without any impact. You can let them come to watch the game or purchase them in other ways if you wish. Fans just need to be willing to pay.”

In fact, it is stupid to raise the price of something like team uniforms. Tang Jun's idea is to simply classify them.

Special team uniforms that are collectible, signed by players, or even used in major competitions can be priced at the highest end.

The rest are divided into regular wear and even high-volume products in the mid- to low-end market.

Everyone thinks that relying on the traffic of e-sports clubs to earn some money from fans is the most direct option, but he doesn't think so. Fans in the e-sports circle alone only have a few dollars.

Broadening your horizons and filling up the traffic of the e-sports circle is equivalent to filling up the traffic of contemporary young people.

With attention, there is no shortage of publicity, and by using their recognition of GBG, they extend their recognition to GBG's products, and finally derive a trendy clothing brand unique to Tang Jun.

With the huge traffic volume of e-sports in hand, and now catching up with the last train of S7 to enter the LPL, as long as I am not blinded by lard, this road is completely feasible.

From the eight-year timeline in which LOL e-sports is still active from 2017 to at least 2025, it is entirely possible to create a cultural symbol unique to GBG.

From the beginning, he planned to go into the real industry, because only in this way can his e-sports aircraft carrier have the confidence to convince some local governments and really let them see that e-sports is a brand-new symbol of the times. .

E-sports is a spiritual entertainment product for contemporary young people.

It can bring substantial economic development to certain areas just like movies and TV series.

Thinking about it, Tang Jun elaborated on his thoughts, "Our home base in Chengdu and the product factory are gradually advancing. The difference is only half a year. We don't have to make a penny for this batch of products. We have invested hundreds of millions." I don’t care about the short-term tens of millions.”

"Where are the shareholders?" Enjing reminded.

"I will explain over there that the old fritters who want to invest in LPL before I even step into it cannot be so short-sighted."

"By the way, regarding marketing, in addition to simply lowering prices, there are other ways to consolidate the fan base."

When Tang Jun said this, Enjing and Li You, who was in charge of publicity, immediately took out pen and paper.

No one would question the business talent of his boss.

"Let's not take the initiative to reduce the price. After all, no customer will object to the fact that the product they bought is cheap."

"For example, viewers who have previously purchased tickets for our GBG team's games can get a [-]% discount with their tickets, and all four games are at half price."

"The latter strategy can also be extended. Fans who never miss an entire LPL match can be given away for free, or even seasonally exclusive peripherals can be produced specifically for them."

Fans who never miss a beat and are there every step of the way are definitely the masters of true love coupled with financial freedom. Such fans are high-quality fans wherever they are. It is not too much to make exclusive peripherals for them.

The three people in the conference room nodded.

"Of course, in addition to these, people who are more active than a certain level in forums such as our fan group Tieba can also use screenshots to receive coupons, and newcomers to GBG Mall can enjoy it for their first purchase..."

(End of this chapter)