Who is reborn and still has sex?It’s better to make money!

Chapter 193 The little rich woman was taught another lesson!

The boss of Mitao is a middle-aged man in his late forties, with an average appearance, no different from most middle-aged men.

Normally when walking among the crowd, you won't attract any attention.

"My surname is Jiang, what do you call me?"

After seeing Jiang Yang, he asked with a smile.

Jiang Yang replied: "Three o'clock in the river."

Zhang Mengnan followed him and stood quietly at the door without speaking.

"It's fate, we have similar surnames." The other party said with a smile: "Brother Jiang, there is definitely a misunderstanding between us."

In the past two days, the few social elements outside have been wandering around every day.

If he goes to negotiate with others, they will ignore him.

Anyway, nothing he said was of any use.

When it comes to calling the police, it’s not that I haven’t thought about it.

But when I think about it, what is the reason?

Just because people are milling around in front of his store?

The law doesn't stipulate that this is illegal.

He didn't even dare to take action.

His business was not good in the first place, but now that these fierce-looking door gods are blocking his way, there are even fewer customers.

Saturday and Sunday were supposed to be the easiest days of the week to do business, but as a result, not a single business was done.

He is anxious!

He knew that these people must have been brought in by the cheerful boss.

After all, people came to talk to his shop assistants in person.

He inquired again and heard that the two owners of the store drove Dabens and Audis.

He made a special observation on the roadside and found that there was indeed one, an S600L.

This car is extremely expensive, and only people with huge wealth can afford it.

When he thought about how rich he was, he immediately became scared.

There are people who have much more money than him. If he dares to take revenge and go back, he will definitely continue to waste it.

With his financial resources and the condition of the store, he will definitely lose.

Jiang Yang was not polite: "What's the misunderstanding? Our store is open, and it's not good for you to find someone to come over and solicit customers like that, isn't it?"

Boss Jiang quickly explained: "I really didn't mean that. I just wanted to attract some business. To be honest, the business of my store is going from bad to worse. You also know that the Thrilling and Burning Xiancao store opposite is now in trouble. It’s very hot. Before your tea was in full bloom, the throbbing burning jelly grass was the best-selling one.”

"As for me, I have long heard of the famous name of Cha Yan Yuese. It is a new brand that is very popular among college students. When I saw that your branch was about to open, the sense of crisis in my heart became even heavier. So, I was just wondering if I could promote my own store while you are open. Otherwise, it will be even more difficult for me to run this business in the future."

After Jiang Yang heard this, he couldn't help but sneer: "So, is this the reason why you copy my milk tea?"

He had read the flyer, which had a bunch of pleasant milk tea names on it.

It’s okay to just copy one, two or three types. After all, it’s common practice in the milk tea industry to copy each other. Popular varieties like poplar nectar and raw coconut latte, in his impression, many stores can make them.

But what happened to Nima’s complete transfer?

Kakashi isn’t that extreme either!

Boss Jiang replied: "I also want to save myself. To be honest, I have bought and drank your milk tea myself, and it is really delicious. So, I was thinking about imitating it to make the store's business good again. stand up."

He specially asked people to buy a lot of delicious tea drinks from the National Normal University to study. As for milk tea, the technical barriers are not that high. Although he can't completely replicate it 100%, he can do it seven times. into similar taste.

Therefore, he was thinking of finding someone to go to Cha Yan Yuese's place to solicit customers and rub off on their popularity.

He feels that although the taste cannot be exactly the same, it is inferior to the original version.

However, as long as he offers cheaper and more favorable prices, he should still be able to attract a group of customers.

As a result, people's actions came so quickly.

The key is that this trick is too sinister, making it difficult for him to express his sufferings, and there is no room for reasoning.

After Jiang Yang heard this, he said, "If Boss Jiang really thinks so, I can only say that he is absolutely wrong."

Boss Jiang hurriedly asked: "How should I say it? Please give me some advice."

Jiang Yang said: "It's useless to just copy others' milk tea. It has to have its own core product, which is its own characteristics. Only by building a brand can it become bigger and stronger. If you do this, it's just a copycat. Everyone has vanity, how many college students are still using copycat phones now? If you imitate my tea appearance, what would people choose between two cups of milk tea when they are put together?"

In the final analysis, milk tea still has to be branded.

Otherwise, why would there be so many people who would rather wait in line for a long time to drink a certain milk tea than go to drink another milk tea?

Even after getting it, you have to take a photo and send it out.

To put it bluntly, this is the appeal of the milk tea brand.

The so-called Internet celebrity flavor of milk tea is essentially a kind of marketing, making people flock to it and gathering fans.

The founder of Luckin and his team set up a separate company to create Kudi Coffee. Although they also used raw coconut latte and other products to attract customers and compete on price, they also made some other distinctive coffees with other flavors.

Only in this way can we establish our own brand and tell our own story.

Otherwise, it will only fall into the inferior category.

Boss Jiang fell into deep thought after hearing this. Jiang Yang said again: "Okay, since this is the point of what I said, I will still say the same thing. When you want to close the store one day, contact me and I can take over the store."

He could regard the previous incident as a misunderstanding.

It's not a big deal anyway, just let's talk about it.

However, his judgment was not wrong.

This store in Mitao will definitely go bankrupt, it’s just a matter of time.

It's obvious from this boss's business style that he doesn't have his own set of ideas.

Then, the milk tea shop will naturally be unattractive, and it will not be able to cultivate a group of loyal customers for a long time.

Boss Jiang looked heavy, obviously not wanting to close down like this.

Who among those who invest money in business doesn’t want to make money?

"Boss Jiang, um... can I join?"

He couldn't help but ask.

"Sorry, we are not open to join for the time being." Jiang Yang smiled and shook his head, then turned and left.

Not to mention that it is not yet at the stage of developing franchise quotas. Even if it is, he will not let the other party join.

If people say there is a misunderstanding, is it really a misunderstanding?

He can be trusted, but he will never cooperate with others, otherwise it would be too advantageous for the other party.

From some perspectives, Jiang Yang is quite stingy and vindictive.

This Mita is definitely going to go bankrupt.

What he said cannot be preserved even when Jesus comes.

After walking out, Jiang Yang said to Zhang Mengnan: "Let's create a new activity and launch a membership system. You and Lingyu will go to the factory together and have someone make a batch of membership cards. From now on, every Saturday will be membership day. , you can enjoy a 7% discount on milk tea with your membership card. Then, everything you consume in the store will have points. If you accumulate more points, you can redeem milk tea or other products for free. However, we are a free member to open the card and do not engage in recharge. That set. In addition, for those who apply for a membership card for the first time, there are new membership gifts and a % discount on a cup of milk tea."

The domestic QR code business has not yet developed. It will not be officially started to use and promote QR codes in China until next year.

Otherwise, it would be much easier to join the meeting by scanning the phone number.

Around the middle of next year, WeChat will officially launch the "scan" function and try to use QR codes as the entrance. After Alibaba followed suit, QR codes really became popular.

This year, Xu Wei will apply to register a "QR code scanning patent" and then license this consumer-grade patent to other companies and earn high royalties.

Jiang Yang doesn't know much about technical things, and most of the students in the school don't know much about QR codes.

Therefore, he never thought about seizing the patent by scanning the QR code.

If you don't understand something, don't get involved casually.

The essence of speculation is to invest in what you understand.

There are so many ways to make money in the world, there is no need to delve into things you don’t understand.

If it doesn't work, it will be a waste of time and energy.

People, as long as you can make money that you know you want, that's pretty good.

After hearing this, Zhou Lingyu was very confused: "Shouldn't we do recharge? Actually, I think we can do recharge. For example, after recharging, you can get a 10% discount on daily life, isn't it great? In this way, you can further bind customers. "

Jiang Yang explained: "Milk tea shops themselves are a low-price and huge-profit industry, with high frequency but strong liquidity. No one will only drink from one shop. No matter how good the drink is, you will get tired of it if you drink too much. If you do recharge, you will only lose money. The threshold for absorbing members is high. After all, milk tea is a fast-moving consumer product, and consumers are very sensitive to recharging. They will feel that the store is using tricks to defraud them out of their pockets, intending to tie them up. This is counterproductive It’s easy to cause resentment in others.”

"In addition, if you really want to recharge, how much should you recharge? Now a cup of milk tea costs more than ten yuan, so the recharge must be at least tens or even hundreds. Then it will make people feel that the amount is large, but it does not mean that people don't have the money. , but you have to top up to get a discount when buying a cup of milk tea, which people don’t like very much.”

"So, the store can only do very direct discount activities. After all, from our perspective, we will definitely make a profit and not suffer a loss, and customers will feel that they have enjoyed the discount and taken advantage, which is already a win-win situation in itself. Yes, there is no harm at all. But charging the card is different and will cause some unnecessary negative effects."

"So, we have to set up a free membership card system and provide new members with membership gifts. In this way, we can mobilize everyone's enthusiasm. Since it is free, everyone's wariness will be reduced a lot. Then, we use membership days every Saturday to attract Everyone consumes. When the points are added up, many people will naturally develop the habit of coming to our store to spend in order to collect the points for free redemption. Of course, the most important thing is that this can further consolidate their fan base."

He had thought about this activity before.

Originally, I was thinking of doing it later.

Now, let's forget it in advance and just think of it as accelerating the process of Mitao's bankruptcy.

You have offended Master Jiang and still want to escape unscathed?

impossible!

After listening to Jiang Yang's explanation, Zhang Mengnan suddenly became enlightened.

Another lesson was taught and learned!

This man knows so much and can manipulate people's hearts very well. No wonder he seems to succeed easily in business.

She felt that she admired Jiang Yang even more.

Zhang Mengnan nodded: "I understand, Lingyu and I will make arrangements."

At this time, Lao Peng came over and said, "Mr. Jiang, they said they want to talk to you."

Jiang Yang looked at those people from society and said to Lao Peng: "I'm not a member of society. Why do you want to follow me? Forget it. However, you can leave their contact information. You will need them in the future. When the time comes, you can hire them again, at least this time they performed well, didn’t cause trouble, and the task was completed.”

He doesn't have a good impression of people in society.

However, sometimes, such people are indeed needed.

All I can say is, let’s see in the future, maybe it will come in handy.

Some people find it useless in ordinary times, but it is really useful in special circumstances.

(End of this chapter)